How I Sold a Company for $16M and Bought It Back for Pennies on the Dollar w/Ryan Moran
Living The Red Life
Deep Dive
Why did Ryan Moran decide to buy back his company after selling it for $16 million?
After selling the company, it went bankrupt due to mismanagement by the new owners. Moran bought it back for pennies on the dollar to salvage the story and rebuild the business.
What was the revenue of Ryan Moran's company when he sold it for $16 million?
The company was generating $10 million in annual sales at the time of the sale.
How did Ryan Moran describe the state of his company when he bought it back?
The company was in a severely degraded state, generating only a few hundred thousand dollars in revenue, compared to the $10 million it was making before the sale.
What key lesson did Ryan Moran learn from the experience of selling and then buying back his company?
Moran realized the immense value of his entrepreneurial and marketing skills, which were crucial to the company's success and were overlooked by the new owners.
How did Ryan Moran describe the three types of money in business?
He categorized money into cash flow, wealth, and enterprise value. Cash flow is immediate income, wealth is total net worth, and enterprise value is the potential sale value of the business.
What advice did Ryan Moran give about negotiating the sale of a business?
He advised entrepreneurs to approach negotiations with confidence, understanding that they hold the leverage as the valuable asset, and to come prepared with clear terms and expectations.
How did Ryan Moran increase the enterprise value of his snack brand?
He partnered with a significant influencer in the space, giving them shares in the business, which made the company more predictable and attractive for potential investors, thereby increasing its valuation.
What was the primary reason Ryan Moran gave for buying back his company?
He wanted to give his entrepreneurial journey a positive ending, as the company's bankruptcy would have left his story incomplete.
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