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cover of episode How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

2025/4/16
logo of podcast Living The Red Life

Living The Red Life
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Polly Benson: 我是一位职业治疗师，也是LegiLiner的创始人。LegiLiner是一款滚轮式印章，帮助孩子们练习书写。我通过销售数千个产品给老师、家庭学校的妈妈和其他学校的职业治疗师，影响了超过一百万儿童的生活。我的创业理念是将商业与目标相结合，为他人创造价值。我最初专注于产品设计，后来意识到应该专注于利用他人的优势来发展业务，这也就是我所说的“谁，而不是如何”的理念。我通过雇佣虚拟助理和社交媒体人员来处理业务运营，从而专注于产品推广和建立业务关系。我认识到拥有产品并不等于拥有业务，因此我开始为我的产品增加价值，例如提供课程计划、工作表和培训视频，并建立会员计划来获得经常性收入。在创业过程中，我面临的最大挑战是竞争对手抄袭我的产品以及缺乏自信。我通过捆绑销售和强调产品的专业知识和价值来应对竞争。我的邮件列表是我的重要商业资产，我通过在其他平台上提供免费培训来扩大我的受众。 Rudy Moore: 在与Polly Benson的对话中，我了解到她如何通过LegiLiner这一产品，影响了超过一百万儿童的书写能力。她的创业故事强调了‘谁，而不是如何’的理念，即专注于利用他人的优势来发展业务，而不是亲力亲为地处理所有事情。我们还讨论了扩展业务、招聘、保护知识产权以及建立真正业务（而不仅仅是产品）的挑战。Polly Benson分享了她如何通过建立社区、会员资格和价值驱动型创业来应对亚马逊上的模仿者。她还强调了电子邮件列表作为商业资产的重要性，以及通过提供额外价值（如课程计划和培训视频）来提升产品价值的重要性。

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Chapters
Polly Benson, an occupational therapist, invented the LegiLiner, a rolling ink stamp that helps children improve their handwriting. This simple invention has impacted over a million children through its use in classrooms and homeschooling. Polly's entrepreneurial journey is driven by a desire to make a positive impact.
  • Invented LegiLiner rolling ink stamp for handwriting practice.
  • Impacted over a million children.
  • Driven by purpose and impact, not just profit.

Shownotes Transcript

Polly Benson, a passionate occupational therapist turned entrepreneur shares her incredible journey of invention, impact, and business growth. Creator of the LegiLiner, a unique rolling ink stamp that helps children develop consistent handwriting, Polly has influenced over a million young lives through her innovation. With a heart for service and a mind for strategy, her mission blends education, creativity, and purpose.

Throughout the episode, Polly and Rudy dive deep into the business lessons she's learned—especially the concept of "Who, not How", which emphasizes leveraging others' strengths to grow faster. They discuss the challenges of scaling, hiring, protecting intellectual property, and creating a true business—not just a product. Polly also opens up about setbacks like copycats on Amazon, and how she bounced back by focusing on community-building, memberships, and value-driven entrepreneurship.

CHAPTERS

01:06 – The LegiLiner Entrepreneur journey

03:09 –The Power of “Who Not How”

05:05 – Invest in your business through other’s expertise

06:02 – What’s a great first hire?

07:10 – The smart way to grow your business- don’t do it all yourself.

08:28 – You don’t have a business, you only have a product. Growth through adding value.

10:48 – Email is an asset.

12:06 – Challenges: dealing with Copycats & Creative Confidence to compete.

13:36 – Legacy Over Profit: Fight back with strategies

14:39 – How to contact LegiLiner

Connect with Polly:

IG: @LegiLiner

TT: @LegiLiner

FB: @Legi-Liner

YouTube: @LegiLiner

www.LegiLiner.com) for products

www.LegiLiner.net) for membership information