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cover of episode How To Build Your Dream Team with Kevin Harrington

How To Build Your Dream Team with Kevin Harrington

2023/10/9
logo of podcast Living The Red Life

Living The Red Life
AI Deep Dive AI Chapters Transcript
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Kevin Harrington
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Rudy Mawer
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Kevin Harrington: 本期节目中，Kevin Harrington分享了他如何从2.5万美元起家，建立商业帝国的经验。他强调了组建由专家组成的“梦想团队”的重要性，以及如何通过各种方式（如股权激励）吸引优秀人才。他还分享了他如何发现并利用Discovery频道的闲置播出时间来制作电视广告，以及如何通过测试和调整营销策略来取得成功。他强调了关注客户获取成本（CAC）和客户终身价值（LTV）的重要性，以及如何利用HSN平台测试产品，并通过用户生成内容来提升销售额。他还分享了他早期创业时犯的错误，以及如何从错误中吸取教训。最后，他建议创业者们要积极主动，并想出创造性的方法来接触潜在的合作伙伴，并组建自己的“梦想团队”。 Rudy Mawer: Rudy Mawer作为主持人，引导了与Kevin Harrington的对话，并提出了许多关于创业、营销和团队建设方面的问题。他总结了Kevin Harrington的经验，并将其与现代的网红营销等新兴模式进行了比较。他还强调了数据分析的重要性，以及关注客户获取成本和客户终身价值的重要性。 Kevin Harrington: 在节目中，Kevin Harrington分享了他40多年来在创业领域的经验，从最初的商业经纪到电视广告的开创，再到如今的投资和顾问工作。他强调了持续学习和适应变化的重要性，以及如何利用各种资源和机会来实现商业成功。他分享了他如何通过观察商业趋势，寻找合适的合作伙伴，以及不断测试和调整营销策略来取得成功。他特别强调了客户获取成本（CAC）和客户终身价值（LTV）的重要性，以及如何通过数据分析来优化营销策略。他还分享了他如何组建“梦想团队”，并利用各种方式来吸引和激励人才。他鼓励创业者们要积极主动，并勇于尝试新的方法。

Deep Dive

Chapters
Kevin Harrington shares his early days as an entrepreneur, starting with a business brokerage company and eventually spotting an opportunity to buy unsold airtime on the Discovery Channel, leading to the creation of infomercials.

Shownotes Transcript

"If you don't make the pitch, you don't get the shark!" These are the inspirational words of entrepreneur Kevin Harrington as he dares you to play outside of your comfort zone as a hustler yourself. 

Kevin was one of the original panel members and investors ("Sharks") on the hit TV show Shark Tank and so he knows a thing or two about spotting a good opportunity and then grabbing it with both hands!

Kevin has teamed up with Rudy today and an audience of Red Life's inner circle to share his insights on how he was able to build a business empire with only $25K to begin with. 

This is the American Dream writ large as he becomes the "As Seen on TV" guy when he spots an opportunity to own 8 hours of dead airtime on the Discovery Channel and start producing infomercials.

Rudy is drawing parallels with the early days of TV marketing and now, where the LifeTime Value of a customer is more important than ever! Having an online following on your social media account is something that you too can leverage as you test new products and services and grow your own empire!

Discover what Kevin looks for in a partner, what mistakes he's made as a young entrepreneur, and share in the approach that he takes to bringing together his 'dream team' that will leave you inspired and ready for money-making action. Entrepreneurial enlightenment awaits! Please join us. 

"This is what I love to do. Get in on the ground floor, exercise my opportunities and relationships, and bring what I call a 'dream team' to the table." ~ Kevin Harrington

In This Episode:

  • How Kevin got started in ‘deal flow’ with small businesses as a young entrepreneur
  • How to test your products in the market without overextending yourself 
  • What mistakes did Kevin learn as a young entrepreneur?
  • “If you don't make the pitch, you don't get the shark!”: how to get in the room
  • How does Kevin prioritize his focus as an investor and partner?
  • Advice on if you're just starting out as an entrepreneur

Connect with Kevin Harrington:

Connect with Rudy Mawer: