Are you ready to keep an open mind and learn from one of the greatest personal branding experts alive? Trigger warning! It's Donald Trump.
Love him or hate him, if you've watched his documentary or spent any time understanding his journey as an entrepreneur, you'll have to admit that the way he's built his personal brand has been pretty fascinating, from The Apprentice and "You're Fired" all the way to The White House and President of the United States.
Having a strong personal brand can open lots of doors for you, from business partnerships to product endorsements, and from podcasts to TV and affiliate deals. So how are you thinking about growing your personal brand so that it can lead to greater business opportunities?
For Donald Trump, fixing the ice rink in New York's Central Park wasn't about making money. It was a chance to enhance his reputation with New Yorkers and in turn, Americans. When you have an air of success and ambition about you, good people will be drawn to you and want to work with you.
Learn how to create the perfect narrative for your brand in this controversial and coherently argued episode of Living The Red Life that proves yet again why Rudy Mawer's analytical marketing mind is one that we are lucky to have access to.
It's the Red Pill, it's Wonderland. It's all here, come and get it!
"What will I invest in myself to grow my brand and personal brand, even if it doesn't have a direct ROI?" ~ Rudy Mawer
In This Episode:
- Why you need a personal brand
- How Trump reverse engineered his personal brand growth (using controversy)
- Rudy's personal approach to taking his personal brand to the next level
- How to be intentional about the projects you choose to grow your reputation
- How Donald Trump used to leak stories to the press
- How do you create the perfect narrative for your brand?
- Understanding how to monetize your fame and controversy
- Being more controversial and polarizing in your messages
- The importance of playing big and going 'all in'
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