How To Overcome Any Set Back w/The Come Back Coach To The Stars Tim Storey
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This idea of what I call life interruptions. So you could be moving with momentum and then an interruption comes. An interruption is a disturbance. It's like a knock on the door at 3:00 in the morning that you don't expect. So when I look at one of my setbacks in business, it is my right-hand guy of 14 years who stole so much money from me. And this was a guy that I was great to as kids, amazing to his wife, and I was in shock

of how we stole the money, how calculated it was. -Yeah, yeah. -But you have to find your way through it. The challenges that you face and I face, for both of us, we chose to learn from those setbacks and not sit in a setback.

not settle, but decided to find ways to rise back up. People are listening. What are some practical ways then if they're listening to like, how do they get into that muscle building habit of moving freely? Okay, so there are steps to the comeback. Number one,

My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life. I'm sure you know who this man is if you're watching on video. If you're not, his name's Tim Story, very, very famous. I'm

entrepreneur, king of motivation. He had been there, done that. I'm sure you know Tim. He's well known for working with celebrities, all types of powerful individuals. We're going to dive in today for how to come back from failure, from setbacks, from hard times in your life. And he's the king of that. So Tim, welcome to the show. Good to see you. And how

How much do I love your offices and this space? Like, wow. Yeah, it's a lot to take in, right? Well, I'm glad we got you in here. I know we've been trying to get this done for a long time because you're one of the few people, like when we were just talking offline, when it comes to motivation and mindset and resilience and all of those amazing things that we need as entrepreneurs, people think of you and your name comes up every single time. Yes.

And if people don't know who you are for some crazy, strange reason, do you mind just explaining a bit of your backstory? Yeah. So originally born in Compton, California, same as Dr. Dre, the Williams sisters. And...

Mother worked at a donut shop. Father worked at Bethlehem Steel. We were lower income. But I remember my mother said this. She said, we're lower income, but not lower class. I like that. So everything was like discipline. Like we were super disciplined. We had to do well in school and we did.

I love sports like you love sport. And so very, very disciplined individual. Yeah. And I think already one nugget there, I'm a massive believer is your perceptions, your reality. Yeah. And everyone in life gets a choice, right? And you can either choose...

okay, yeah, maybe I'm lower income and you can take the path of crime and drugs and all these bad things, right? Or you can hold yourself to a standard. So it's great that you were given that standard as a child. And that's why you probably, one of the reasons you became a manual. And I like how you say that because it's really prospering where you're planted. So wherever you're planted in life, like we were talking about the part of England you were from,

Wherever you are planted, you have to learn to prosper. And that's what we did as a family. And then we all turned out well. Well, and that's the mindset. Because I mean, there's such a, you know, I'm interested in your opinion, but I think there's such a victim mindset in today's society where they'll use that to make an excuse for all the things that's going wrong in their life and why they're not taking action on their goals and dreams. But

But time and time again, we're reminded of these ragtoriches stories of people getting out of it, right? Some of the world's top basketball players, celebrities, actors.

millionaires and billionaires and people we're all friends with, a lot of us started broke, right? Not in the best place. I would say most. Yeah. Because I think you're either running to something or running from something. I find that the biggest successes are running from something. Yeah, yeah. It's funny because we don't meet many people in our space where they're like,

Oh yeah, my dad had a hundred million dollar company, right? It's funny when you think about it. Why do you think then some of us make it and create these great things and these legacies and businesses, but a large percent don't and they sit in this life that probably deep down they're not happy with? Yeah, I think that there's three things. Number one is skill. Secondly is your tools. Third is your attitude.

So the skills are just so important. So Malcolm Gladwell, as you know, 10,000 hours to master your skill. But there's also like a proverb in the Bible that says, do you see a person skilled at their work? They will be ushered into greatness. And so even when I look at your life,

And I really am so proud of you. Thank you. I feel like you have mastered a skill set to where guys that are older than you, like myself,

I was like, this guy's like amazing. Cause I saw you years ago, right? I just saw you coming up and then now dominating, but that's because you've mastered a skillset and it ushers you into greatness. So the skillset, the tools are also things that me and you teach about like tools would be things like your, your habits, your, your discipline, your mindset. So skills, tools, and then attitude,

The mindset is yours to set. Yeah. Yeah. Attitude. I mean, you know, I think the skills are so important, especially when you clarify them as like, you know, all those soft skills, not like a skill of hitting a tennis ball. Right. Like those skills are so important. And then, but the attitude, you know, like my attitude is like, you

I talk about in my recent documentary, I think I'm delusional because I got half a million dollars taken from me from an investment I never got back, a loan I never got back. All of these crazy things. Right now, we're sadly in a legal battle. Two employees stole from me. But for some reason, I just work through them and they don't really bother me. So let's go there for just a second, okay? Because...

This idea of what I call life interruptions. So you could be moving with momentum and then an interruption comes. An interruption is a disturbance. It's like a knock on the door at three in the morning that you don't expect. So nobody expects that their employees that they trust are going to steal from them. So when I look at one of my setbacks in business, it is my right-hand guy of 14 years who stole so much money from me.

And this was a guy that I was great to as kids, amazing to his wife, gave him too many bonuses. I was in shock of how he stole the money, how...

Calculated it was. Yeah, yeah. But you have to find your way through it. Yeah. And I think the difference again between successful people and maybe people that are struggling more or less successful is I always say in business, you get punched in the face. It's constant every day. But like to become a pro boxer, you have to eventually get used to being punched. And in business, you have to just get used to being punched. Because when you start, the first time you get punched in business, you go like getting punched in the street. I don't box.

So if I get punched in the street, I'm going to be disorientated. What the hell do I ring the police? What do I do? Right. Whereas a boxer would just instantly punch back or dodge. And in business, you have to learn eventually that this is going to happen. Right. Don't spend six months being negative about it. Don't consider, should I quit entrepreneurship? Should I just go get a job because I can't stand this stress? Right.

And I think that resilience is just like what makes great entrepreneurs great. Yeah, I like that you're saying that because with a guy who dresses as nice as you do, plus you have nice eyebrows and everything else, you get them plucked or something? No, I just look after them. I do. Yeah, you're the threading. Yeah, yeah. So they always say like guys like us.

don't fight with business on a weekly basis, but we do. Oh, yeah. So you're going to see that I like to rhyme, okay? So you can have the sight of a good business. You have the right to it.

But it's going to be a constant fight. So as you know, a fight is a struggle. It's contention. And you know this even as an athlete. Think about even fighting through injuries. Yeah, of course. Injury is the biggest problem as an athlete. And I mean, I teach this to my members. I'm like, pro athletes, most of them spend four years training for an event called the Olympics. And they can get food poisoning the night before. And then guess what?

See you again in four years. Yeah, which has happened. Yeah, all the time. Does happen. All the time. Or they get the flu. Yeah. But this idea of the challenges that you face and I face, for both of us, we chose to learn from those setbacks and not sit in a setback, not settle, okay, but decided to find ways to rise back up.

Well, I would love to build on that because yeah, so people are listening. They're like, Rudy, Tim, yeah, I get it. You guys are great at keep moving forward. What are some practical ways then if they're listening to like, how do they get into that muscle building habit of moving through these? Okay. So there are steps to the comeback. Number one, you take inventory. So you have to look at where's my life like realistically, my mindset, where my finances are.

my relationship with somebody that I'm dating and married to or as a single person. So you take inventory. The second thing that you do is you have to partner with the right people. And this is where people miss it. Okay, so I'm so glad about your community. Your community is huge because you're constantly educating people to get up and out. And that's what I'm doing as well.

So you, number one, take inventory. Number two, you got to partner with the right people. But then thirdly, you need the right principles. And again, you're not going to learn everything from TikTok because there's some good people saying good things and some good people saying bad things. Yes. Yeah. It's not vetted, right? So anyone can post. Right. Yeah. Okay. So inventory.

partner with the right people, the right principles, and then a key, the right plan. Yeah. So let me ask you a question. When did you start to find the plan for you in America as your life started to evolve into what I now see here? Sure. Well, I think a part of the America move was some of the other things you talked about. Like I knew I had to get with the right people and I knew all the

And everyone I followed online, listening to the podcast, all the courses, they're all people in America. So I was like, I got to get out of England and get there. I got to get where the action is. Right. And that's part of my unique and obsessive mind, because most people wouldn't just quit everything and leave the country. But then, you know, it's interesting with the plan part, because I'm

People ask me, Rudy, what are your goals? What are you going to be doing in 10, 20 years? You want to make a billion dollars, how? And I'm like, dude, the one thing I can tell you is I did not expect to be here doing this right now. So I've kind of learned that I will navigate through this path and I focus on the core principles. So I think I saw like, okay, I can make millions of dollars in fitness. I'm really good at this marketing and I have a good brand.

But then like that spawned an agency and then I appointed a CEO, COVID hit, and I was relaunching courses. And the day COVID hit, I'm like, okay, I'm going to launch a lockdown course, run, set up the funnel, run the ads. The next day I wake up and I've done five grand the next morning in Facebook ads. Okay, so I love this. So what you're saying, I'm just going to put a hook. Yeah, please. Another Tim Story rhyme.

Some things you decide, some things you discover. So I think too many people are focused on the decision

And that really gets them like uptight in their mind. Well, I think it becomes an excuse for an action. Oh, good. Yeah. Okay. So you have some things you decide, some things you discover. So if you look at a Pharrell Williams, there's no way he thought he'd be running Louis Vuitton. No, never. It was just like him and Chad, right? In Virginia, doing what they do. And as you know, I've been around Kanye West since 2006.

And I remember when he was recording Stronger, it was just me, him, and two engineers in the studio. And then one day, Pharrell comes in like at one in the morning. He's like, yo, if I was you, I would do this, that, the other. And because Pharrell's so dope, Kanye listened to him. Yeah, yeah. And the power of the network and the people again, right? So he brings in Timberland, and then Pharrell says, dude, you ought to bring in Def Punk. Uh-huh.

which is European out of France, right? And it was a trip because I had to leave for four days and I came back and Kanye goes, I said, who are these guys? He goes, those are the dudes that usually wear the helmets. He goes, Def Punk. So the reason for that story is to tell you the creative side of a person who's not just making decision decisions, but they're discovering. I saw that even on that song Stronger,

They just let it find its way and became one of the most popular songs in the last 20 years. Well, and I do say like one of my superpowers is creativity. And I see that in everyone, pretty much everyone that's successful or most of them. Like I'm friendly with Richard Branson. I go to his island, hang out with him. It's a big deal. Yeah, he's a great guy. But when I talk to him and learn from him, like his story of...

buying his airline is crazy, right? Like, so he couldn't get flights to his private island. So one day he charters an airplane, holds a sign up and sells seats to fund it. Wow. And then he says, I'm going to launch an airline. So typical entrepreneur, he announces it, goes back to London, does all this PR. And he's

he doesn't even have a plane. He has two months till the launch date of his airline. Yeah. Has no plane and he's ringing up Boeing saying, can I buy a used plane? Right? And it's just like, that's the creative entrepreneur. I'm loving this. Let's stay here for a minute because I think that

entrepreneurs need to know this about this discovery zone. In a discovery zone, it's important not to be impatient because I think that some of the best plans have to marinate. And mostly when you're younger, you don't want to wait, but I guarantee you, you got to take your time.

Let it marinate, let it discover. Like the best books are not written overnight. The best songs are not always written on a napkin overnight. Let your thoughts marinate and let that discovery take time if it needs to take time. Yeah, and I teach a lot of my entrepreneurs that are generally in their like first business. You know, we have some more advanced, but a lot of them are in that, you know, zero to first 2 million. I say...

Business is much like when you start dating as a teenager, your first girlfriend or boyfriend, you're probably not going to be the last. Yeah. So your business is the same, you know, like I've gone through several businesses and changed direction. And, and I still, you know, like now I'm focused on more of the soft stuff, the brand, the connections, the great employees. Cause I know in 20 years, my legacy will be something different to this. It'll have aspects of this, but it'll be something different. I love what you said that it is.

about the first love, but I think at the same time, we have to treat it like it is. Yeah, of course. Right? So, like, when I was a dishwasher at 15 and a half at a restaurant, I bet that job was dope. I loved...

Because I was making money for the first time, right? Yep. So I didn't know that I was going to like graduate from the dishwasher to the busboy. And then, you know, I went, kept taking steps. That's great. Yeah. I think, you know, for anyone listening, right, if you're listening to this, hopefully you're getting a lot of, you know, practical insight, but also the down to earthness. Because I think Instagram is the highlight reel, the Lamborghinis and all that stuff. Not that we post that, but most people.

But I always try and be very authentic and honest with entrepreneurship that there's a lot of failures. There's a lot of step backs. And you look at someone like me or you and they're probably like, oh, your life's great. Right. But it's like the bigger you get, the more crap.

you get, right? Like you get punched in the face more and harder. It's like the better boxer you get, well, eventually you end up in the ring with Mike Tyson. You're going to get punched harder than when you were in Alex Jones. Mostly when you decide to be you. Yeah. So if you're rolling around Miami in a red coat. Yeah.

that's really a cool red coat, then it's going to be different. So I got to tell you this story real quick. So when I was 19, I was in a nightclub with some of my friends and we watched this guy and they said, and let's welcome to the stage Prince. So Prince was only 21. I was 19. And I remember he had one song, I'm Going to Be Your Lover.

And then like the second, third, fourth song, people didn't like him as much. I promise you, they started booing Prince. And one of my friends says, bless this guy's heart, man. He's going nowhere. But I promise you, I said, no, he's a star. He's just going to find the right songs, right? But it's so true that when you choose to be original,

The resistance is going to hit you even stronger, but you've got to stay with your originality. Yeah. And I think, you know, I always teach, I mean, one of the most freeing things. So my parents aren't wealthy, but they were very successful in sport. But the triathlon, the sport, paid no money. Even now it pays virtually no money, right? Like the best in the world wins like half a million dollars, which is nothing in the best.

but they did teach me to believe in myself and they were also very unique in what they did. So I think I got a lot of that, like, I'll be myself, don't care what other people think. And I think one of the most freeing things I have as a personality trait is I don't care what other people think about me.

And everyone is so bothered about it. So how do you move through that? So first, I got to ask you a question. How did you get to where you like float into a room? Because you never just enter. But I like that you float in. As a kid, the same. I mean, so serious because I'm around everybody. You know that. Yeah. Dude, you float into a room and I love it.

Well, part of it is I don't have to care about what anyone thinks, right? Because most people don't want to float into a room. They want to hide and slip in the room where no one notices because of how they've been brought up or their confidence level. But I always tell a story in school in England, right? England's obsessed with soccer. It's their whole line. I chose to support Brazil during the World Cup.

And sadly, Brazil knocked England out in the semifinals that year. So I was very unpopular that day and week and none. But I liked it. I liked supporting Brazil wearing a bright yellow shirt in the playground when everyone's got a white England shirt on. Yeah. So, so in your originality, in what you do, I did this in the thought leader space where when I speak, I'm more of an artist.

I'm creating art on stage. So I never studied speakers. Yeah, yeah. Because I think a lot... Most speakers are not that great. I studied comedians. Because comedians have the best timing.

Because they're storytellers. They want a response from you. The idea is every minute and a half. So they're looking for laughter. So I learned that way. And then also the typical thought leader or speaker vibe, I never became that guy. And I think that that's what made me a person that has now been to 81 countries of the world where I've been able to take that gifting that came out of Compton

to the world because of being original. Well, I mean, also, if you just think about it naturally, a speaker, learning from a speaker, a speaker, people have paid to come and they look up to. So they're going to sit there even if it's terrible. And we've both seen some terrible speakers. Comedians, the opposite. They've come there to try and watch you fail and make a joke and then boo you the second you do. So it's actually way better to learn that way because it's like a totally different mindset. 100%. I like that. I like that.

Yeah. So it makes sense why you're so great. Thank you. So just as we get towards the end of the show, let's come back to that moving through failure, getting back from setbacks, right? Yeah. We've talked about it a little.

How, for someone listening, they're not where they want to be in life. They're questioning the business. Business is hard, especially this year. It's been different from the last few years. What would you say to someone? Okay. So I'm going to give them the final point on this. So you have to take inventory. And then remember we talked about you got to partner with the right people. Then you have to find the right principles. Then you get the right plan. The next thing is you have to learn to be persistent. Yeah.

And that's where a lot of people fail is that they're not persistent long enough. So like you got to keep being a dishwasher, right? You got to keep being an entrepreneur even though they took your money. So it is true the whole thing that people said probably 100 years ago, persistence breaks resistance. And that's one thing you are. That's one thing I am. Like

there's nothing going to stop. Yeah. Even like on a more practical level, Facebook ads, right? That's kind of how I became famous and I spent tens of millions of dollars. Uh, and we coach thousands of students and half of them, if the ads don't work in three months, they quit. Right. But I tell them, I'm like, you just got to keep going, keep testing. Uh,

And or leaving yourself the same and just like something as simple as Facebook ads. Like there's no overnight success. And if you want it, you'll always struggle in business because it doesn't last. I agree. When you look at yourself and Gary Vee, some of the other guys that have hit it big, it was the fact that we started seeing your faces online.

Over and over and over and over. And then you start to say like, who is this person? What's behind that brand? Maybe I should follow them. So you're right. It is that persistence and just sticking with it.

Yeah. Yeah. I think it's so important. So guys, hopefully that's a good one to finish on Tim. Quick couple of questions. Now is it to wrap? Uh, I would love to hear biggest, biggest win and proudest moment in business. And then the flip biggest failure or challenge. Uh, biggest win would be, I'm in the recovery space. Like, uh,

Owning recovery centers to help people get better. Right. Love it. Love it. And the flip of that, maybe you already mentioned it with the staff member or partner, but biggest challenge or- I would say biggest challenge would be the one we mentioned is trusting people that are on your team because you promoted them. You even mentored them. I mentored them. And then for them to then-

be Judas Iscariot to you? Well, I mean, it's wildly different when, you know, I've had it a few times with random staff that are here for six months or a year, but when it's a C-suite or a partner or a high level for over a decade and you've met their family and helped them, like it does hurt. There's no, you're getting out of that because, you know, we as entrepreneurs, I think

One of the things we always have to watch is most of us believe the best in people. We want to see the best in people. Yeah, but I would like to just close with this on that subject. But I did learn to forgive this person because if you don't forgive, forget, go forward, you're in trouble. Yeah. And so I released that person and I don't wish him any harm. But I learned a great lesson. So you have to forgive, forget, go forward. Yeah, I...

Learned that from a Brian Tracy book when I moved to America about 10 years ago, that moving. Yeah, yeah. It's a great tip too. So Tim, last, last, last question. If someone for some reason doesn't follow you already, where do they follow you or find you? I think just timstory.com. So story spelled different, S-T-O-R-E-Y, which you're familiar with in England because they have that, they're more popular.

But timstory.com. Cool. Well, Tim, pleasure. So glad we made this happen. One of my favorite episodes so far. Guys, that's a wrap. Keep living the red life and I'll see you soon. Take care.