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cover of episode Marketing Your Way to a Million Dollar Launch Weekend

Marketing Your Way to a Million Dollar Launch Weekend

2023/7/20
logo of podcast Living The Red Life

Living The Red Life
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Rudy Mawer
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Rudy Mawer: 本期节目中，Rudy Mawer 分享了他为一位知名客户策划的百万美元周末营销案例，详细讲解了如何打造产品、制造期待，并最终实现成功的产品发布。他强调了预售的重要性，指出预售不仅可以为产品发布提供资金支持，还能提升团队士气。他还分享了如何利用预告片、网红营销、社会证明等手段来制造期待，并通过提供额外奖励、订阅模式和联盟营销等方式来刺激销售和创造持续的收入流。Rudy Mawer 认为，成功的产品发布需要整合多种营销手段，并根据实际情况进行调整，最终目标是提升销售额、产品影响力和品牌知名度。他以苹果、特斯拉等大型品牌公司为例，说明了产品发布模式的有效性，并鼓励听众尝试这种营销策略。 Rudy Mawer: 他详细阐述了产品发布前的预告片策略，建议在发布前数周甚至数月就开始预告，逐步揭露产品信息和优势，以此激发消费者的好奇心和期待。他建议结合产品图片、短视频等多种形式，并利用名人或网红试用产品并分享反馈，来提升产品知名度和社会认同。他还强调了预售的重要性，指出预售可以制造紧迫感和错失恐惧感 (FOMO)，从而刺激销售。同时，他还建议在产品发布期间，通过提供额外奖励、限时优惠等方式来刺激销售，并利用联盟营销来扩大产品发布的影响力和销售额。

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Rudy Moore discusses the importance of launching products effectively, using his experience with a celebrity client to illustrate how a well-planned launch can significantly boost sales and momentum.

Shownotes Transcript

It's the Million Dollar Weekend, baby! Today Rudy is breaking it down for us: how he built a million-dollar launch for a famous client of his. From building a product to creating excitement around it, Rudy is spilling the tea on everything that goes into a successful weekend of this scale and stature.

Billion dollar brands are playing this game – so why aren't you? Why go to all the trouble of creating a new product or service, only for it to sit on your website without anyone knowing about it? 

Thinking big allows you to gain momentum through pre-sales and generating social proof with the right influencers on board. 

From giveaways to 'the teaser', and from getting affiliate buy-in to the merits of a subscription model, our Man in Red is offering the insights that can get our new business on the board in the most stylish and effective way possible. 

This is a marketing masterclass from one of the sharpest social media marketing minds around. Living The Red Life is offering you VIP access to a Million Dollar Weekend. Let's see how things get done around here. 

"There's always levels to the game and no matter where you're at, for you right now, you might make twenty grand in a month or you could do that in a weekend with this launch model." ~ Rudy Mawer

The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE!  - https://m.me/rudymawerlife) 

In This Episode:

  • The Importance of a successful launch
  • Why the world's biggest brands do launches
  • Understanding the pre-launch teaser 
  • How to generate social proof
  • Creating pre-sale FOMO
  • Thinking like a billion-dollar brand
  • How to incorporate a subscription into your offering 
  • Going the extra mile with affiliates

And so much more!

Resources:

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