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cover of episode PR Secrets & Owning Your Online Reputation with Cesar Hernandez

PR Secrets & Owning Your Online Reputation with Cesar Hernandez

2023/9/18
logo of podcast Living The Red Life

Living The Red Life
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Cesar Hernandez
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Rudy Mawer
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Cesar Hernandez: 本期节目中，Cesar Hernandez强调了个人品牌的重要性，以及积极维护在线声誉对事业发展的影响。他指出，积极的品牌形象能够抵御负面新闻的影响，并通过SEO优化提升搜索排名。他建议企业家们应该主动与记者建立良好关系，而不是仅仅投递新闻稿，通过这种方式可以获得更广泛的媒体报道和传播。他还分享了一些技巧，例如在社交媒体上发布高质量内容，并设置行动号召，吸引受众互动，收集信息，从而更好地掌控个人品牌形象和叙事。Cesar Hernandez还建议企业家们应该定期搜索自己的名字，了解大众对自己的评价，并根据反馈进行调整。 Cesar Hernandez还分享了如何利用公关策略来提升个人品牌影响力，例如主动联系当地记者，把自己定位为专家，争取媒体曝光机会。他还建议企业家们可以尝试联系全国性媒体的预订制作人，发送专家建议书，并主动联系他们，争取报道机会。此外，Cesar Hernandez还分享了如何选择合适的公关公司，以及如何评估公关公司的专业性和业绩。 Rudy Mawer: Rudy Mawer在节目中分享了他个人在发展过程中对品牌和声誉管理的经验。他强调了个人品牌的重要性，以及积极维护在线声誉对事业发展的影响。他指出，在互联网时代，个人品牌形象直接影响着商业活动，因此企业家们应该重视个人品牌建设。他还分享了一些技巧，例如定期搜索自己的名字，了解大众对自己的评价，并根据反馈进行调整。Rudy Mawer还强调了与公关专家合作的重要性，以及如何选择合适的公关公司。

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Discusses the importance of controlling and amplifying one's online narrative to build brand credibility and authority, emphasizing the need to proactively manage public perception.

Shownotes Transcript

How do you build brand credibility and online authority as you grow your business in new areas? And how can you do this using PR? 

Cesar Hernandez is the CEO of the top tech PR and Lobbying firm in the US, Omni Public, and he's been opening doors for Rudy recently in the Tampa Bay area.

Does it actually matter what people say and think about you online these days, or can you just run ads and sell products? How do we not just control our own narrative, but amplify it too for maximum effect in a sea of SEO content? Are you Googling yourself to see what's out there about you?

Cesar is a PR powerhouse, elucidating the importance of building media relationships that you can then leverage for the right story, rather than just pushing out press releases and expecting to gain traction. 

The importance of shaping your story, and accumulating what is effectively an online resume, cannot be underestimated in the face of a media outlet that might choose to harp on one bad review.

Learn how to control your digital assets, create organic content that includes a Call To Action, and try your own PR campaign by offering yourself up as the expert in your field in this fascinating episode of Living The Red Life that will help you open doors you never thought possible. It's Wonderland baby, come on in! 

"Your brand is gonna consistently follow you. And if you don't tell that narrative, the media will dominate that narrative for you, because of the SEO juice (high domain rankings)." ~ Cesar Hernandez

In This Episode:

  • The power of owning your narrative online (in the face of traditional media)
  • How to develop relationships with journalists (rather than pitching stories)
  • Are you Googling yourself? Generating a good reputation online over time
  • How to command and control your digital assets
  • Offering yourself up as the expert in your field when generating local PR
  • What is the step you need to take to break into national media? 
  • How do you choose the right PR agency to work with? 

Connect with Cesar Hernandez:

Connect with Rudy Mawer: