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She Helped 1 Million Kids With One Simple Idea

2025/4/16

Living The Red Life

AI Deep Dive AI Chapters Transcript

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Polly Benson

Rudy Moore

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Polly Benson: 我是一名职业治疗师，从小就有创业精神。我发明的Ledgie Liner 滚轮墨水印章帮助孩子们更一致地练习写字，间接影响了超过一百万儿童。在创业过程中，我经历了从产品原型到批量生产，再到在Etsy和亚马逊上销售的历程。起初，我尝试自己处理所有业务方面的工作，包括包装、分销和营销。但随着业务的增长，我意识到专注于产品推广和人际关系网络更为重要，因此开始雇佣他人处理其他任务，例如虚拟助理帮助我管理社交媒体和YouTube频道。我最大的挑战是缺乏自信以及应对竞争对手抄袭产品的问题。在亚马逊上爆火后，由于对亚马逊平台的不熟悉，导致产品缺货，并受到了一些负面评价。后来，我通过强调我的产品系列的整体性和专业知识，以及提供附加值，例如课程计划、工作表和培训视频，来应对竞争对手的抄袭。我还建立了会员计划，获得了经常性收入，并创建了一个Facebook群组，帮助其他拥有产品的企业家建立真正的业务。我的商业模式的核心是'谁，而不是如何'。这意味着专注于寻找合适的合作伙伴或专家来完成任务，而不是试图自己完成所有事情。例如，为了拓展南美市场，我与当地最大的教育软件提供商和一位拥有800万粉丝的网红合作，而不是自己尝试运行广告和翻译内容。通过不断学习和调整，我将Ledgie Liner从一个简单的产品发展成为一个拥有完整商业模式的品牌，并致力于为更多儿童和企业家提供帮助。 Rudy Moore: 我对Polly的发明和商业模式非常感兴趣，特别是她如何帮助超过一百万儿童改善书法，以及她如何运用'谁，而不是如何'的理念来发展业务。在访谈中，我引导Polly分享了她从产品创意到销售，再到团队建设和应对竞争的整个历程。我还探讨了虚拟助理在创业初期的重要性，以及如何通过专注于核心竞争力，并寻找合适的合作伙伴来实现业务的快速增长。此外，我还与Polly讨论了建立真正业务（不仅仅是产品）的重要性，以及如何通过提供附加值和建立社区来提升品牌价值。

Deep Dive

Chapters

Polly Benson, an occupational therapist, invented the Ledgie Liner, a rolling ink stamp that helps children improve their handwriting. This simple invention has impacted over a million children through its use in classrooms and homeschooling.

Invention of the Ledgie Liner rolling ink stamp
Impact on over a million children
Use in classrooms and homeschooling

Shownotes Transcript

Polly Benson, a passionate occupational therapist turned entrepreneur shares her incredible journey of invention, impact, and business growth. Creator of the Ledgie Liner, a unique rolling ink stamp that helps children develop consistent handwriting, Polly has influenced over a million young lives through her innovation. With a heart for service and a mind for strategy, her mission blends education, creativity, and purpose.

*Throughout the episode, Polly and Rudy dive deep into the business lessons she's learned—especially the concept of "Who, not How", which emphasizes leveraging others' strengths to grow faster. They discuss the challenges of scaling, hiring, protecting intellectual property, and creating a true business—not just a product. Polly also opens up about setbacks like copycats on Amazon, and how she bounced back by focusing on community-building, memberships, and value-driven entrepreneurship.*

CHAPTERS

02:24 – Solving a Common Classroom Frustration

03:48 – The Birth of the Ledgie Liner

05:12 – From Prototype to Product

06:36 – Selling the First Batch on Etsy

08:00 – Balancing Motherhood and Manufacturing

09:24 – Learning to Let Go: Hiring Her First Team Member

10:48 – Copycats & Creative Confidence

12:12 – The Power of “Who Not How”

13:36 – Legacy Over Profit: Why She Does It

Connect with Rudy Mawer:

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