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cover of episode Transforming Women's Health Virtually with Social Media Marketing

Transforming Women's Health Virtually with Social Media Marketing

2023/7/17
logo of podcast Living The Red Life

Living The Red Life

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Dr. Shweta Patel: 我是一名医生,也曾在军队服役。在医疗和军事经历中,我意识到我们从未接受过足够的商业技能培训。大多数同事都擅长救死扶伤,却不懂得如何管理个人财务。因此,我寻求Red Life公司的帮助,意识到自己对商业的了解多么匮乏。我创立了Gaya Wellness,一个专注于女性健康的虚拟医疗平台,提供全面、虚拟和按需的女性健康服务,包括减肥计划、行为健康服务、激素平衡和生育服务。通过这种方式,我可以更灵活地为女性提供护理,并让她们随时随地获得所需的服务。起初,我以为创建公司很简单,只要让老顾客知道并通过Facebook发布几次信息就可以了。然而,我很快意识到,仅仅拥有好的产品或服务是不够的,还需要有效的市场营销和媒体定位。我与Red Life合作,学习了如何追踪数据并根据数据调整策略,避免将资金投入到无效的营销活动中。数据对于指导业务决策至关重要,就像血液检测结果可以帮助医生诊断疾病一样。通过追踪数据,我们可以了解哪些服务最受欢迎,哪些营销策略最有效,从而更好地为客户提供服务。 Rudy Mawer: 我认同医疗保健行业需要变革。当前的医疗体系缺乏时间,导致医生与患者关系紧张,医生无法提供高质量的护理。许多医生每天要看大量的病人,没有足够的时间与患者沟通,了解他们的生活方式和健康问题,只能简单地开药了事。虚拟医疗可以改变这种现状。通过减少运营成本,虚拟医疗平台可以为医生提供更多的时间与患者交流,提供更个性化的护理,并降低服务成本,让更多人能够获得高质量的医疗服务。此外,虚拟医疗平台可以立即向患者提供数据和报告,方便患者随时查看和参考。虚拟医疗正在改变医疗保健行业的游戏规则,就像在线机票预订改变了旅游业一样。它让患者能够自主选择,获得更实惠、更高效的服务。

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Dr. Shweta Patel discusses her journey from traditional medicine to founding Gaya Wellness, a virtual healthcare platform for women, and how she realized the need for business expertise to sustain her venture.

Shownotes Transcript

What does taking the red pill and applying some Red Life thinking to your wellness business look like? Dr. Shweta Patel is the founder of Gaya Wellness – a telemedicine platform exclusively for female needs – and she is chatting with our man in red, Rudy Mawer, about how she is transforming women's health through the power of virtual consultation, social media, and online marketing. 

Dr. Patel has years of medical and military experience but has no business training in either of those fields. So when the time came to pivot away from the traditional corporate medical world and offer her bespoke virtual medicine for women (offering weight loss programs, fertility services, and behavioral programs), she needed the Red Life team's help to evaluate her offering, crunch the data, and better position her product.

This episode is a 'roll up your sleeves and let's look under the hood' insight into what it takes to live in Wonderland, where having the best idea isn't enough – it's also about how you market your business and survive to thrive in the cutting edge world of wellness and medicine in modern-day America.

 There’s a fascinating conversation between Rudy and Dr. Patel about what’s wrong with our healthcare system, and how Gaya Wellness is playing its small part to try and fix it. 

Rudy has helped Gaya Wellness, which is helping the world of women. This is why we call it Wonderland. Please join us. 

"Because the (virtual consultation) operations are so lean, we can focus on giving more time. And we can focus on making it more affordable." ~ Dr. Shweta Patel

The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE!  - https://m.me/rudymawerlife) 

In This Episode:

  • Dr. Shweta Patel shares her journey from physician to wellness entrepreneur
  • Understanding how to position women's health as a 'product' in media
  • What are some of the biggest challenges facing healthcare today? 
  • What is an affordable healthcare solution for the average American?
  • The benefits of a virtual consultation - giving your clients data immediately 
  • How virtual technology is changing the healthcare game
  • How Rudy and his team have helped Dr. Patel value their data

And so much more!

Connect with Dr. Shweta Patel:

Connect with Rudy Mawer: