Why Change Can be Good = Embrace Change, To Transform Your Life!
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Change is good. I want you to embrace change. I want you to look at change equals innovation. Okay, change is often allowing you to innovate. It's allowing you to go to that next step of your life. My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.

your life. Hey guys, welcome back to another episode of Living the Red Life. Today we're going to talk about change and how you can create change in your business, in your marketing, in your life, in your money, in your finances, in your relationship.

and why it's never too late to change. And also the emphasis that change is good. If you look at most successful people in the world, they change a lot. And most people in life don't change enough. They're scared of change. And change has been a big part of my life. And I mean, it's a key part of my success. And I mean, change will continue to happen for me. And arguably, the

there's a fine line of until a certain point, the more change, the better. Now, of course, there's a fine line, as I said, where you change too much and you're not completing stuff or having some success or finishing stuff and seeing stuff through. But apart from that, until you reach that line, I think you want to push to it as much as you can. Most people are scared of change. We inherit this in our DNA that change is bad, right? If you look back a couple of generations, your grandparents,

it was a very static life. There wasn't, there wasn't, it wasn't easy to fly around the world. It wasn't easy to travel. We didn't have the internet. You got married at 18, 19, had kids in your 20s, lived with that same person for 45, you know, years and then that was your life. You worked one or two jobs in a,

or a warehouse or an office, right? So you've got to remember that a lot of the way we perceive things, including money, and I've talked about this in my book and in different podcasts and such, is we inherit it. It's in our DNA because it's what, you know, our parents were ingrained, maybe from their parents, our grandparents,

And then because they were ingrained that way, they ingrain it into us as children. And it takes a couple more generations, right? So this generation now is a lot more experiential. It's a lot more, you know, focused on travel and risk and innovation and doing things differently. And, you know, the teenagers of today are even a little one step further ahead of that. You know, they're born in the world of

AI and virtual reality, right? And, you know, the next generation will be born like my children's generation will be born into the world of, hey, college isn't a needed thing, right? And they'll grow up with VR and AI and iPhones and all that jazz. So what I'm trying to emphasize is change is good. Probably the older you are, the harder change is because you've got more of that

old style mentality ingrained into you. You know, my pet grandparents and such were came from Victorian times where there was no money and you lived a very standard life. And if you want to be successful in life, you want to be successful in business. You've got to embrace change. You've got to get excited by change. You've got to have a mindset where change is like really invigorating and change is good and it's not bad. And I think that's something I've got

I always had this adventurous, creative mindset. My parents were elite athletes, so I spent my childhood in a non-traditional way, traveling around the world as a three, four, five, six-year-old at massive races and events and hanging out with Olympic athletes. My parents were non-typical. They were athletes for a living, right? Or partly for a living. And we traveled a bunch and

I embraced that and I traveled a bunch as soon as I was 18. I had my own business as soon as I was 18 and I had side hustles before that. And then I left everything. Yeah, I bought real estate at 20, which was crazy to do in England. I mean, it's still crazy to do, but like imagine 12, 13 years ago in England, it was way crazier then.

And then I left it all and moved to America, right? A lot of change. And now I've changed two or three times in terms of industries and business. So change has been a big part of my life. And if you look at successful people, Elon Musk has changed businesses. You know, he went from PayPal to all of his companies now. He's changing rapidly between Tesla. I mean, obviously, he's just bought a social media platform, Twitter. So change is a big part of entrepreneurship. If you look at

elite athletes, NBA athletes, for example, many of them change to different teams, right? They won't stay in the same team for 20 years of their life or for 10, 15 years of their career. They'll change two, three, four times and they'll go through different schools. And there's a lot of change in a lot of world-class people. If you look at artists and actors and movie stars, they change, right? Some of your favorite musicians or artists

they change the style of music over time they change the style of song uh if they change their look right if you look at movie stars they'll generally play in very different roles okay they'll obviously have a core but they'll change and do different roles so change is good i want you to embrace change i want you to look at change equals innovation okay change is often allowing you to innovate it's allowing you to go to that next step of your life i think the days of

Getting a job for 20, 30 years, the same job and the same career is done. I think now you see much, much, much shorter life cycles. We even see that with our employees. People 40, 50 plus stay with us a long time. People 30 to 40 stay a decent time. People 20 to 30 within a year. You know, often there's change, right? Because they're going off to figure out what they want to do with their life and what they want to experience.

And I mean, you know, often it's quoted in your 20s to 30s, you should change even more, you should try a lot of things. And then by 30, you should settle down and figure it out. But if you're listening to this today, and you're 35, you're 40, you're 50, and you're trying to start a business or grow your first business, or you're listening, and you're in a spot in life that you aren't super happy with that, you know, it's not your true purpose.

start to change right and it's only that you know what's ingrained in your dna and that limiting belief in your head and that scarcity in your head that's stopping you changing today whoa whoa whoa wait a second before we go into the rest of this episode i'm going to interrupt abruptly and just ask you one big favor i hope you're getting a ton of value a ton of knowledge i hope you're getting some breakthroughs from myself and the guests and i want one thing in return

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And let's dive back in. Every single one of us, and I try and hold myself accountable to this,

I still can get a lot better at it. Every single one of us today, right now, need to change something. We're just too scared to take the next step. And we make excuses and we wake up and we think about it every day or every week. Oh, I need to tell this person this. I need to send this termination letter. I need to quit this partnership or job or friendship. I need to, you know, pay this bill. I need to contact this government service, whether it's the IRS or it's, you know, the

I need to contact my landlord. There's something in your life right now that you know needs to change and having the discipline and the motivation to do it and then also the belief system that it's going to lead to greatness is so, so important in entrepreneurship. And it's linked to making hard decisions. It's linked to taking risks. If you look at entrepreneurship, it's all about risk. And Richard Branson, who I got to spend a week with recently,

He's got some great, you know, his life is a great story of change. I've done an earlier podcast on it. If you've not listened to that, I recommend you do so and you watch his documentary and you'll see throughout his life, he went from selling

a student newspaper to launching Virgin Records and then a label company, right? And actually signing artists. And then he decided to randomly launch an airline. And if you Google his entities today, he has TV, he has internet, he has phone, he has airlines, he has trains, transportation, health clubs, cruise ships, hotels. So he's changed a whole bunch and he's gone into new areas. And the reason I love the documentary is

is what I can pull out of it. And I think, you know, these business documentaries are great, not because you're learning about someone else. I actually, I'm more selfish than that. I love their story, don't get me wrong, but I'm looking at like, what can I pull out of it, right? And how can I use it to support me and motivate me to change, right? To tell me, hey, it's okay, you're going through this. Hey, it's okay, this is happening. Hey, it's okay to make this decision. We had a lot of change in our company in the last six months. We grew,

in two years to a $10 million company in year three, we'll probably get to 15, 20. And then for us, there was a lot of change in the people that helped me start this company and the early employees weren't experienced or qualified or understood how to run a company doing a million dollars a month. They were used to managing two or three or four employees. None of them had ever worked really in a company of that size or department.

And we had to totally change our infrastructure, change our C-suite, change our leadership team to now a leadership team that's sold companies, gone public, managed 200 employees, took companies from 10 to 50 million or 50 to 100 million. And that change can feel scary. That change can feel difficult. That change can, you know, make you kind of look at things differently and look at

hey, there's going to be so much change in relation to my growth. And that's the biggest thing I realized is the more I'm growing, the more I'm changing my environment, right? Because the faster you grow, the quicker you're going to change friendship groups, the quicker you're going to make new friends, the quicker you're going to upgrade your house and lifestyle, the quicker your company is going to grow. And that means different employees, different types of projects, different things to learn, quote,

four or five years ago I was learning you know landing pages copy marketing all that jazz and you know in the last two years I've learned about going public and raising hundred million dollars and working with private equity firms that have two billion dollars in investments and sitting with their financial team and you know two hundred million dollar celebrity deals and working with the government right and for some of my celebrity projects and

sat sat in a conference room or a meeting room or my office with a celebrity where they're ringing the mayor up on the phone and saying hey we want to do this is that okay and they're going yes or no wildly different right wildly different is what i'm trying to tell you here wildly different to what i ever thought and you know i'm excited and i hope in three or four years

all the stuff that's wildly different now in the last year is super normal and I'm in three or four years doing something wildly different again, right? Whether that's

movies, TV, going public, or who knows what, right? And what I want you to do and analyze is look at your life right now. Look at how much you're changing. Look at how much you've changed in the last three or four or five years. If you've not and you're sitting stagnant, that's probably a representation of where you're at and how you need to pivot. You need to push harder. You need to focus more and you need to be more aggressive. And I think most people are scared to do that.

And don't get me wrong. Most people say, I don't want that. I want more of this balance, right? And if you truly want more of this balance, that's totally okay. I'm not judging you. But one thing I do see a lot is hiding behind that. Don't use that as a scapegoat or an excuse. When deep down, you actually don't want that. You just say that because it's an excuse for not scaling. That's what I see so many entrepreneurs. They're like,

oh, I don't want 50 or 100 employees like you, Rudy. I don't want to have a $20 million company and $100 million. And I'm like, I always question, and sometimes I truly do believe that's true. They don't want that. They want to make a million or two a year and have a family, and that's great. But I know half the time they do on that, they're just scared to make the decisions to get to that and take all those risks. So always be honest with yourself about where you're at, where you want to go, and what change is required right now.

uh to make that happen okay and and it's just like anything in life you're going to go through life and the hardest things are going to lead to the best results so the changes you need to make right now listening to this today they feel hard but i encourage you i hope for every single one of you today listening you leave this podcast and you make one change whether it's a text message whether it's a phone call whether it's a decision where you pull up um

and you fire someone, you pull up and you hire someone, you pull up and post a job post, you fire an agency, you hire an agency, you launch a new product, you kill a new product that isn't working.

You have a conversation with an employee that's toxic and cancerous to your business. You promote an employee that's crushing it and you've not took the 10 seconds that you know you should have for months to tell them and to promote them. You've had a hard conversation with your wife or your husband or your girlfriend or your boyfriend about how they're not supporting you or about something that needs to change or maybe how you realize you're not supporting them and you need support in changing. Whatever it is, change is good.

Change is uncomfortable, but it leads to the best parts of life. It leads to that top 0.1% that the red life is all about. It leads to living in wonderland, which is what the red life's all about. And it leads to building a phenomenal life, a life of legacy, a life of impact, a life of financial freedom, and a life that when you're sat and you're old and you're looking back, you have zero regrets. You're proud of what you did. Your kids and your grandkids are proud of what you achieved.

and you saw life through to its best and you achieved everything and more than you ever thought possible. And change will dictate all of that. Change is good, change is scary, but change will give you the red life. So until next time guys, keep changing and I'll see you soon. Take care.