cover of episode Angelo Coletta: How 3D & AR Will Kill Traditional E-commerce | Ep. 178

Angelo Coletta: How 3D & AR Will Kill Traditional E-commerce | Ep. 178

2025/3/13
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Angelo Coletta: 我于八年前预见到电子商务领域将发生巨大变革:消费者日益渴望个性化产品,而产业链也已具备以量产成本提供定制化产品的条件。这促使我创建了一个平台,旨在帮助商家为顾客提供新颖的购物体验,同时实现后台流程自动化和全渠道数字化。我认为未来几年,任何电商平台都将离不开视觉化体验。起初,我们主要帮助那些习惯提供定制化产品的品牌(如礼品、运动用品等)优化流程,实现3D预览。之后,奢侈品等行业也逐渐认识到3D建模的重要性,并将其应用于产品目录、互动广告和AR试穿等方面。 我们采取了双重定价模式,为小型和大型企业提供不同的服务和价格方案,并结合数字营销和全球合作伙伴网络来拓展客户。目前,我们的主要客户群体包括奢侈家具行业、网络印刷行业以及一些大型品牌。 展望未来十年,我认为AR、虚拟试穿、AI等技术将成为线上线下购物体验的核心组成部分,视觉化将成为所有电商平台和实体店的标配。成功的关键在于持续努力,保持开放心态,勇于承担风险,并不断改进和适应市场变化。

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Angelo Coletta discusses his bold vision for transforming e-commerce through visual customization and immersive technology. Based in Italy, Angelo explains how Zakeke) enables merchants to deliver personalized, 3D, and AR-enhanced shopping experiences that bridge artisan craftsmanship with mass production. He shares insights on the evolution of visual commerce, the strategic challenges of onboarding diverse B2B customers, and his long-term plan to redefine online retail, making digital interactions as compelling as in-person experiences.

Key Discussion Points:

  • Vision & Inspiration:
  • Predicting the shift towards personalized, immersive e-commerce experiences eight years ago.
  • The spark to merge artisan quality with mass-market affordability.
  • Technology & Innovation:
  • Integrating 3D visualization, AR, and automated back-office processes.
  • Creating a scalable platform that serves small businesses to global brands.
  • Strategic Partnerships & Market Expansion:
  • Building dual pricing models for small and large merchants.
  • Leveraging global partnerships to drive adoption in various markets.

Takeaways:

  • Visual commerce is set to become the new standard in online retail.
  • Embracing emerging technologies can redefine customer engagement.
  • Strategic innovation and flexible pricing models drive sustainable growth.

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