Angelo Coletta discusses his bold vision for transforming e-commerce through visual customization and immersive technology. Based in Italy, Angelo explains how Zakeke) enables merchants to deliver personalized, 3D, and AR-enhanced shopping experiences that bridge artisan craftsmanship with mass production. He shares insights on the evolution of visual commerce, the strategic challenges of onboarding diverse B2B customers, and his long-term plan to redefine online retail, making digital interactions as compelling as in-person experiences.
Key Discussion Points:
- Vision & Inspiration:
- Predicting the shift towards personalized, immersive e-commerce experiences eight years ago.
- The spark to merge artisan quality with mass-market affordability.
- Technology & Innovation:
- Integrating 3D visualization, AR, and automated back-office processes.
- Creating a scalable platform that serves small businesses to global brands.
- Strategic Partnerships & Market Expansion:
- Building dual pricing models for small and large merchants.
- Leveraging global partnerships to drive adoption in various markets.
Takeaways:
- Visual commerce is set to become the new standard in online retail.
- Embracing emerging technologies can redefine customer engagement.
- Strategic innovation and flexible pricing models drive sustainable growth.
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