cover of episode Dehydration is a Massive Problem: How Two Founders Are Turning Water Into a Health Empire | Ep 219 with Yash and Smile Founders of Dr. Water

Dehydration is a Massive Problem: How Two Founders Are Turning Water Into a Health Empire | Ep 219 with Yash and Smile Founders of Dr. Water

2025/5/12
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Founder's Story

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Yash: 我一直致力于通过我的努力,帮助人们生活得更健康。去年,我们发现美国脱水问题非常严重,超过75%的人口处于脱水状态。因此,我们希望帮助人们充分补水,从而改善他们生活的各个方面。我们从一开始就明确要打造一个全球品牌,因为水是人类的基本需求,脱水是一个全球性问题。美国脱水问题尤其严重,人们要么饮用不健康的自来水,要么大量购买塑料瓶装水。如果不充分补水,即使服用再多的营养补充剂也无法发挥作用。氢水分子可以进入体内每个细胞,消除氧化应激,从而延缓衰老,减轻炎症,促进肌肉恢复。我们希望创造出现代且具有疗愈效果的解决方案,为人们带来切实的益处。 Smile: 我从小就想自己创业,并为此不断努力。通过铁人三项训练,我意识到人们普遍存在补水误区,如果人们能了解这些知识并改善补水,他们的健康状况将会大为不同。在有大量自然搜索量的行业中,亚马逊和谷歌是最有效的渠道;而要打造品牌,则必须在Meta和TikTok上发展,最好是有机增长。如果需要教育市场,告知消费者产品的实际益处,Meta和TikTok将是首选。下一代大型电商公司将首先是社交销售公司,他们将利用创作者生态系统,或者自己成为创作者,成为创始人主导的品牌,与过去的公司相比,这些品牌将会做得非常出色。

Deep Dive

Shownotes Transcript

Yash (the "Water Genie") and Smile (an Ironman athlete) co-founded Dr. Water) to solve what they call the world’s most overlooked health crisis: dehydration. With backgrounds in sustainability and performance science, the duo reveals how hydrogen water can transform energy, recovery, and aging—while also cutting plastic waste. They share the journey from building DTC wellness brands to going viral on TikTok and pitching billionaires via cold emails.

Key Discussion Points

The Spark of a Problem: Why 75% of Americans are dehydrated—and what that does to your body.

From Ironman to Founder: How Smile’s training journey revealed major hydration myths.

Hydrogen 101: The science behind hydrogen water, molecular research, and anti-aging benefits.

Design Meets Wellness: Creating the first modern hydrogen tumbler with UV filtration.

Go-to-Market Playbook: Why social selling (TikTok, Meta) beat Amazon for this brand—and how they got their first billionaire buyer.

Founders Who Fit: Why this co-founder duo works—9 years of history, clarity of roles, and shared obsession.

Educating a Market: Using MMA athletes, NFL doctors, and real stories to take hydrogen water mainstream.

Key Takeaways

  • Water is Wellness: You can’t absorb supplements, recover well, or think clearly without proper hydration.
  • Science Backed, Lifestyle Led: Products need to heal and be something people love showing off.
  • Social is the New Shelf: Founder-led brands that educate and entertain will win on TikTok and YouTube.
  • Complementary Founders Scale Faster: Visionary + executor beats any solo genius.
  • Hydration is the First Habit: If you fix water, you unlock the foundation for every other wellness behavior.

Closing Thoughts

From battling microplastics to unlocking cellular energy, Dr. Water isn’t just a hydration brand—it’s a movement. Tune in to learn how two first-time founders went from global agriculture and Ironman races to building a multi-country wellness company that just might reshape the water industry from the inside out. Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Square: https://square.com/go/founderAdvertising Inquiries: https://redcircle.com/brands)Privacy & Opt-Out: https://redcircle.com/privacy)