cover of episode The Supplement Industry Is Broken: How Two Athletes Fixed It with Caroline & Sebastian Graeff | Ep. 186

The Supplement Industry Is Broken: How Two Athletes Fixed It with Caroline & Sebastian Graeff | Ep. 186

2025/3/14
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Caroline Graeff
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Sebastian Graeff
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Sebastian Graeff: 我和Caroline在法国一个体育世家和商业家庭长大，这让我们从小就具备了纪律性、韧性和雄心壮志。我曾是一名职业网球运动员，大学期间还获得过两次全美冠军。这些经历教会我自律、意志力和职业道德。毕业后，我开始从事邮购业务，并最终创立了自己的公司，专注于健康补充剂。我们创立NAIAD的初衷，是基于我在法国和葡萄牙的健康补充剂行业经验，以及Caroline在美国遇到的关节健康问题。我们希望在美国市场提供不同于现有产品的天然、高质量的健康补充剂。 我们选择专注于对我们自身生活方式有意义的产品，目前涵盖关节健康、压力管理、肌肉恢复和体重管理等方面。我们的产品配方简单，通常只含有一种天然成分，并经过临床测试，确保安全有效。我们还注重产品的可持续性，采用环保包装和碳中和运输，力求减少对环境的影响。 我们与BioBottles公司合作，使用可自然降解的环保塑料包装，并与Sandal公司合作实现碳中和运输。我们不仅销售产品，更致力于教育和赋能消费者，帮助他们养成更健康、更平衡的生活方式。我们提供个性化的电子书、每周健康提示和营养食谱，帮助人们将健康习惯融入日常生活。 Caroline Graeff: 我曾是法国职业单板滑雪运动员，20多年前移居美国后，依然保持着忙碌的生活方式，经常进行铁人三项和各种户外运动。然而，高强度的运动导致我出现严重的关节问题。我哥哥Sebastian建议我尝试他研发的补充剂，一个月后，我的关节疼痛明显减轻，这让我意识到在美国市场存在着对天然、高质量补充剂的需求。 因此，我和哥哥共同创立了NAIAD公司。我们希望通过天然单一成分配方、临床测试以及可持续的环保包装和运输等方式，在美国市场脱颖而出。我们的产品不仅安全有效，而且对环境友好。我们采用可自然降解的环保塑料包装，并与Sandal公司合作实现碳中和运输。 我们注重消费者教育，帮助他们建立可持续的健康习惯，这不仅仅是服用补充剂，还包括冥想、散步等健康生活方式。我们希望改变人们对健康补充剂的认知，帮助他们建立更健康的生活结构。我们提供个性化的电子书、每周健康提示和营养食谱，帮助人们将健康习惯融入日常生活。我们希望NAIAD不仅仅是一家公司，更是一个帮助人们建立健康生活方式的社区。

Deep Dive

Chapters
Caroline and Sebastian Graeff, siblings from a family of athletes and entrepreneurs, share their journey from professional sports to launching their health supplement company, NAIAD. They discuss the influence of their upbringing and the challenges and rewards of working together as brother and sister.
  • Caroline was a professional snowboarder, Sebastian a tennis player.
  • Their father was a soccer player and businessman.
  • They combined their athletic backgrounds with entrepreneurial spirits.

Shownotes Transcript

Caroline and Sebastian Graeff share their inspiring journey from professional athletes to pioneering health supplement innovators. Growing up in a sports-centric family in France, they combined their athletic passion and entrepreneurial spirit to launch NAIAD). Focused on natural, clinically tested supplements for joint health, stress management, muscle recovery, and weight management, they emphasize authenticity, sustainable practices, and community empowerment to transform personal wellness and contribute to a greener future.

Key Discussion Points:

  • **Origins & Inspiration: **Their formative years in a sports-driven, entrepreneurial family and the transition from athletic challenges to addressing health needs.
  • Identifying the gap in the U.S. market for natural, high-quality supplements.
  • **Product Innovation & Sustainability: **Development of simple, single-ingredient formulas that are clinically tested and naturally derived.
  • Commitment to eco-friendly packaging and carbon-neutral shipping.
  • **Community & Consumer Empowerment: **Building a supportive community that educates and inspires sustainable, healthy lifestyles.
  • Integrating wellness education with product offerings to foster long-term habit change.

Takeaways:

  • Authentic, sustainable products can redefine personal wellness and environmental impact.
  • Community engagement and education are essential to long-term health success.
  • A clear vision and commitment to quality drive innovation in the competitive wellness industry.
  • https://naiadshop.com/)

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