Trump's picks are leveraging their large online followings to sell products, boost personal brands, and sidestep traditional media scrutiny. This 'influencer creep' allows them to reach audiences directly through platforms like TikTok and Cameo, bypassing legacy media.
Gay's tenure was marked by a social media-fueled controversy over a pro-Palestinian letter and escalating disputes over anti-Semitism and free speech. The crisis, amplified by public scrutiny and pressure from influential alumni, ultimately led to her resignation.
Patel sold branded merchandise, endorsed QAnon-friendly products, and claimed proceeds went to a vague foundation. He also marketed supplements like ashwagandha, capitalizing on his association with Trump to boost sales.
Social media amplified the controversy by spreading the pro-Palestinian letter and subsequent backlash. Influential alumni and public figures used platforms to criticize Harvard's response, leading to widespread attention and pressure on the administration.
Harvard's response was more measured and less passionate compared to earlier statements on Ukraine and George Floyd's killing. Critics felt it lacked moral clarity and failed to strongly condemn anti-Semitic rhetoric, leading to further backlash.
Alumni and donors, including tech executives and hedge fund managers, felt the university failed to adequately address anti-Semitism and protect Jewish students. Their concerns were exacerbated by the perceived lack of strong leadership from Claudine Gay.
Wolpe suggested Gay use biblical or Talmudic quotes in her public statements to show solidarity with the Jewish community. He also offered to provide a reading list to help her understand Jewish history and the conflict better.
Hawley adopted a no-statements policy, focusing on internal education and transformation rather than performative public statements. She aimed to build trust over time and manage crises through consistent, long-term leadership.
The hearing subjected the presidents to intense public scrutiny and confrontational questioning, particularly from Elise Stefanik. The media coverage and social media reaction following their nuanced answers put their jobs at risk, leading to resignations and calls for their removal.
Initially, the Harvard Corporation was silent, leaving Gay to face the backlash alone. Their delayed statement of support came after a week, by which time new controversies had emerged, including allegations of plagiarism in Gay's dissertation.
Many of Donald Trump’s cabinet picks are emulating online influencers in their efforts to sell products and promote themselves. On this week’s On the Media, hear about the phenomenon academics are calling “influencer creep.” Plus, a look at the short, troubled tenure of Harvard’s 30th president, Claudine Gay, and the media firestorm that ensued.
[01:00] Host Micah Loewinger speaks with Drew Harwell), technology reporter at The Washington Post, and Elaina Plott Calabro), staff writer at The Atlantic, on how, and why, Donald Trump is filling his cabinet with influencers.
[14:27] Reporter Ilya Marritz), in part one of our collaboration with the Boston Globe, dives into Claudine Gay's groundbreaking tenure as Harvard's first Black president. Gay’s appointment began with high hopes in September 2023, but soon devolved into a proxy battleground for American cultural wars — spurring escalating disputes over anti-Semitism and free speech, tarnishing her presidency as a symbol of diversity's failings. This series slows down the whipsaw chain of events to bring listeners direct eyewitness accounts of what happened, from professors, wealthy donors, and spiritual leaders.
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