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cover of episode Ensh*ttification, Live! Micah and Cory Doctorow in Conversation

Ensh*ttification, Live! Micah and Cory Doctorow in Conversation

2025/6/4
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On the Media

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Micah Loewinger:平台“恶化”通常分为三个阶段。第一阶段是提供对用户有吸引力的服务,并试图锁定用户。第二阶段是通过牺牲用户体验来提升商业客户的利益。第三阶段是平台榨取企业价值,最终所有利益都流向平台及其投资者。 Cory Doctorow:我提出的“恶化”理论认为,无论是谁为产品付费,最终都会成为产品本身。以亚马逊为例,早期通过亏本销售和提供各种优惠来吸引用户,并使用户逐渐锁定在平台上,例如购买Prime会员和受DRM保护的数字媒体。随着时间的推移,亚马逊逐渐减少了对用户和商业客户的优惠,并通过出售搜索结果的广告位来获利,但这损害了用户的利益。最终,亚马逊通过增加各种费用来榨取第三方卖家的利润,导致整个经济体系的价格上涨。这种行为实际上是通过私有方式来监管市场,最终将由少数亿万富翁来决定商品的价格和销售方式。大型科技公司通常通过收购其他公司的创意来主导市场,例如亚马逊收购Diapers.com。亚马逊通过低价竞争击垮Diapers.com,并最终将其关闭。资本市场愿意支持垄断企业,因为他们预期垄断会带来高回报。

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This past weekend, OTM co-host Micah Loewinger went to Seattle to sit down with an all-time favourite guest of the show: tech activist and writer Cory Doctorow. We recorded the following conversation in front of a live audience at the Cascade PBS Ideas festival. The topic was “Enshittification” – Cory’s theory of how everything on the internet got worse. 

We first discussed this idea on the show a couple years ago – and this was an opportunity to talk about what enshittification looks like right now: the latest attempts by tech companies to take advantage of users and workers, and the surge of lawsuits attempting to hold these companies to account.

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