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cover of episode Freedom! Joy! Forward! The DNC’s Fave Buzzwords, Explained

Freedom! Joy! Forward! The DNC’s Fave Buzzwords, Explained

2024/8/23
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On the Media
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A
Adam Kinzinger
A
Anat Shenker-Osorio
B
Brooke Gladstone
M
Matthew D. Taylor
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Brooke Gladstone: 本期节目探讨了2024年民主党全国代表大会（DNC）的信息策略，以及基督教民族主义对美国政治的影响。DNC使用了“喜悦”和“自由”等关键词，并通过嘲讽来削弱特朗普的形象。Anat Shenker-Osorio认为，这种策略有效地将选民从对两党候选人的厌恶转向对特朗普未来政策的担忧。她还指出，与“民主”相比，“自由”更能引起选民的共鸣，因为它更具体，更能与选民的切身利益联系起来。 Anat Shenker-Osorio: 民主党的信息策略强调行动和战斗精神，重新定义了政治语境中男子气概和女性气质的含义，并巧妙地利用了共和党传统的论点，例如爱国主义和自由。她认为，通过幽默来降低强人的形象，使其显得脆弱，是有效打击强人的方法。同时，她指出，在第一次选举中嘲讽候选人与在后续选举中嘲讽候选人效果不同，需要根据不同的情况调整策略。 Matthew D. Taylor: Matthew D. Taylor分析了美国基督教民族主义的复杂性，指出它并非单一统一的运动，而是存在一个光谱，从温和的到极端的都有。他批评主流媒体对基督教民族主义的报道不够全面，未能区分不同类型的基督教民族主义，导致过度概括。他认为，基督教至上主义是一种危险的意识形态，它认为基督教应该对社会施加强制性影响。他还探讨了基督教民族主义的历史渊源，以及它与美国内战和冷战的关系。他特别关注了独立灵恩派基督徒及其媒体在传播极端基督教民族主义观点中的作用，以及他们在1月6日事件中的参与。 Adam Kinzinger: Adam Kinzinger认为，真正的力量在于捍卫弱势群体，将同理心和关爱与力量联系起来，这与共和党以往的强硬形象形成对比。

Deep Dive

Chapters
The DNC employed a strategy of redefining terms like "freedom" and "strength" to challenge traditional Republican talking points. This involved highlighting joy and empathy as strengths, and directly confronting Trump's image as a strongman through mockery and highlighting his vulnerabilities.
  • The Democrats strategically used "joy" to counter negativity and cynicism.
  • They redefined "strength" by associating it with empathy and caring for the vulnerable.
  • The DNC aimed to reclaim "freedom" from the Republican party, emphasizing personal freedoms and rights.
  • The strategy involved shifting the focus from abstract concepts like "democracy" to concrete actions and their impact on individuals and families.
  • The campaign's message is centered on a "new way forward."

Shownotes Transcript

When President Biden campaigned for re-election, he highlighted threats to democracy and his long track record. But since Kamala Harris took over the ticket, the party has landed on new messaging. On this week’s On the Media, a democratic strategist explains why we heard words like joy and freedom over and over at the Democratic National Convention. Plus, hear how Christian nationalism is shaping American politics.

[01:00]  Host Brooke Gladstone interviews Anat Shenker-Osorio), a democratic messaging strategist who has advised PACs and committees in battleground states, about the party’s new messaging strategy. They discuss how mockery shrinks strongmen to size; why voters seem to like the word “freedom” more than “democracy”; and more. 

[16:39] Brooke speaks with Matthew D. Taylor,) scholar at the Institute for Islamic, Christian, & Jewish Studies in Baltimore and author of the forthcoming book, The Violent Take It by Force: The Christian Movement That Is Threatening Our Democracy). They discuss different strains of Christian nationalism — from the sentimental view of America as a Christian nation, to the desire to uphold Christian supremacy. Plus, how the phenomenon has shaped American politics for centuries.

[32:23] Brooke continues her conversation with Matthew D. Taylor. Taylor introduces Brooke to the world of independent charismatic Christianity and its media, where an extreme form of Christian nationalism has taken root. Plus, the Christian leaders who stoked violence on January 6th.

*A portion of this episode originally aired on our April 19, 2024 program, *Meet the Media Prophets Who Preach Christian Supremacy. Plus, Journalism in ‘Civil War’)

Further reading / listening:

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