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cover of episode Hank Green Makes the Truth Go Viral (EXTENDED VERSION)

Hank Green Makes the Truth Go Viral (EXTENDED VERSION)

2024/11/27
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On the Media

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Hank Green: 本期节目回顾了Hank Green从2007年开始YouTube生涯的经历,以及他对于内容创作、传统媒体和互联网信息传播的思考。他谈到早期视频创作的理念并非一开始就专注于科学传播和教育内容,而是受到早期视频博主Ze Frank的影响,他认为Ze Frank的视频创作模式是与观众一起创作,而不是为观众创作。他将自己早期从事YouTube视频创作比作参与电视的早期发展,并认为这是一种独特的机遇。他还谈到互联网早期他没想到的是互联网很容易被用于作恶,以及早期YouTube缺乏商业模式和社会地位。他认为YouTube、X、TikTok和Instagram等平台的算法并不重视真相,而是重视关注度。一些网红为了吸引关注,会利用“没人谈论这个”的策略,并通过视觉和情绪上的技巧来提高观众的注意力。他认为像Dylan Page这样的顶级网红非常关注如何提高数据,并将其视为一种共同点。他既会进行严谨的科学研究,也会对现有报道进行再加工,后者往往更受观众欢迎。他认为人们更倾向于信任个人而非媒体机构,并解释了这种现象背后的原因。与其直接给出结论,不如带领观众一起探索发现过程,这有助于建立信任。他认为他的视频创作在无意中也起到了媒体素养教育的作用。他以“每周吃掉一张信用卡大小的塑料”的谣言为例,说明了信息在传播过程中如何被扭曲。他认为每个人都会犯错,重要的是承认错误并将其转化为学习机会。他以牛油果的起源为例,说明媒体容易被有趣的故事所吸引。他还分享了他们承认牛油果视频错误后,视频反而更受欢迎的经历,以及因CPAP机器视频错误而进行更正的经历,并指出这种更正带来的负面影响。他认为仅依靠社交媒体获得全面信息是不可能的,因为需要有人进行报道和事实核查。社交媒体上对传统媒体的批评,往往忽略了传统媒体进行报道和事实核查的工作。维护观众信任是他作为内容创作者最大的担忧之一,这关系到他的事业和个人声誉。他的目标是让人们相信真相,而不是仅仅说出真相。他解释了他如何权衡维护信任和讨论重要议题之间的关系,以及在维护广泛信任和讨论有争议的话题之间存在两难选择。他解释了SciShow因使用性别包容性语言而失去部分观众信任的情况。他认为他无法承担解释所有事情的压力,这与新闻机构不同。他创作内容的最终目标是让人们理解世界并相信人类是美好的。他建议On The Media应该鼓励观众分享节目,以扩大影响力。他认为On The Media面临的挑战是内容需要兼顾娱乐性、成本和时长。 Micah: Micah主要就算法、网红策略、信息可信度、传统媒体与新媒体的关系等问题与Hank Green进行了探讨,并就如何提升On The Media节目的影响力提出了疑问。

Deep Dive

Key Insights

Why did Hank Green initially start making videos on YouTube in 2007?

He was inspired by the early days of online video and the creative projects of pioneers like Ze Frank. He saw an opportunity to be part of a new media revolution and create content collaboratively with an audience.

What significant change did Hank Green notice in the internet over the years?

He realized how easily the internet could be used for harmful purposes, which he didn't foresee in the early days when it was more about excitement and creativity without clear monetization or status.

How do influencers like Dylan Page manage to capture attention on platforms like TikTok?

They use tactics like questioning why certain stories aren't being covered by mainstream media, creating confusion with unrelated visuals, and leveraging the 'David versus Goliath' trope to position themselves against established media institutions.

What does Hank Green believe is the role of legacy media in the current information landscape?

He acknowledges that someone has to do the reporting and get the truth, which is not something influencers like him are doing. He emphasizes the importance of legacy media for conducting original reporting and getting paid to do it.

How does Hank Green handle making corrections to his content?

He takes down pieces of content if they lead people to believe something untrue, even if the original statement was correct. He sees this as his responsibility to ensure his audience believes true things, and he often turns corrections into engaging content.

What challenges does Hank Green face in maintaining trust with his audience while addressing controversial topics?

He avoids certain topics to prevent alienating parts of his audience, which he feels is necessary to maintain broad trust and reach a diverse audience. He also faces the challenge of explaining complex issues without overwhelming his audience or himself.

How does Hank Green view the importance of media literacy in his content?

He believes in teaching media literacy by showing his audience how he finds good information and by correcting mistakes transparently. He aims to make people believe true things and understand the process of uncovering truth.

What advice does Hank Green give to On The Media for reaching a broader audience?

He suggests leveraging the audience's enthusiasm by having them share the show with others, emphasizing that the quality of the content is already high and just needs more visibility.

Chapters
Hank Green discusses the early days of his YouTube career, the influence of Ze Frank, and the unexpected challenges and status of being a YouTuber.
  • Hank started his YouTube career in 2007.
  • He was inspired by Ze Frank's interactive video projects.
  • The internet's potential for both good and evil was a surprise.

Shownotes Transcript

Our latest episode featured Micah's interview with Hank Green, a very popular YouTuber and science communicator. We got a lot of nice feedback about the conversation, and there were some interesting exchanges that we couldn’t fit in the radio version. So we’re bringing you a longer edit here. Hank describes how content creators depend on legacy media; his inspiration for making videos in 2007; and how OTM can reach a bigger audience.

On the Media is supported by listeners like you. Support OTM by donating today (https://pledge.wnyc.org/support/otm)). Follow our show on Instagram), Twitter) and Facebook) @onthemedia, and share your thoughts with us by emailing [email protected].