He was inspired by the early days of online video and the creative projects of pioneers like Ze Frank. He saw an opportunity to be part of a new media revolution and create content collaboratively with an audience.
He realized how easily the internet could be used for harmful purposes, which he didn't foresee in the early days when it was more about excitement and creativity without clear monetization or status.
They use tactics like questioning why certain stories aren't being covered by mainstream media, creating confusion with unrelated visuals, and leveraging the 'David versus Goliath' trope to position themselves against established media institutions.
He acknowledges that someone has to do the reporting and get the truth, which is not something influencers like him are doing. He emphasizes the importance of legacy media for conducting original reporting and getting paid to do it.
He takes down pieces of content if they lead people to believe something untrue, even if the original statement was correct. He sees this as his responsibility to ensure his audience believes true things, and he often turns corrections into engaging content.
He avoids certain topics to prevent alienating parts of his audience, which he feels is necessary to maintain broad trust and reach a diverse audience. He also faces the challenge of explaining complex issues without overwhelming his audience or himself.
He believes in teaching media literacy by showing his audience how he finds good information and by correcting mistakes transparently. He aims to make people believe true things and understand the process of uncovering truth.
He suggests leveraging the audience's enthusiasm by having them share the show with others, emphasizing that the quality of the content is already high and just needs more visibility.
Our latest episode featured Micah's interview with Hank Green, a very popular YouTuber and science communicator. We got a lot of nice feedback about the conversation, and there were some interesting exchanges that we couldn’t fit in the radio version. So we’re bringing you a longer edit here. Hank describes how content creators depend on legacy media; his inspiration for making videos in 2007; and how OTM can reach a bigger audience.
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