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cover of episode Sports Media’s Big Gamble on the Betting Industry

Sports Media’s Big Gamble on the Betting Industry

2025/4/2
logo of podcast On the Media

On the Media
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The podcast opens by discussing the immense amount of money bet on March Madness, reaching an estimated $3.1 billion. This is fueled by the 2018 Supreme Court decision overturning the ban on state-regulated sports gambling, leading to a surge in the industry and increased advertising from major sports betting companies.
  • $3.1 billion bet on March Madness
  • 2018 Supreme Court decision overturned ban on sports gambling
  • 38 states legalized sports gambling
  • Major sports outlets partnered with betting companies

Shownotes Transcript

According to the American Gaming Association, bets on March Madness basketball games could amount to as much as $3.1 billion. Almost every national sports outlet — ESPN, The Athletic, Bleacher Report, NBC, CBS, The Ringer — has partnered with a major sports betting company. Big money is changing hands. What does that mean for sports journalism? On the Media producer Rebecca Clark-Callender reports in a piece that first aired a year ago.

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