cover of episode Prof G Markets: The Art of Spending Money

Prof G Markets: The Art of Spending Money

2024/12/24
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Scott Galloway
一位结合商业洞察和个人故事的畅销书作者、教授和企业家。
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Scott Galloway: 我年轻时买车是错误的消费,因为我负担不起。比起物质,我更看重体验,因为经历更难忘。我曾经在摩根士丹利工作,那时我买了一辆宝马,虽然当时看起来很冲动,但后来卖掉它资助了我的欧洲旅行,所以我觉得是值得的。最好的消费是买房,这不仅带来财务上的收益,也带来了家庭的幸福感。现在我最舍得花钱的地方是旅行,因为旅行能创造美好的回忆。我慷慨大方,很大程度上是因为我童年时期父亲吝啬的经历给我留下了深刻的阴影,我不想成为那样的人。 在朋友聚餐时,如果有人点很贵的酒,就应该由他来买单;如果是朋友之间,可以平摊账单,但如果长期下来有人总是占便宜,就要考虑是否还要和这样的人做朋友。在节日里,我不喜欢物质上的礼物,更看重有意义的礼物,比如孩子写给我的信或照片。对员工的礼物是战略性的投资,比直接给钱更有意义。随着收入的增加,“必需品”的范围也会扩大,但我始终保持着量入为出的习惯,避免过度消费。在经济压力下,我也曾被迫出售房产,这让我感到非常沮丧。 我认为,消费是自我的一种真实写照,它反映了我们关心什么,想要追求什么,以及想要取悦什么样的人。我的消费观体现了我的无神论、慷慨、以及作为父亲的责任感。我也很享受生活中的舒适和快乐,但我也承认自己有些自负,会在一些不必要的事情上花钱。 Ed: 我同意Scott的观点,比起物质,体验更重要。我曾经在Mykonos花费巨资狂欢了一夜,虽然看起来很冲动,但那是我人生中最美好的回忆之一。我也认为,随着经济状况的改善,“必需品”的范围也会扩大,但要量力而行。在朋友结婚时,要根据自身经济状况和与朋友的关系来决定消费多少。孩子是巨大的经济负担,要提前做好预算。

Deep Dive

Key Insights

Why does Scott consider buying a Renault Le Car when he was younger as one of his worst purchases?

Scott considers buying a Renault Le Car his worst purchase because it took all of his disposable income and more, and he ended up losing the car when it got towed and sold for scrap. He spent around $2,500, and the insurance was extremely expensive, totaling about $10,000 a year in today's dollars. He felt it was a necessity for his social life in Los Angeles but was a financially irresponsible choice.

Why does Scott prefer spending money on experiences rather than things?

Scott prefers spending money on experiences because he believes people remember and derive more joy from experiences than from material possessions. He cites his own experiences, such as buying homes when his kids were young and taking amazing trips, as examples of purchases that brought long-lasting happiness.

How did Scott's childhood influence his approach to spending money?

Scott's childhood, marked by financial insecurity and a father who was painfully cheap, influenced his approach to spending. He developed a strong sense of shame around money and a determination to never be like his father. Now, he prides himself on being generous, especially with travel and treating others, to avoid the feelings of embarrassment and inadequacy he experienced growing up.

How does Scott handle the check when dining with friends and someone orders an expensive bottle of wine?

Scott believes that if someone orders an expensive bottle of wine, they are signaling that they will pay for dinner. If it's a group of guys and everyone is making good money, the general format should be to split the bill unless someone goes overboard. He emphasizes that good friends will not overorder and that the bill should even out over time.

Why did Scott move from New York to Florida after the Great Financial Recession?

Scott moved from New York to Florida to cut their burn rate significantly. They were able to reduce rent by 60% and private school tuition by two-thirds, saving about $150,000 to $200,000 a year, which they then invested in the stock market. This lifestyle arbitrage helped them manage their finances better, especially with children.

How does Scott budget for philanthropy after hitting his financial goals?

Scott decided that once he hit his financial goals, he would either spend or give away any additional money. He invests in charities and causes he believes in, such as mental health and vocational training. He also gives money back to UCLA and Berkeley, recognizing the support he received from California taxpayers. For him, philanthropy is not just an ethical thing but also makes him feel good and strong.

Why does Scott think it's important to be generous with employees who don't have as much money as he does?

Scott thinks it's important to be generous with employees because it provides them with more meaningful and tax-free benefits. He believes that giving gifts to employees, such as AirPods or scarves, is more impactful than simply increasing their compensation. It also helps in building a strong and positive work environment.

Chapters
Scott Galloway shares his worst purchase experiences, mainly focusing on cars bought during his youth when he lacked the financial means. He also discusses a BMW purchase made after receiving a bonus from Morgan Stanley, reflecting on the context and rationale behind such seemingly irresponsible decisions.
  • Early car purchases were the worst due to financial constraints and lack of need.
  • BMW purchase in his 20s was a "smart signaling" purchase, understanding the context of mating years and social signaling.
  • Experiences outweigh material possessions in long-term value and memory.

Shownotes Transcript

Scott breaks down the best and worst purchases he’s ever made, and why he prefers spending money on experiences rather than things. He also shares how his childhood still impacts the way he thinks about spending. Scott and Ed then discuss how to navigate spending in common situations such as dinners with friends, weddings, and the holidays. Ed asks for advice about how to prepare for the cost of having children. And Scott also explains why it's important to make sure your spending lags behind your income. 

Listen to more from Prof G Markets here).

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