Brave Book's Crusade to Save Children's Programming
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Ladies and gentlemen, welcome aboard. Today we have a special sit-down interview with Trent Talbot, the founder of Brave Books and now the founder of the streaming service Brave Plus. You're going to love this. And Jack, where's Jack? Where's Jack? Where is he? Jack, I want to see you.

Great job, Jack. Thank you. What a job you do. You know, we have an incredible thing. We're always talking about the fake news and the bad, but we have guys, and these are the guys who should be getting policies. Folks, I want you to pay close attention because they're not talking about this on the news. In the last 30 days alone, 145 bank branches, Bank of America, Wells Fargo, Chase included, have quietly shut down. No headlines, no warnings, just closed.

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Don't wait for the headlines to tell you that it's too late. Go to Allegiance Gold at 844-577-7676 or visit protectwithposo.com. Start protecting what's yours today. All right, guys, I told you about this. I've been tweeting about it. We've got it. This is the latest invasion of the Poso household, and I absolutely love it. Folks, Brave Plus is now active. Guys, show them the trailer.

- World where screen time sparks wonder instead of worry. Welcome to Brave Plus. Every episode is carefully selected to ensure imaginations can safely run wild.

so they can watch without the emotional load for them or you. Hey, Brave Explorers. Can we fix it? Let's go. You can do it, Emily. Feels so good to help a friend. A vetting process that prioritizes mental, emotional, and spiritual well-being. Let's fix it. Let's fix it.

here to have fun together curated by parents and handcrafted for kids full of timeless classics brave plus isn't just another streaming service it's screen time made good oh my goodness brave plus all right we got on here the founder of brave books now i don't know we have to say brave media it's trent talbot what's going on brother hey jack thanks for having me man

You know, by the way, I have to tell you, just yesterday we got the latest book in the Brave series. Yesterday, my son, you know, he saw that come up in the mailbox with the Iggy and Mr. Kirk mail, you know, the packaging, and he tore right into it. Also, he's got the cards now, which is huge. You know, the kids absolutely love the cards. Even my younger son, who's just a four-year-old, he loves the cards so much.

so you know brave has been a part of the poso household really for my kids entire um you know entire childhood at this point you know i've told people before we don't do star wars we don't do harry potter what we do is brave books and now with brave plus

The minute I got the call, I would say we did get an early call. We got a little bit of a sneak preview that Brave Plus was available for Roku. So I downloaded it immediately on our system. We have the Roku system, but I believe it's up on all smart TVs and Apple and everything like that and Firefox.

And it's incredible. So tell me a little bit, you know, we saw the trailer right there. Tell me a little bit about the story of what went into Rave Plus, which is now available. Everyone needs to go download it. Yeah, well, you know, it started with the books, which you've been a part of since before we officially launched back in 2021. We were working on Dialing a Free Ice Cream with you. And

You know, we did books for three years and it was amazing, but we felt like it was time for Brave to take the next step. And, you know, because kids consume way more screen time than they do books these days. So, yeah.

We did our first TV show with Iggy and Mr. Kirk, and then we were looking at the landscape of all the streaming platforms that are out there. And there's a lot, I know, but we didn't feel like the perfect platform existed for Iggy and Mr. Kirk, and we wanted to create that for Iggy and Mr. Kirk. But also, me personally, I started Brave Books because my daughter Charlotte was born four years ago, and she's getting at that age where she's starting to watch TV, and I wanted that for her. And so...

Um, we, we really took a new approach to, to a kid streaming platform. Um,

we set a, an extremely high bar for the content that gets on right now, you know, inappropriate content that it doesn't even make it to our desk, but even, even good stuff, only one out of every 20 shows make it through. We, we, we rate on the values that promotes. If we don't want to just entertain kids, we want to build their character while doing so we screen out overstimulating content because all the health health issues it causes. And then, um,

And every character, the main characters need to model good behavior. And so, you know, that's the type of platform I wanted for my family. And I figured that I wasn't alone. And this is so incredible because, so I love that phrase, by the way, in the trailer where it talks about emotional load. And one of the things that I've noticed already while looking at this and just having kids, which, you know, my kids are, you know, pretty much the same age as you're, it's like,

When you see this stuff that's available for kids that's out now, what is it? It's that attention-grabbing and controlling mindless content where it's the constant frame rate, the constant scene switching, everything's going on, but they're not really teaching anything. It's super high-paced, and yet it's just all fluff. And so it's something where like, yeah, okay, I get it. People want to turn it on and say, oh, this is a great way to keep the kids engaged

you know keep the kids quiet for 30 minutes 40 minutes whatever mom and dad need but at the same time they're they're glued to the screen and it just turns them into like little zombies where with this you've carefully selected it and i went through you know every piece of it uh the

uh that's on there so yes it has the iggy and mr kirk which features the brave books in the streaming adaptation yes there's a an interesting anti-communist children's book called the freedom the island of free ice cream which is featured in one episode that uh i can't remember who wrote that one but you know it's it's it's a good one and people can check it out and uh of course my kids found that one and went like straight for it they're like daddy daddy the free ice cream one is in there and and look this is the thing right

It's been, these shows have been compromised. The ones that are out there, the Sesame Street, totally compromised. The Muppets, totally compromised these days. Even the new like Looney Tunes stuff has got some weird adult themes in it, I hate to say. So Mr. Rogers, God rest his soul, he ain't walking through the door. You need to create this parallel ecosystem for children's content. So what you've done is you've combined the old stuff that is good and teaches good values

with the new in an incredible way, which is awesome for kids because look, my kids know how to work the Roku and I have no problem whatsoever. I made sure that boom, Brave Plus was right at the front. I said, here it is, guys. Watch whatever you want. And of course, the first thing they wanted to do was watch all of Iggy and Mr. Kirk right away. But tell me a little bit about that phrase emotional load. What does that mean? And how did you guys, you know, really come to the selection process when you're using that term?

Yeah, well, when we started writing Iggy and Mr. Kirk, me and my wife were doing a lot of market research and like what shows are out there for kids? Because our kids were like three, so they were just starting to watch some TV. And we let them explore, watch things like Paw Patrol. And we noticed that even though with Paw Patrol, there may not have been any overt sort of agenda going on.

When they got done watching Paw Patrol, they were like, they were different. They had a really hard time snapping back to reality and they were acting out. It was causing fights. And we just sort of went down this rabbit hole of, you know, it's not just that a lot of these, you know, institutions like Sesame Street and the Muppets are going woke. And there's also this just underlying reality in the children's programming business is that

The truth is that it doesn't pay very well. And so these companies are having to make content for as cheap and addictive as possible, very similar to our food industry. And, you know, the more that we looked at it, we really think that the harmful effects of overstimulating content on young developing brains is as big a problem as the effects of processed foods for parents right now.

That's so important what you just said there. So this is actually has a Maha tie in. And that's something that people are just ranting about it earlier in the show. But, you know, this is something where, look, people are busy. I get it. We're busy. Myself, Tanya Tay. We've got the kids. You know, we want them to watch stuff that's good. We don't want to be one of those households that we have limits on screen time and obviously people.

controls on that. But we don't want to, you know, be a family that's completely denying that to kids either because it just creates, you know, creates this urge to want to get on even more. And also my kids are smart. They're going to figure out our passwords. Like I'm constantly changing passwords around them because they're little geniuses.

And so the idea then is you provide them something, something good. And then also you're not beating them over their heads with it. But that idea you just said, and you expressed it in better terms than I could. It is overstimulating and it is addicting the same way that, you know, you can be addicted to the empty calories that are in like potato chips or junk food. It is junk food and it's junk food for the brain in a way that,

they're not actually learning morals. They're just getting locked into what's on the screen. And guess what? When you see those PhDs and all the psychiatry and psychology degrees of all the people that go into it, what do you think they're studying? They're studying the fact that kids' eyes are locked onto the screen and they actually become so addicted you can't even talk to them.

It's yeah, it's, it's mind blowing. Once you, once you see, once you see it firsthand, your own kids struggle to snap back to reality. It's like, it's almost like they're having withdrawal symptoms because they're just, they're hooked. And, and, and when they're forced to go back to reality, they, they really struggle. And yeah, just as you learn about the long-term effects of attention issues and ADHD. Yeah. It's, it's mind blowing. And, and, you know, so brave is, is,

brave is making a bet that this is a real issue that is gonna is going to get bigger over time and and brave is absolutely at the forefront we're the first we're the first streaming platform to address this and and yeah i i feel good about the bet because because it's a real issue that that parents are facing and once once you tell them they realize yes my kids struggle with that and and

And it really does resonate. Yeah. And that's actually one of the reasons that and we'll talk about it more after the break. But we deleted YouTube in our house. We have no YouTube. It is not available. Kids are getting not even kids YouTube. And it's not about the wokeness. It's about exactly what you're saying. It's this addictive overstimulation of children for all parents out there. This is a very, very important episode for you to share because this information is absolutely critical. Be right back here. Human Events Daily.

Hi, Brave Explorers. I'm Mr. Kirk.

Welcome to my treehouse. It's spring, which means it's time for new life. Have you ever cared for a new life? Like a new little brother or sister? Or a puppy?

It can be a lot of work, but it's worth it because every life is a gift from God. Have you met Iggy? He and I are going fishing today. He is so excited. He has been looking forward to this for weeks. It's all he ever talks about. Those are my fishing worms. Oh no, it sounds like Iggy's in some sort of trouble. Oh, it's over here. Oh, it's over there.

get out of here what's going on bird in our tree house it's trying to steal my fishing worms get your own fishing worms iggy whoa whoa whoa all right jack so big back live we just played that clip of iggy and mr kirk it's just a great show it's a fun show for kids uh my kids instantly watched it and just just

I really enjoyed every single episode, you know, and we do some of the PBS retro stuff. But let's talk numbers here a little bit because, Trent, how do people get access to this? Because I want people to know, by the way, if you get Brave Plus, you can download it for free. The first couple episodes are free of Iggy and Mr. Kirk. You can see if you like it. You can see what's available. I think a number of the shows are available. So there's a free side to this and a paid side. Is that correct?

Yeah, that's right. We're available on just about all the smart TVs. Samsung, I think, is going to be in the next couple of days. But yeah, download on your smart TV, Brave Plus, and you can start watching Nigga Mr. Kurt for free. To subscribe, you just go to braveplus.com, and you can either subscribe to Brave Plus alone or the book club in which you get access to Brave Plus for free.

And so what is the fee if you just want to subscribe if you're not a member already at the book club? But by the way, I've been talking about Brave Books, but my audience knows for literally four years at this point. I'm here to tell you my kids absolutely love it. They just love it. The price of Brave Plus alone is $6.99 a month and for...

So books and Brave Plus, it comes out to $18.99 a month. That includes shipping. Or if you pay for the year, like $15.99 a month. That's a steal. Yeah, well, so I mean, so that's, you know, that's if you're getting all of the books and the maps and the cards and everything. It's weighted more than just the streaming. So just the streaming is $6.99. Well, you think about that and it's like, okay, Disney is jacking their price up to double that. It was $10. Now they're going up to $16. So it's $15.99 a month.

so that's that's you know you're talking about this is the price of a latte just for brave and then guess what you know you got snow woke out there you've got the insanity that's going up on disney plus you can't trust these things uh and then we we also hear that netflix is you know they're talking about making ass land female over on netflix so great like i get to show my kids narnia and ass land is going to be a woman apparently but played by merrill streep and that's why i'm like

I can't trust my kids with any of these other platforms. I just can't. Yeah. Yeah. And, you know, that's why I'm so appreciative of you and, you know, a lot of the other authors of the movement who got behind us so early and saw the need for like kids need worlds and characters and stories that they can fall in love with. And we start off with the books. Now we're getting into TV. But it's so important that kids,

that they have that space for their imaginations to turn wild because it's so healthy for them, but it's done in an environment that's safe for them. And yeah, like you said, all these institutions and IP, like Narnia, it really breaks my heart, are getting corrupted. And so listen, we just need to build our own. We need to build our own world stories, platforms that are safe for our kids. It's too important not to.

And it's something where you look at the world that's been created in there. It really is the shared universe, but then there's different stories within it. I'm just looking at the characters and I'm laughing because I remember the story, the fountains. I think that's the feud episode where it's like the family feud and they're going back and forth. These are the stories. Look, I'm just going to be real for a second and just kind of

speak from the heart you know this these are the stories that i read with my kids like their their childhood memories of mom and dad are going to be through brave books and they absolutely love them they're always with good morals

And now to see that go and become something that is available on streaming, which is going to give it access to so many more kids and so many more families out there. It's just, it's incredible. Trent, what you put together and what the team has put together, I think it's absolutely fantastic. And having, you know, having Kirk Cameron on board, it's, it just takes it to the next level. Well, thanks a lot, Jack. Like I said,

Nobody would know about Brave Books if it wasn't for people like yourself and some of those authors early on that just helped raise the alarm bell of what we're trying to do. And yeah, I appreciate the trust back four years ago whenever we were just getting started. And yeah, I'm proud about where we've come and really pumped about where we're going. I really think that we're just getting going. I know it sounds crazy, but that's what I believe. I just think that

that there's a real need out there. And I think we've got the team. And Brave Books is it. What is the website? Bravebooks.us? Braveplus.com is the best place to go. Okay.

So braveplus.com, braveplus.com. Go and get this. It's free. It's free, folks. You just go check it out. You're going to love this. Trust me, Trent Albert, always a pleasure, my friend, from one dad to another. Fight the culture war and win with Brave Books. And now, Brave Plus. Ladies and gentlemen, as always, you have my permission to lay ashore.