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cover of episode Mascots Then Vs Now...

Mascots Then Vs Now...

2023/7/2
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Burdie Stories

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以丰富的内容和互动方式帮助学习者提高中文能力的播客主播。
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主播在视频中讨论了吉祥物在过去和现在的变化,以及“取消文化”对吉祥物的影响。他认为一些经典的吉祥物形象被取消是由于人们对这些形象的过度解读和抵制,导致品牌形象的丧失和品牌意义的缺失。他以“珍妮阿姨”、“本叔叔”等经典吉祥物为例,说明了这些吉祥物被取消后,品牌形象变得平淡无奇,缺乏活力。他还指出,一些公司为了迎合“取消文化”,对吉祥物进行了现代化改造,但这些改造往往会破坏吉祥物的原有形象和魅力,例如Chuck E. Cheese和M&Ms。主播认为,一些吉祥物经受住了时间的考验,例如皮尔斯伯里面团人,但未来仍有可能被改变。他还批评了一些公司标志被重新设计,变得过于简化,缺乏创意。此外,他还讨论了麦当劳等公司的吉祥物设计,认为一些吉祥物设计得很诡异,例如罗纳德·麦当劳和汉堡神偷。他还提到了Grimace吉祥物在TikTok上走红,并引发了Grimace shake的趋势,认为这是麦当劳成功的营销策略。最后,主播还谈到了自己频道使用鸟类吉祥物的原因,以及体育赛事吉祥物表演的精彩之处。他认为,吉祥物不应该因为“取消文化”而被改变,对吉祥物感到冒犯是荒谬的。

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The episode discusses the evolution of mascots, highlighting changes like the Washington Redskins becoming the Washington football team and the removal of iconic mascots like Aunt Jemima and Uncle Ben.

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中文

All right, so since this video is about mascots, speaking of, I just released a plushie for my bird mascot. Uh, link's in the description. We reached 200 sales, it will go into production. So if you want one, it's limited time only, and it's not $100. But no, in all seriousness though, thank you for making this possible. I really appreciate it. Mascots. I'm sure we've all seen them before.

Most companies have them from sports teams, food products, and hell, even gas stations. And it really represents the face of the brand. Whatever this thing is, people see it and basically associate the brand with that thing. There's some goaded ones, and then there's some ones that just got done dirty with modernization and shit like that. Like, bro, the Washington Redskins went from the Redskins to the Washington football team. Bro, what the fuck is that? That is just tough to witness, bro.

And some mascots are just completely gone, bro. Like, they just completely took Aunt Jemima just out of existence, bro. And now we're stuck with Pearl Milling Company. Like, what the fuck is that? It just completely sucked the life out of Aunt Jemima, bro. Like, now it's just plain-ass syrup, bro. When I saw Aunt Jemima on the shelf, you know, I really felt that energy. A morning breakfast. And now we got Pearl Milling Company.

I no longer want to have syrup, bro. What the fuck? They got rid of my boy, Uncle Ben. Like, what happened? And they just changed that shit to Ben's original. Like, I mean, shit, it really is your uncle that does cook up the rice, bro. Like, I'm not gonna lie. It's always your uncle. And now it's just bland and empty. Like, what the fuck?

Like, who the fuck is Ben? There's no picture to represent Ben. Like, they're doing all these mascots dirty for no reason, bro. Uncle Ben did not deserve this, man. And of course, at this point, we all know the reason behind this. Like, I don't think I even have to sit here and explain. Cancel culture. Yep, of course. It's always cancel culture, no matter what.

These company logos were just so offensive, they had to change as soon as possible. And it's just so upsetting that these companies are giving in to people complaining for the dumbest reasons. Like, these logos have been around for so long. Like, I don't see why people care so much. And it makes the company, like, have meaning and shit. Like, Pearl Milling Company, no one's gonna be like, ah, yeah, I remember Pearl Milling Company. Really brings me back to my childhood. Like,

the fuck is Pearl Milling Company? Like, no one knows what that is, bro. A lot of these mascots have unfortunately had this effect of modernization due to people saying it's controversial in some way. Like, Chuck E. Cheese got done dirty, bro. Like, what the hell is this? Like, after the new mascot was introduced, I don't even know if I went to Chuck E. Cheese after that.

Or maybe I did, I don't know. But I just did not realize, like, how garbage the change was when I was a kid. And even the M&Ms were not safe, bro. Like, it was just rough to witness, bro. But thankfully, there's some mascots that forever stayed goaded. Like the Pillsbury Doughboy. And there's just no way that could change in the future. Or maybe it can, because people are just getting really soft. But, like, how in the fuck...

is a Pillsbury Doughboy going to be controversial? I don't know. Or maybe somehow, some way, people will find a way for it to be controversial. Or just even like company logos in general got redesigned. Like the fucking Pringles logo. That shit, bro lost his hair. That's tough. And I guess that's just like a big trend in the industry right now. Like people are just trying to fucking oversimplify logos to look like some logo from a

tech company or some shit. Like the creativity is just fucking gone, bro, from some of these logos. Like a lot of these companies, I don't know, just no longer have a mascot. Like it's empty. It's dead, bro. Like I don't even want to talk about the new Firefox logo. And of course with good mascots like Tony the Tiger, Jeffrey the Giraffe, the Aflac Duck, then there's just really weird and goofy mascots like these. Ronald McDonald. Like I was always scared of this motherfucker growing up.

Like, he just looks mad creepy, bro. Like, I don't know. I don't know, man. Like, I just get that vibe about Ronald. Like, I don't want Ronald touching my nuggets, bro. Like, no thank you. All right, whoa, whoa, whoa. Pause, pause. That sounded really fucking... Ronald just creepy as fuck to me personally. Now, I don't know what it was with McDonald's, bro, but...

They just be having the creepiest mascots. Like the Hamburglar. Like, I don't know what it was, but they just did an amazing job at making creepy mascots. And it doesn't surprise me that they got rid of the Hamburglar. Because holy fuck, that thing is creepy. Like, bro, I didn't even know Arby's had a mascot. But apparently...

Nah, bro, what the hell is that? Like, who just makes their company mascot a fucking oven man? Nah, they best be getting out of the kitchen, bro, because Arby's fucking suck. And I guess Denny's apparently used to also have mascots. The only time you'd ever catch me at Denny's is if I was on my fucking deathbed and there was nothing else to eat nearby and I'm like, alright, you know what, fuck it. Alright, looks like we're eating at Denny's. Like, it's one of those restaurants, it's like...

You see it on the highway at 2 a.m. And you're like, all right, whatever. Fuck it. I'm starving, bro. My stomach's eating itself. I guess we're going to Denny's. But we can't forget about this mascot when it comes to mascots that just should not exist. Grimace. Like, bro, I'm sorry, but what the hell is Grimace? Like, I don't know. It was-

purple blob like i don't even know and apparently there is now a trend for grimace i mean that's why where i even got the idea for this video in the first place the grimace shake is trending on tiktok all right and uh it's a mcdonald's shake that recently came out people have been trying and basically just like pretending to die from the grimace shake i'm gonna keep it a stack with you that shit's probably ass i'm just gonna dash one here and just try it at the end of the video but i'm

I don't even know if I want to do that, bro. I don't think it's worth it. Like, I really don't think it's worth it. I gotta buy it with a meal, so... I don't even know what I would do with the food. Like, if I gotta be honest with you, bro, like, McDonald's is just buns. Like, there's just so many other fast food restaurants that are superior. Like, Chick-fil-A, for example. I don't care what none of y'all say in the comments, bro. Chick-fil-A solos. But Grimmace has been a meme for, like, the past week. And, of course...

They be doing this on purpose, alright? They're just letting this- they're letting this spread. And of course McDonald's themselves responded to the trend. And of course they responded with a picture of Grimace just staring at the camera menacingly. In what other way would you respond, bro? Like, I don't know how else to respond to that.

Of course, they've definitely caught wind of the trend. Like, it was just some W marketing. Obviously, people are going to want to go try it. No one really knows what flavor the Gremish shake is, but people are saying it's berry flavor, I guess. Even if the mascot's like a purple blob, like, see what it can do? Like, it could just make people drawn to the company a lot more.

Like, even if McDonald's is, like, the most ass thing, like, you've ever tasted in your entire life, you might still wanting to try the Grimace Shake. Like, oh, shit. Like, I kind of wonder what flavor it is if you're seeing it all over TikTok. You know what I mean? Grimace is just a master of his craft, bro. Like, you don't know what he's cooking up, bro. He's cooking up, like, Walt White, bro. And I guess we'll never know because I'm not trying the Grimace Shake. Maybe I will at some point. Maybe I'll cave. I don't know.

I might cave at one point and be like, ah, fuck, I'm trying the Grimace shake. Because, like, everyone's trying it. Everyone's trying to figure out what it tastes like. But a berry shake, I mean, it sounds pretty good, but I don't know. I mean, from judging from people's reactions to it, I don't know. I think it might just be pretty antisocial.

But the example of like mascots and marketing is just everywhere. Take a look at the Duolingo bird. Like the Duolingo bird popped off on TikTok like a few years ago and is probably still going if I'm being honest with you. Duolingo has been everywhere as a company like on Twitter and basically just all over like meme pages and shit in the past couple of years. And of course, they know what they're doing. They absolutely know what they're doing.

They're trying to appeal to a younger audience and that's the perfect way to do it. With the goofy ass green owl mascot and TikTok videos, that's really the best way to appeal to a younger generation, bro. Like, I'm not gonna lie. Mascots are just taking over TikTok, bro. Like, it's over. It's raps. Like, look at the organ duck. Like, years ago, I saw the organ duck like fucking everywhere on TikTok.

He unfortunately fell off a little bit, which is tough. People kind of got sick of the Oregon duck. But still, but that probably got a lot more people thinking about Oregon State, bro. Nonetheless, it was still a really good idea. And since mascots are so goofy and like unique in their own way, people just find it fascinating. And they're like, damn, you know, that's kind of fire. I got to follow the page. And of course, the whole time they're just promoting the school. And, you know, some people realize that, but some people don't. Or like Duolingo, they're promoting their app.

And why do you think this channel has a mascot of a bird? Well, I mean, it makes me stand out in some way in a really oversaturated niche. I'm like, yeah, fuck it. I gotta stand out somehow. Like my other channel, Birdie, like I got the blue birds. I'm like, eh, I'll just make it red on this one. Why not? And having a mascot or like a character like on your channel, it just helps you stand out so much more. But we can't forget about the best part.

of mascots. Like, the people in suits just being goofy as hell, like, on the sports sidelines and shit. And most specifically, bro, like, this mascot in particular is doing the craziest shit, bro. The Denver Nuggets mascot, bro. They put this man through the most dangerous scenarios for, like, these stunts in, like, their games and shit like that.

And it's like really entertaining to watch, but holy shit, like bro is basically putting his life in danger. And a lot of these mascots get paid bank just to dance on the sideline and shit. Dude, I'd love to be a fucking sports mascot. That would be kind of fire, bro. I'm not gonna lie.

And I don't know how people let this happen, but bro, how are you gonna beef with the sports mascot? Like, some people just be straight up fighting the mascots for no reason, bro. Or sometimes, bro, the mascots get into beef with each other and shit gets crazy. And I'm not gonna lie to you, bro, it is entertaining to watch, bro. Like, the mascots really just be duking it out sometimes. Like, tell me not, bro, the mascots in this clip are more entertaining than the game. Like, I'm sorry, bro, but I really can't watch baseball.

Like, I'd much rather watch the boxing match of the century between two mascots, bro, like, me personally. But these mascots really put in the most work, bro. Like, they doing breakdances and sweaty-ass costumes and shit. I'm not gonna lie, bro, it's quite the show. Mascots are goaded. And they shouldn't be changed or refined or modernized because of cancel culture. That's just fucking stupid.

Like getting offended over a mascot is crazy. Like, I don't know why people just be letting that happen. Watch some videos on the end screen. I'll catch y'all later. Peace.