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cover of episode Alex Hormozi: How To Invest In YOURSELF To Become A Self-Made Millionaire

Alex Hormozi: How To Invest In YOURSELF To Become A Self-Made Millionaire

2025/1/22
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The School of Greatness
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Alex Hormozi
从100万美元到10亿美元净资产的商业旅程中的企业家、投资者和内容创作者。
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Alex Hormozi: 我今年最大的思维转变是重新理解了专注的含义，它指的是我们拒绝的机遇的数量和质量。真正的专注意味着对好的机会说不，去追求最重要的目标。我曾经犯过一个错误，在公司发展势头良好的时候，又开始创建另一家公司，导致增长速度下降。现在我更加注重专注，并将其贯彻到公司的各个层面。我将公司目标缩减到一个，并要求团队成员专注于此。 我将我的理解应用于人才方面。我认为，在知识型企业中，顶尖人才的回报可能是普通人才的100倍甚至更多。因此，我更愿意投资于优秀的人才，即使他们的薪资更高。我将自己视为顶级人才的招聘者，我会花大量时间去寻找和吸引他们。 我发现，品牌建设和直接响应营销之间应该有一个合适的比例，通常是70/30，即70%用于品牌建设，30%用于直接响应营销。我从耐克的案例中学到了这一点，他们将广告预算从70%的直接响应营销转向70%的品牌建设，经过18个月的亏损后，最终取得了巨大的成功。 我今年在品牌建设上的三大举措是：出版书籍、增加高质量内容以及投资顶尖人才。我将把大部分资源投入到这三个方面，因为我相信它们能够带来长期回报。 我曾经非常害怕失败，但后来我意识到，失败并不可怕，我可以从失败中吸取教训，并继续前进。我鼓励年轻人不要害怕失败，要勇于尝试，勇于承担风险。 我将成功定义为一系列行为的结果，而不是我们内心的想法。我鼓励人们专注于行动，而不是空想。 我将金钱视为一种交换的工具，它可以用来交换商品和服务。我建议人们专注于提高自己的赚钱能力，而不是依赖于运气。 我鼓励年轻人要勇于承担责任，改变环境，删除所有阻碍他们实现目标的东西。 我认为，克服创伤的关键在于改变行为，而不是试图处理过去。我们可以通过改变环境和行为来克服创伤。 我认为，最重要的是要保护自己的声誉。长期来看，声誉是建立在价值观和行为之上的。 我鼓励年轻人要专注于行动，不要害怕失败，要勇于承担风险，要不断学习和成长。

Deep Dive

Chapters
This introductory chapter sets the stage for the episode, introducing Alex Hormozi and his remarkable entrepreneurial journey. It highlights his evolution in focus, talent acquisition, and brand building, emphasizing the importance of prioritization and playing the long game for exponential growth.
  • Alex Hormozi's business growth from $40M to over $100M in earnings
  • The importance of focus, talent acquisition, and brand building for business success
  • Lewis Howes's experience of consistent podcasting for 12 years

Shownotes Transcript

A revelation about focus transformed Alex Hormozi's approach to business, leading to extraordinary growth from $40M to over $100M in earnings. In this profound conversation, the acquisition.com founder shares how ruthlessly eliminating distractions, investing in elite talent, and playing the long game with brand building became his framework for accelerated success. Through vulnerable stories about his early struggles with reputation and relationships, Alex reveals how systematically changing his behavior — not just his mindset — created lasting transformation. This episode is essential listening for entrepreneurs ready to make the difficult decisions required for exponential growth and anyone seeking to understand how small shifts in thinking can lead to massive results.

Alex's FREE 100 Million Scaling Course)

In this episode you will learn:

  • Why true focus means saying no to good opportunities to pursue the single most important objective
  • How elite talent can deliver 100x returns, making them worth significant investment despite the higher cost
  • The critical importance of having a 70/30 ratio between brand building and direct response marketing
  • A powerful framework for eliminating childhood "trauma" by focusing on behavioral change instead of processing the past
  • The three brutal truths young men need to hear about success, including why deleting everything that doesn't serve your goals is essential

For more information go to https://www.lewishowes.com/1723)

For more Greatness text PODCAST to +1 (614) 350-3960

More SOG episodes we think you’ll love:

Robin Sharma – greatness.lnk.to/1599SC)

Jaspreet Singh  – greatness.lnk.to/1644SC)

Noah Kagan – greatness.lnk.to/1572SC)

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