Bezos-Backed $20K EV Truck Unveiled & Shein and Temu Raising Prices?
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Good morning, Brew Daily Show. I'm Neil Freiman. And I'm Kyle Heggie. Today, who's dumb money now? Retail investors buy the dip while hedge funds get queasy. And how this Bezos-backed basic truck aims to disrupt the EV market. It's Monday, April 28th. Let's ride. Let's ride.

Good morning. Hope you all had a great weekend. It was an excellent weekend for a group of artists that were inducted into the Rock and Roll Hall of Fame as part of its Class of 2025. You may have heard of these folks, Cyndi Lauper, Outkast, Soundgarden, and The White Stripes.

And maybe next year's voting will be kinder to the acts that got passed over. Phish, Oasis, and Mariah Carey are among the artists who didn't make the final cut this year. The announcement was made on live TV last night by Ryan Seacrest during American Idol. American Idol is still going on. Apparently. Like, this blows my mind. How many seasons do they have? 23.

If you had to go on American Idol, what song are you singing, Neil? Oh, my God. As if I haven't thought about this for the past quarter century, I would probably, I don't know. I'm going Complicated by Avril Lavigne. That's my jam. That would work. You would get the ticket to Hollywood if they still do that. I think so.

And now a word from our sponsor, Planet Oat. Neil, you ever try and convince your mom to switch up something about her routine? Oh, man, that is sacred ground. She's been starting her mornings the same way for decades. You've got to tread carefully. Exactly, which is why I've got a script for you. You just say, Mom, I found this oat milk that's actually good. Like,

Really good. Creamy. Rich. And blends right into your coffee. Then you just hand her the mug? Oh yes, a nice psychological trick. Don't make it some big thing. Just let the taste do the talking. If she asks questions, and she will, just say, "No dairy, no soy, no gluten, but it's still got calcium, vitamins A and D, and somehow still tastes delicious." That's when she goes quiet. Encourage her to take another sip, maybe let her start reading the label. Boom. Next thing you know, it's in her fridge.

because Planet Oat is like that. No drama, just delicious. Mom knows best. They'll figure it out. Get your hands on the oat milk that has it all. Visit planetoat.com for more. Retail investors have been frequently mocked as dumb money for letting emotions get the best of us and making ill-advised decisions when markets get bumpy.

Well, maybe we're not so dumb after all, because over the past few weeks, as markets convulsed over tariffs, individual investors stayed the course, even while the suits headed for the exits. Take that, Ken Griffin. OK, here's the evidence. Vanguard estimates that more than 97 percent of investors in its 401k retirement plans didn't make any trades through mid-April, showing that they didn't panic and sell everything as stocks plunged following Liberation Day tariffs.

Many even bought the dip. On April 3rd, when markets plunged almost 5%, individual investors scooped up over $4.5 billion worth of stocks and ETFs, which was the strongest buying day on record, according to JP Morgan. Hedge funds, meanwhile, couldn't handle the stress. Hedge fund clients of Goldman Sachs sold more stocks on April 3rd and April 4th than any other two-day period in the last 15 years.

Kyle, analysts say this marks a profound shift in the behavior of retail investors in just the past few years. Seems they're finally listening to investing legends like Warren Buffett, who preach patience and keeping a cool head, even if the market gets a little bonkers. Yeah, literally, these retail investors sound exactly like Warren Buffett. Some of these quotes from this Yahoo article talking about it.

quote,

Now, 60% of the inflows, according to JP Morgan, are to individual stocks, Tesla, Nvidia being two large ones. But 40% are going to ETFs. So it sounds like the retail investor, less COVID meme stock mania and more disciplined buy for the long term and hold strategy. Really interesting. Right. So investing legends, Jack Bray.

John Bogle, who started Vanguard, they say that, you know, stocks do go up over the long term. So you should have a long term investing horizon. You shouldn't get caught up in the day to day swing so much, which is what individual investors were supposed to have done. Now, there are a few asterisks to this, these particular data that I want to mention. Hedge fund's

You know, we say they're getting a little queasy, but they're not necessarily selling their positions because they got nauseous from all of the roller coaster of the markets. Sometimes they do have to sell their positions when stocks go down just a little bit because they're buying on loans.

leverage and they have to cover collateral with their lenders. So this they just might have to do it. They have no choice. It's not that they can't handle the market fluctuations. And then in terms of the individual investors, a lot more individual investors are plugged into the stock market through their 401k retirement accounts.

Over the past few decades, there's been a dramatic shift from people getting pensions through their work through getting then to getting 401ks, which are you more actively manage those. So it looks like people are more invested in the market. But maybe that has been a good thing because people are paying attention more to the market. They're listening more to investing gurus like Bogle, like Buffett, who say, you know,

Keep calm and carry on, especially during these market convulsions like we've had over the past few weeks. That's right. It's interesting. Anyone under 40 years old or so, we've kind of only seen bull markets in our lives. There's maybe been a few exceptions, like the financial crisis 2009-2012.

That started an 11-year rally in the market, which was one of the best buying opportunities of all time. And then COVID obviously brought the stock market down. It recovered in like a month. And that also was one of the best buying opportunities of a lifetime. And so I think a lot of young adults who are coming into money have these retirement accounts. They've only seen basically stock go up and they're continuing to hold that view. Now it's interesting, the American Association of Individual Investors, which, uh,

surveys, not just day traders, but general individual investors does this survey where they look at the bull and the bear spread. So how many people think they expect a bull market? How many people expect a bear market? The majority have a bearish view on equities over the next six months, but it's not stopping them from continuing to plow money into the stock market.

And the question now is how much are these individual investors propping up the current stock market? So we know we had that big plunge after those tariffs were announced in early April. Well, last week, stocks were covered in a big way. The S&P 500 was up 4%.

four straight days. It's cut half of its losses since its peak February 19th. So that's what the question that Wall Street is trying to figure out now is where does this market go from here? Our individual investors, which collectively own 38% of the entire U.S. stock market, we're very, very powerful. Where does that put the market as we go into this big week ahead, which we'll preview later in the show? Yes, we are very powerful. I have

news for you about a car company with the letters T E S L a and it's not Tesla. Yes, you heard that right. I'm talking about a brand new car company called slate, which coincidentally is an anagram of Tesla slate made a splashy entrance last week by being admittedly not splashy. The new default model, an Evie truck called the blank slate has no paint,

no stereo, no touchscreen. The selling point is that it's all the car you need and none of the car you don't. However, you will be able to purchase accessories that allow you to transform the truck in a ton of different ways, include turning it into an SUV, enabling electric-powered windows, installing surround sound speakers, changing the paint color, and more. At about 15 feet long with a payload capacity of 1,400 pounds,

It's also a lot smaller than most modern trucks coming in at about two thirds, the size of a Chevy Silverado, but with the diminished size comes a diminished price tag. The blank slate will retail for about 20 K after federal EV incentives. Neil, should we put $50 down now to reserve one for a 2026 delivery? I'm loving this car. They just made the fro-yo of cars. I mean, you walk into the store, you get a little base, uh,

model and then you go to the fixings bar and you can put whatever you want and then you put it on the scale and you're like, okay, well, uh, that was more expensive than I thought. But if you don't go, it's $33. But if you don't go to the fixings bar and skip it and go straight to a checkout, then you are getting the most affordable Evie on the market by far under $20,000. If these federal tax incentives, uh,

continue which is a major question but they've completely flipped the script many american ev makers that have come up recently these startups lucid and rivian have gone the total different angle and saying we're gonna go after the luxury market we're gonna charge you at least sixty thousand dollars and then other legacy car makers that have that have pivoted to evs are still making these cars that are upwards of forty thousand dollars so aiming a car that's under twenty thousand dollars with

Admittedly, very few amenities if you don't want them is a very interesting gamble that had the whole tech world talking. Yeah, it is a when they zig, we should zag. And there's a few trends I think Slade is leaning into. One is this kind of made in America trend. So the vehicles are designed in California and Michigan, engineered in Michigan, and then assembled somewhere in the Midwest. And their assembly process and their manufacturing process is so much easier because they're only making one base vehicle.

And they don't have a paint shop. And they don't have a paint shop, which is fascinating. So paint, you might not think about it, is very costly to do. Mercedes-Benz just announced that it's building a next generation paint shop in Germany. It's going to cost nearly $1 billion.

Slate said that by not having this metal stamping presses and a paint shop, it's saving them between $350 and $500 million, which are projected on a scale of 150,000 vehicles a year. So they're getting rid of the paint. They're made in America. The other trend I think they're leaning into is this like customizable trend and this like DIY home kit thing.

advocate community where people can buy the base model, but then they can customize it in ways they want. Although to your point, that will drive up the cost. And so it'll be interesting to see if people actually do that. We'll see, because this thing is not going that many miles on a charge. It's offering two battery packs, one with a target range of 150 miles, which is much lower than traditional EVs, the Ford F-150 Lightning, which is their standard

electric truck gets upwards of 300. So you are, you're just not going to be able to go that many places without, without having to, you know, recharge your battery. There is a bigger battery pack, which certainly will cost you more with a target range of 240 miles. But we'll see when this thing comes off the assembly line in 2026, it has backers, including Jeff Bezos. It's raised $111 million. I will say there's just a tremendous,

pretty big graveyard of failed EV companies that have gone bankrupt, that have tried to do this made in America thing. The EV market overall has been slowing down. We know that for a fact for the past couple of years. And what one interesting thing that people are pointing out about its launch and its marketing strategy, it doesn't really mention that

It is an EV. It's very low on the website. It's not mentioned in the hype video. They're focusing first and foremost on affordability, which may be a winning proposition in this economy. I'm very, very excited to see how this truck does. I'm going to compare it to a company that might seem a little crazy, which is Crocs.

Crocs they started as this like very basic model but really what blew them up in popularity was the customizable aspect slate also has this thing called slate lits which are like gibbets for Crocs so you can put those little decals on them you can like pimp out your car with all these little decals so very interesting to see they're definitely again zigging when others are zagging.

The global trade war has put a few things in its sights since quote unquote liberation day, multilateral trade agreements, currency manipulation, non-trade barriers. And now it's focused on another major target, the Sheen Hall TikTok videos. That's right. In what could be a kill shot to the Sheen Hall TikTok genre, the de minimis exemption will be removed, which has historically allowed small packages under $800 to

from China and Hong Kong to avoid tariffs and other duties, which have powered companies like Shein and Timu. Now the products will face a 120% tariff or a flat $100 fee per postal item. Shein and Timu announced this change to their customers, saying this would increase the prices on goods, although they were vague on details about which specific products and buy items.

Zooming out, Sheen reported $38 billion in total sales in 2024, up 19%, and Timo was reportedly on track to reach $50 billion in sales in 2024. The success of these companies inspired other low-priced e-com powered businesses like Amazon Hall and TikTok.

shop. Neil, it feels like the core value prop of Shein was that it was cheap. And if it isn't cheap anymore, are people still going to buy from this company? It's a great question. It's not going to be so cheap anymore. On Friday, Shein hiked its prices on many items a considerable amount. The average price for the top 100 products in beauty and health category increased by 51 percent. Several of these items more than doubled in price.

price. The average jump for home and kitchen products and toys was up 30%. There was a 377% increase in the price of a 10-piece set of kitchen towels. Their main value prop was these were dirt cheap and they'll be delivered right to your door. But because of Terrace, because of

the de minimis exemption being removed on Friday. They're jacking up their price. And these are massive businesses who are now facing an existential crisis. And this kind of blew up on TikTok, not surprisingly, where people were putting in massive orders to these companies before the tariffs would hit. And so it'll be interesting to see the consumer reaction once the prices do maybe significantly go up.

Also, just to look at the de minimis exemption, which is not something that's common knowledge to everyone, de minimis imports have exploded from $9.2 billion in 2016 to $54.5 billion in 2023. And so the Trump administration clearly has it in its sights and will be removing it.

Well, some would argue it has been abused and those people would be American retailers that are seeing their businesses undercut by Shein and Taimou. So if you're Walmart and you're Amazon, yes, you're dealing with the tariff fallout yourself, but you're also probably breathing a sigh of relief because these were your main competitors. They were cutting into your business in a very big way. And now they're, you know, the value prop has been totally cut off from these companies and you're seeing their popularity dwindle already where

already seeing this. We'll just look at the app store. Taimou used to be number three on the app store. Now it's 85, number 85 in just two weeks. Shein has gone from seven, uh, the seventh place on the app store to 80. So there's a clear sign that

that consumers are turning away from Tim and Shen if they're not getting those bargain basement prices as promised. Amazon's got to get some TikTok influencers to do like Amazon Prime hauls and that will skyrocket it. They did roll out this storefront that basically copied this particular model. So they are feeling the pinch, but they have other businesses that they can turn to while these two companies, which Sheen wanted to IPO in London at a massive valuation. So we'll definitely be keeping track on what's going to happen to these companies. But

I don't think this is part of the broader negotiation with China that Trump is doing right now, because this is sort of a bipartisan effort that's been going on for years to remove this loophole because of these companies that are undercutting American businesses. Up next, can anyone stop Ryan Reynolds?

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Start at public.com slash morningbrew. That's public.com slash morningbrew. Paid for by Public Investing. Full disclosures in podcast description. Tell me, Neil, as one of the sweatier men I know... Excuse me? Let me finish. As one of the sweatier men I know, have you considered trying Mizzen and Mainz performance fabric dress shirts? I do not accept the premise, but yes, they've done an incredible job of re-engineering classic styles with performance fabrics. Because you're so sweaty. Because I appreciate looking my best...

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Welcome to Winners of the Weekend, the segment where Kyle and I pick two things that were picked earlier than Shader Sanders. I won the pre-show lightsaber battle, so I get to go first. And my winner is Wrexham, because you can't write a Hollywood fairy tale better than this.

The Welsh soccer club, bought by Ryan Reynolds and Rob McElhenney in 2021, got promoted again to the next league up after a 3-0 victory on Saturday. Wrexham has gained promotion for three consecutive years now, and next year will be playing in the Championship, just one division below the A-tier Premier League. No English soccer club in the modern history of the sport has done what Wrexham just did, being promoted to a better league back-to-back-to-back.

Rexham isn't just a good story. It might just be one of the best sports investments in recent memory. Four years ago, the two Hollywood stars shocked the sports world when they bought a little-known struggling soccer team from Northern Wales for $2.5 million. Now it's worth more than $100 million after Robin Ryan Inc. deals with global sponsors like United Airlines, created a popular docuseries on Disney+, and it probably turned Rexham into one of the most recognizable sports brands ever.

Thank you.

Everything Ryan Reynolds touches turns to gold. Literally, this is such a fun story. And one, I need to see a It's Always Sunny in Philadelphia episode where it's like the gang buys a soccer team because this would be a perfect episode.

Rob and Ryan are literally living my dream where you were like, I was in sixth grade in a basement with my friend saying, if we ever get super rich, we would buy a sports team randomly and go all in on it. That's exactly what they've done. It's worked out. And I'm really excited to see if this team can get to the premier league. It's going to be hard. I mean, what they've been, what they've done the last three years is unprecedented. It's, it's never happened. Possible. It just can't happen. You can pour all the money into the world. Uh,

of the world into these teams and they still may not win, right? It's like sports. You just don't know what's going to happen. So there's definitely been a little luck, but when they get to the championship, it's going to be much harder. These teams also have a lot of money. They're going to be competing with some serious English soccer clubs, but if they do it, it will be the craziest thing in the world. And you said you had this dream of buying, you know, a sports team. Well, a lot of American investors have

plowed money into buying English soccer clubs, not just Robin Ryan, but a ton of other investors, uh, in the United States. And, you know, after a few rocky years of them getting run out, run out of these stadiums, it's been super successful. Also yesterday, Liverpool won the premier league, the top league, uh,

in England. They are run by Fenway sports group who owns the red socks and leads, which is currently, you know, up there in the championship is also owned by America over, uh, over one third of the entire soccer clubs in the top three English divisions are owned by Americans and are finally starting to win. No,

Neil, cue exciting announcement and upbeat music because my winner of the weekend are people who enjoy subtitles. Why? Netflix has increased their closed captioning offerings, which will now allow people to only get subtitles of the spoken word and not general information like ominous tones playing or car door slams if they prefer.

Studies have repeatedly found that about half of American households watch TV and movies with subtitles on, but only a relatively small portion of those include someone with a hearing disability. That's because people just have trouble understanding dialogue in modern viewing situations. Other streaming platforms like Amazon Prime Video have attempted to combat this issue with audio boost technology.

that basically identifies more soft-spoken parts of movies or TV and boosts the audio to more enjoyable levels. Neil, I guess this is quite exciting, although I have to admit, I'm not a subtitle guy. I'm not a subtitle guy either, but I completely sympathize with people who say, I can't hear what they're saying now. I mean, that's certainly a trend that you can't ignore. There's a few different reasons why this has been happening.

One is that microphones have gotten better, so actors don't need to enunciate and project as they used to, so they can be like Robert Pattinson in The Batman and just be really soft-spoken. And that conveys maybe more emotion, but you still can't hear it when you're watching it. Also, streaming services compress audio now into these very small speakers that

Because these TVs, as you know, like are very thin and they want to put the speakers in the back. So you need to compress your audio. So it's just become a much harder proposition to get people to hear what these actors who are being more nuanced and soft spoken are saying. So there's been a confluence of factors leading to just worse audio all around in TV and movies. Netflix thinks it's doing something about it with its new technology.

you know, with its new closed captioning that is just focused on people who watch the subtitles because they can't, they can't understand what people are saying. I also learned that you can customize the closed captioning or the subtitles on Netflix. So you can change the font, the size, the shadow, the background color. I never even knew this. So subtitles are like a new genre for me. I'm going to have to go dive deep in this weekend and experience this Netflix update.

It's Monday, so per tradition, here are the events you need to know for the week ahead. Canada will hold elections today in a race that's been totally shaken up by President Trump. In January, Canada's Conservative Party, led by Pierre Palliev, held a commanding 25-point lead in the polls over the Liberals, who were in disarray after Justin Trudeau resigned as prime minister. But Trump's tariffs on Canada, plus his overtures to make it the 51st U.S. state, have

And Neil, you mentioned Carney's the central banker. He's also the only non-Brit to lead the Bank of England, which is ridiculous.

wildly interesting. So the Canadian election will be fun to see how that shakes out. I won't blame you if you're glued to your Robin Hood account this week, because it's going to be a wild one in the markets. First, high stakes earnings reports are coming from four of the magnificent seven companies, Apple, Meta, Amazon and Microsoft.

In total, about 180 S&P 500 companies, accounting for over 40% of its market value, will post quarterly results this week. Plus, lots of key economic data is on the way, which will show whether Americans' souring vibes on the economy will show up in the hard numbers. The print for first quarter GDP will be released. So will inflation data for March. And finally, the jobs report drops on Friday. The labor market is expected to have

held up just fine this month with estimates of 135,000 jobs added. On Thursday, brace yourself for a whole lot of Justin Timberlake because it's going to be May. And in sports, horse racing's triple crown season kicks off on Saturday with the Kentucky Derby. Kyle, have you got your Derby hat picked out? No, I spent all my money on this slate pre-order, so I got it.

I got to go find some dough and get a Kentucky Derby hat. And then also in sports, the first round of the NBA and NHL playoffs do roll on throughout the week. And it's just been a delight so far, especially the NBA. Incredible game. So good. And I have to make one Minnesota reference. So go Timberwolves.

Let's wrap it up there. Great. Let's wrap it up there. Thanks so much for starting your morning with us and have a wonderful start to the week. Kyle, appreciate you filling in today and Friday. You bring such awesome energy to the show. Always a great time, Neil. Tomorrow, Toby will be back and you can sleep in, which I'm excited for you.

For any questions, comments, or feedback, send an email to morningbrewdailyatmorningbrew.com. Let's roll the credits. Emily Milliron is our executive producer. Raymond Liu is our producer. Our associate producers are Olivia Graham and Olivia Lake. Uchenna Waogu is our technical director. Scoops Dardaris is on audio. You'll never walk alone, hair and makeup. Devin Emery is our president, and our show is a production of Morning Brew. Have a great week, y'all.