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cover of episode Can Liquid Glass Save Apple's Dominance? & Power Ranking Brands' Marketing

Can Liquid Glass Save Apple's Dominance? & Power Ranking Brands' Marketing

2025/6/20
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Morning Brew Daily
AI Deep Dive AI Chapters Transcript
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Ashwin
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Ashwin: 我认为苹果公司目前运营良好，并且意识到人工智能的重要性，会加大投资。Liquid Glass设计虽然引发两极分化，但科技公司会经历林迪效应，存在时间越长，消亡所需的时间也越长。品牌重塑通常表明新的CMO希望通过改变视觉形象来留下自己的印记。人们对公司设计决策的情感投入，是因为设计是他们最容易发表意见的事情。

Deep Dive

Chapters
This chapter explores Apple's new Liquid Glass design, examining the polarized reactions on platforms like TikTok and Twitter. It also discusses Apple's current position in the market, considering its response to the rise of AI.
  • Polarized reactions to Apple's Liquid Glass design on TikTok vs. Twitter.
  • Concerns about readability with the new design.
  • Discussion of Apple's position in the AI market and the Lindy Effect.

Shownotes Transcript

Episode 609: Neal and Toby sit down with branding and marketing expert Ashwinn Krishnaswamy (@shwinnabegobrand)) about Apple’s recent WWDC conference and if its Liquid Glass redesign is worth the hype. Also, the latest brand moves by OpenAI, Nike, and HBO. Then, what’s the future of influencer marketing and how will AI become a powerful tool in the advertising business. Plus, what’s the real reason a company should do a rebrand and if it actually yields returns. Finally, a quick power ranking of some of the best marketing moves in the last couple years.

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