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cover of episode 168. How Story Can Change Everything in Your Career

168. How Story Can Change Everything in Your Career

2024/11/12
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
AI Deep Dive AI Chapters Transcript
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Matt Abrahams
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Matthew Dicks
Topics
Matthew Dicks：大多数商业沟通缺乏趣味性，容易被遗忘。有效的讲故事不需要额外的成本投入，只需提升员工现有技能即可，因为每个人都会讲故事，只是技巧有待提高。讲故事的关键在于引起听众的兴趣，让听众想要倾听，而不是强迫他们听。每个故事都围绕着生活中某个改变的时刻展开。故事旨在清晰地解释这个改变的时刻，大部分故事内容都是为了铺垫这个关键时刻。人们通常是汇报事件而不是讲述故事，真正的故事应该包含触动人心、引发思考的意义。故事的开头至关重要，如果听众一开始就不感兴趣，故事的结尾就无关紧要了。用地点和动作开头是吸引听众注意力的好方法，因为人的大脑天生就喜欢听故事。悬念是通过策略性地提供一些信息并同时隐瞒其他信息来制造的。纵横字谜就是一个很好的悬念例子，它通过逐步揭示信息来保持听众的好奇心。史蒂夫·乔布斯发布iPhone时的开场白就是一个很好的例子，它通过制造悬念来吸引观众的注意力。将故事视为一系列可移动的场景，这些场景可以调整甚至删除，这有助于人们更好地把握故事的脉络。在沟通之前，要先确定要传达的主题、意义或信息，并找到合适的个人故事或隐喻来表达。“生活中的作业”是一种寻找故事的好方法，它能帮助人们注意到生活中那些值得讲述的故事。讲故事的技巧包括节奏、停顿、音调和音量，可以通过练习来提高。从学生身上学到的经验教训是与各种各样的人相处，让生活更加丰富多彩。他欣赏他妻子的直接坦诚的沟通方式。成功沟通的三要素是脆弱性、相关性和娱乐性。 Matt Abrahams：有效的讲故事能够提升商业沟通效果，使沟通更令人难忘、有趣且引人入胜。悬念和好奇心在有效的讲故事中扮演着重要的角色，它们能促使听众想要继续听下去。如何在商业沟通中运用悬念，例如在营销演示或全体会议更新中。故事结构如何帮助或阻碍讲故事，特别是当个人故事用于领导力情境时。是否建议人们积累故事，以及如何找到这些故事。如何有效地讲述故事，不仅仅是创作，还包括实际的讲述技巧。从学生身上学到的经验教训，以及如何将其应用于日常生活。一个你欣赏的沟通者是谁，以及原因。成功沟通的三要素。

Deep Dive

Chapters
Matthew Dicks explains how storytelling can make business communication memorable and engaging, emphasizing that it doesn't require significant investment.
  • Most business communication is forgettable.
  • Stories make you memorable and interesting.
  • Storytelling doesn't require building or buying anything.

Shownotes Transcript

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Make your message memorable.

“Immediately forgettable” — that’s how Matthew Dicks) describes most of the business communication that he encounters. If you want to be remembered, he says, it’s time to tell stories.

A veteran elementary school teacher, storytelling coach, and best-selling author, Dicks knows how the right narrative can transform mundane messages into stories that stick. In his book, Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling), he explores how to capture and hold an audience’s attention, which is particularly critical for business leaders. "When we tell a story about a product or service, the people we work with, our company, we become memorable and interesting and entertaining in a way that doesn't happen very often in business," he says.

In this episode of Think Fast, Talk Smart), Dicks and host Matt Abrahams discuss practical techniques for crafting compelling narratives, from setting a scene to creating suspense. “Don’t build a building. Don’t buy a machine,” he says. Becoming a better storyteller is one of the most effective ways to level up. “It’s a crazy thing for businesses,” he says.

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Connect:

Chapters:

  • (00:00) - Introduction

  • (02:01) - Why Storytelling Matters in Business

  • (03:37) - The Essence of a Good Story

  • (05:38) - Become a Better Storyteller

  • (07:18) - Using Suspense in Stories

  • (09:24) - Suspense in Business Communication

  • (11:26) - Structuring Stories Like Scenes

  • (13:35) - Relating Stories to Life

  • (16:02) - Homework for Life

  • (18:42) - Storytelling Delivery

  • (19:49) - The Final Three Questions

  • (23:54) - Conclusion