We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode 171. Advice from Nontraditional Storytellers Part 2

171. Advice from Nontraditional Storytellers Part 2

2024/11/28
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
AI Deep Dive AI Chapters Transcript
People
A
Alex Moffat
K
Kudzi Chikumbu
M
Matt Abrahams
O
Orlando Leyba
Topics
Matt Abrahams 强调了在讲故事前考虑目标观众的重要性，并指出没有目标受众的故事会失败。他认为，讲故事不应只是单向的信息传递，而应该注重与观众建立联系，使故事更具参与感。 Alex Moffat 是一位魔术师，他分享了线性与非线性叙事在魔术表演中的应用。他认为非线性叙事更能吸引观众，因为它包含了误导、注意力转移、情感投入等元素，能够让观众参与其中，感受故事的旅程。他举例说明了如何通过巧妙的设计，让观众不仅观看，更能亲身体验魔术的奇妙之处，从而增强参与感。 Kudzi Chikumbu 作为 TikTok 的创意营销主管，他强调了在短视频时代，如何让每一秒都发挥作用的重要性。他认为，无论视频长短，都需要一个吸引人的开头，明确的冲突和清晰的结局，才能抓住观众的注意力。他还强调了真实性的重要性，认为只有展现真实的自我，才能在众多内容中脱颖而出。 Orlando Leyba 是一位脱口秀演员，他分享了如何通过在场感和回应能力来与观众建立联系。他认为，讲故事不仅仅是单向的输出，更需要与观众互动，根据现场情况调整表演，才能真正打动观众。他强调了积极能量的重要性，认为积极的态度能感染观众，使表演更具感染力。他认为，表演者应该时刻关注观众的反应，并根据观众的反应调整自己的表演，才能达到最佳效果。 Matt Abrahams 总结了本集的核心观点，他认为，通过与观众互动、保持在场感，可以建立联系，这种联系既有生理基础，也有情感基础。他鼓励大家学习和运用这些技巧，提升沟通效率和效果。他认为，故事无处不在，我们需要学习如何发现、讲述和运用故事来提升沟通效率和效果。

Deep Dive

Chapters
Great storytellers don't just relay information, they create experiences. They understand the importance of knowing their audience and making them a part of the story. Magician Alex Moffat emphasizes immersive performance, getting the audience to feel the magic, not just watch it.
  • Knowing your audience is crucial for connecting with them through stories.
  • Linear storytelling (simply relaying information) is less engaging than non-linear storytelling, which uses misdirection, focus, and emotion.
  • Engaging an audience involves sustaining their attention through vivid descriptions, curiosity, surprise, physicality, inclusive language, and questions.

Shownotes Transcript

Become a Faster Smarter Supporter by joining TFTS Premium).

Make your audience a part of the story.

Great storytellers don't just relay information — they create experiences. As magicians, TikTok influencers, and stand-up comedians, these masters of engagement know that true connection happens when you make your audience a part of the story.

In part two of this special series on storytelling, host Matt Abrahams explores the art of audience connection with an extraordinary lineup. For magician Alex Moffat), it’s about immersive performance. “How can I get the audience to not [just] sit there watching? They've got to be able to feel it too,” he says. As TikTok's head of creator marketing, Kudzi Chikumbu) says authenticity is everything. "Be your authentic self. Show yourself in a way that other people don't." And for standup comedian Orlando Leyba), it’s about leveraging presence and responsiveness to transform a performance into a genuine conversation.

In this episode of Think Fast, Talk Smart), discover how these engagement experts create stories that don't just inform or entertain — they forge genuine connections with every audience member.

Episode Reference Links:

 

Connect:

Chapters:

  • (00:00) - Introduction

  • (01:39) - Linear vs. Nonlinear Storytelling

  • (05:30) - Tools for Engaging an Audience

  • (08:55) - Key Ingredients of a Good Story

  • (10:44) - Authenticity in Storytelling

  • (11:53) - Description in Storytelling

  • (12:20) - Positivity in Storytelling

  • (15:53) - Engaging Through Presence

  • (17:30) - Conclusion