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cover of episode 175. Mastering Toasts and Tributes: Making Your Words Count

175. Mastering Toasts and Tributes: Making Your Words Count

2024/12/24
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques

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Matt Abrahams: 致辞和悼词是我们在各种场合中经常需要进行的公开演讲,例如产品发布会、小组讨论、婚礼、葬礼或午餐会等。这些场合的重点并非在于演讲者自身,而是要表达对他人或团体的意义,将这些演讲视为赠予听众和被致敬者的礼物。 为了避免过度关注自身感受,我们可以采用结构化的方式来组织我们的演讲内容。我提出了一个名为“WHAT”的四步法,它包含四个步骤: 1. **Why(为什么):**明确活动的意图和目的,帮助听众集中注意力,并设定对后续内容的预期。 2. **How(如何):**说明你和被致敬者之间的关系,这有助于提供背景信息,并可能增添一些幽默感。 3. **Anecdotes or Learnings(轶事或经验教训):**分享与被致敬者相关的故事或经验教训,这些故事应该结构清晰、重点突出、简洁明了,并适合所有听众。 4. **Thank(感谢):**表达对听众和被致敬者的感激之情,并可能提供一些额外的背景信息。 此外,为了确保演讲效果,我们还应该注意以下几点: * **简短扼要:**避免冗长的演讲,只分享足够的信息来恰当地致敬相关人员。 * **做好情绪管理:**预料到情绪波动,并制定应对计划。 * **将焦点放在被致敬者身上:**避免过度使用“我”,将注意力集中在被致敬者身上。 * **确保轶事易于理解且适合所有听众:**避免使用只有少数人才能理解的术语或故事。 * **寻求共同点:**避免造成两极分化,寻求所有听众都能接受的共同点。 * **为后续发言者做好铺垫:**提供必要的物流、议程和注意事项信息,为后续发言者创造一个顺利的开端。 通过遵循这些技巧,我们可以更好地掌握祝酒词和悼词的技巧,让我们的言语更有分量,并在各种场合中留下美好的回忆。

Deep Dive

Key Insights

Why should toasts and tributes focus on the honorees rather than the speaker?

These moments are meant to celebrate others, not the speaker. By focusing on the honorees, the speech becomes a meaningful gift that honors and connects with the audience.

What is the WHAT structure for crafting toasts and tributes?

The WHAT structure consists of four parts: Why are we here (context), How are you connected (relationship), Anecdotes or learnings (stories/lessons), and Thank (gratitude).

Why is brevity important in toasts and tributes?

Long speeches often lose impact and can frustrate the audience. Brief remarks ensure focus and respect the time of other speakers and attendees.

How can speakers prepare for emotional moments during toasts?

Anticipate emotional responses and have a plan, such as a closing line or a backup speaker, to step in if needed. Avoid reading from notes during highly emotional moments to stay connected with the audience.

Why should speakers avoid making toasts about themselves?

Toasts should shine the spotlight on the honorees, not the speaker. Excessive use of 'I' can detract from the intended focus on the person or group being celebrated.

How can speakers ensure their anecdotes are appropriate for the audience?

Choose stories that are relatable and avoid jargon or offensive language. If necessary, briefly explain terms or acronyms to ensure everyone understands.

Why is it important to strive for unity in celebratory remarks?

In polarized times, seeking common ground fosters connection and avoids alienating audience members. Focus on shared values or corporate priorities to create a sense of unity.

How can speakers set up the next speaker for success?

Provide logistics, end on a positive note, and ensure the audience is engaged and ready for the next part of the event. Think of yourself as the opening act clearing the runway for the next speaker.

Chapters
This chapter contains the podcast introduction, mentioning upcoming content and collaborations, and a holiday greeting.
  • Podcast's five-year anniversary
  • Upcoming collaborations and mini-series
  • Holiday greeting

Shownotes Transcript

Crafting impactful toasts for very occasion.

"Almost reflexively, most of us focus in the moment on how others are perceiving us, yet these situations aren't about us at all." Matt Abrahams, host of Think Fast, Talk Smart), shares an excerpt from his book, Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot), on the art of delivering effective toasts and tributes. With a focus on public speaking in celebratory contexts, he offers a structured approach to crafting meaningful remarks.Matt introduces the WHAT structure—a four-part formula designed to guide speakers through the process. This method helps ensure that the focus remains on the honorees, transforming speeches into gifts for the audience. He further shares tips for refining remarks, including the importance of brevity and the need to prepare for emotional moments. Matt advises, "Be brief and to the point. Long toasts, tributes, or introductions are usually bad ones." He also highlights the significance of setting others up for success, ensuring a smooth flow for subsequent speakers.With insights from his book and practical examples, Matt equips listeners with the tools to deliver impactful toasts and tributes, making these moments memorable for all involved.

Audio excerpt courtesy of Simon & Schuster Audio from THINK FASTER, TALK SMARTER by Matt Abrahams, read by the author. Copyright 2023 by Matthew Abrahams LLC. Used with permission of Simon & Schuster, Inc.

Episode Reference Links:

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Chapters:

  • (00:00) - Introduction

  • (01:38) - Key Insight: Toasts, Tributes, and Introductions

  • (03:09) - Why it Matters

  • (03:59) - Craft Your Content

  • (05:10) - Step One: Why Are We Here?

  • (05:54) - Step Two: How Are You Connected?

  • (06:45) - Step Three: Anecdotes or Learnings

  • (07:53) - Step Four: Thank

  • (08:35) - Refine Your Remarks

  • (09:02) - Tip One: Be Brief and to the Point

  • (09:52) - Tip Two: Prepare to be Emotional

  • (11:44) - Tip Three: Shine the Spotlight Away From You

  • (12:14) - Tip Four: Make Your Anecdotes Accessible and Appropriate

  • (12:44) - Tip Five: Strive for Unity

  • (14:07) - Tip Six: Set Others Up for Success

  • (15:00) - Conclusion

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