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cover of episode 176. From Stereotypes to Synergy: Communicating Across Generations

176. From Stereotypes to Synergy: Communicating Across Generations

2024/12/31
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques

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Bob McCann: 当前职场中存在多代人共存的现象,这为促进不同代际间的互动与合作提供了宝贵的机会。通过最大化代际互动,可以积极提升商业的各种潜在结果。 对年龄多样性的关注常常被忽视,企业应将年龄多样性纳入多元化、公平与包容(DEI)计划中,关注年龄歧视问题,并采取措施促进年龄包容性。 企业可以通过多种方式促进代际互动,例如反向辅导、跨代团队建设、以及针对不同学习风格的培训等。 职场中存在许多关于老年员工的负面刻板印象,例如沟通能力差、体弱、反应慢等,也存在一些正面刻板印象,例如忠诚、值得信赖等。这些刻板印象会影响沟通和合作,需要通过各种措施来打破。 为了促进代际间的良好互动,关键在于高质量的互动而非数量,例如影子董事会、反向辅导、跨部门培训等。 技术在促进代际互动方面发挥着双重作用,既可以作为工具促进学习和沟通,也可能加剧代际差异。老年员工的培训方式应有所不同,他们更偏向于现场培训、讲故事式培训、自定进度培训以及互动式培训。 为了改善不同代际员工的沟通,企业应鼓励员工积极拓展自身的人脉网络,增加与不同背景人士的互动机会。 成功的沟通包含三个要素:进攻(准备充分的数据、故事和证据)、防守(准备应对异议和摩擦)以及特殊技巧(了解目标受众并运用不同的说服技巧)。 Matt Abrahams: 作为主持人,Matt Abrahams 主要引导话题,提出问题,并对 Bob McCann 的观点进行回应和补充。他强调了理解不同代际员工的学习和沟通方式的重要性,以及企业在促进代际合作方面可以采取的措施。

Deep Dive

Key Insights

Why is age diversity in the workplace important according to Bob McCann?

Age diversity is crucial because it allows for meaningful interactions between different generations, which can lead to a variety of positive business outcomes. With four to six generations working side by side, maximizing intergenerational engagement can drive innovation and collaboration.

What are some practical ways organizations can foster intergenerational connections?

Organizations can implement reverse mentoring programs, form intergenerational teams, and create shadow boards where younger employees shadow senior board members. Additionally, anti-bias training, inclusive job ads, and diverse imagery on websites can help foster a more welcoming environment for all age groups.

What are common stereotypes about older workers in the workplace?

Common stereotypes include older workers being communicatively challenged, frail, slow, or struggling with technology. However, there are also positive stereotypes, such as older workers being more loyal, trustworthy, and productive.

How can technology both help and hinder intergenerational communication?

Technology can help by facilitating training and mentoring across generations, but it can also create barriers if older workers are denied quality training or if stereotypes about their tech abilities persist. Tailoring training methods to suit different learning preferences, such as live or self-paced training, can bridge this gap.

What is the significance of quality contact in intergenerational interactions?

Quality contact, such as shadow boards or cross-generational mentoring, is more impactful than mere quantity of interactions. It ensures meaningful engagement and helps break down stereotypes, fostering better collaboration and understanding between generations.

What does Bob McCann suggest as a key initiative to improve intergenerational communication in organizations?

McCann suggests diversifying employees' networks by encouraging them to engage with people of different ages, cultures, and genders. This can be done through initiatives that promote networking opportunities based on common interests, fostering deeper connections and understanding.

What are the three key ingredients for successful communication according to Bob McCann?

The three key ingredients are: 1) strong offense (preparation with data, stories, and evidence), 2) defense (being ready for objections and friction), and 3) special sauce (understanding the audience and using persuasive techniques tailored to them).

Shownotes Transcript

Age diversity and cross-generational synergy can transform an organization.

Most of us know age diversity matters in the workplace. But according to UCLA’s Bob McCann,) we're thinking about it all wrong: it's not just about having different generations present — it's about creating meaningful connections between them.

As director of UCLA's Leadership Communication Program and founder of the McCann Group, McCann has spent years researching intergenerational workplace dynamics. With four to six generations now working side by side, he says there’s never been a better time to create synergies between the old and the young.

"There's a tremendous opportunity for meeting and interacting with people who are different than you, for increasing a variety of potential outcomes in business in a positive way, if we can maximize our intergenerational engagement," he says. His research reveals that while many organizations focus on gender and ethnic diversity, age diversity often gets overlooked in DEI initiatives — despite its crucial role in workplace success.

In this episode of Think Fast, Talk Smart), McCann joins Matt Abrahams to discuss how organizations can move beyond superficial age diversity to create meaningful cross-generational connections. From reverse mentoring programs to shadow boards, they explore practical ways leaders can harness the power of generational difference to drive innovation and collaboration.

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Chapters:

  • (00:00) - Introduction

  • (01:01) - Why Generational Interactions Matter

  • (01:54) - What is a Generation?

  • (03:03) - Combating Workplace Ageism

  • (04:21) - Breaking Stereotypes

  • (06:56) - Better Intergenerational Interactions

  • (09:41) - Technology and Training Across Generations

  • (11:26) - The Three Final Questions

  • (17:14) - Conclusion