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cover of episode 26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

2021/1/8
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
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Glenn Kramon
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Glenn Kramon: 在商业写作中，了解你的读者至关重要。要避免使用陈词滥调和冗长的开场白，直接切入主题，并使用简洁明了的语言。要善于讲故事，用生动的场景、对话和幽默来吸引读者。写作的结构也应该遵循新闻报道的模式，将最重要的信息放在开头。此外，要经常进行自我反思，了解自己的写作习惯和不足之处，并不断改进。 Glenn Kramon还强调了写作练习的重要性，建议保持写日记的习惯，并阅读优秀作品，例如《经济学人》杂志的讣告，学习其简洁明了的写作风格。他认为，写作不仅可以帮助他人理解我们，也可以帮助我们更好地了解自己。 Matt Abrahams: 作为一名沟通技巧方面的专家，Matt Abrahams 在访谈中不断强调了了解读者、简洁明了地写作以及善于讲故事的重要性。他与 Glenn Kramon 的对话中，也多次提到这些观点，并通过具体的例子来进行阐述。他赞同 Glenn Kramon 的观点，并补充了一些自己的经验和看法。

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The importance of writing well in business and tips for improving writing skills, including starting with the most important point and respecting the reader's time.

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“The reader is impatient,” says Glenn Kramon), Stanford GSB lecturer in management and editor at the New York Times.** **“Start with the most important conclusion and then explain how you got there.”

On the latest episode of Think Fast, Talk Smart, lecturer and podcast host Matt Abrahams sits down with Glenn Kramon to talk about just how important our writing is — from a lengthy report to the opening line of an email. Listen as they discuss tips on improving your writing skills and share examples of what not to do. 

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