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cover of episode 46. Stay Creative: How to Keep Your Ideas Fresh and Practical

46. Stay Creative: How to Keep Your Ideas Fresh and Practical

2021/12/3
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
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Justin Berg
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Justin Berg: 本期节目探讨了如何在组织内部成功开发、评估和实施有创意的想法。Berg 强调了创造力对组织进步的重要性，指出所有创新都始于人们心中的创意。然而，仅仅产生创意想法只是漫长过程的开始。为了将创意付诸实践，需要有效地沟通这些想法，克服组织对风险的规避倾向。他分享了在马戏艺术行业进行的研究，该研究考察了预测新创意成功与否的因素。研究发现，创造者比管理者更擅长评估他人的创意，因为他们更能识别新颖创意的价值。管理者应持续参与创造性研发，而不是仅仅接收创意。 Berg 还介绍了“原始标记”的概念，这指的是创意过程的初始内容。他发现，以新颖性为起点，再融入熟悉元素以提高实用性，是更有效的创意方法。他以哈勃太空望远镜技术应用于医学成像的例子说明了这一点。他还讨论了头脑风暴的最佳实践，建议不要过早地收敛到一个想法上，要给想法足够的时间发展。在创意传递方面，他建议尽早进行传递，以便接收者能够参与塑造创意。最后，Berg 介绍了工作设计（job crafting）的概念，这是一种重新设计自己工作以更好地适应个人价值观、优势和热情的过程。 Matt Abrahams: 作为节目的主持人，Matt Abrahams 与 Justin Berg 就创造力、沟通和创新展开了深入探讨。他引导了对话，提出了关于创意预测、新颖性和实用性平衡、头脑风暴以及创意传递等关键问题。他积极参与讨论，并对 Berg 的研究结果和观点做出了回应，展现了他对创造力与沟通之间关系的深刻理解。他提出的问题清晰明了，引导了对话的深入，并促进了对创造力在组织中的应用的更全面理解。

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Creativity is crucial for innovation and progress in organizations, but it requires effective communication to implement creative ideas and overcome risk aversion.

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“To be creative, ideas must be both novel and useful. That’s the definition that we use in creativity research,” says Justin Berg), an assistant professor of organizational behavior at Stanford Graduate School of Business. But, he warns: “Novel ideas are often not very useful and useful ideas are often not very novel.”

In this episode of *Think Fast, Talk Smart, *Berg sits down with lecturer and podcast host Matt Abrahams to share lessons from his work on creativity, which has included conducting experiments with both movie directors and circus performers. 

“The takeaway is that we should never stop being a creator. As managers and executives climb up the organizational ladder, they may benefit from staying involved in the creative R&D side of things, rather than just spend time having ideas pitched to them.” 

Think Fast, Talk Smart)* is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills.*

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