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cover of episode 59. From Dreaming to Doing: How We Set and Achieve Goals

59. From Dreaming to Doing: How We Set and Achieve Goals

2022/5/24
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
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黄素芝教授：我的研究始于在广告行业的经历，当时我意识到我们对如何激励顾客回购知之甚少。这促使我转向学术界，研究动机科学，包括动机如何变化，以及人们在共同追求目标时的合作或竞争方式。我的研究还扩展到其他领域，例如激励捐赠者和志愿者，以及新技术对动机的塑造。在教学中，我强调理解人们的需求是改变行为的关键，而企业往往只关注一种需求。此外，情绪在决策中起着关键作用，评论中的情绪比内容本身更能预测成功。我的研究还发现，人们会选择性地回避社交信息，尤其是在目标追求的中期阶段，这会导致动机下降。在竞争中，胜负对动机的激励作用取决于竞争阶段。初期领先能激励人，后期稍微落后更有激励作用。对表现良好的人，要改变激励方式，例如与过去表现比较，而不是与他人比较。在早期阶段，要强调目标的可实现性。激励方法应该根据个人情况和目标追求阶段动态调整，不能一成不变。将目标的成功视为一个旅程，而不是终点，可以让人们持续保持积极的行为。回顾旅程中的经验和帮助过自己的人，可以增强动机。成功的沟通需要了解听众、调整内容并使其个性化。 Matt Abrahams: 作为节目的主持人，我与黄素芝教授探讨了人类心理学、行为和目标实现之间的交叉点，以及沟通如何将它们联系起来。 我特别关注了黄教授关于信息回避的研究，以及如何在目标追求的不同阶段调整反馈以保持动机。 我还对她在竞争环境中如何利用比较（与他人比较或与自身过去比较）来激励个人的研究结果很感兴趣。 最后，我们讨论了如何根据个人的需求和目标追求阶段来调整沟通策略，以最大限度地提高动机。

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Szu-chi Huang discusses her broad interest in motivation, stemming from her experience in advertising and extending to various areas like donor motivation and technology's impact on motivation.

Shownotes Transcript

Why do we do what we do? What factors drive us? And how do things like competition with others help us achieve our goals?

These are the questions most interesting to Szu-chi Huang), an associate professor of marketing with a specific interest in motivation. “Competition definitely increases motivation,” says Huang. “It makes attaining the goal more valuable.”

In this episode of Think Fast, Talk Smart, Huang and host Matt Abrahams explore the intersection of human psychology, behavior, and goal attainment—and how communication connects them all.

Think Fast, Talk Smart) is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication.

Show Notes

"How Pursuit of the Same Goal Can Turn Friends Into Foes)," Stanford GSB Insights

"Step by Step: Sub-Goals as a Source of Motivation)," Faculty Research: *Organizational Behavior and Human Decision Processes *

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