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in's and out's for 2025 [VIDEO]

2025/1/23
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anything goes with emma chamberlain

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Emma Chamberlain
通过播客分享生活经验和建议,获得广大听众好评的内容创作者。
Topics
我预测2025年将会流行实体店购物,特别是商场购物。人们在疫情期间过度依赖网购,但网购的不足之处也逐渐显现,例如无法试穿衣服等。实体店购物可以弥补这些不足,并提供社交机会。 我预测小尺寸的iPhone将会再次流行。随着人们越来越希望减少手机使用时间,小尺寸手机更便携,也可能让人们减少使用时间。 我预测极简主义将会再次流行,虽然这是一种难以持续的生活方式,但它会促使人们重新审视消费习惯,最终形成更健康的关系。 我预测独立艺术和娱乐作品将会兴起。由于大型制作的电影和电视节目质量参差不齐,人们会更青睐独立制作的低成本作品。 我预测“普通”的生活方式将会成为一种潮流,尤其是在有影响力的人群中。过度奢侈的生活方式可能会被视为过时,而更普通、更贴近生活的方式将更受推崇。 我预测线下游戏和游戏之夜将会再次流行。这与Z世代的孤独感和减少酒精摄入的趋势有关,游戏之夜提供了一种社交和娱乐的方式。 我预测“努力工作”的文化将会消退,“工作与生活平衡”将会成为新的潮流。人们将更注重生活质量而非单纯的成功和地位。 我预测自己动手做饭和园艺将会流行。这与人们对健康饮食和可持续生活的追求有关,自己做饭和园艺也更贴近自然。 我预测人们对麸质和乳制品的负面看法将会减弱。这可能是因为人们对食物的看法发生了改变,更注重食物的天然属性。 我预测自己制作饮品和食物将会流行。这与人们追求便利和效率有关,自己制作饮品和食物可以节省时间和金钱。 我预测热瑜伽将会成为新的流行健身方式。 我预测本地旅游将会成为一种潮流。人们将更倾向于探索自己周围的环境,而不是总是追求远距离的国际旅行。 我预测YouTube将会重新获得其在流行文化中的影响力。

Deep Dive

Chapters
This chapter discusses the resurgence of in-person shopping at malls and the smaller iPhone models, driven by factors like the desire for a more tactile shopping experience and a shift away from constant phone usage. The author also notes the importance of trying clothes on before purchasing and the potential for the mall to become a social hub again.
  • In-person shopping and malls are predicted to make a comeback.
  • Smaller iPhones are expected to regain popularity.
  • The importance of trying clothes on before buying is highlighted.

Shownotes Transcript

Translations:
中文

Happy New Year, everyone. Happy New Year. I know you're probably sick of hearing that by now because we're two weeks into January and the whole novelty of the new year has worn off, but I haven't talked to you yet this year, okay? This is the first episode of Anything Goes of 2025, and I think it'd be impolite if I didn't wish you a happy new year. So with that being said, happy new year.

In honor of the year ahead of us, today I'm going to be sharing what I think is going to be in this year and what I think is going to be out this year. I have worked on this list for the past month. To be honest, it's tortured me, this list of what I think is going to be in and out. I'm overwhelmed by the possibilities. I'm overwhelmed by the pressure to sort of be right, which is defeating the purpose. Like this is not about being right. It's about

sharing your gut feelings about what you think is going to be in and out, what you think the year holds. It's not about being right. But of course, there's a little part of me that's like, well, I want to be right. Like, I want to be spot on. People have been having this conversation online for the past month and a half. So yes, I'm really late, but I'm late because I wanted to take my time and I wanted to make this list perfect. I wanted to present you with the highest quality. And I think I did that.

But I'll let you be the judge. These are broad predictions that apply to society and culture as a whole. These predictions don't just apply to me or just apply to any one person. They're more societal. They're more cultural, you know?

These are a combination of rational predictions and gut feelings. Some of these things I want to be true. Some of these things I don't want to be true. I was completely unbiased in making this list. I just trusted my gut and my intuition and my judgment based on what I've been observing over the last few years. This is just really what I see and feel coming.

But we'll see. We'll see. Hey, you know what? I could get every single thing wrong. And I'm okay with that. I'm prepared. I briefly paused this episode of Anything Goes to let you know that this episode of Anything Goes is presented by Amazon. Getting sick is horrible enough. The getting better part shouldn't be horrible too. Waiting on hold for an appointment, sitting in crowded waiting rooms, standing in line at the pharmacy. That's almost as bad as the sickness itself.

Amazon One Medical and Amazon Pharmacy remove these painful parts of getting better with things like 24-7 virtual visits and prescriptions delivered to your door. Thanks to Amazon One Medical and Amazon Pharmacy for sponsoring today's episode. Now let's get back to the episode. So without further ado, let's begin with what I think is going to be in, in 2025. What I think is going to be hot. What I think is going to be happening in 2025.

Starting with shopping in person and shopping at the mall. Yeah. Yep. Online shopping has been all the rage the past few years and understandably so, right? Online shopping is incredible and better than shopping in person in many ways. Number one, you can find absolutely anything, absolutely anything. If you want to find a pair of socks that have toe holes and

so that your toes stick out the front and the heel is padded and it comes up three inches on your leg and they're blue. You could find it. Whereas you show up to the mall trying to find something niche like that, good luck. Obviously, the options are endless online. Also, there's something so fun about sitting in bed or even like sitting in the lobby of your doctor's office shopping.

You know, you can shop anywhere, comfort of your own home, killing time, waiting for a doctor's appointment. You get the idea. It makes sense that shopping online has been all the rage the past few years. It's in a lot of ways better.

But I think, as with all things, online shopping is not perfect. And its shortcomings are starting to show themselves as we've all been shopping online for the past few years. And I think shopping in person is starting to seem appealing again.

To a lot of people, I think. Number one, I think we all have underestimated over the last few years how important it is to try something on. I can't tell you how many times I've ordered something online and it's been imperfect. The fabric is itchy. The fit isn't quite right, blah, blah, blah, blah. And I've kept it and been like, oh, I'll get it tailored or oh, I'll just get over it because I was too lazy to return it. Shopping in person, you try something on and you find out

if it's perfect or not immediately, and you just put it back and it's easy. I know that these are all obvious things, but I don't know. Like I absolutely underestimated the importance of trying on clothes the last few years. And recently, as I've been focusing on shopping in person more because it makes me a more conscious buyer, which is good for me because I am recovering from a shopping addiction.

I've realized, wait, this is the move. This is, we should all be doing this. And I have a feeling that I'm not alone in this discovery. I think everybody's going to be discovering the power of shopping in person in 2025. Not only does it prevent imperfect buys because you're able to try stuff on and touch the fabric, but it also prevents you from buying

But it's also an outing. It's something to do. And I've seen so many articles over the last few months, maybe even years, about how lonely the younger generations are. And I think a third space like the mall is perfect for socializing and hanging out and being around people. So I don't know. I just see shopping in person coming back into style, especially the mall.

I don't know. I, over the holidays, shopped at some malls, some modern malls that have stores that people like, that have beautiful modern design that doesn't feel super early 2000s. And I was like, you know what? The mall is not dead. I thought the mall was dead because so many malls feel outdated. That's just because they haven't updated. Okay. There are malls out there that have updated that are great. And so I don't know.

I just think shopping in person in the mall is back. That's my opinion. Okay, moving on. I think the smaller iPhone is in. For many years, we all thought that the superior iPhone was the iPhone Pro Max, the big iPhone that's like a fucking iPad. It might as well be an iPad because it's so big. That was perceived as the ideal iPhone for many years, at least for me and the people that I'm around.

You know, it's bigger, it's better. And I think because we were all in this sort of honeymoon phase with technology and with the internet, the bigger iPhone made sense. It's like, well, I want to be able to watch movies on it. I want to be able to see my Instagram feed very large on my phone. You know, I want to be able to write emails on this massive phone. You know, it's kind of awesome to have an iPad in your pocket. I think the honeymoon phase with the internet and with technology is...

over now. And having an iPad in your pocket is not as desirable anymore. Okay. I think now everybody's trying to get off of their phone, trying to be on their phone less. And so having a smaller iPhone, I think that that's going to become the standard again, having the smaller little iPhone. It fits in your pocket easier. It's less, I don't know, like because the screen is smaller, maybe in theory,

You won't want to go on it as much. That probably doesn't work or isn't like a real thing. But I think a lot of people, myself included, would assume that and would maybe choose the smaller iPhone for that reason. I don't know. I just see the smaller iPhone coming back in. And listen, majority of us are not getting a new iPhone every year. I definitely do not. I wait as long as I possibly can because I don't like switching everything over.

So this might take a few years, but I think the popular choice is going to be the smaller iPhone. This episode is brought to you by Squarespace. Have you ever been shopping online and the website just gave you the ick? Let me tell you, that wouldn't happen if they used Squarespace.

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Head to squarespace.com slash Emma for a free trial and use code Emma to save 10% on your first purchase. This episode is brought to you by eBay. This is what you do when you've just found that statement handbag on eBay and you want to build an entire wardrobe around it. You start selling to keep buying. Yep, on eBay. Over that all black everything phase, list it and buy all the color.

Feeling more vintage than ever? It's out with the new and in with the pre-loved. Next thing you know, you've refreshed your wardrobe basically without spending a dime. Yeah, eBay, the place to buy and sell new, pre-loved, vintage, and rare fashion. Next, minimalism. I think full-fledged minimalism is coming back into style. I'm talking about like the cult-like minimalism.

The borderline toxic sort of minimalism. This was really popular a few years ago, and then it sort of fell out of favor. I think it's going to come back. By cult-like minimalism, I mean really...

getting rid of absolutely everything, every single item being perfect. I sort of see it becoming for a lot of people, a fixation, an obsession of getting their minimalism lifestyle down to a science. And that's what happened a few years ago. I don't remember how many years ago it was, but I think it's just a natural response to

hyper-consumerism, which has been very in style over the last few years. The content that we've been watching over the last few years has been hauls and organizational videos and just videos about stuff. I can't tell you how many videos I see per day because the algorithm serves them to me about stuff.

Even on the news, we see stuff about how, you know, people are collecting this new viral item. Like people are collecting the Stanley Cup in every single color and they're waiting outside of Target to get the new Stanley Cup at six in the morning, even though they already have nine Stanley Cups, not even 20 Stanley Cups at home. The last few years have been all about consumerism. So I think naturally extreme minimalism is going to

become trendy is going to be in for 2025. Now, I think extreme minimalism is unsustainable for most people and not actually the most productive approach. That's my opinion. I think it works for some people, but I think for a majority of people, it's too extreme of a lifestyle. So I think the extreme minimalism is going to be sort of a fleeting trend.

But I actually think the trend of extreme minimalism is going to have a net positive effect because I think a lot of people are going to try it and fail, but they'll end up somewhere where they still have a better relationship with their items and with consuming stuff than they did before.

if that makes sense. So I actually think it's going to be a net positive sort of trend. Like I am not a minimalist. Okay. I'm not even trying to be a minimalist. However, I really admire a lot of the philosophies that minimalists hold dear to their heart. And I take what serves me and leave the rest. I don't consider myself a minimalist at all. I'm not a minimalist at all, but I have over the years, uh,

really kept in mind their philosophies and they've benefited my life immensely. And so I think that will be the net positive of minimalism being in 2025. And we're already sort of seeing that being discussed with various online trends, like people talking about under consumption core, which is basically just living normally and consuming normally and sharing that. Like

Hey, look, I only have one water bottle. I don't have nine Stanley cups. Check out the one pair of running shoes I have that I've had for the last year. Just sharing normal consumption because online it's been all about buying as much as you possibly can. Okay, next. Indie art in entertainment. Low budget stuff.

I feel like over the last few years, I've heard a lot of people talking about how big budget projects and entertainment, big budget movies, big budget TV shows, big budget music albums are just not hitting the mark. They're just not exciting to people. And I've been hearing that swirling around for honestly the past few years.

And that's not to say that there haven't been some big budget projects that have been incredible. I mean, there definitely has been a few, but I feel like the general consensus around big budget industry projects is, you know, nine out of 10 times, this shit sucks. It's just not as good as it used to be. And I think a natural response to that is going to be,

an uptick in indie artists, indie music, indie filmmakers, indie TV show makers. And I think now more than ever, you can be indie. You don't need the industry to make art. You can make an album and put it on Spotify all by yourself. You can make a movie and put it onto YouTube if you want.

There aren't really gatekeepers of the industry anymore. So yeah, you can be indie now more than ever. And definitely there is indie stuff happening. But I think 2025 is the year of indie. I don't know. I think it's going to become in the entertainment industry. I think it's going to become trendy to do things yourself, to make an album, a music album all by yourself, to not be signed to a label, to go

go and make a movie with your friends and submit it to a film festival. And who cares what fucking happens if no one picks it up, put it on YouTube and then it goes viral. I just, I think that we're long overdue for this in art. And I think it happens. There's like a phase of indie and then there's a phase of big budget and then there's a phase of indie and then, right. I feel like it maybe goes back and forth and back and forth every few years. Um,

And so I think Indy's back, which I love, of course. A lot of my favorite art of all time is like low budget stuff. Like Napoleon Dynamite is my favorite movie of all time. That was total Indy movie, low budget. And it's, to me, one of the best movies of all time. And so I just, I don't know, I see that coming back in. It's a style. Next, Normcore. Okay, I Googled the definition of Normcore and it didn't really...

paint the picture of what I think norm core is. So I'll give you my own personal definition of norm core. When I think of norm core, I think of quite literally just normal, normal core. Okay. So norm core, meaning like the house that I grew up in, the car that my dad had growing up, I'm talking about normal, like architecture, like just like a normal house, normal stuff, common stuff,

not flashy, not expensive necessarily, not like shitty quality, but like not designer normal, norm core. Okay. Now I know you're thinking, Emma, you're talking about the, like you're turning normal life for 99.9% of people into an aesthetic or a core. No, I'm not fucking doing it. Don't point fingers at me. This is my prediction, babe.

This is my prediction. Okay. I'm not saying I like it. I'm not saying it's good. I'm not saying it's politically correct. I'm just, this is just what I see coming. Okay. I think it's going to become a trend to be normal, which to be honest, I don't think is actually necessarily a bad thing. I think it's a little bit frustrating because,

for people who are not like, well, see here, let me clarify. I think it's going to become a trend online for like influential people, meaning like celebrities, influencers, billionaires, like tech geniuses, scientists, like influential people who set trends are really highly visible. I think it's going to become a trend for them to live a more normal life. I think extravagance is,

is going to become a bit cringe. Now listen, do I think every fucking celebrity is going to downsize their home and get a Toyota instead of having a Bentley wrapped in like metallic wrapping? No, but I think that it's going to become a more of a trend than ever. I think being normal is

in living a more normal life is going to become trendy for influential people, which is then going to make it feel trendy in the world. Because of course, you know, that's kind of how that, how that works. Let me give an example. Like I imagine a paparazzi photo of like Ed Sheeran and Ed Sheeran bought a Prius. He's a fucking billionaire probably. But I could imagine in 2025, Ed Sheeran getting a new car and it being a Prius.

He's like, fuck it. I don't even, I don't, I don't need the Bentley anymore. I'm just going to get a Prius. Or I could imagine like Adele buying a cute little normal two bedroom cozy house in Colorado and taking a photo in it. And it's like, it just looks like a normal house. It looks like the house we all grew up in or majority of us, you know what I'm saying?

I don't know. I see it. I see it happening and I don't know if it's going to happen. I actually quite like it because I don't think that there's anything wrong with extravagance.

If you have the money and you want to do like, who am I to fucking judge? I don't. And there's a lot, there's things in my life that I've done that are considered potentially extravagant. Like I'm not fully against it. Right. Um, I get it. You only live once. And if you worked hard and made money or your family worked hard and made money and now you want to live sort of extravagantly, it's just none of my fucking business. Right. I don't want to get involved in how somebody else spends their money. Okay. I mind my own business.

However, I do think that it's not necessarily necessary. And I don't think there's anything wrong with

maybe downsizing or realizing, you know what? I would rather spend my money in other ways. Like, I don't think there's anything wrong with that. And I could see that being a trend. And I could also see like extravagance becoming sort of cringe. Big houses, big fancy cars that are custom. Like, I actually could see that becoming cringe in 2025. Okay, next. Physical games are in 2025. Physical games. I'm talking about board games. I'm talking about pool games.

playing pool, ping pong, bowling, frisbee. I don't know. Physical games. I think it's in. I think game nights are going to be in in 2025. Like, I think you can expect to get an invite to a game night. And the reason why I feel this way is because, number one, again, there's just so many articles about how lonely Gen Z is.

But number two, I think physical games are ultimately timeless. I mean, there's always people who are playing board games. There's always people who are playing cards. There are always people who are playing pool at the bar. You know, it's not like these things are ever fully out, but I think they're going to have a resurgence and have like a big moment in 2025. I think people are going to rediscover that.

games. Oh, also because I forgot, I keep seeing articles about how Gen Z is drinking less alcohol than other generations. And being somebody who recently stopped drinking alcohol, I haven't had a drink since, I don't know, October because I think I'm allergic to alcohol, which is not confirmed. And I should go to the doctor and get it tested because I might be just being sober for no reason. Although I'm really liking not drinking alcohol. So I actually just

might not even test it and just assume that it's true and just continue not drinking. But, you know, on a Friday night, it's kind of boring sometimes. And so you have to figure out what to do with your free time. And I've been playing a lot of games. I've been going bowling recently. I've been playing a lot of pool recently, playing a lot of board games recently. Like, I don't know. And I'm loving it.

I'm loving it now even more so than I'm sober. So I don't know. I think the combination of Gen Z being sober more than ever and lonelier than ever, I just could see a resurgence of game night, physical games where people are together. And this might be too good to be true. We might all just...

get even more sucked into TikTok in 2025. But I want to dream and manifest that we all get back into physical games in 2025. I've been loving it. You know, give it a try. Plan a game night with your friends. All right, next. Work-life balance. I know it sounds too good to be true, but let me explain. For the past few years, what's been trendy is grinding.

grinding, grinding, okay? Working your ass off, grind culture, grind set. Waking up at 5 a.m., doing...

an ice bath, then getting in the sauna, then working for eight hours, then eating egg whites and rice, and then going and lifting weights and then grinding more and then working more and then grinding and then reading 90 pages of a nonfiction book and then reciting your favorite philosopher's quote

From 1902 and then going to bed at 7 p.m., grinding. I think it's over. I think the grind set era is over. And can I be honest? Thank God it was so toxic. There's always going to be people who want to grind, who want to overachieve. But I think its cultural relevance will die down. I really do. And I think what's going to become trendy is having work-life balance. I think that's going to be the flex here.

moving forward being like, yeah, I have this job that I like, I guess, but I also have all these hobbies. Look at all these hobbies I have. I just feel like in 2025, people are going to be more focused on quality of life instead of status and success. Obviously, like there are times in your life and career where you have to grind, whether it's

for survival or it's because you have a goal that you really want to accomplish. That's different. Okay. That's, that's different. I'm talking about the culture being obsessed with grinding, right? Like that I think is out. And I think the culture being obsessed with work life balance is in. This episode is brought to you by companion on January 31st, get ready for a twisted psychological thriller from the creators of barbarian and the studio that brought us the notebook.

It's called Companion, and let me tell you, it's a very different kind of love story. Okay? It's about this seemingly perfect couple who, after a nightmare of a weekend getaway, experience a different side of their modern romance. Get ready to taste the sweet satisfaction of revenge.

Companion, only in theaters January 31st. Rated R, under 17, not admitted without parent. This episode is brought to you by Paramount+. Death is just the beginning in the new season of the Paramount Plus original series, School Spirits, streaming January 30th. Maddie is still trapped in the afterlife and time is running out. Now she must work together with her friends in the spirit and living worlds to find a way back before it's too late.

Stream the new season of School Spirits January 30th exclusively on Paramount+. Head to ParamountPlus.com to get started. All right, next. I think this was already sort of in last year, and this is already sort of in all the time because it's something that we kind of have to do for survival. But cooking from scratch in gardening and just food, being connected to food and being

I think last year there was quite a few viral women who were cooking and people were just obsessed, myself included. I loved watching the videos of them cooking. It was mainly the viral, viral, viral cooking videos of 2024 were, I would say, Ballerina Farms and Nara Smith, of course.

there were moms showing themselves cooking for their families, right? Or for themselves. And it just went so viral and it was controversial. Okay. But let's, I don't want to discuss the controversial side of things because I still think that that was very influential regardless of it being like, it inspired me. It made me want to cook. I was like, this looks so peaceful and the food looks so delicious. Like my human, like Neanderthal brain was like,

That looks fun. That looks good. And that looks satisfying. Like I want to cook like them. Not, I'm not a mom. I'm not like trying to cook for my kids. I'm not trying to cook for my husband. I'm not married. It was literally just a human reaction to being like, huh, that looks really appealing and, and wholesome. And I don't know. I just, I think gardening and cooking is going to be in this year. And I think the sort of aesthetic of it is going to be in this year.

I don't know. We'll see. I actually really want to cook this year. I love, love cooking. I like love cooking videos and I actually enjoy cooking, but I just don't do it very often because it's a lot of work. But this year I really want to cook and I cooked actually something from scratch last night and it went really well. And I kind of want to start like tending to my garden. I have a little garden in my backyard that I ignore and it's just overgrown and looks horrible, but maybe I'm going to fix it up. I don't know. We'll see.

Kind of jumping off of that, gluten and dairy. For so many years, we've all been afraid of gluten and dairy, even if we don't have lactose intolerance or celiac disease that allow us to literally not be able to eat gluten and dairy. There's been this sort of negative feeling around gluten and dairy. And to some extent, for good reason, I think gluten and dairy, being somebody who has a sensitive stomach, can be hard to digest for some of us, even if we don't have

lactose intolerance or celiac that makes it literally impossible for our body to digest it. I have IBS, irritable bowel syndrome, which a lot of people apparently have because I hear people talking about it a lot. And yeah, if you have IBS, gluten and dairy doesn't always agree with you. But I feel like the really negative feelings around gluten and dairy are going to dissipate. It's like how a few years ago, or maybe it was like 20, 30 years ago,

There was sort of a campaign around the food group fat, butter, oil, whole milk, full fat yogurt, you know, fat. People were really afraid of eating foods that had a high fat content. And so they were avoiding it. And a lot of brands started doing low fat stuff.

And then later, you know, it came out, oh, wait, that might not have been true. And we were all avoiding fat, perhaps for the wrong reasons. And, you know, they're like fat is not a perfect food group, but also it's not as bad as we thought. And I think that's going to end up happening perhaps with gluten and dairy. Maybe not. I'm not a fucking scientist. So don't ask me. But I could see

the overall perception of gluten and dairy becoming more positive in 2025, especially as perhaps

cooking and gardening becomes trendy, people are looking at food in a different way, in a more romantic way. And food groups like gluten and dairy maybe seem a bit more romantic again, as long as you don't have lactose intolerance or celiac. And kind of, again, jumping off of cooking and gardening and stuff, I think making things yourself, right? Like,

If you're somebody who likes to drink a lot of sparkling water, I think it's in to buy like a SodaStream or like a Drinkmate or one of those water carbonators that...

carbonates your water for you. I think that's in. Or if you drink nut milk, you're an almond milk person, you're a coconut milk person, you're a cashew milk person, buying a nut milk machine, okay, so that you can make your own. If you love sourdough bread, I mean, I know sourdough bread, making sourdough bread was really popular a few years ago, but making sourdough bread, I think making your own is going to be in.

in 2025. I don't know. We'll see. I think for two reasons. Number one, because it's convenient. You can have those things whenever you want. You're not relying on going to the store, which is really nice for things that you use routinely because it's very stressful to run out. But also I think, I don't know. I just think it's like smarter and more efficient. And I think people are going to really lean into that in 2025. Yeah.

Next, hot yoga is in. Hot yoga. It's the new Pilates. Mark my words. I don't know why. Well, I actually really like hot yoga right now, so maybe I'm biased, but I just feel it coming. 2024 was all about Pilates, and I don't think Pilates is going to be out by any means in 2025, but I think hot yoga is going to come up

and potentially bump Pilates out of its spot. When I say Pilates, I'm talking about like reformer Pilates. It was so trendy in 2024. And I just, I don't know. I think it's going to be out a little bit. It's not going to ever be out. Like, it's not like all the reformer Pilates studios need to shut down. Okay. I'm not saying that, but I'm saying I think all the trendy people are going to be going to hot yoga instead this year. And listen, I love hot yoga. That's kind of what inspired this prediction. I was like,

I kind of discovered hot yoga and I was like, holy shit, this is the vibe. I think people are going to be into this soon. Next, local travel is in this year. For so many years, it was all about going on an international trip. Like that was the desirable trip to go on. Okay. You live in the United States. The dream is to have a European summer. Okay. You live in Europe. The dream is to go explore Tokyo. You know, like, I don't know, like it's,

I feel like the culture has really been obsessed with like international travel, seeing the world, this, this, and that. And I think it's going to become sort of a trend to travel more locally. Okay. If you live in California, explore California. If you live on the West coast, explore just the West coast. If you live in Europe, explore Europe. You don't need to go to New York city or go to Tokyo or whatever. Like, do you see what I'm saying?

I just feel like people are going to travel locally, do road trips, go camping, like do stuff that's a bit more local, a bit less extreme. And I think that's going to become a trend. And I think for good reason, because we really take for granted what's around us. And we're always like, oh, we want to go somewhere completely different. But there's something actually really enjoyable about traveling locally and locally, meaning like within a few, I don't know what, thousands,

Miles? I don't know. Maybe hundreds of miles. I don't know. But you get what I mean. Local travel, I think it's in. I think international travel, obviously there's always going to be the travel vloggers and bloggers who are like randomly in Bali and then randomly in the Andes and then randomly in India and then randomly in New York and then back to Copenhagen. And it's just like crazy. But I just think for the most part, by the way, I'm literally like talking about myself.

Because there's been phases of my life and career where I've just been traveling a lot for some reason. And that's been a lot of my output, my content. I'm not, I think that phase of my life is over. I'm kind of excited to be more local recently. Like I'm feeling a craving for that. And also I think, I don't know, I think the world is kind of craving that too. Like, wait, what's around us? What's easy? Anyway, and last but not least, what I think is going to be in is YouTube.

The cultural, the platform for pop culture has been TikTok for the most part for the last few years. And I think it's going to shift a bit more back to YouTube. YouTube's always in. But I think YouTube is going to regain its power. I think becoming a YouTuber is going to be cool in a whole new way in 2025. I think, I don't know, I just think YouTube is going to be magical this year.

which is exciting. And I love YouTube. And I don't know, I have this gut feeling that YouTube's gonna have energy in 2025. And it always has energy. It's always a great platform. It's my favorite platform, even though I have a complicated relationship with it. I do think it's the most timeless platform, to be honest. And I think it's gonna regain its power this year, and I can't wait. Now let's discuss what's out in 2025. Number one, vape is out.

Now, in some ways, this is a good thing because I think, of course, vaping is bad and unhealthy. But I think it's out perhaps because other things that are maybe even worse are in. Like, I see so many kids smoking cigarettes. I'm like, you guys, come on. What are we doing? What are we doing? I don't know. Like the whole sort of like grunge indie sleaze is sort of in, which means smoking cigarettes is in.

That means the vape is out, but cigarettes are in, which is bad. But I also think too, a lot of people are going to try to quit nicotine this year. I really, I really hope so. So overall, the vape is out, which is a good thing and a bad thing. I just think the vape is going to become cringe. I mean, it already sort of is like when we look at a box vape, like the big sort of 2010 vape, right? That's cringe now, right?

I think the little vapes of today are going to be cringe soon and people are going to be like embarrassed to be seen with them, which will either cause them to quit completely, which is ideal or start smoking cigarettes, which is not good. And no one should do that. Let's not do that. It's crazy that cigarettes are cool again. I honestly, I would have said that it's in for 2025, but I can't even manifest that. Like it really, I don't want it to be in. I think it's really bad.

And the fact that it's trendy to like post on Instagram with a cigarette is so fucking stupid to me. I'm sorry. It's just stupid. It's it. Listen, I get that it looks cool, but it's like even if I was a chain smoker, I would never post myself online smoking a cigarette because I would never want to inspire anyone else to do it. I don't know. That's my opinion. Sorry. OK. Whoa. Oh, my God. The second thing that I think is out is actually crazy. And I'm going to get probably canceled for this or something. Well, I don't know if I'm going to get canceled.

I don't know what's going to happen, but it's a crazy thing to say. Famous people, celebrity culture. I think it's out. Now, I know you're thinking, Emma, you're a public figure, babe. You're a public figure. I know, but I don't care. Like if celebrity culture, public figures are out, like what am I going to do? I don't give a fuck. It's all right. I'll still be here, but on the internet, you know, but I don't know. Like,

I just think that celebrity worship is out. I think people...

are starting to realize, OMG, celebrities are not perfect. I mean, people have been realizing this for years, but celebrities are kind of bad vibes. Like I think a lot of people think celebrities are bad vibes. And I think that's sometimes true. I think it's sometimes not true, but it's definitely sometimes true. It's often true. Understandably so because power corrupts and celebrities have a lot of power. I mean, it makes sense, right?

I just think people hate famous people right now. And I'm actually going to make an entire episode about this, so I'm not going to go too far into detail here. Stay tuned for an entire dedicated episode to why I think everyone hates celebrities and public figures. By the way, including me. Like, I think everybody...

resents famous people right now. Also because famous people have a tendency to be out of touch. Like there's endless, I'm not going to go too far into it because I want to make an entire episode about it. But I think celebrity worship, celebrity culture, I think it's out in 2025. I think, I don't know what's going to replace it. I mean, I think celebrities will always have a role in society for better or for worse. I think it's inevitable, but I think

Honestly, 2025 is more about hating celebrities and less about like worshiping or being a fan of them. And listen, I'm not fucking looking forward to it. Guess who does not benefit from that? Me as a public figure. Okay. I'm not like a big celebrity, but I'm a public figure enough where that does not, that's not ideal for me, but I see that coming. Moving on. Hookup culture out. I think people want to settle down with the Bay.

I think everybody has experimented over the last few years with hookup culture and has ended up disappointed, unfulfilled, and bummed out by it. You know, I think because naturally, if you're okay, I'm not fully against hookup culture all the way. I mean, again, it's like totally up to you and what your vibe is and what works for you.

I do think that there are definitely some shortcomings and I think almost similar to like online shopping. Okay. It seemed too good to be true. I can buy whatever I want whenever I want. Online shopping is awesome. But then you realize the slower and steadier way of shopping in person might actually be better. There's actually a lot of benefits to it. It's the same thing with hookup culture. The idea was how liberating I can get with whoever I want and

I get to have a little bit of everything, right? Like I get to hook up with whoever I want. I don't have to be with just one person. I can hook up with,

somebody who's outgoing and then I can hook up with somebody who's shy and then I can hook up with whoever, you know, and like, that's so fun. Right. But there are shortcomings. There's a lack of depth. There's at times a lack of chemistry, I imagine, because it's a new person all the time. You can feel sort of icky about it. I'm somebody who feels icky when I hook up with people. It just like doesn't work for me. So I

I don't know. I think hookup culture is out. And I think commitment is coming back in. You know, finding one partner. Well, yeah. Yeah, I could see that coming back in. We'll see. But I don't know. Okay, next. Sending people TikToks, reels, memes on text and DM. It's out. You know what the truth is? Nine out of 10 times, when we get sent a meme or sent...

like a reel or something. Are we really watching that? Not always. I don't know. I just think it's out. I think unless it's like an emergency and somebody has to see this meme right now because it's so spot on, it's so on the nose. Somebody has to see this funny TikTok right now because it's so spot on. It's so on the nose. I think that's out. I think it's out.

to be sending people shit that you find on the internet. Most of the time, people don't care and they're not... Your friends, your loved ones, they don't care for the most part. They're not clicking on it. My mom is going to be so offended by this. She sends me TikToks and reels and memes literally every day and I click on...

Not every single one of them. I click on as many as I have time for, but I don't have all day. Okay. But also when I send people stuff, they often don't respond to it. Do you know what I'm saying? So I don't know. I just think that that's out. Next. Well, this is another thing that I think I'm going to probably get canceled for saying or not even canceled, but like in trouble. I don't know. Don't get mad at me. This is just what I predict. Filler is out. Like filler is

like going to a plastic surgeon and getting filler, right? Or going to a cosmetologist, getting filler. I don't think Botox is out. I do not. Because Botox, you inject it and it makes it so that your face, like certain muscles don't work so that you don't get wrinkles, right? That's how Botox works. I don't think that that's out. I think Botox is in still because it's been in for many years, but I don't think it's out yet. Filler on the other hand, filler is out. What filler is, is like,

I don't know, like goop that you inject into your face or anywhere to make certain areas look more full, right?

That is out. Okay. Filler is out. A lot of people became addicted to filler and started to get a sort of dysmorphia where they couldn't tell how much filler they had. And apparently I've seen some plastic surgeons and stuff talk about filler and how it actually doesn't fully go away, right? You inject this filler into your face and

And a lot of it actually stays in there. So if you keep it, like it doesn't dissolve or it doesn't get metabolized by your body. I've seen a lot of stuff about this just because it's fascinating to me. And it's so prevalent, especially in Los Angeles. So I just can't help but, you know, listen to the conversations about it. And so you end up looking puffy when you get filler for a long period of time. And I just, I think that

people are starting to realize, wait, filler maybe looks good like the first year that you get it, but then it starts to look built up and puffy and bad. And it's super obvious that you're getting filler. It doesn't look subtle. It doesn't look natural. I just think filler is out. I mean, actually, it's funny because I think it was sort of a trend to look overfilled, as some would say, like to have lips that are

exploding with filler to have super like prominent cheekbones and jawline filled with filler. Like that was actually sort of a trend for a little while. I think that's fully out in natural it like as it should be, you know what I mean? It looked super unnatural. It can't be healthy for you. And it doesn't age well, right? Like as time passes, it doesn't look good. So I think filler is out.

Uh, next complicated skincare tools, facial steamer, microcurrent tool, red light mask. This stuff was so trendy in 2024, everybody showing their 40 steps skincare routine and they have every single little gadget. Like this has been in for the last few years. I think it's out. And the reason why I think it's out is because I personally have used a lot of these tools. I've used the red light mask. I've used the

I've used the microcurrent tool. I've used the facial steamer. I've used the Gua Sha. I've used all these things. And here's the truth of the matter, okay? The truth of the matter is a lot of them actually do work, right? Like you see benefits from them. It's not like they're complete snake oil, right? They actually do work. However, the amount of time that it takes to consistently use these things in your routine, right?

It's unsustainable. It takes so much time to outkeep these things. I was obsessed with the microcurrent tool, which is basically this like tool that sends like shocks or something into your face and it makes your face look more snatched, if you will. Okay. Like it, it helps with facial puffiness. It helps with, you know,

the tightness of your face. And I actually saw a difference. Although if you were to ask every single straight man in my life, if they see a difference, they would say, absolutely not. Like I would like, I asked my dad, I was like, do I look more snatched? She's like, I'm so sorry. You look exactly the same. So yeah, I just think it doesn't work enough. A lot of these things don't work enough to make them worth spending 30 minutes,

to maybe even an hour integrating these things into your routine on a weekly basis. I just, I don't think it's, they're not impactful enough to upkeep. And so I think that a lot of these things are going to be out this year. I think, listen, if you absolutely love your red light mask,

and you really see a difference, maybe you keep just the red light mask. But using all these tools all the time, it's just out. It's out. Next, taking photos of absolutely everything that happens all the time, having social media brain is out. For so many years, I had social media brain where I was always thinking about what I could take a photo of so that I could post it, what I could...

I don't know, like, oh, that looks aesthetic. Like, I'm going to take a photo of that for Instagram. Oh my God, I'm at a concert. I'm going to take a video. Oh, I'm not, you know, I had that brain for many years and I grew out of it. And I think

I think that there's going to be a collective growing out of it, to be honest. I think, again, we were in a honeymoon phase with the internet for so long. And I think now it's like, wait a minute, I need to have some stuff for myself again. I don't need to post every single thing that happens to me throughout the day. And I think this is going to be really true for people who just run their own personal social media account for their friends and family to look at. But it's also going to be true for influencers and celebrities who...

have spent the last few years posting every single thing that they do all the time. I think it's going to become a trend even for influencers and celebrities to be like, I'm actually not going to post every single thing that I'm doing all the time. I'm not going to take a photo of every single thing that I'm doing all the time. I don't know. I just, I think it's an unsustainable lifestyle to constantly be taking photos and videos of everything. Like

I documented everything when I was a teenager, everything. And I've sort of set myself free from that pressure to document everything. And it's so freeing that I just have a feeling that it's going to catch on. And a lot of people are going to be like, you know what? I'm just going to live in the moment a little bit more. Taking photos of absolutely everything that happens all the time is out.

Next, self-diagnosing on the internet. Oh my God, 2023 and 2024, I saw so many people on the internet being like, if you have this, this, this, this, and this, you have ADHD. If you do this sometimes, you're bipolar, like literally random people online, like listing different personality traits and then saying that if you have these traits, you have this

you know, neurodivergence, if you will, or saying like, oh, if you have like a pain in your left arm, that means you're going to have a heart attack. It's like self-diagnosing on the internet, especially through social media influencers who have no idea what the fuck they're talking about. Okay. That is out in 2025. We are not tolerating that. We're not double tapping those posts. We're not feeding them in the algorithm. Those are out. They're toxic. They're not based in any fact or truth.

You know what? They might be right, but it doesn't even matter. If you think something's wrong with you, you go to a doctor, you talk to somebody who knows what they're fucking talking about. You even talk to a family member who has the same genetics as you and could potentially have experienced a similar sort of

abnormality that you're experiencing just for the love of God. Like we're not diagnosing through TikTok and Instagram anymore. I really fucking hate it. I absolutely hate it. And I think it's so toxic and I don't know. I just, I think it's, it's, it's not net positive. And I think talking about, you know, your experience with

A health issue of any sort, I think, is helpful on the internet because it makes people feel less alone who are dealing with the same thing. But that's not, that's different, right? That's being vulnerable and sharing your experience. That's always going to be helpful. There's always going to be somebody out there who could benefit from that. But trying to diagnose people for the sake of likes and to like,

Take advantage of people's fears and anxieties around health. So fucked up to me for the, for the sake of likes that needs to be out for all of our wellbeing. Okay. Next shopping addiction. It's out shopping addiction, overconsumption, buying everything in sight that you like going on Timu and buying a bunch of shit, going on Amazon and buying a bunch of shit that you don't need. All of this is out. Shopping addiction is out and it's tough.

It's tough. It takes a level of discipline, but I think it's actually going to be a good thing because I think everybody in unison is going to be like, wait, yeah, this lifestyle of over-consuming and buying so much shit all the time is not fulfilling and is just surrounding me with junk and is causing me to just waste a bunch of stuff, which makes me feel bad. This doesn't make any sense. I'm not doing it anymore. And it's a waste of money. I just think it's out

And I've heard a lot, I've heard some discourse on the internet around like, you know, under consumption core being in minimalism being in is a bad thing because everyone's just going to get rid of all their shit just to then buy everything back when maximalism comes back into style. I actually disagree. Okay. Hear me out.

I disagree. Do I think, okay, there are certain people who are trend followers in a way that's like, you know, that is their hobby. That is what they love to do. And so like that will happen with them. Right. But I actually think for Gen Z specifically, I think we've, we grew up and started making money for the first time in a maximalist time where it was all about having as much stuff as possible, having everything.

Everything being aesthetic, everything being beautiful, having everything, right? Having a closet full of clothes, having a pantry organized perfectly, all these things with lots of food. It was all about abundance. We grew up in a time of abundance. And I think now we're kind of snapping out of it and being like, ooh, this might not be the vibe. And I think we might overcorrect to an extent and maybe be a little bit too minimalist, a

But I think a lot of Gen Z is going to learn from going from being a maximalist to being sort of a minimalist and that being the trend cycle. And I think Gen Z specifically will never consume as excessively again, or at least it will never be as bad as it once was. That's my opinion. Okay. I could be totally wrong and naive and whatever, but I just, I think that a lot of young people especially are going to learn from this phase of

buying less, being more of a smart shopper, and it being actually trendy to do so, I think a lot of people are going to learn from that and realize, wait, that's a way better way to live life. I'm saving money. I appreciate every item that I have. And it's forcing me to find hobbies in other areas that are more fulfilling and more sustainable from a lifestyle perspective. I can actually continue this hobby for years to come and not feel guilty about it and not feel wasteful and

actually something positive will come out of it. So I don't know. I think shopping being out, under consumption being in, I mean, nothing's ever perfect, but I think good things will come out of it. That's my opinion. This episode is brought to you by BetterHelp. Every new year is like turning the page and starting the next chapter of your life. All right. I know it sounds a little bit dramatic, but it's true. Starting the next chapter of your life is exciting because it's

It's up to you to fill the pages with what you want. 2025, I am really going to try to find a healthy work-life balance. With any good book, writing your next chapter can take a little bit of help. A partner, an editor, if you will. When it comes to life, an incredible partner would be therapy.

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Write your story with BetterHelp. Visit betterhelp.com slash anything today to get 10% off your first month. That's betterhelp, H-E-L-P dot com slash anything. This episode is brought to you by Hills Pet Nutrition. Since 2002, Hills Food, Shelter, and Love program has been helping pets find new homes, providing more than $300 million in food to more than 1,000 shelters in the U.S. and Canada.

Every time you feed your pet Hills, you help feed a shelter pet, which helps make them healthy, happy, and more adoptable, changing their life forever so they can change yours. Over 15 million shelter pets fed and adopted. Visit hillspet.com slash podcast to learn more. Next, flexing in any capacity is out. I sort of touched on this earlier, but like

Having a big house, flexing it, being on a private jet, flexing it, having a custom Bentley that's wrapped with metallic wrap out cringe. I think like extravagance, luxury, wealth, flexing all this. I think it's out. I really do. Again, I think there's always going to be certain celebrities and, you know, rich individuals who will participate in these things, who will buy these things, experience these things, will even show off these things. But I think it's not going to be cool.

I think it's not going to be aspirational. I think it's not going to be cool. I think it's going to look shallow, empty, cringe even. Yeah, like empty. Like I think people are going to look at, you know, rich people driving in their like car that has the little sparkly lights on the top. And they're going to be like, that is so empty and like lacking personality and intrigue.

Yeah, like I see that being out. I don't know. Just like flexing wealth is out. I think being humble is going to be in and like being more nuanced with, well, I guess that's kind of already in because of like quiet luxury. Like flexing has already sort of been out for a while now in quiet luxury, wearing things that are subtly branded. You can't really tell what brand it is, but it's expensive. Like that was sort of a trend last year, but I think it's going to extend to lifestyle as well beyond fashion.

Next, country music is out. Country music had a huge moment last year. Maybe it was even the year before too. But I think country is out. Listen, I will always love Kacey Musgraves when Kacey Musgraves comes on. Some of country is timeless. And so I don't want to disrespect the genre completely, even though it's actually not my least favorite genre. I used to say country music was my least favorite genre. I know what my least favorite genre is. It's like electronic music.

No, because I like I actually fuck with like certain like club music, like electronic club music, like Charlie, like brat, you know, like I love that. And that's sort of electronic. But like EDM, like rave music, that's like, well, that can be fun, though.

Like Skrillex vibes. I think that might be my least favorite. But there's still some of it that's good. Anyway, country music's not my least favorite. Contrary to what I've said many, many times. But I think country music is out, meaning that it's not trendy to make a country album anymore. It was trendy to make a country album last year and the year prior. Or maybe just last year. But yeah, it was trendy. It's out. Nobody's making country albums anymore. You know what I think is in? I think people are going to be trying to make like

alternative indie albums. I think that's going to be in, you know, Radiohead vibes, like Arctic Monkeys vibes, like, yeah, but you get what I mean. I think alternative, like,

I don't know. I could just see alternative albums becoming the vibe. Okay, next. Wearing AirPod Maxes and trendy headphones while walking down the street as a fashion statement. This is out, number one, for safety reasons. I'm so sorry. It is unsafe. Like, I don't care what anyone says. I'm not trying to be a fucking Karen and be like, take your headphones out.

Take your headphones out. You're going to get hit by a car and get robbed and get pickpocketed. But it's low-key true. When I'm walking down the street, I don't care if I'm in the safest fucking neighborhood. I don't care if I'm in a gated community. Shit happens. I need to be agile. I need to have my ears out. Okay. One time I was wearing my AirPods while I was walking through the street and I got myself into a really sketchy situation. I was in San Francisco, which is going through a little rough patch, but I'll actually tell the story real quick.

I was walking to go get a coffee in San Francisco. I was staying in a hotel, even though I live pretty close to San Francisco, but I was staying in a hotel for fun. And I went on a walk alone to go get a coffee. Actually, I was getting a matcha. Excuse me, to go get a matcha. And I had my little headphones in. And on the way there, I was like, ooh, I am kind of staying in an area that is a little...

crime ridden, right? It's a little edgier here, but I was like, it's all right. So walked and got my matcha. It was like probably a 20 minute walk. And then on the way back, I took a different way back and I had my headphones in, so I couldn't really hear anything. And I look up and I realize, oh no, I am not safe here. There was a lot of stuff going on that was not safe.

a lot of drug use. Like, I can't explain this. Imagine this. I'm at a four-way, like, intersection, right? And I'm at a four-way intersection

And every street that I look down, I look behind me, I look to my left, my right, I look straight ahead. Every single way, something dangerous is happening. There's people doing drugs out in the open. There's people beating the fuck out of each other. I'm not kidding. Physically fighting each other, screaming at each other, yelling, fighting, punching the shit out of each other. Multiple people in full fist fights. People like

I don't know, like it was really, it was not a great situation, okay? Listen, I'm not judging the people. I'm not judging, whatever, okay?

But all I'm saying is I did not feel safe. And I don't think you would have either. And I actually had to get escorted out of the area by the community. There was like community police in the area. And then there was also a kid who lived in the area who goes to college in the area. And he also walked me out. Everybody had to walk. They were like, you should not be here right now. Get the fuck out of here. And I was like, oh,

I was like, I grew up near San Francisco. I didn't know. I thought I was fine. I thought everything was fine. You know why that fucking happened though? Because I had my little AirPods in and I couldn't hear and I wasn't paying attention to what was around me and I got myself into a sketchy situation. And as a young woman who doesn't even have pepper spray on me, which is bad, I actually should start carrying pepper spray and I will starting today. So don't fuck with me. But at the time I had none of the such.

So I was very vulnerable and I would not have gotten myself into that situation had I not been wearing my little AirPods. So for safety reasons, take the fucking headphones off, okay? When you're walking around the street in a big city or whatever, it's sketchy and it's stupid. But even if you're in a small town,

If you're walking on a sidewalk, if somebody's driving crazy, driving drunk perhaps, and they start driving on the sidewalk, it sounds irrational and crazy. But to me, you just always want to be agile when you're on a walk. That's my opinion. But I also think it's just kind of lost its allure, right? Like the hotness of wearing headphones while walking around, I think is out. Like as a fashion statement, it's out.

Next, Instagram photos that are clearly very planned and posed, I think are out. I think ironically enough, we're still going to be posing for Instagram, but I think it's going to be more casual. It's not going to be like making a fucking like model face and like mewing. And like, I think that's fully out in 2025. I think-

you know, no one's going to be posing for Instagram. I think the method of taking the Instagram photo now is going to be like, you hand your phone to your friend and you're walking down the street and you're like, just take photos of me while I'm walking down the street. This is, it's still posed, but I think the idea of the posed Instagram photo is out because we all now know what the process is of taking that type of photo. So I think it's kind of,

cringe now. Like now when we take a photo like that, we're like, oh my God, I know everybody knows exactly what I'm doing when I'm taking this photo. And then on the other hand, when you're on Instagram scrolling, you see a photo of somebody superposed and you're like, oh my God, I know how much work went into that photo. Like the illusion of perfection from a superposed photo has kind of gone stale because we all do it now. I don't know. We're almost done. Wow. This is the longest episode of my life. Crumble cookie.

It's just out. Like it was already kind of on the way out. Like the public perception of the crumble cookie was already starting to go out. But I think 2025 it's fully out like crumble cookie. They're not going to shut down all their stores, but they're going to end up having to shut down some of them.

And I don't know, they'll become sort of like a Mrs. Fields sort of cookie. You know, it's like it's at the mall. We get them every once in a while, but it's not like all over the internet viral every single week. I think that is over. Even though I loved watching the crumble cookie reviews. Wow. And like when people would do it ASMR and you could hear them chewing on it. To be honest, every time that come up on my YouTube shorts feed, I was like, I'll watch. I'll absolutely watch. Okay, next therapy speak.

is out. Like taking what your therapist told you to say to somebody verbatim and then saying it to them. Like if you're going through a friend breakup and you're like, I can no longer hold space for you. Like saying shit like that or like abusing the word gaslighting. Just therapy speak. I think it's fully out.

I think it's totally cringe now. I think it's been ruined. I think it's been abused. I think it's been overused and abused. And so now it's just cringe and it doesn't hold any weight anymore, which is kind of a bummer because I do think that certain therapy speak terms and stuff are actually useful and useful.

whatever, but I think it's out because it became sort of trendy to speak in that way. And I think it's out. And I think it was already on its way out, but I think it's like going to be not heard at all in 2025. It's like completely gone. And I think speaking in a more, I think speaking bluntly is going to be in, like, I think just saying it how it fucking is, is in not walking on eggshells at all, just speaking the truth. And I think that's going to be present in a lot of areas. Like I think

And celebrities in interviews are going to be less media trained. They're just going to say whatever the fuck they want. I think when people are giving advice on how to confront, I think instead of being like, say it politely and like this, it's going to be like, you know, don't say anything out of pocket, but like, say how you truly feel. Like, I don't know. I just feel like there's been a lot of filtering of ourselves over the past few years. Everybody's been really careful.

And I think to an extent that's good. I think, you know, we should be careful and thoughtful about our words, but I think it kind of went to an extreme measure. And I think there's going to be a bit more bluntness in our collective tone as a society in 2025. Next, humanizing brands as marketing. Like when brands like, okay, like when I love when this happens, but I think it's out.

Like if Burger King, Burger King's Twitter account starts subtweeting McDonald's account and they get into like an online beef and it's like funny and we're humanizing Burger King because we feel like their Twitter account is a person who has a personality. Do you see what I'm saying? Or like humanizing brands, brands humanizing themselves.

to market themselves. I think it's out because I think too many brands did it. And I think now the novelty has completely worn off and it's just, yeah, it's just stale now, which is a bummer because I actually quite like it. And I think it's funny, but I think it's just going to seem forced moving forward because it's been done so much because it worked so well because it was so smart and so funny and so intriguing. But I think it's out.

Next, having a good side. You know, like when you're taking a photo being like, oh, wait, let me go to my good side. That's out. That's so out. Listen, I have a good side. I prefer to take photos on one side of my face. But it's such a, I don't know, I think self-acceptance is in and I think vanity is out.

And we've had a really vain last couple of years as a society. And so I think people are going to just start to let go. Like, fuck it. You know what? That's the left side of my face. That's the right side of my face. It is what it is. And I'm just going to not inconvenience people and say, oh, I need to be on this side of the photo because my bad side. I think that's out. I've been guilty of this. Okay. So I'm guilty. If you're guilty of this, all good. By the way, if you still can't

handle your bad side being photographed. I'm not judging you, but I'm just saying I do think that that's going to be out. Next, DJing is out. Becoming a DJ, DJing being like the hot thing to do. I just think DJing is out. It's funny too. I don't know. I know nothing about DJing at all. I have no knowledge about what it means to be a DJ. I don't know anything about it.

So I don't even know if all of these new DJs popping up are like any good or anything. Probably not. I don't know. I don't know. I don't know what a good DJ even is. I just I know nothing about DJing. But listen, there's always going to be DJs and we need DJs because like who's going to DJ the party music? Like I get it. But it was such a trend to become a DJ for the last few years.

And I just think that that is over. I think no one's going to become a DJ in 2025. People might stay DJs who already were, but nobody's becoming a DJ in 2025. Like no new DJs are coming, which leads me to my last thing that's out starting a podcast. I don't think podcasting is out. Hell, I hope it isn't because I have one and I have for five years now.

Wow. That's a really long time. But yeah, I don't think podcasting is out. Like I think people, podcasting is going to be in, podcasting is kind of, it's, it just, it's a blank canvas. Certain podcasts might be in, might be out. Uh, but like podcasting as a whole, it's too broad. Right. But I think starting a podcast in 2025 is out. Now, listen, I'm not closing the door. If you want to start a podcast, if you want to become a DJ,

do it. Don't let me fucking stop you. I'm not trying to like close the door behind me, but I just genuinely think that last year starting a podcast was so popular. Everyone started a podcast, which I think was great because it's a fun thing to do. Uh, for some people, it's not fun for everyone, but it's, it's, I don't know. It's, it's listen, I have a podcast. Like I get it. I enjoy having a podcast and I think everybody who wants to try it should try it.

But I think because everyone who is interested tried it last year already, they've either quit already or they're still going. And there's just, but no one's going to start a podcast in 2025. I feel like they would have last year already. So I think starting a podcast is out in 2025. That's my opinion. And we'll see. But it could be, you know what? Podcasting could become even bigger this year. And that's only good for me. So if that prediction doesn't come true, I'm fine with it.

I have been holding my pee for the last 20 minutes. I have to go pee and end this episode. But that is what I think is going to be in and what I think is going to be out in 2025. We'll check back on this episode in a year, listen to it again, see if I was right, see if I was wrong. Now I can finally go and really look at what everybody else predicted because I didn't want to be biased.

You know what I'm saying? Like I kept seeing videos of what people thought was going to be in and out for the year on my YouTube recommended. And I was like, Emma, you can't click that because you have to wait until you make your list. Like that's the only way for it to be genuine. But now I can finally go look. All right.

You all, thank you for listening. Thank you for hanging out. It's always a pleasure. New episodes of Anything Goes every Thursday and Sunday. We're now on YouTube. So go subscribe to the Anything Goes YouTube channel. That would be Anything Goes with Emma Chamberlain on YouTube. Go find it. You'll find it. Anything Goes is anywhere that you stream podcasts. So go listen wherever you please. Follow Anything Goes on Instagram at Anything Goes. Follow me on Instagram at Emma Chamberlain. Follow me on YouTube at Emma Chamberlain.

Oh, follow anything goes on TikTok and anything goes. Wow, I haven't done this outro in a while, so I really forgot what to say. This is the first episode of 2025. I'm completely rusty and I have no clue what to say. I'm a mess. What did I miss? Oh, check out Chamberlain Coffee, my coffee company, chamberlaincoffee.com or at Chamberlain Coffee on social media. I'll talk to you very soon. I love you all. I appreciate you all and goodbye. Oh my God. No, last thing. Stay tuned for the next episode because I'm going to be talking about

my 2025 fashion predictions, what I think is going to be trendy, what I think is going to be happening in fashion and aesthetics in 2025. And I'm really excited about it. So stay tuned for that. That'll be the next episode. All right. Talk to you all soon. Love you all and goodbye.