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L
Link
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Rhett
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Rob Lowe
Rob Lowe: 我认为 Rhett 和 Link 是地球上最有影响力的内容创作者之一。他们在新媒体领域取得了巨大的成功，这与传统媒体的运作方式截然不同。他们通过 YouTube 与观众建立了紧密的联系，这使得他们能够持续创作内容并建立自己的品牌。
Rhett McLaughlin: 我们最初并没有选择 YouTube，但我们也没有拒绝它。我们一直认为 YouTube 只是通往传统媒体的垫脚石，但最终我们意识到，我们真正拥有的是彼此和一个不断增长的观众。我们学会了不请求许可，而是请求原谅，这使得我们能够不断创新并保持领先地位。
Charles Lincoln (Link) Neal: 我们必须建立一个企业，这样才能有可预测的收入。《Good Mythical Morning》的成功在于它能与观众建立持续的联系，并成为他们日常生活的一部分。我们还学会了 делегировать 任务，这使得我们能够保持节目的新鲜感和趣味性。
Deep Dive
Rhett and Link, the comedy duo from Good Mythical Morning, share their journey from early YouTube adopters to influential content creators, discussing their experiences with traditional and new media.
- Rhett and Link's YouTube channel started organically, not by choice but by not refusing opportunities.
- They initially saw YouTube as a platform for those without their own servers, but their videos gained popularity after being uploaded by others.
- Their early content included sketches, music videos, and local commercials, which eventually led them to Los Angeles.
- They attempted traditional media routes with limited success, realizing the greater control and direct audience connection offered by YouTube.
- Good Mythical Morning's success stemmed from consistent daily content, longer video lengths (contrary to early YouTube norms), and the development of a loyal audience.
Shownotes Transcript