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The 10 Most Interesting Things We Learned on Odd Lots in 2024

2024/12/30
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Tracy Alloway 和 Joe Weisenthal:麦当劳等公司利用应用程序收集用户数据,根据用户的支付日、天气等因素动态调整商品价格,实现价格歧视。这种做法引发了消费者对通货膨胀和价格公平性的担忧。 Tracy Alloway 和 Joe Weisenthal:美国医疗保险系统中存在大量的肾透析欺诈行为,这导致了大量的联邦预算浪费。虽然政府已经采取措施打击欺诈行为,但问题依然严重。 Tracy Alloway 和 Joe Weisenthal:波音公司已经近30年没有设计全新的飞机,这可能会导致其在航空业的竞争力下降,并造成人才流失。 Tracy Alloway 和 Joe Weisenthal:乌克兰邮政服务利用Starlink卫星互联网和发电机,在战争期间维持服务,并快速重建被破坏的基础设施。这展示了新技术在应对紧急情况中的作用。 Tracy Alloway 和 Joe Weisenthal:专业的体育博彩玩家为了规避博彩平台的风控措施,会采取一些策略伪装自己的投注行为,例如分散投注、伪装投注习惯等。 Tracy Alloway 和 Joe Weisenthal:印度尼西亚凭借其丰富的镍矿资源和与中国的合作,迅速成为全球镍市场的主要参与者。这反映了全球能源转型对关键原材料的需求。 Tracy Alloway 和 Joe Weisenthal:私人信贷市场的增长对经济透明度和价格信号造成了负面影响。私人信贷市场的缺乏透明度使得监管和风险评估变得更加困难。 Tracy Alloway 和 Joe Weisenthal:鸡翅价格波动剧烈,主要是因为家禽行业的供给侧主要围绕鸡胸肉的需求,而鸡翅只是副产品。 Tracy Alloway 和 Joe Weisenthal:北卡罗来纳州的萨里县是北美汽车棚制造业中心。 Tracy Alloway 和 Joe Weisenthal:一次性电子烟的流行部分源于FDA对Juul等产品的监管,导致其他厂商通过规避监管的方式进入市场。

Deep Dive

Key Insights

How does McDonald's use its app to influence pricing based on customer behavior?

McDonald's app, developed by Plexure, collects data on user behavior, including location, food preferences, ordering habits, and financial behaviors. It uses this data to predict what customers are willing to pay, adjusting prices based on factors like payday, weather, and time of day. For example, it might offer a $3 McMuffin on Thursday before payday but raise it to $4 on Friday when customers have more money.

Why is kidney dialysis a significant part of the federal budget?

Kidney dialysis accounts for about 1% of the federal budget, serving approximately 500,000 patients. The program is costly because patients typically require dialysis three times a week indefinitely, and kidney transplants are rare. Additionally, Medicare fraud has been a significant issue, with billions spent on non-emergency ambulance transportation for dialysis patients.

What is the significance of Boeing's lack of clean sheet aircraft designs?

Boeing hasn't designed a clean sheet aircraft since 2004, and its former CEO stated there are no plans to do so for another decade. This 30-year gap raises concerns about the company's future, as it risks losing market share and engineering expertise. Without new designs, Boeing may struggle to compete and attract top talent in the aerospace industry.

How has Starlink helped Ukraine's postal service during the war?

Starlink has enabled Ukraine's postal service to operate in war-torn areas by providing internet connectivity where infrastructure has been destroyed. Mail carriers download data via Starlink and generators in the morning, work offline during the day, and upload data at night. This system allows the postal service to function independently of central infrastructure, even in occupied or damaged regions.

What strategies do professional sports bettors use to avoid detection by betting platforms?

Professional sports bettors often use multiple accounts, including those of friends or family, to avoid detection. They also place initial bets that appear normal or unprofitable to disguise their expertise. For example, they might bet on popular teams or events to avoid raising suspicion before placing more strategic bets.

Why is Indonesia a key player in the global nickel market?

Indonesia dominates the global nickel market due to its abundant reserves of high-quality ore and significant investments from China. The Chinese government partnered with Indonesia to develop nickel production, which is crucial for electric vehicle batteries. This collaboration has made Indonesia a leading supplier of nickel, essential for the energy transition.

What are the concerns surrounding private credit in the economy?

Private credit lacks transparency, as the value of loans is often unclear until they are exited. This opacity can lead to misvaluation and illiquidity in the market. Additionally, the shift from publicly traded debt to private credit reduces price signals that help policymakers and investors assess economic risks and opportunities.

Why are chicken wing prices so volatile?

Chicken wing prices are volatile because poultry companies primarily base their production on breast meat demand, not wings. Wings make up only 6-8% of the bird, so their supply fluctuates independently of demand. This dynamic leads to significant price swings, such as during the pandemic when wing prices hit an all-time high of $3.21 per pound.

How has the FDA's crackdown on Juul impacted the disposable vape market?

The FDA's crackdown on Juul led to the rise of disposable vapes like Elf Bar, which bypassed regulatory processes by flooding the market through front companies. These companies rebrand frequently and use American citizens as fronts to import products, making it difficult for the FDA to enforce regulations. This has resulted in a proliferation of flavored, disposable vapes.

Chapters
This chapter explores the sophisticated pricing strategies used by companies like McDonald's, leveraging data from their apps to personalize prices based on factors like payday, weather, and consumer behavior. This practice raises concerns about fairness and transparency in pricing during inflationary times.
  • McDonald's uses the Plexure app to gather user data.
  • Data is used to predict willingness to pay based on payday and environmental factors.
  • Concerns about inflation and personalized pricing are discussed.

Shownotes Transcript

Translations:
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Hello and welcome to another episode of the All Thoughts Podcast. I'm Traci Alloway. And I'm Joe Weisenthal. Joe, it's nearly the end of the year. We made it.

This is like year nine, isn't it? No, for real. No, it's true. Next year is going to be our 10-year anniversary. So we'll have to throw some sort of all thoughts event. Yeah, nothing big right now for nine. But another year, another fascinating year, another year of learning new stuff.

I'm really enjoying it. I hope we keep doing it for a while. Yeah, and I think we both did learn quite a lot. And in fact, that is what we are going to talk about today. So we have compiled a list of the 10 most interesting things that we learned over the past year. So you want to dive into it?

Let's do it. Let's let's revisit them because, you know, we do so many episodes in a year and I forget about some. And in the compilation of this episode, they're like, oh, yeah, I totally forgot about that particular episode. So let's use this time to sort of revisit the odd lots in 2024. This will sear at least 10 factoids into your mind forever, Joe. That's correct.

All right. So first on the list, we wanted to do an episode on price pack architecture for a long time. This idea that companies are getting more sophisticated in the prices that they're charging for, you know, different people and different things. From our episode with Lindsay Owens, executive director of the Groundwork Collaborative, and David Dyan, the executive editor of the American Prospect, we learned that McDonald's knows when you get paid.

So the McDonald's app is put together by a company called Plexure. And Plexure works with Ikea. They work with 7-Eleven. They work with White Castle. And the reason, as you correctly said, Tracy, that McDonald's gives discounts on the app is because they want to get on your phone. They want to get on your phone and be able...

to figure out what you're doing on that phone, where you are at particular times of day, what your food preferences are, what your ordering habits are, potentially what you're using to pay for those things and your financial behaviors through that.

They're aggregating a bunch of data about you. And we had one of the slides from this presentation that Plexer put together that shows how they are using this data. And one of the things that they were using to make predictions about what people would be willing to pay

was their payday. So you can imagine how you can use this if the app knows that you get paid every other Friday, it might give you a $3 McMuffin on Thursday, but when Friday you have some money in your pocket, it might raise it to $4, right? If it knows that it's cold out, it might raise the price of hot coffee. If it knows it's hot out, it might raise the price of a McFlurry.

Often, Plexer combines this data that's within the app, like what they call first party data, with additional data about you through what is called an identity graph that aggregates

Both, you know, stuff you're doing on the app with your email, with your social media, with your browser, with your subscriptions, with your other app downloads, with your travel history, with your retail history, all of these other things. And the predictive power of that is such that you can pinpoint where

what you're going to buy maybe before you even know. And therefore, you can target prices accordingly. So I think we're at the beginning of this where they're trying to discount things and get people on the app and get people used to ordering on the app. Joe, has this scared you off the McDonald's app forever?

No, I still feel stupid for not having downloaded the McDonald's app, if I'm being honest, because I do go to McDonald's from time to time and my kids really like it. You know, it's still a treat. But yes, this reminds me, actually, that I need to download the McDonald's app because and just thinking about this episode, I remember there are deals to be had, even with sophisticated pricing, there are deals to be had from a regular person like me that just goes in and

and paid my credit card. There are definitely deals to be had on the McDonald's app. But I think this kind of taps into a lot of the frustration that people have with inflation, where it feels like companies might be charging different prices for different people or depending on the specific way you pay. And let's face it, no one wants to do all this like homework and all this like work just to get a slightly cheaper, you know, hamburger.

I agree. I'm still going to download the app. In 2025, I'm going to download the app. Okay. All right. Here is another clip, fascinating conversation that we recently had with Jetson leader, Luis. He's an economist at Boston University. We were talking about the existence of Medicare fraud and how to detect it. I had not realized-

just how big kidney dialysis specifically is as part of the federal budget. Take a listen. Dialysis patients, there are about a half a million of them. We actually spend, I think you know this, 1% of the federal budget on the dialysis program. That's an incredible set. Not 1% of Medicare. 1% of the federal budget is the dialysis program. We do not in general pay for ambulance rides or taxi rides for these people to go to and from the visits. They are responsible for getting themselves to the clinic.

every day, three times a week generally for a few hours, and that's in perpetuity. It's very challenging to get a kidney and therefore to get off of dialysis. So...

We had this system and this is sort of the canonical Medicare fraud. We build in a little thing for the few people who need it. And that turns into a loophole through which bad actors drive a truck. So we built in this provision, which is if the only safe way that you can get to the dialysis clinic is in an ambulance, Medicare will pay for an ambulance. And they pay for it at a competitive rate for the ambulance companies at, say, $250 for a one way ride.

Now, that's not that much money for a real ambulance, but it's a heck of a lot of money for a taxi. And what happened is thousands of firms around the country opened with the express intention not of giving people serious medical care, but of becoming an expensive ambulance taxi and build the government. We have 100 percent data from the dialysis system. We can see all of these payments more than seven billion dollars for non-emergency ambulance transportation over the following 10 years.

Tracy, that episode certainly convinced me that setting aside everything else

there still appears to be a lot of waste. I don't mean the dialysis specifically because people need dialysis, et cetera, but the fact that, you know, there's all this fraud associated with it, the taxes, apparently that's been cracked down on. But there's a lot of money coming out of the federal government and clever people find ways to get it for not delivering a service. That's true. I think, look, I think most people would agree that stamping out fraud is probably a good thing. I guess the question is, is that going to be the entirety of it? But,

Elon Musk saw this episode and reacted to it on Twitter slash X. He did. So there's that. So maybe that'll move the dial.

All right, next up in our list of the top 10 most interesting things we learned from Odd Lots, we have the fact that Boeing hasn't built a clean sheet design in about 20 years. And Boeing's recently departed CEO, Calhoun, he basically said the company doesn't have any plans to do so for the next 10 years, all of which means...

It might be more than a 30-year gap between Boeing building an entirely new aircraft, which is just kind of mind-blowing, like one full adult's lifespan. And this is from Richard Abulafia. He is a managing director of Aerodynamic Advisory.

This looks like a glide slope towards oblivion because remember, it's not just the loss of market share. It's also the demographics. Engineering workforces have that muscle memory that needs to be maintained. And it's been since 2004 that they've launched – since they've last launched a clean sheet design. They've done some good work since.

But again, you're talking about an aging engineering workforce that's not attracting new people. Will they have the kind of core skills needed to create a new jet in the 2030s? I have no idea. You need something to dream for. You need something that represents the future. And, you know, Dave Calhoun, the CEO at the top of the heap, said,

said about a year and four months ago that, don't worry, we won't be launching anything new for at least another decade. Other than sheer demoralization and encouraging the competition, I mean, the only way to explain it is that he's the best CEO Airbus could ask for. If you're an engineer, you hear that. What are you working for exactly? You're coming up with work packages on the basis of, I don't know, minor tweaks of existing products, stuff that's already in the pipeline, etc.

You know, it's a tight market for technical labor. You're probably going to be pretty interested in going to work for somebody else. So you might also notice that the demographics are changing because the young and enthusiastic folks who have a future are leaving or not joining. And that, too, of course, is a significant change in the fabric of your workplace.

So that was from our conversation with Richard Aboulafia, one of the best aerospace analysts around that I know. And it's just kind of, yeah, it's kind of mind blowing. Yeah. A 30 year gap between America's premier aerospace company actually designing a clean sheet aircraft. I think it's chilling. In fact, that might have been to my mind that stuck with me all year. And maybe the most chilling thing we've learned because, you know, we talk, for example, in other industries about knowledge and talent loss and

nuclear comes up a lot. For example, building a new nuclear station. What happens when America's one commercial maker of civil aviation jets doesn't have very many people that know how to design a jet? Like, I actually find it to be a chilling fact. No, absolutely. ♪

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Our next clip comes from Igor Smelyansky. He's the CEO of the Ukraine Postal Service. And he talks to us, you know, they used to talk about technological leapfrogging and how EMs went to wireless before they ever had wirelines. Something similar going on with a post office there. Take a listen.

When we talk about the occupied areas, Russians destroyed the entire infrastructure, which means when Ukraine occupies these villages for about five to six weeks, you don't have mobile connection. You don't have electricity. But we have to work because you cannot leave people in the vacuum.

not to mention they would operate in Russian rubles and you want to bring them back to Ukraine. So you have to bring them Ukrainian currency. And we are the first company they see. We're trying the best we can to implement automatic sorting lines. Our goal for this year, I know it sounds weird during the war, but we want to be 100% digital.

Even when there is no digital. Meaning we build a system where in the morning our mail carriers will download through Starlink and generators the data, work during the day and then upload the data at night. Which means again, we are not dependent on the infrastructure if Russians shut down the electricity or mobile or anything. The Starlink has been really a saver to us.

you won't be able to run internet cables in those areas, right? I mean, it just will be millions of dollars. Probably it will run through the field, which you need to demine, and then Russians can bomb it again, and it can go off, etc. So via Starlink, you're flexible enough when you combine Starlink and a generator. When you combine the two, you're basically no longer dependent on the central infrastructure.

and you can provide civilized services right away. Not five months after the occupation, not three months after Russians destroyed the buildings today, like for example it was in our case. So we rebuilt it, we put up the Starlink generator, and we get back to work. So it's like a theory of broken windows. You cannot have that. You should have the services, and the Starlink allows you to have that connection to the world.

Yeah, that was a really extraordinary fact. Just thinking about how quickly you can rebuild a service that would have taken weeks and weeks or months and months of infrastructure. We did another episode also this year, now that I think about it, about sort of Elon Musk's dominance of the skies and satellites. And it really is fascinating, I guess, the consequence of that. But one very interesting one is that you can have a whole infrastructure that probably took years to develop and maintain and

And now in some places replicate at least some of those services almost overnight. You know what the best part of this episode was? What? I think afterwards you started ordering a couple of things from Ukraine, right? That's right. I started buying things on eBay and a number of them did come through Ukraine, including some used books recently. Yeah, I know. It's kind of it's.

Kind of crazy that you can order stuff from a war zone. But there we are. The Postal Service in Ukraine is still working. We'll see whether or not they go 100% digital. Yeah. All right.

Next up, this was a pretty fun episode. We spoke with Isaac Rose Berman, who's a professional sports gambler and the author of How Gambling Works newsletter. He talked about how professional sports bettors basically have to trick betting platforms into thinking they're stupid. Take a listen.

So another thing that a lot of people do, obviously, is you bet on other people's accounts. You know, you go and you get your roommate's account, your mom's account, your friend's account, and you're just constantly cycling through different accounts. I'm not advocating for that. That's against the terms and conditions of these sites, but that's just a reality. And that's how a lot of bettors are able to get down a sufficient amount of volume, especially when they're constantly getting kicked

out. And the real thing is that, you know, you're just, you have to disguise your bets in a way that they don't see or they don't realize that what you're doing. And so one of the common ways that sportsbooks identify and profile their customers is based on the first few bets that you place. So one thing that a lot of people do that's really quite silly, in my opinion, is, you know, you go into a book and you bet a bunch of stuff that's pretty obviously a really smart

bet. You know, if you open up an account and you're betting the maximum amount on, you know, Bulgarian table tennis and you keep winning and then, you know, I have friends who come to me and they're like, Isaac, you know, why did I get kicked out of this book? And I look at their bet history and they're betting on the most obscure stuff at like random times for very large amounts. And it's like, yeah, you know, these companies aren't dumb.

So the main way is, you know, when you open up an account, you place a bunch of bets, which look kind of normal. You bet on some NBA. Maybe these bets won't have a positive expected return. Bet for the home team. Exactly. Exactly. You know, you're in New York. You want to bet on the Yankees. You place a bunch of bets, which in the short run, they might lose a little bit of money. But in the long run, they'll make you money because they're kind of putting the sportsbook off your scent.

Joe, that was pretty funny. And I got to say, I feel like I don't have much promise in terms of actually making money from sports betting. So maybe I should be selling my account to someone. Yeah, open some accounts and rent that out. But seriously, that was a really disturbing episode because I already knew that there's all these problems with online gambling addiction and so forth. But then the fact that essentially you can't really win because if you're good at it, they'll constrain you so much. And that if you're bad at it, it sort of

deeply, deeply disturbing episode to me. Yeah. Well, you know, they set the odds. They set the term. Yeah.

So one of the things that's come up a lot as a theme on the podcast this year and the year before and et cetera is with the energy transition, other commodities besides oil are of deep importance and deep geostrategic importance, et cetera. And there are various commodities that go into batteries and other things like that. And so we sort of have to rethink our world map of where the important spots are. And a really crucial area is Indonesia, which has a dominant grip

on the global nickel market in partnership to some extent with China. And we had a great conversation with Michael Widmer, head of metals research at Bank of America, on what's going on. When you're looking at the biggest players in the space, it has actually changed a lot. And you mentioned it already at the outset.

Historically, when you're looking at it, we had Russia as a big nickel producer, Australia as a big nickel producer, the Philippines were in the fold as well, Canada to some extent too. But what's happened recently is as the energy transition started to take off,

Market participants were really focused on increasing nickel supply quickly. And there's one country that just jumped at the industry, and that country is Indonesia. It has the weather type of ore, but it has that in abundance. So it's very easy to actually take it out of the ground. And the Chinese went into Indonesia, were very innovative also in the production technologies, and managed to take the nickel out that they then needed to drive the EV battery industry, I think.

And one of the things that the Chinese government realized very early on is if you have a strong demand growth for EVs, you also need the raw materials. And particularly the battery raw materials. Without batteries, the EVs don't go very far. And so the Chinese government looked at where some of those battery raw materials are.

They did it in lithium, another battery raw material. They did it in cobalt. And they did it also in nickel. And in 2013, the two presidents of China and Indonesia effectively sat together. And the discussion pretty much went like that. The Chinese said, look, we need the nickel. The Indonesians said, well, we have the nickel. And the Chinese said, well, can we invest? And the Indonesians said, yeah, do, come. Let's develop that industry together. And so the Indonesian government then, together with the Chinese, set up industrial parks. And through that industrial park supported projects

by Chinese money, the nickel industry then developed very, very quickly. Tracey, you know, when I listen to these conversations about the sort of global supply chains, global hold on key commodities,

Let's just put it this way. We have some catching up to do. There's a lot of talk in this country about things right now, and maybe there are ways to sort of buffer some of the economic or national security concerns about some of this stuff. But other places have been thinking about this stuff for a long time. No, it's true. And China here has been incredibly strategic about basically, you know, helping to set up Indonesia's nickel industry and making sure that they're sort of first in line to get that metal. So, yeah. Yeah.

quite a long ways to go. All right, next up, we have Harvard Law School Professor Jared Elias and Duke University School of Law Professor Elizabeth DeFontenay. They're talking about how private credit has swallowed the economy. And I think the takeaway from this is that private credit is basically already changing the world of debt and the way finance works.

So you can have concerns both for the investors themselves and for sort of the broader economy or the broader market. And that's the issue with private credit. We have heard a lot from people about concerns about the marks

That people are carrying these private credit loans at and that they might be entirely stale. They might be largely overstated. There's really no way to know until you exit that investment. And that's that's exactly how it is on the private equity side that, you know, if a private equity fund buys a portfolio company, who on earth knows what that company is worth until they actually finally exit that?

And there is some misvaluation and so on. That's the question is, can we have that both on the equity side and on the debt side? What does that mean for our economy if we are suddenly just very illiquid for almost all of the companies? Yeah. And so something to think about is the broadly syndicated debt world and the high yield world of debt.

created this benefit for all of us. And that benefit was we could follow the trading prices of debt in real time and get a sense of where are there problems in our economy? What sectors are in trouble? Like think about COVID-19. So COVID-19 hits, we're all watching. Like what are the debt prices of the big hotel companies telling us about the likelihood those hotel companies go into bankruptcy?

Congress and regulators can look at those signals and say, "Okay, we've got to do something really special for the airlines. We've got to do something really special here." And when the airlines go to Congress and say, "We need something special," they can point to their debt prices and say, "Look what is going on, regulators. Look what's going on, Congress. Our debt is trading down to zero. Please, we need special treatment." Investors looking for a deal can say, "Hmm."

The debt of this company is trading at a really low level. I think I could do really well if I owned that asset. I'm going to go make that board an offer. And so all of those price signals just disappear from the allocation of capital from policymaking. And I think it poses a real challenge to what are, you know, a really well-functioning set of capital markets to lose those signals.

Yeah, so I think this is absolutely fascinating because a lot of the concerns that you hear ad nauseum nowadays are this idea that private credit is in a bubble, right? Like private credit is going to burst and there's going to be this big crash. And people are sort of worried about that scenario sometime in the future. But in the meantime, there's already been an impact on things like transparency about, you know, who actually owns corporations and then the price signals that Jared was talking about. Yeah.

It occurred to me listening to that that there's sort of a... This is...

adjacent to the question about passive investing and who is putting in the work to setting prices. Because prices, as our guest talked about, are very useful. But it does feel as though the sort of people who are working to set prices that everyone can look at are shrinking because A, you have all this money going to passive investing. And then you have some other pool of money going to private market investments in which the marks are really not very known. And so it does sort of make you wonder like,

You know, there's a lot of free writing going on. And at some point, you got to wonder if it'll actually be problematic that there isn't more publicly available pricing. Anyway, it's just something just something I thought of. But it's an interesting sort of theoretical problem to think about. I'm not sure price makers are the real victim is going to be a strong populist platform here. But there is definitely something there. There is that free writing problem.

We are all the victims of fewer and fewer price makers. Okay, fair enough. From the Delta Sky Club to the Jet Bridge, Delta Airlines relies on 5G solutions from T-Mobile for business to power operations and serve customers faster. Together, we're putting 5G into the hands of ground staff so they can better assist on-the-go travelers with real-time information throughout the airport.

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Speaking of prices, it turns out, and this is something that we learned during our three-part series called Beak Capitalism. Everyone needs chicken wings. We all love it. Turns out that chicken wing prices, for various reasons, are extremely volatile because by and large, the chicken industry does not price around the wing itself. Take a listen to this part of our conversation that we had with Michael Skipworth, the CEO of Wingstop.

Now, the reason you see so much volatility in the price of wings is the reality of the fact that these poultry companies, they are not growing these chickens for the wings.

They're setting the size of the flock, how many birds they're going to harvest based on breast meat demand. The chicken wings themselves represent 6% to 8% of the bird. It's a fall-off product. And so why you see so much volatility in the price of wings, it clearly is a supply and demand dynamic, but...

the demand is not what's driving the supply. It's really centered around the overall market for breast meat. And so that's what's created a lot of volatility in that commodity. And there can be years where that spot market hits below $1 a pound and then

Take a year like 2021 after the pandemic where every single brand out there added chicken wings to their menu. You saw that spot market hit an all-time high of $3.21 a pound. Tracy, I love the idea that, you know, there's financial instruments exist and

And in a way, you know, you get this price of a chicken and then it's almost like the wing is a derivative of a chicken, right? A wing is sort of a chicken derivative itself because that's not really where the supply and demand is happening directly with most of the bird. And so then you can get these...

weird swings in the fall-off part of the bird. Yeah. You know, technology needs to solve this with chickens with, I don't know, multiple pairs of wings. Then we'll have plenty of cheap chicken wings. You're right. This is the solution. We need to innovate our way out of it. All right. Definitely check out Beat Capitalism if you haven't, because that was one of my favorite series of the year. Up next,

Next. Oh, speaking of favorite series of the year, this is from Richmond Fed President Tom Barkin. We went on the road with him in North Carolina and we learned a lot, including, you know, what a Fed president learns when he actually goes on all these business trips. But we also learned that Surrey County is the carport manufacturing capital of North America.

My brother and I have been in this industry over close to 24, 25 years. So almost since it first started back in '99 and '97 actually, '98, '99, the beginnings of this industry. But it kind of grew in this area. So Surry County is pretty much the hometown or home place or the birthplace of this type of structure. Now there's been other structures made out of different tubing, like round tubes and all that that's on the west coast.

But to be square tubing and to go into what we're doing now is different. So it started off and you probably drove by, even where you live, you see the little tops and people park their cars or you drive by some kind of dealer that sells outdoor equipment or something, you see a little sign that says a price. Well, that's how it pretty much started.

All right. Did that surprise you, Joe, to learn that there's a sort of carport hub in North Carolina? It surprised me. But then it's like these days it's agglomeration effects in everything. Yeah. Right. So you think of any industry, right?

where they make anything. And there's probably one area that dominates it. But I think both of us had the same reaction when we were driving through Surrey County. It's just carport business after carport business. Yeah, it was really incredible. And I sort of, when we were going to a carport business, I thought it would be really obvious, you know, which one we were going to. But we probably passed like five on the way before we got to the one that we were visiting. Yeah, it's true. Yeah.

All right. Our last clip of the year comes from an episode we did with John Coogan. He is the CEO and founder of Lucy Nicotine. We sort of talked about the modern history of nicotine because obviously nicotine consumption sort of fell off as cigarettes got less popular. But then it's been surging again, obviously, over the last decades.

first with Jules, then other vapes like Elf Bars, the disposable vapes, and now obviously the pouches. Anyway, turns out that these disposable vapes, these very tasty flavored vapes, in part exist because of the FDA's crackdown on Jules. So take a listen to John.

It's hard to explain exactly what Elf Bar is because it's kind of a hydra of companies. The IP has been sold so many times. They've rebranded a

a million times. There's also Puff Bar and Puff Stick. And essentially what these companies do broadly, I'm not speaking about any particular company, but broadly the strategy has been to instead of engage with the FDA directly and file the PMTA, wait for approval, then market your product. They've just said, let's push this product as many places as possible, get it into every independent store that maybe doesn't care about the regulatory status of these products.

let's just flood the market with these products. And if we get shut down, what's going to happen is that we're essentially just have a front company that's just a couple random American citizens that are acting as a front for us in the US. The FDA is not really going to be able to shut them down. They're going to try and shut us down at the ports. All we need to do then is just

set up a new company structure and import under a different label. So that's how you see the evolution of these things where like, I don't even think Elf Bar is on the market anymore. I think it might be called like Elf Tac or something. Yeah, no, there's like a bunch, they all look the same under like different names. And I'm like, is that an Elf Bar? Exactly. So they're all made in the same Shenzhen, like the core company behind Elf Bar is Shenzhen iMiracle Company, which is a hilarious name. Yeah.

But it's like Miracle, but then also I, which I think is like an Apple reference. It's very convoluted. But the Shenzhen I Miracle company, they have a massive facility where they make this stuff and then they just find a new front man. And I get emails every single day from a new random Gmail account that says like, Puff Bar, 500 puffs. Like, would you like to white label this? Because they're looking for someone that has...

American citizenship distribution lines and can order their products and then get them into stores. Tracy, I love learning about the history of nicotine. I have to say, I have a friend of mine who totally separately happens to be kind of a friend.

guy I know in the neighborhood. Is he going to hear this? He might. It's all right. A neighbor who's in the nicotine business. And he showed me these Gmail emails. Oh, so he gets them too. Yeah. But a lot of the ones that he gets are from companies offering straight up counterfeit Zin or things like that. And they say, oh, we can make

this packet, it looks just like Zyn. We use the same nicotine, et cetera. So I actually think in 2025, there's more to do on the sort of the nicotine and drug supply chain, because I think there's actually a lot more fascinating stuff here. And I also think it's such a perverse regulatory outcome where, you know, Juul kind of went through the process like it was supposed to and then got basically shut down. But

alf bars have just evaded most of the regulation and they taste like cotton candy yeah and you can find them everywhere and they're in these like bright colors I stopped after listening to this episode I'm very impressed yeah thanks we're all impressed thank you

All right. Shall we leave it there? Let's leave it there. This has been another episode of the All Thoughts Podcast. I'm Tracy Alloway. You can follow me at Tracy Alloway. And I'm Jill Wiesenthal. You can follow me at The Stalwart. Follow our producers, Carmen Rodriguez at Carmen Ehrman, Dashiell Bennett at Dashbot, and Kale Brooks at Kale Brooks. Thank you to our producer, Moses Andam. For more Odd Lots content, go to Bloomberg.com slash Odd Lots, where we have transcripts, a blog, and a newsletter. And you can chat about all of these topics online.

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