We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode 23andMe's Fatal Flaw | Great Expectorations | 1

23andMe's Fatal Flaw | Great Expectorations | 1

2025/6/11
logo of podcast Business Wars

Business Wars
AI Deep Dive AI Chapters Transcript
People
A
Ann Wuchitski
G
Guest
J
Jimmy Buffett
S
Sergey Brin
Topics
Ann Wuchitski: 我相信基因检测是未来，它能帮助人们了解自身，包括祖源、疾病风险等。我们通过基因分型技术降低成本，提供更便捷、更易于理解的服务。虽然起初价格昂贵，但我们通过降价策略吸引更多用户，并计划通过授权基因数据给研究机构和制药公司来获得更多收入。我们也重视数据安全和用户隐私，希望通过建立庞大的基因数据库，推动基因研究和医疗进步。 我们面临的挑战是监管问题，FDA的介入对我们的业务造成了一定的影响。但我们相信，通过调整营销策略，专注于祖源分析，并积极配合监管，我们可以克服这些挑战，最终实现我们的目标。 Sergey Brin: 我对基因检测很感兴趣，特别是关于帕金森病的风险评估。我愿意为此付出高昂的代价，因为这能让我提前采取预防措施。23andMe的技术和理念让我印象深刻，我愿意投资并支持这项事业。 Jimmy Buffett: 我对自己的祖源和健康信息很感兴趣，23andMe的测试结果让我大开眼界。这项技术很有前景，我相信它会改变人们对自身和健康认知的方式。 Guest: 基因测序成本很高，但基因分型技术可以降低成本，这为基因检测的普及提供了可能。

Deep Dive

Chapters
The episode begins by describing a lavish 23andMe party during New York Fashion Week in 2008, where guests provided saliva samples for DNA testing. The event celebrated a price drop to $399, highlighting the company's ambitious goal to bring genetic testing to the masses. Despite the initial excitement, the chapter foreshadows 23andMe's impending failure due to a fatal flaw in its business plan.
  • 23andMe's launch party in 2008
  • Price drop from $999 to $399
  • Celebrity attendees
  • The company's ambitious goal
  • Foreshadowing of 23andMe's failure

Shownotes Transcript

When Silicon Valley power-player Anne Wojcicki sees gold in genetics, she forms 23andMe. She wants to bring genetic testing to the masses. But behind the hype and celebrity endorsements, can she build a company that’s selling more than just an expensive novelty product? 

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter)

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/) now.

See Privacy Policy at https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info).