Deep Dive
Why did Karen Lowe choose David Brown as the host of Business Wars?
Karen Lowe wanted a storyteller who could bring the drama of business rivalries to life. Having worked with David Brown on Marketplace, she knew he had the storytelling skills needed for the show.
What was the first series of Business Wars and why was it chosen?
The first series was Netflix versus Blockbuster. It was chosen because it was a compelling business story with a well-documented history, and Gina Keating, who wrote a book on the topic, agreed to collaborate on the series.
How did the writing process for the Netflix versus Blockbuster series differ from writing a book?
The writing process was much faster and more intense for the podcast series. Gina Keating had to adapt her journalistic style to a more dramatic, old-fashioned radio show format, which required inventing scenes and characters to illustrate real events.
What role does sound design play in Business Wars?
Sound design is crucial for creating an immersive experience. It involves adding sound effects, music, and spatial adjustments to make listeners feel like they are in the middle of the action, enhancing the storytelling and emotional impact of each episode.
How has Business Wars evolved since its first season?
The show has expanded beyond iconic rivalries like Coke versus Pepsi to explore less obvious business stories. With more resources, the team has delved into behind-the-scenes struggles within companies, focusing on characters and internal dynamics rather than just public rivalries.
What makes the North Face versus Patagonia series unique compared to other Business Wars episodes?
The North Face versus Patagonia series is unique because it explores a friendly competition between two companies founded by climbers who shared similar values. It wasn’t a direct market share clash but rather a rivalry driven by passion and ideals.
What is the significance of the cold open in Business Wars episodes?
The cold open is crucial for capturing listeners' attention. It introduces the main characters, hints at the central business competition, and includes dramatic action with high stakes and sound effect possibilities to engage the audience immediately.
How does Business Wars use sound effects to enhance storytelling?
Sound effects are used to create an immersive environment, such as the sound of climbers on a mountain or rocks falling. They are layered with music and narration to give listeners a sense of space, tension, and emotion, making the scenes more vivid and engaging.
What was the listener feedback that touched David Brown the most?
A listener from Kentucky shared how Business Wars helped her bond with her daughters after her divorce. They would discuss business concepts and conduct taste tests after each series, creating special memories and fostering a deeper connection.
What is David Brown's favorite season of Business Wars and why?
David Brown has a special fondness for the Gibson versus Fender season because it explores a rivalry where both companies coexist and thrive without being cutthroat. He appreciated learning the backstory and the non-zero-sum nature of their competition.
- The podcast started seven years ago with many ideas but limited time.
- Karen Lowe developed the original concept and chose David Brown as the host for his storytelling abilities.
- The first series covered Netflix versus Blockbuster.
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