Peltz saw an opportunity to strike back after Disney's stock price continued to fall following Bob Iger's interview, which failed to reassure Wall Street about Disney's traditional TV operations.
Iger acknowledged that the business model of linear TV is broken and no longer core to Disney, emphasizing the need for transformation in the company's distribution model.
Disney's stock price dropped from $90 to $86 per share in the days following the interview, indicating that Iger's reassurances did not satisfy investors.
Peltz requested to be added to Disney's board of directors, along with two independent directors agreed upon by both parties, to address Disney's lagging margins and underperformance.
Disney's board approved new bylaws making it harder for outside parties like Peltz to nominate candidates for the board, along with a cash dividend to appease stockholders.
Peltz gained support from hedge fund Ancora Holdings and former Disney CFO Jay Russullo, while Disney enlisted the backing of Value Act Capital and Hollywood elites like George Lucas.
Peltz criticized Bob Iger's $31.5 million compensation package, arguing it was unjustified given Disney's declining earnings and stock performance, and questioned the board's accountability.
Disney portrayed Peltz's challenge as motivated by revenge, highlighting his lack of experience in media and technology, and warned shareholders of the potential damage his involvement could cause.
Nelson Peltz lost the proxy fight, coming in 13th place out of 17 candidates for Disney's board seats, with Disney's nominees securing a substantial margin of votes.
Peltz cashed out his Disney stock after the proxy fight, earning a billion dollars for himself and his investors, despite the stock's later rise in value.
When CEO Bob Iger fails to reassure Wall Street about his plans for Disney’s traditional TV operations, Nelson Peltz seizes the chance to launch a fresh attack on the Magic Kingdom. And this time, he won’t back down.
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