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cover of episode Starbucks' Bitter Brew | Back in Black | 2

Starbucks' Bitter Brew | Back in Black | 2

2025/5/14
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Business Wars
AI Deep Dive AI Chapters Transcript
People
A
Affleck brothers
B
Brian Nichols
B
Brian Nickel
B
Brian Nickell
B
Brian Nicol
D
David Brown
H
Howard Schultz
J
Jim Cramer
通过结合基础分析、技术分析和风险管理，帮助投资者在华尔街投资并避免陷阱的知名投资专家和电视主持人。
L
Laxman Narasimhan
L
Luxman Naira-Simon
P
Patron
P
Protesters
S
Starbucks worker
S
Striking Starbucks worker
v
vlogger
Topics
Starbucks worker: 我对星巴克感到失望，因为他们没有兑现承诺。我们人手不足，工资过低，已经厌倦了这种情况。自从2021年工人成立第一个工会以来，已经快两年了。我热爱这家公司，但他们没有坚守自己的理想，这就是我加入工会的主要原因。他们向我们承诺了很多，但没有兑现。 David Brown: 星巴克在2023年底的状态就像没睡醒一样，需要一次提振。霍华德·舒尔茨回归是为了将星巴克恢复到最初的“第三空间”，但星巴克已经不再是“第三空间”，而是陷入了困境，面临劳工问题，失去了吸引力。

Deep Dive

Chapters
Starbucks faces its largest strike on Red Cup Day, highlighting long-standing labor issues and broken promises to employees. Despite the company's history and ideals, workers feel betrayed and unionize due to unmet promises.
  • Biggest strike in Starbucks history
  • Held on Red Cup Day
  • Workers cite understaffing, underpay, and unmet promises

Shownotes Transcript

It’s 2023 and Howard Schultz’s hand-picked successor as CEO is facing trouble. While employees are voting to unionize, competitors are targeting Starbucks’ perceived weaknesses. Dunkin’ and others are beating Starbucks on price, while McDonald’s hopes to beat Starbucks on speed of service. Starbucks’ bottom-line breaks under that pressure. When it does, Schultz turns against his successor, leading Starbucks’ board to search for yet another leader. The new boss has a new plan, but it sounds old: Turn Starbucks back into the kind of community coffeehouse that Howard Schultz originally built. 

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