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cover of episode The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke

The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke

2024/5/28
logo of podcast A Bit of Optimism

A Bit of Optimism
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John Burke: 我专注于帮助客户，而非仅仅关注自身业务增长。通过帮助小型自行车零售商提升业务，最终使特雷克自行车发展成为一个价值20亿美元的全球巨头。这种‘先为他人创造价值’的理念，贯穿我25年的CEO生涯。我们为零售商提供免费的财务健康检查，投资培训项目，帮助他们解决问题，提升经营能力。我们不强求他们只销售我们的产品，而是真心实意地帮助他们成功。这种‘先付出’的策略，最终赢得了客户的忠诚和回报。我们设计的销售团队激励机制‘守护陵墓’，强调完成特定任务而非单纯的销售额，鼓励销售人员专注于帮助客户成长。这与Nick Saban教练的理念不谋而合，他强调完美执行每一个步骤而非关注最终比分。这种‘无限游戏’的思维方式，让我们专注于过程而非结果，最终取得了成功。我们深入研究客户体验，关注客户旅程的每一个细节，力求做到最好。 访谈主持人: John Burke的成功在于他专注于帮助客户，而非仅仅关注自身业务增长。他将这种理念应用于企业管理的方方面面，从销售团队激励机制到客户体验管理，都体现了‘客户至上’和‘长期主义’的原则。他从Will Gadara的《Unreasonable Hospitality》中学习到追求卓越和深入研究客户体验的重要性，并将其应用于特雷克自行车的经营中。他认为，美国政府缺乏创造力和长远眼光，无法做出符合国家长期利益的决策。他呼吁人们要有更高的期望，并相信通过混乱可以带来改变。他认为，大多数人关注结果而非过程，而成功的关键在于专注于过程，完美执行每一个步骤。他分享了他童年的一次自行车事故经历，这让他明白了挑战自我的重要性。他鼓励人们勇于尝试，不要被恐惧所束缚。

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The episode begins by questioning the traditional approach of focusing on the end result, suggesting that concentrating on the steps towards the goal might be more effective.

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The jump from $250 million to $2 billion in revenue doesn't happen overnight. Over 25 years, John Burke transformed Trek Bikes into a global powerhouse — one mom-and-pop bike store at a time.The key to John's success is simple but powerful. Create value for others first, and you too shall be rewarded. 

John and I discuss why the best way to win isn't to focus on "winning," but to focus on "play," and how the principles of The Infinite Game have guided his leadership. And he tells me why creative leadership is exactly what's missing in American government.This...is A Bit of Optimism.

To learn more about John and his work, check out:

his book, A Bold Plan For America)

TrekBikes.com)

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