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Hello, i'm work in the verge cast the flagship podcast of a scandal it's taking over the poland, not the pole the black shift podcast yeah of ed sherine tearing the line dancing community apart what this is just a very random tech china logy have have you answered shiver take ah yeah welcome .
IT .
just follows me around the internet now as people lie dancing the shivers by ed sharing and then the comments are like, this isn't real lie dances .
like doing the election like little .
the line dancing it's the next .
big trend it's come .
to a honky talk to you shivers by ad sharing is David appears to know.
yeah, i've been deep in in shiver dancing tiktok for a long time as we call IT.
And it's deeply controversial .
because .
because and that's .
not what I want to listen to.
there are entire line that built careers off of line, dancing the shivers by adhering no, in the commenters like this is in country music. And their response, the commenters are, I post other songs only shivers gets views. I hate IT.
I I like IT.
It's very good. IT is easily my favorite low stakes internet drama is why but you know how there's a theory like the chinese government is manipulating tiktok to this day boys amErica that's .
how they're IT .
already is like will dance to ship that .
we get civil war it's a .
very good hello, i'm friendly. I out transit in the studio .
with i'm just really upset today.
It's all good. We're going to play shivers later.
David, piers, here. hi. My theory about the shiver thing is that this is this generations caught nigel in that it's a song and a dance that don't make any sense of context and no one should ever do that involves .
like leg kicking sap.
the little but IT has taken over the universe. This is, it's caught my je two point o .
and I never mind. I love this trend now .
with like it's all good snow down side.
I am expecting in ten thousand word shivers feature how shiver is Terry country .
music the country .
music is gone to get a lot right now. I'm saying shivers, the sea plot .
IT is because there's like, there's the guy who's like the alternative music version of country .
and he's taken on there is a lot on the show today, a lot. Amazon had a big event. They announced not as much stuff as the usually announced their events, but a bunch of stuff, big push and gender of A I.
Microsoft had an event. Youtube had an event. Microsoft had massive product leagues, which are vastly more interesting than their event. Yes, yes, there's other stuff going on.
There's the google and I trust case just in the background of all of this, which has its own controversy, invented in IT. The next week is a code conference. So just quite a lot going on in the like september is here yeah, we're no longer getting ready for september.
There is enough going on virtual this week that the wednesday is all about the offer of because we need to clear the decks for today's yeah yeah. So let me give you a quick update on the google trial. And IT will be quick because IT is deeply frustrating.
No one knows it's going on to the google, including both sides. Now I think they might have an idea. So most federal court cases are locked down.
This is true if you look back over the past year. So more and more than I going to open up, right, they're allowing documents to be posted. There's some cases audience being streamed.
Certainly, reporters are in the court room. Just look at the microsoft case, which is resulted in this strange, which will get to, but you know what happened in ftc verses microsoft? We are able to cover for you.
You know what happened in epic versus apple? We are able to cover for you. Do you know what happening in google verses the DJ of the DJ versus you don't, because reporters in the court room are not all dev devices which been set to take notes by hand.
And google the judge. The DJ are in some extremely annoying fight about public access to documents. So google will publish to watch your documents on its website about opening our human is the D O J tried to do that.
Google got mad at at them. All those documents have now come down off the other website. And there are some sort of argument happening among the the two parties on the judge about whether the documents will come back. In particular one document which we don't know IT is, but which is, quote.
embarrassing to do.
I want that one. What I one of google's financial executives was testifying that was closed to reporters. So reporters taking notes by longer and weren't even a lad in the room. We believe that as you're hearing this on friday, the apple executives will be in the court room, but no one has posted a schedule. So we don't know it's just .
bunker yeah and even though like semi hap hazard ways that information was being shared have all sort of disappeared in part, I think, because of these behind the scenes machinations going on, but also because judge metal seem to get so angry at these documents going up that now everything is going to get even more locked down for the foreseeable future. Like what we're what two weeks into a ten week trial.
And other than those first couple of days, we basically don't know anything. Somebody sent me a picture of like old school type atter and was like, take this and they can stop you. It's not an electrical.
And I think that's the coolest flex of all time. But IT is very weird. Yeah, I get why google in particular would very much like for IT to be this way because it's not interested in losing this fight in the court of public opinion. I don't know for sure that there are the one's driving this, but I can certainly see why they would. But it's very strange that this is where we've landed in this process.
The opportunity is covering the case very closely, closely. Weekend, who's been in the court room for us, i'm like we should write this story as a goods trying to hide and she's like that someone's happening to the judge, right? Her opinion of this is not the judge is like i'm going to be in control of this and I get IT and you could make a case from sort of an outcome basis that not making the trial of the circus will allow the court to reach a good and fair outcome and then we can in my truck to work in the end because of its public.
But there's also the fact that, like one of the biggest companies, amErica is facing any trust charges that may or may not result in IT being broken up or the structure of its deals of apples change. And we just don't know like we do not know what's going on in that trial right now. I think that's absurd, but that is the state of the google trial. That's the update, which is is shooting is trial.
Is there an interest trial now? But who knows? Probably this google, who knows. So that's that.
The other of that I want to give everybody is the code conference is next week i'm hosting with casey noon and Jerry from C. B. C.
It's going to great. I been speaking with some of the people to prepare. We're gonna AR in sage.
Very excited. He's going to show off. Very excited about microsoft off a dob S M.
self. They ve told us to come off. I think it's all very really fun. Um here's the news though. The U A, W is on strike against three major american automakers and mary bera C O, G, M dropped out today.
SHE doesn't, SHE doesn't to give any father to the negotiations, which I sort of understand SHE took with her, like it's sort of understand, just want to be clear, I I can also actually understand why I do not understand why SHE doesn't want to just say what he needs to say. But whatever he took with her, mike abbot, their new executive as president, software, who is going to? Because why does G M.
Want to be at the go conference? So I want evs talk about the fact they drop car play. And so I I have said to our team, the only moment that matters at code is me asking, marry there.
Why SHE took car play out of the escalade? Yeah, we were like, prepared for IT. And now I cannot deliver that moment.
Do you have like four versions of the question for her?
Oh yeah, you can't ovate. You can't dodge IT. I think it's sucks, but that people love IT, right?
What do IT IT shivers? I brought an escalate out on stage here. IT is explained that.
true, we have to sea of monarch tracor, by the way, and E V. tracor. And as like, when you draw the track on stage and he goes, it's very heavy, that was the end of a conversation um it's going to be cool.
The pole star three is going to be a code trading is really, really cool. You'll see someone that is basically just released. I'm just excited about a bunch of stuff that's happening in, but mary bears leaving.
That said, and will not revealed at this moment, we are ninety nine percent that another CEO and E, V company will be there. Like a good one. Okay.
I was like elan, no.
but like, it's funny. Hay can interpret like a good one in many ways, yes, but a OK one do you want hear from? And then I got an other idea that are much how much I think would be cool.
So that's the code up. It's september twenty six and twenty seven. We have like a wall to wall coverage on the verge.
I'll be there with casing Julia. You can buy you go to icon flash code. You can buy virtual tickets.
Now start hard box if you want to like fall along. I was times of covers on the site. We'd going to pay tension code. It's the thing on doing, okay, let's suck with the news. SHE was, sorry, the amazon.
Yeah, there was an amazon event, David, I went, we found out, yeah, I took the train down. That was the worst decision of my life. That was horrible.
I took two trains. So there is like a lot of drama with these amazon microsoft yeah like meta drama. yes.
So it's my favorite part of this. Like I think that was the big conversation of the week because the gadgets and there is a lot of cool gadgets and the gadgets that we're going to talk about, the gadgets.
But the big thing was penal pena is he runs all the devices in windows at microsoft or he did because this week son announcement he's leaving, which is wild because there is a microsoft event this week yeah David lynn left amazon a couple of months ago and bloomberg reports penis pane is going to be taking over his job to limbs job at amazon. So then the amazon event happened on wednesday. Microsoft vent happens on thursday.
And meanwhile, we've got these tube guys who've been running these departments, running these events. Deciding what's going to be on stage, figuring out how these things work and Operate are both like huge mix up, huge change up. And it's just .
like I wish was I wish I was a true swap. Yeah that's really it's like be perfect if lamp was going to microsoft and panel is going to this, berlin is just out.
Yeah, lives done. He seems very happy. He seems chill to be to be .
moving on with. I like dave. We've talking bunch. He's he's a very smart guy. He has always said the right things to us. I would say, looking at his ten year over an ison devices, not a lot of heat there.
so that his strategy was interesting because this strategy was about we're going to see what sticks we want to like.
We're knew in this way. I want to hear why David .
says is something the echo has been a gigantic success. The kindle has been a gigantic success.
The kindle has been a gigantic success. The echo is not a giant's success and alex a is not a giant's IT does not make any money fair sure that those are two different questions. And you about this problem.
Oh, dave limp, i'd say that dave limp said that to me, to my face, after the amazon of IT, that people love their echoes. I mean, one of the questions I asked him, they had this whole run about generate A I and wanning their eyes to seem like human, right? Like that's they're big thing.
They wanted to say ums and yes and feel like a member of your family. And I feel like if we ve learned one thing about A I over the last twelve months that that that's a bad, dangerous, problematic idea. So I asked him that was like, why should this thing just be a tool that I use when I need IT? Why should I be my friend? That seems scary ah and he was like that all people do IT.
They say they love you to their echo and and we're going to keep leaning into that like there is real affinities for that self. Most people just like play timers and ask silly questions, but like that. That thing is real.
Amazon's problem is that it's not a harvard company, right? Their whole thing has always been we don't make money when you buy our products. We make money when you use our products, right? So like they don't make money on the kindle. They make money when you buy books on the kindle. The problem, they never found a way for you to buy anything .
yeah through the echo but this is just what I mean we are agree more than this thing. What I say, there's not a lot of heat on these products. The kindle is its own thing. It's its own weird closed ecosystem. They put out new kindle every couple of years.
successful.
And people define new one fine. And IT is a cultural product in its way, although I think that the of cultural impact of print books continues and grows in its own way, which I think is fascinating, the echo people set time. As with IT, it's really useful.
And little kids asked IT to tea jokes, and you can dress what an echo dot I can make and like all that stuff. But IT has just been that for the longest time. And maybe some of the general AI ff will change that, but they haven't grown IT into a business. They haven't figured out to get people to do anything over set time. As and playing music that look at all the smart term stuff is kind of Peter out, and we're waiting for matter to do whatever when those lesbians and then the hardware itself is .
like somewhat stagnate. Ted, oh yeah, not even somewhat IT is fully stagnated. Even the new stuff they are launching is just .
like big plushy screens.
just like the other big plushy screens, like with save up to the stuff. And again, I like that. I think he has the right ideas and when you talk to him about smart home stuff in particular, he's like all in on the good standards and making sure the stuff works like he says all the right things and he's honest, which is like this comment I can give uh but I think that the fire that's a good pund framers and devices IT just seems like they hit a dead end. They didn't know what to do next.
And I think he bring in panos pena, who is all fire all the time, and he's gonna and like, try some stuff and be bold about IT, which I think is great. I think his tenure at surface in particular has been underappreciated. Like key completely removed the idea of windows laptops from his position at microsoft, and we've talked about IT a bunch on the show, but basically he walked into best buy and said, why are every windows laptop here? Why is IT under one thousand dollars? And we have just seated the high and to apple.
yeah. And then they invented a bunch of stuff. And importantly, I think this is totally unrecovered. They gave that technology away to the windows. O ms, so i've walked around CS of panels and he's like, those are my hines and pointing at to like, those are my hinges, those are my like, here's all the stuff we made that we just gave away.
He pulled off the thing google has been trying to do with pixel for years, which is like teach the ecosystem how to make Better stuff. Yes, like he he did that to the windows ecosystem. If you have a windows laptop, IT is Better because of ponies.
But like IT, IT just is. yes. And I think that's really cool.
Can I tell you my most galaxy brain to take about all of this? I've been talking to people and asking around, and I have no actual evidence for this, but i'm increasingly convinced and right doing here my theory, yes, my theory is that partners, I wants nothing more than to make a next generation smart phone. He has been toying with this, with the surface duo.
He's been goofing around with this idea with a bunch of different windows things over the years. He has, like, try desperately to figure out what is the smart, phony thing that comes right after Candy bar smartphones. Microsoft, I don't think has any interest .
in making soft or even supports. It's over.
You know who desperately, desperately would love a reason to get back into this front phone game? Is amazon? Because the reason alexa can't win is because it's not on your phone in a meaningful device, integrated, super useful way.
IT is the single most important device you have in IT is the worst lexi device. And if you give jeff business and E G, C, like all the money in the world, they would go back and make the fire phone Better because I would have changed them. Is on forever.
And I think somebody came up to on us and said, we are going to let you build the foundation phone of your dreams and it's we're going to kick us with that and that's why he's going to amazon. This is your theory. This is my theory.
I mean, it's a good theory. I I like for sure .
the phone thing that I is on is right. I I am a hundred percent sure that amazon believes very strongly that if he wants to win, IT should figure out how to make funds and that that is a way to do this.
We saw them set the table for that at the amazon event because the amazon event was about the the show aid, which seems really nice. I wasn't enthusiastic about IT until I spent an hour with gene. And now i'm like, yeah.
that's cool as hell gens good like she's very good.
like that. And you know, there was bad and there was the hub and in all of that, but most of that event was on alexa and on how lex is different than than syria and real assistant and Better. And I don't know if that's true because we didn't get to actually play around with IT a luck because all of the the demos were had massive garden really yeah I I want to go .
break that that you know the general ee is like about to say some crazy stuff yeah yeah it's like we won't actually it'll be like you wants to bang yeah I .
wanted define some. I want to like how can I make?
What if we set a time up for five minutes to get IT on.
you know, playing abusive?
What about you? Seven minutes. I have to I just hear .
the good and say.
look, if you're listening in your amazon, really like a team, make a hor honey being rebooted. Microsoft on the front page on here times, just send one elexa of Kevin roose IT could happen to you.
but not one of the kid. Lexis, no.
wait. So why? Why to drink? Get you?
I think her enthusiasm for IT as a hub, because flipper woman is on a quest to find something that will actually work as a hub where you don't have to say this work. But cause that's with all smart home hubs, every single smart home hub, you're like perfect. You will not need anything else except actually you're gona need this.
I can I give you my tiny little example of this. So we have any has so genre there are lots of back hanging or yeah it's not it's not great matter is not ready. Do not like, look, it's a bad time to my house for a lot of reasons.
But if you're listen to show, it's a bad hand to bite house because you're going to want to put smart stuff in IT and the standard is not ready. IT is just not ready. So you are trapped into buying obsolete technology.
IT is the worst feeling in the world. Yeah you know like i'm going to go all in on home kit like whatever except here's what home kit can do. You can't tell home kit .
where you live so you just .
can't there's no direct interface like my house is here. IT just detects IT off your phone. And if you set up new routers with new mac addresses, apple TV is on GPS in IT.
So I just decides where your houses going to be when you set IT up, as I ve never seen that mac address before on this router. You pray, live in your own past, right? Just bonkers in every every smart home thing like it's just missing one thing, for example, home kit missing an address field.
minor details.
minor details. You look at the the redit threats of people who are like home IT doesn't know where I live. It's like five years deep uh, in the workers are ridiculous but it's true most things are matter or thread or they're missing one piece of the puzzle matter itself just you know like when you're like building a new city in sim city, right, go just finish that road at some other time matter.
It's a good road. It's like a beautiful four .
blocks of a road, a something .
stop and that's .
like matter and doorbells you just the area of your town label that and you just come back around you yeah and it's something .
like to show a is gonna be a little bit more inclusive. It's going to it's going to have the stuff IT work. And theoretically, if this generate A I works yeah then yeah we're that one step closer to the star track computer dream, which is kind of how I understand amazon's dream yeah .
me that saves live dream like he is. Talk to us what ambient and computing quite a lot yeah but you were unable to try out these generated I features .
not really I I tried to with a fire TV and I wasn't to ask questions which oh and I was just super, super guard rail he clearly had like, okay, these are the ones i'm going to show you, to show your cases stuff, which is fine. I think that's very Normal for these kind of situations. The the internet, really crappy as we saw win, like limp heads struggles on stage because IT seemed like the the like, like lost connection at one point and he was just like, i'm just gonna and here.
awkwardly see, this is why I prefer live demos to whatever apple doing oh yeah, that's even hear that was nice.
And but you have to remember OK, you know this is one of the most chAllenging networking environments you can have, because you have a hundred journalists, all with, like, cameras and laptops, uploading a ton of stuff all at once. In one small room, you destroy the internet.
whatever. If Taylor swift can do IT .
for the eras tour g baby.
no, I will say the thing dave limp told me is that most of this stuff is not live yet and finished like the even the folks who buy some of these products early on may not get the full general AI piece of IT. It's all back and stuff right, like all the stuffy is happening on the amazon side of things. That's why a lot of this tech is coming to like the original echo, which yeah obviously doesn't have the hardware to like run LLM locally.
But IT doesn't have to cause all this is happening in the cloud just being poured back to you through alexa. But it's it's going to be a pretty slow process for amazon. Like a lexus is basically this compilation of like thousands of different little things we think of IT is like one character, but it's actually just a million different pipes all of coming into voice and they're gonna IT, as far as I understand, kind of bit by bit as IT goes, before this all becomes sort of fully generated. A I and my understanding is that's gna take a little while.
Yes, it's going to with the phone.
with fun there. Is this new I guys thing where you can just like, look at the displays and control them with your eyes, which is a little terrify little amazon seems much more the idea of putting cameras and smart.
They had a problem that you could fly around your house for security like concept .
of security stuff is s in your home.
There's like people in the world. We're like, yes, yeah.
And the rest was like listings right now. Well, do you appreciate you? We love you. And not just very comfortable of the idea that the censure of cameras as well as microphones, I am hard to stop at cameras. Yes, just no.
Thank you. You don't want a camera by someone else in your bedroom all time.
So thank you. shock. And that you know what you asked people, would you ever put a camp in your bathroom? So like no, I know like you know Carrier .
like seven of them .
in free time .
and there's .
like yeah and then and they're like it's in my pocket the whole time.
It's not yeah I hide IT my rap ant hotel like baby and put IT but we .
like the camera is really think because like I am with you on the would not put a camera in like my bedroom that's been a not on starter for us for forever uh we don't even have any cameras in the house um but like yet seven of in .
your power in and .
seven that I have won right here. Like you know I mean um we don't have any like smart home camera things, but then there are questions like okay not a camera, but what about like a rate art text or that knows when you're getting close and can change the interface so that you can use IT. That's not the same, but it's not totally different either.
It's like my device being aware of me all the way down to like my device can see precisely what facial expression are making somewhere on that spectrum is where I get uncomfortable and I don't know exactly where is. But and like amazon is doing is too, they have these really interesting ideas with things like the the hub max, the big news smart home controller about when you're far away IT should show you one thing like probably status information, and look at a thermos that show you temperature, whatever. As you get closer IT concern, to show you more information, I mean, you get right up to, and I should show you button, because that's what you're gna do and understand right next year.
And to do that, they have to be able to do presence detection. IT has to know where who you are and where you are. And full colour camera for that little much for my taste. But like, I still have not figured out where I go from. Like this is a useful way to do a useful thing to like a little much.
I like that there. They're trying to figure IT out because the echo itself, like the original one, was already kind of invasive and people had to to break and call that right. Like i'm going haven't always on microphone of my house that's way more than anybody had had .
before when the lesson learned was people got used to that really fast was like, oh, we can just do this because it's fine.
And so amazon is clearly like trying to find, okay, what we have to do, this presence detection, we have to do something. You cannot have a super successful smart home without some sort of like surveilLance. That's just you need IT.
And if you want the convenience, you're going to have to give that up. And so they're clearly trying to figure, okay, we're where's most people's line drone that flies around your house? Robot drives around your house and gives you beer too much.
Well, are different. I say those are different. Robot was useful. Yeah, the drive is terrible.
What's robot use?
Well, i'm well being a good of venues, but I was that brings me beer, right? I think I think if you can actually solve that IT brings me beer problem like a lot of people will sign up for that and under a thousand dollars, yeah that's fair. That like there's a drone that looks at stuff and a lot of people are like, yeah and I am just robed the place like .
I can't be do with this you welcome to everything .
yeah ah but I I you David, there's like some there's .
that point in .
yeah and IT seems .
like amazon is trying to find that point by throwing things by doing like the lymph strategy, which is like, okay, well, we're just gonna release. We afford to release things. We're going to release things and see where that line is.
I think this is the thing that will change on our panipat the most.
I think he's going .
more fall like amazon is like bull put on my own speakers in IT, alexa light switch, IT, whatever in the idea of the market would settle on an idea. I think it's just not come defraying, especially because luxa hasn't been worth IT, right? Like band again, i'm here trying to buy a thermostat, man. Like the ecb I want is like IT has elected in IT and but I don't want that.
You can turn that off. I never use IT.
but why does? Why is IT even there? I don't I don't know. I don't need. I rot. I'm trying to tell us you but but whatever it's it's just like but that was the idea what just like put IT everywhere. I suspect panel will bring much more focus that program.
Now there is a little bit of reporting and readers that like moral is low in that team and have to be expected with any giant's leadership change. But I also think the sort of leadership style is about to go a dramatic change. And if you've been allowed, you like here's we're going to do. Where I spent tens of million dollars on a drone that flies around your house and just put IT out there and he would have like, I suspect for those days are going to come to.
yeah I mean, said about that. I think me like the truest thing I think about your feeling about David m tenure is that the last like big capital and new thing, amazon harder division launched was that first echo in 4？
Yes, no, the echo shows. I think we're important turn.
That's fair. okay. Sure, i'll could be that. But but even that that's that's one and a half things in what amounts to a decade and and everything else has been sort of iterative splinters of the same idea. And I think one thing puna pin is a very good at as being a fountain of big, new, wacky ideas.
Fire TV in there actually injured right about this. And amazon on is weirdly sort of discount to the fire TV as the center piece of its smart home strategy, when IT is probably by out, like by most measures, the most used amazon device in most people's lives. If you have a fire TV in your house, IT is probably amazon thing you going to act with the most yeah but it's a TV. So like you get IT to play with everyone and he's just like move on with your life. And I think there's a gap there that I think is fascinating.
And they announce the new one, right? Yeah, they announce you. So they announced the is the new fire T, V for cash. And it's can be more powerful than be faster IT should have Better wifi and IT.
And then there's going to be a new fire TV max and that's going to have a hot like like that's going to be more in competition with the apple TV, which is great because fire tvs have notoriously stayed far, far, far away from the premium end of things, which is really annoyed if you want to to experience IT. But you don't. Anna, look at garbage on your T.
V. And like, I paid for dolby I vision. I want dolby vision.
We but can I tell you the wildest thing about what you just describe? The your description is exactly rate and the difference between bottom and top is ten dollars. It's ten dollars by the fancy one. People like wait for our reviews will probably review them .
please by the max.
There are many smaller people to verge on on this stuff than I am. But I am here to tell you, if you are going to buy one of the new fire T, V, six, spend the ten dollars, get the dolby, get the Better features, get the faster speeds. IT will last you longer. IT will make you happier.
It's ten does. I don't understand why this other makes IT like .
amazon likes to do the thing where they like this one cost five dollars and this one cost fifty dollars and then like, okay, these are real things and discount the one really heavily on prime day and they'll just like give IT to you any time you put anything in your car, like whatever. That's all finally, good. This one is, if you're going to have a fifty dollar one, that's fine and a sixty dollars that's very good. Like what do we do?
I don't. Underside, yeah.
right last we have to talk about the a frame. Take a break. We do. Why did they make lasses again?
So okay, I can answer this question because I ask to live this question. Um I literally pointed at them on the table in front of him in this conference room we are sitting in talking and I was like, smart glasses are these are these things? And he says, I don't know.
So what I can tell you is true is that like the last time amazon had this run of like weird stuff they were going to launch, they did a ring. They did a whole bunch of other stuff, all with the idea of, like, things you have on you all the time that might connect to relax that, right? Most of those things didn't find an audience.
They're not here. It's not an accident that, like the echo ring too, does not exist. The frames, he said, caught on, they're not huge. They're not earth shattering, popular.
But he said he was like, we have found a bunch of kinds of people who really love this, uh, outdoorsy people who have always been the target market for this, right? That you want, you want to be able to listen to music and talk to your device without having headphones blocking you from the world. That's useful. And like both is working on this kind of stuff. Meta is working on this kind of stuff.
There's like this tiny, tiny little, but kind of growing smart glasses world that I think a sort fascinating um but he basically was like what we thought happened the last time was that they were severely limited by the fact that they didn't look very good uh, that we thought there might be more people who are interested in relatively light weight, relatively simple glasses that that you talk to alexa and play music, period. Uh, so with this generation we made them nice, are looking, and they are in fact much nicer looking. They have a bunch of styles.
They have some different lenses. They did a thing with career that so bad when I put them on, but i'm sure will look cool on other people s faces, uh, but they are like, I get the sense that they like, okay, this is the good version of this product that some people seem to have caught onto already. Like, let's see if there really is there there on this one. So i'm fascinated to see how well this thing actually.
I can't way to make you review.
I'm down. I went back and looked at our old review. And all of the pictures are heater looking very serious. Holding one of the the glasses is so good.
It's good. This is why i'm excited for IT. I can't wait very serious.
Go to the same outfit .
too that amazon there's lots of coverage on the site. If you're into the third ero pro max with wifi seven, two, ten gig ports and two, two point five gig ports is huge. Do you need that? It's seventeen hundred three back. It's great. I love IT.
You're going to buy IT for sure.
Like you. There's like, no, you have one good international service, although we could get a gig option service I just couldn't figure what four and now like, oh, so I can buy this winter yeah, it's a horrible way. It's a horribly way to spend seventy years is switching to optimum?
No, thank you. No, thank you. But it's great. The echo hub max, go up on the site. It's all fun, start to look at. But the real news here is that this is like the end of one line of thinking, yes, which is just utterly nothing to me happened on the same day.
Great OK.
So we're to take a break. We going to come back and want to talk about microsoft event, which is in the other right of all this problem.
Hey, italian from decoder with neither top. We spent a lot of time talking about some of the most important people in taking business about what they're putting resources to and why do they think it's so critical for the future. That's why we're doing this special series, diving into some of the most unique ways companies are spending money today.
For instance, what does that mean to start buying and using A I at work? How much is that costing companies? What products are they buy? And most importantly, what are they doing with IT and of course, podcasts? Yes, the thing you listening to right now, well, it's increasingly being produced directly by companies like venture capital firms, investment funds and a new crop of creators who one day want to be investors themselves.
And what is actually going on with these acquisitions this year, especially in the A I space, why are so many big players in deciding not to acquire and instead license can hire away co founders? The answer, IT turns out, is a lot more complicated than that seems. You'll hear all that and more this month on decoder with A L presented by strike. You can listen to the coder whether .
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O ever back. Should we do the leaks first with microsoft?
Or should we do the event the yeah do the event, then we will do the leaks because that's way more interesting and the event will seem like a super bomber if we talk about the leagues first.
So microsoft had a event today.
Is that fair to all? IT a surface event? Well, nothing works.
Panic on. So panel is like two twenty one just a couple weeks ago. I can excited, be in new york, do the thing that often we've all seen these events yeah one of them he is like, I made the new services.
I made IT for you join to turn like point out great is like all time great event moment and he was like me he's like as you he was great the bail on monday, just tweet them out. And then there was a scramble, as you said, bomb report going and was on. No one is confirming anything as a lot of speculation, whatever, so that microsoft has to, like, do this event.
And they scrambled up some people. No, della showed up. yeah. And what they do this all about, I know. So what happens this?
They didn't announce the surface pro, but we weren't expected that they announced a new surface studio laptop. But they didn't talk about the plant. Remember the plant? Yeah, that was a big part of the last one.
The flat part.
flat part month.
It's a good word. Yeah, it's a good word. More thing you you should pull over your car right now, make a list of five things you wish to describe as a plant, and then go to whatever you're going and just say.
IT yeah, all the time if panel had been there, he would have said, plant yeah, that would be great. But they announced a new surface laptop go three. So that's nice little upgrade there.
And they announced the new surface go for. And I love a surface go. That's one of my favorite devices in the world. IT is also one of the most disappointing devices in the world because it's so cute and it's so small and then it's so expensive for what IT is.
It's also not meant for regular humans like this is like a business device for business people, right? Didn't they specially pitched to front line workers this year?
yes. So this year, IT is not going to be sold to us as Normal folks. You're going to have go through your I T. Department or something like that. IT is still going to be outrageously expensive at five hundred and fifty dollars.
IT is still going to be out if you provision ing ups.
No, but it's over surprised because it's got an .
until two hundred 不知道。
It's just like you did you try, uh, molecule to get to chested out SHE was an enthusiastic was still he could see the slow so SHE in tom, I love that .
this is the device you've shows her to focus on so far, the one device that people can buy and the worst one by far. And you're like, let's like about that for a while.
That ones my favorite because it's so cute.
And everyone, little tablet that sucks. We've all done a little tablet .
that sucks. I four fire to like fire pads.
I ve got a next to seven for god.
say, okay, that didn't suck. How did are you.
Camera like we acted in leather like a motorcycle like I love you other's night .
tell me about .
the actual lifetime studio too, because i'm a good ship in IT. This is always the crime.
Yeah this so was interesting because sounds top two, they actually put the real chip in that they put they put thirteen th gen instead of twelve gin, which is like microsoft lb k, they love to put last year stuff yeah. And they are like, don't you want to pay the exact same Price? No, no one wants to do that. So it's really, really nice that they did that this time. I think they keep you is still an older .
generation of oh it's .
it's an R T X forty fifty N R T X forty six G P U. So that's too bad. Um and it's real pretty. The last one was really cool like.
yeah get this one yeah.
it's the coolest one. Is IT really expensive? Do most people need that? Probably not.
But is this really, really, really is a macc pro? Like is actually a thing that the window's ecosystem doesn't have enough of when you get to really powerful computers, way too many of them intend to either get really big and really heavy or super gamer y. And both of those things are for valid reasons in their role markets there.
But I think one thing microsoft correctly sussed out with this line was we need to think that is very attractive. The the sizes about right for what IT is and it's powerful and IT does like nifty surfaces, things like the poll forward screen that IT has where IT sort of comes off its engine. You can like drape IT over the keyboard is very cool and if your a person uses the surface panel lot, it's really useful.
And it's like to me is unlike this is how you make the macbook a touch device. Apple, like there IT. Is that the answer? But I feel like I agree that this is not the one for most people, but like this is a good thing that should exist and it's good that microsoft ally, they got IT right?
I have the first laptop studio here. It's might like go to windows machine and I love IT to bits. But anytime you try to do anything like intense on IT, it's just kind of off part. And i'm IT seems like microsoft ent after this one, IT has more porches that has Better power like IT could be win if they get the battery life right. That's gonna be the question.
Do you think his pan is walking at the door? He scratched out the previous generation processor as I put a good one.
He just turned the .
twelve into a thirty and and he would put the service find peace. I got a one more thing by the good one. The most interesting .
thing about this event, by far to me, was that he took the forty out of sixty minutes to even talk about hardware yeah like this was not a device event in the way that we're used to. And the same is through the amazon event.
Both of these were events about A I right? Like the microsoft spent the vast majority of this event talking about copilot and the idea that you're going to have this AI assistant that works in all of your apps and on your computer and on your phone and understands everything about you and kindest of stitch your life together in this helpful AI way. And part of IT was like we launching products we've heard a bunch about already, which was od.
They like announced a new version of windows, but only in sort of passing as they were talking about copilot. Like this was a copilot event in which they launched hardware on which you might do copilot things, which I think is fascinating because there was also this business insider story, I believe, today, thursday as a according this, about why panos left microsoft. And one of the answers was because he was frustrated that in this huge switch to A I, microsoft is devaluing a hardware because it's building these things that work everywhere.
And who cares about having like a flagship device? It's very funny that he would then go to amazon, which just spent a whole than doing the exact same thing. But like clearly, that's what microsoft is doing, right? Like it's every big bet is making is about A I.
It's kind of interesting because this also all came on the same week that there is a whole bunch of leaks about microsoft. And in those leaks, they were in some of those leaks were about the strategy for microsoft. And last yet as soon as last year, they were all sitting their saut, I was sing.
We have to have a unified strategy that pushes our hardware, that pushes our start flare, that does that all together. And for us, it's gonna be hybrid cloud computing. And so that was this whole thing about game computing and how you are going to be able to, like do some of the processing on the computer and some of the cloud, that was a whole thing. And IT seems like a eye kind of like has pushed that to the side in the like. Oh, we now have a new unified vision in its A I in the panels leaves in now it's like, okay, but the hardware what's happening .
with the hardware yeah there's now like I said, we be Better if they switch places yeah but no one is in charge of hardware. I mean, we have a memo and it's like some people, they suffer new .
people into dave limp coming to be the copilot guy, actually makes a certain amount sets given what he's .
been up to maza a different action. Swift, just like high five on my way. What's about component? Because there is quite a bit of IT.
But like David said, a lot of it's been announced ready yeah. So windows copy seems like a big idea, like the computer will use your computer for you. But IT also seems very, very limited.
I think it's a terrifying idea. Was starting with tom about IT before we came to record the verge cast and we are was like gea copilot seems really cool. But how are you going to a trust this AI that we don't know is finished with your spread sheet for your fortune five hundred company?
You couldn't do.
don't do that. And and so I really kind of worry that their their ambition to show that they are the kinds of A I, and they're heping cool now, and they beat google, is gonna shoot them in the foot if they kiss off.
All of, I think it's important. Again, google is going on. The punching bag in the trial is big. Do this in secret, somewhere in secret. United states government is just punching being in the face, and we don't know about, but we know it's happening. We can detect that being is being punched, ed, in the face, but we can can actually wait.
see. IT, did you hear? IT.
but what is true is that actually, I flash the stuff with being the medal. This noise from pyrogen new or times and being has gained the zero market chair.
This.
as far.
we can tell, zero, but it's gone from no one cares to no one cares.
But now, honey.
yeah, it's pretty weird in that room. No one go into like that car in the subway, but like that's the answer, right? It's like this stuff isn't working some microsoft pretty in more places than that hopes that will work.
But the turn that is very interesting for me is in windows where you like change my display resolution and I will just do IT. Yeah, that's like a meaningful last digital system that attempted to do this with big speed put on windows, where IT is pretty busy. I think that might actually make a big difference in how people use windows.
I mean, windows menus are garbage. Remember how for the longest time they also had like windows seven U I even though we have this new thing and it's great set for all of these really important menus you have to use if you're testing laptops every day. I like screens, that was just for me.
But yeah, I I just get so nervous about how fast than moving on A I at microsoft like I just spent a lot of time thinking about this seems like a bad idea. Seems like you're going way too fast GTA bite you in the ass because you they haven't had the ability to test this as extensively as theyd like. And that's why we're seeing like that's why amazon is going kind of slow here.
Even though amazon did this big announcement and showed all this stuff, they're still going slow. And microsoft is like full steam ahead on releasing this in bringing the stuffed market and putting this in everybody's hands. And IT doesn't need to be enhances, right? Like that needs to be tested, but is the best place to test that the the install base for all of the companies that currently pay you lots of money to use your software. I don't think that the best you .
have to pay thirty dollars a seat to use in an office. yeah. So I I think that pricing is a bit of a test, I think also is a bit of a barrier.
Keep a lot of people out.
The only person who should be using a and actually your companies is a person who is best. We're at this moment. You just let you know what I can I can do.
And that's actually that's a pretty good example, right? And because I think what microsoft would say, and I think did say at a at a panel they did after the event today, I was basically like, don't trust this thing to do something you can do yourself, yes, just trust IT to help you, right?
And I think that is the right, like having the excel expert say, okay, here's this meaningful thing I do one hundred times a day, can A I do IT for me is actually pretty useful and like instructive test. But for me to just go in a bulk, hey, copilot, we make a money. Or what is like that? A bad idea. I shouldn't do that.
You do that over time. I'll pay thirty.
How's the money? Copilot, and and I think we're in this place now where with so much AI, it's like if you wanna do dumb stuff, it's gonna go poorly for you and people will do dumb stuff and it's gona go poorly for them. And I think they're really interesting questions. So we asked about whether we should be protected from that as people.
It's like it's the self driving stuff, right? Like if you have a thing that's called the self driving car, people are going to do, do they going to have fall asleep and have sex in the back seat? And that is not what they should be doing, but they're gone to do IT.
And so what's your responsibility? Lie is the one making that is a really interesting question. But I think at some point, if I microsoft, you just have to like throw IT out there and do your best.
And I think the way they're pitching IT is really interesting because it's like it's not. A tool for doing spectacular business calculations. It's like a way to play a spotify play list, right? Doing the things that are easy, intractable and you know how to do, but take twelve clicks, you can just do IT with a command now.
And that's a kind of self that this stuff is generally pretty good at. But then like I think micro soft of in try is a being all year or two is figure out how to put a ceiling on that where it's like, okay, we want you to be able to do this stuff without doing all the dumping we know people are going to do as soon as they're allow to. And I know anybody has figured out that answer yet.
I don't think there there is an answer to that. Like people don't like IT when you say, oh, you have all of this .
access to technology, you'll get this little bit you hate IT. yeah. So someone .
told me that l ms. Are uniquely good at teaching you how to make chemical weapons, because there are so much information about building chemical weapons. S on the world that they have just learned at all. And like now where the point were, like, you shouldn't let them do that, no. But like now to spill into the sidebar winter.
Now you just do IT. Well, not yet, not yet. It's coming september to twenty six.
And so that that was this microsoft event copy out everywhere, basically a little bit new harbor. Then there is a other microsoft event, the one, the eorum processes, which is and I want to be very clear at this because there is some narrative out there, the ftc with microsoft cuts, that is absolutely not what happened. So ftc versus microsoft happens.
Lots and lots of documents are getting upload. We can see them on the docket. The court clarifies.
Microsoft was asked to do some stuff, failed to react. These documents, just publish them for everyone to see. So microsoft screw up on a massive way here.
I mean, i'm not complaining.
No, it's complaining. But the leagues are out of controllers. A new x box, series x, another new x box in your controller. Fill sensor idle, wanting to buy and tender where to begin .
the controller? Yes, yes, yes. And the controller is cool, yes, right? It's got the haptics like the PS five controller.
So IT, it'll feel like more real when you do stuff. I don't know if all of our listeners have A P S five could buy when it's a ladies here. Now spin of five hundred dollars, but the haptics feel really cool in IT.
And this is what to have that what would be kind of like stadia where it's got like those haptics also double as like volume. So like if you're getting shot or at or something, you'll still feel IT and hear IT. That's just cool.
Like I don't know, I just to meet controller is going to have a replaceable joysticks out of the box right now. You have to spin like what two hundred and fifty dollars for a microsoft lead controller or one of something from scoff or something. You won't have to do that. I'll just be there. And if you want to replace the joysticks because you like dig in and kind of distorted them because you play too hard, I don't know anybody who does that, but if you do, you will replace IT.
That's me. Yeah, it's a cool controller. And also I think the the vision behind IT is super rad, which is basically like microsoft now where they want you to be able to play all of your games, all of the places right, like it's cloud gaming is is a huge part of this.
There was a leak in here that microsoft is planning to stream PC games through cloud gaming. And uh, there's this line in the a road map document that came out that says controller becomes the hero. The new experts.
Controller is the only thing you need to play on every device. And the idea is that the controller connects to wifi itself or to your console or over blue suit. And so IT becomes the console in a super real way.
And all you need is a screen and a controller. And suddenly you're up in uniting. It's a very like stadia vision of the world. And I think that was the single smart st thing about stadia that ever existed. And I think this idea of like the controller being the thing, and you can play anywhere as long as you have the controller is so cool. And I really hope that becomes real.
I really I like that's the thing that I really hope this A I stuff that microsoft is focus on doesn't distract that much from the clock gaming things that they're doing because it's so cool.
So in these leagues, over and over again, microsoft is like the x box is our play for the consumer. yes. Yeah, they're not shy about IT.
yeah. Fuel sensor is like, this is the thing that we do for the consumer. And like, no, that is like this is the thing we do for consumer and also added all runs and asso, like keep that in mind. Yeah, just that's where the money is filled.
Don't get two ahead yourself.
So that's the controller.
Tell me about these councils. This free. Like that's a big deal. Like I guess for the x box series x because the original one had the displayed separates IT from a lot of the other stuff, including police station. Most people don't actually need or want to display are it's great .
if you want to watch moving my digital P S five and just never comes up.
Yeah, most people just go and more storage, which is crucial. I think it's going from one terrible to two terrible. Its uh theoretically obviously this is leaked a good morally change before IT comes to market if IT comes to market. But yeah and IT sound like there's another microsoft ete controller in the works, which i'm really curious ous to see how it's gonna build on on this this leaked cloud gaming controller like just seems cool as hell.
There's also apparently in x box that has been planned for eight. And we we should say, by the way, that these are all older documents that mayor may not exist in the current reality. A lot of stuff people were planning a couple of years ago when, like bitcoin was a billion dollars and money was free and everything was fantastic. Like divides are very different now.
and people have made and we seen some of the safety cancelled.
Like in the grand scheme of leagues, the best league to get is the email about the league. The leagues? yes.
So I, L, sponsor email the x box team. Time got IT? yes. And fill says the xr team. I know this is disapointment of many of the documents are over a year old and our plans involved.
right? But let me just say so, the one of the x box that was a, now back, the rules, whatever. But soon all of this is real, because I want most of IT to be because this seems very good. Uh, there is this plan for a whole new items, generation of councils in twenty twenty eight. That is basically, uh, I think they called a hybrid gaming platform yeah and .
this was what we are talking about earlier in the show. They want to basically have IT. So the really big processing, the really hard stuff happens in the cloud.
And then we do some of the other other smaller locally. And we've heard this talked about before sean's written about IT. I definitely have said on this show it's stupid and will never happen.
I guess i'm wrong. That's totally fine and it's a really compelling idea if they can make IT work. But it's onna require like a band like they talk about this in their road map, in the story that shone wrote about this, that IT is a really complex issue.
There's a lot of like sick stuff that they have to do, a lot of processor stuff they have to figure out that will make IT really, really tRicky. But if IT works, then you can have like the really expensive quality of a PC, like know, those three thousand dollar PC rigs that people do for k gorgeous. Everything turned to ultra.
You could have that on the next box, which is currently totally incapable of that. And you could have IT at that x box Price. And that that would be very compelling for a lot of people.
Or even further down. I mean, there there's a line in one of those documents that said they want to sell something for under ninety nine dollars as like a hand held device. And if anyone ever gets this right, IT basically means anything with a screen becomes a powerful gaming system.
And if you have more local power, it'll do more locally. And so you'll get a slightly a Better experience. If you have less power, it'll do more in the cloud. So i'll have a slightly worse experience, but still get functionally the same thing. And if we get to that, like holy god, is that a hard technical thing to do for so, so, so many reasons? But if we get there, that cakes asked like that is the future of how we use computers that I would very much like to live in.
I mean, it's essentially that like kindle of of x box.
where you could play games on your kindle.
like something with the screen room.
We're just trying to get you some hardware so that you can actually go to what we want you to do, which is buy a lot of games, spend money in our marketplace. That's that's always been the big get for SONY and for microsoft. And moving into that cloud gaming would really like making club gaming actually succeed in this fashion. Would do that because, okay, I spent one hundred box and I get the exact seem like a very similar experienced to my friend who spent five hundred box or my friend who spent ah three thousand and built at all himself like just makes things a lot more equable.
So what's funny about all of this? There's all this happening where we were my just running ahead with these plants. Contextual right now, apples like the phone is the best game council of I pro is best, right? And then all local all the time. Microsoft can never put a cloud gaming service on the iphone for like a billion different reasons.
To the web browser.
To the fine.
Go through the fine.
That's like one pressure on this yeah. Then the other pressure is that intendo exists and intendo s relationship with the internet is shake. And intendo .
knows the acknowledges yeah.
But because IT .
knows that exist.
does IT wanted use IT? no. IT took so long to get the cloud gaming. But I think I was like last year, the year before, before IT was finally like you can save things on the cloud and use IT on you.
And just look at the structure of the game industry now. The structure of the game, the home, all Candy crush free to place. D, L, C, is the whole thing. Nintendo biggest game of the century in tears of the kingdom announced IT will not have a doc because IT is complete. Interest an incredible .
like till the flex that that is, is so so powerful. We don't need to make more money off the the last no one boring high rule so yeah .
I have IT but like just incredible weird competitive pressures, right? Yeah there are nothing to do with this like hybrid future computing idea one apples like it's all local and you know no, thank you, sir. In intense like what what .
is international?
Please continue expLoring time on our council that is like the processing power of like a mid range HTC phone from tony, like whatever you know. So then just in i'm putting on context to tell you what this email from fuel sensor where he's like buying intendo will be a career moment, he says. I totally agree that intendo is the capital v prime asset for us in gaming.
And today, gaming is are most likely pattison relevance. I've had numerous conversations with what we think is lt. I've had numerous conversations with the leadership team of an nintendo about tighter collaboration and feel like if any us.
Company would have a chance with intendo. We are probably in the best position. The unfortunate situation or fortunate for nintendo do, he says in fantasies, is that they're sitting out a big pile of cash and they have avoided vectors that until recently has not pushed for further increases or .
stock appreciated. The problem with nintendo is that .
nintendo is good, is a bunch of money. And the people who run IT like pretty happy with me. It's like, okay, it's the most .
like ruthless capitalist VC funded thing i've ever heard of my life that like you, you don't want my money.
what do I think? Yeah, so you're bored of retards. So then he's like this guys inviting up shares and hopefully i'll do IT. And he's like we've shown the fall right up on intendo and valve, interestingly. So the microsoft of vectors and therefore li supportive as and I but it's just like all this stuff, all this technology stuff just falls down in the face of, well, the biggest platform on earth in mobile they can do the thing with. And then the best game platform is just like whatever I mean like focus on the games.
That's why theyve been pretty actively on epic side for every single one of these google and apple of when I .
say the best game they don't come from, i'm quoting full Spencer. Nintendo is the prime asset for us in gaming today. That's what the head of x box that is about nintendo, not me. I play main and I quit playing elder right when I got to get IT because I did want to grind for shit so I could beat him, which everybody is like, extraordinary comment in this game.
I think that most people, yeah, I really did, didn't like he was like late at night one day and I went, okay, i'm just gonna do IT why not?
Let's just go I was like, look, I have a job, right? I don't i'm not going to go look for fruit to kill this guy and whatever. You just know that I could get in and I shut down my switch and I walk away.
never touch IT again.
But I just think that's a weird position for this, especially because a third place console.
I don't necessarily think it's a weird position because I think they they are really like they have a strategy to deal with apple and their strategy is to say epic fix IT and and they put a lot of effort into that, right?
Like like theyve been on epic side from majority of both of these trials, saying, no, no, they're right because they need cloud gaming to appear on these platforms and theyve have their work around now with with streaming and stuff like that. And apple is doing its whole gaming thing. But apple's gaming thing, as much as he says, it's where gaming happens. Game .
developers.
we are games. Yeah, there are there and you guys exist and I love you but like you're not like.
wow yeah watch IT. You're different. We want to take a break you where you come back and talk about youtube .
and do a little all of your feelings about that to no, thank you. Look here. I know .
you can talk about hundred gamers. I you mention that it's silly that apple things, the word pro means mobile gaming and the emails come.
And I know you guys you can use the controller and you can play IT. And I think that's great. I want to use my phone for phone stuff.
I don't anna use IT for game stuff. That's why i've got a switch and forty thousand other councils get with the program. I just would like .
IT on the record that everything alex s. Just said is wrong, and I do not agree with that, and I would not like to be associated with the emails.
They are going to come at me.
You're all in act. I have a family. We're taking a break.
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back. So we do this youtube thing very quickly .
and then do like.
yeah yeah. So youtube ever made on youtube bunch influencers? Tod, truly truth was there. Ma, who went, told me that photos and made had a loud, truly truth came out. And all the corn winter, the woods and people like doing and what about a song like like things try to with is great nature is original creator think i've been trying to profile .
charly pools for like four years. Charlie, if you're listening, get at me. Let's do this.
Yeah what we're in for IT, our people will obey that. No photos and video role, or will they? 哦， so every pitch is a little danger, right?
Uh, so they enounce a unch, AI stuff. Big theme of all these events, A R stuff. So, yes, google turn right with youtube.
So dream screen, which lets you create a background for shorts, generate a eye. They should have much a silly stuff. Me, I asked many questions about with the guard rails on. That would be, for example, what if you ask you to generate the back on for youtube short to violate youtube policies?
I just thought of .
four is not hard. For example, what if you would like to say a dukes of hazard themed background for tube?
I went a different .
direction ah just like a even that is a chAllenging question for million horrible reasons so many um but so because uh so you just just figure that out. They said they won't do any that stuff but we will see yeah that's really interesting a David you are quite taking with I think .
it's really interesting. I think this question of how do you give creators tools to use general ai without giving them tools to make so much awful generated crap that ruins your platform is like the question of the internet right now. Yeah and it's when we talked to about a lot.
And I think youtube is way behind on giving its creators native tools to make things. And this is a way to get into that I just think is really interesting and like starting with backgrounds is clever. But there's also, I think, where the A I tools in the youtube studio will start to generate topic ideas for creators that IT says are personalized to the things that those creators are doing that already work.
So like I have a thousand things I hate about that, but I think it's fascinating and we're in this place now. I like everybody is trying to like relentingly game, the algorithm to be successful on youtube. And now the algorithm just gonna tell you what to do.
Yes, this is the, this is the most incredible announcement of the entire thing that was buried, right? They did dream screen. They did the new editor on mobile, which is basically hab cut called youtube, create.
The only thing to say about that is the bunkers that that didn't exist a decade ago.
They didn't have a thing youtube capture. Whatever is called IT was just really that doesn't count, right? Yes, IT isn't not spread with the youtube is the platform at is and basically final cut pro and I movie in a doby premier are the native c creation tools for you like, that's crazy.
This press phones being like the primary .
computing device for people doing a while now.
But thing this automated AI insights thing I am obsessed with IT they buried IT, right? It's like the big flashy consumer feature. Basically, if i'm getting IT right, youtube is going to look at the creators analytics. They can say, here's this working well for you.
Then there's y're going to look at everyone else is analytics and say, hey, inside of your libraries of stuff, you should make more stuff like this because IT performs Better for all the other people, which is right. There's a universe in which creators could hire analytics people. You can get there written like big media companies have analyses to do this up. But then there's just the robot telling people make this stuff to get views well.
And I mean, we've been through this in so many of specific stances, right? Like the the john y dept. Ever heard trial was one where all kinds of people just started doing that because I was obvious that tell you, get views.
This robot is just going to tell everybody to make mr. Beast videos. Like that's just what going to be.
Think we don't know.
Will IT be mouth open or close question.
if this really isn't getting a cut of this for being the one like training at the best, the best stuff, the shame. But no, I think you're right. And I think this question of a whether youtube can build a system that is like creative and personalized and helpful, or if it's just going to tell people to do more of what orality working everywhere on youtube until everybody is doing the same thing with the same general A I tools in the same music library that looks the same, like unclear.
kind of feels like it's gonna be that, given our extensive history with every other question, social media based on .
algo time remains defeated. Okay, and people get older. It's true. These kids.
I hate IT, but true. yeah.
And people get bored. And so I am a firm believer. The data can only tell you about the past.
This is like what I believe in my heart. If if we followed our own analytics, we would only cover the iphone. Yes, that's all you do.
IT is not. And I know you're mad me for senate. The end of this first has got a real spiky.
But I promise you, if I just did what people click on, we were write about the iphone five case five hundred times a day and he on asked for the rest of our life. And we don't do IT because we're bored. We don't want to do IT like there's a thing here that we do.
We're we like decide what we're going to do. But if you're fully analytics driven, you just get a narrowing right is just the the appetite of your interest just falls down and eventually, you just make one thing. I think most youtube or are people and they have that like instinct where they like push against IT. But then there is a lot of people who .
are there to just make money. yeah. But it's like my big concern here is the people who want to make money tend to be really good at IT, and they tend to dominate the algorithm.
And then what we saw with facebook, but we saw with even google, seo is over and over and over again. The thing that raises to the top is in the quality stuff. Ah it's the that's .
the thing like David, the very beating. This is the thing that kills your platform like the dream screen. General AI background is not the thing that kills you too.
The A I powered analytics that flattens all of youtube in the people just fighting for the same kinds of attention. Well, on the other end is like people as an audience. And if you only get one kind of thing from the platform, eventually the audience gets bored too. Yeah and I I don't know the issue is contended with that cycle or which I think is a fair approach. Youtube there's just like it'll be fine cousins and people who want to be youtube .
st will end of the optimistic take on this for youtube would be the youtube is not just one thing, right?
Like you, you can be a guy who stands in front of your fairness and tells people how to use IT and like make a career out of being a youtube r and to that person, if this tool is any good, it's going to suggest new ways to make videos about furnaces, right? But it's like if we get to the point where every crater on youtube is just being told to like go live stream Taylor swift errors tour, because that's how you make money on youtube at this moment in time were host. And it's a perfectly prauge ble reality that that's reland.
Do you think they started to change the surfacing though, for for like what you actually see, like will IT be hardouin defined? The guy who does the furdest videos?
Oh no, cause that search. Like, I don't know. I just think that this thing, like these recommendation algorithms, these these metrics drive the dynamics of the platform more than anyone ever really wants to meet.
And so here the platform is going to start interpreting the metrics s for you. And that's like some grazy about like it's exciting in one way. It's also just like, I hope you're ready for IT know yeah, let's do a really fast slighting round and then we get you to get out .
of the city the forty more test events to go .
to yeah yeah we're busy. My lighting round is i'm gona selfishly say, go read my blog I wrote about how the future of cable bundling is here, which is a David headline by way of so here.
by the way, we are hearing rivers that the strikes might be over soon.
We are, they are saying as soon as today. But now we're recording its felt four P M.
We have anything. Mine is a the google bard. Chat back can now integrate with your gmail and docks and google drive and actually like go find information for you in your other apps and you look at that, it's like, oh scary privacy self. It's like my guys, it's all google.
They all have IT anyway, don't worry that and genuinely I have found its totally useless stene some ways, but in in the thing where you're like I have an email about a thing I don't really remember, but can you find that you all for me IT is like surprisingly good as a resource to just dig through all my crap and find that one thing I was looking for so this is the time where I am like, okay, this is like A A digital assistance that we're actually making into something. It's still bad. So it's still not very good, but it's this was like the first step forward i've seen for bar on my hard there.
There's something here I ve done enough big thinky thinks on the service ode. My lighting round is that i'm here holding a iphone fifteen pro in a fine of living case in my initials are fully scratching in the back of this case.
I can see them.
It's not great. It's as bad as advertised, really.
it's bad as advertised. I mean, it's fine, but it's not great.
I want to see you eat fried chicken and .
then pick IT out. No.
thank you all.
I want all right. That's a very september continues next week with the code conference will have links, lots of coverage, lots stuff is continue to go out down here in the crazy of september if I created that journalist. 但是 we are。
Matts are up for verge cast this week. We'd love to hear from you. Should doesn't email at verge cast the verge dot com?
Verge casts is a production of the verge and the box media podcast network, the shows produced by knee, liam James and our senior audio director, andy marina. Our editorial al director is brook meters. That's IT. We'll see next week.
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What does he feel like to get the new iphone sixteen pro with A N T next up anytime? It's like when you first light up the grill and think of all the mouths watering possibilities, learn how to get the new iphone sixteen pro with apple intelligence on A N T and the latest iphone every year with A N T next up anytime A N T connecting changes everything apple intelligence coming fall twenty twenty four with theory and device language set to U S. english.
Some features and languages will be coming over the next year. Zero dollar offer may not be available on future iphones. Next up, anytime feature maybe just continue at any time subject to change additional fees, terms and restrictions apply C A T T doc com sash iphone for details.