Apple’s AI moment is coming
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I'm looking in the first cast, the flagship podcast of defense contract or selling king boys.

There you go.

That's a weird time we live in that's that's a real thing that I .

said yet northman. In IT, I ve been .

meaning for years to like keep track of on a scale of one to ten, how plausible we could be. The flagship podcast of whatever thing we are, the flagship podcast of ten at a ten today. Easy, ten at at ten. We have no competition on this particular the front right now.

The other one I was going to say is the flight shap kash of multiple device management solutions and petition. And if you're out there, please keep doing what you're doing because we are not going to serve your market. You know, by all means, lots stock about a lots of things not connected into any coherent hole, which I think is choice for us.

That's we shine next week is W W, C. We have to do IT a preview of what we think apple's is going to do. And then another disconnected set of news to talk about. Yeah, i'm your friend, the old trands here.

I'm your friend who's just excited. Yeah, just thrilled to learn more about defense contractors who also moonlight as game designer.

We, this is a real thing. And I promised in a, if you can already guess what IT is, uh, god bless you, because you are spending too much time in the, which means you are people. David pierce.

here, hi.

has no body is good to be here. Are you excited to manage multiple devices? Surprise environment.

I did choose one of the stories in here that is about windows at virtualization, and I am surprisingly excited to talk about, yes, on t today.

we are opening with lighting around the gadget lighting round. I have proposed that we do IT a little differently. The Normal, usually we ever around with a bunch of stuff, and we all pick one, the rest to sure that's how we're doing. The third, I got my .

name next to my little thing. And .

everything I feel like that .

is not how .

lighting runs work, like we have just made up. An alternative to lighting runs really associated is look at all the headlines and go through the most fast this weekend, and I suggest we do this. And then David, David hood.

me. It's not so much that. It's just that you have many skills in place. And one of them is not doing several things in a row quickly. I would say, I don't know, probably ten headlines here.

This is going to take us four and a half hours where everybody should just bucked up. People love buck on. Just I just you claim to have a train .

to catch going to do today just saying i'm going to quote our transparent at our ani hawkins every time he puts the phrase buckle up at the headline, the story goes viral and he says people love buckling up so buckle up back up. That's what I got for waving around and we're going to go through this is fast weekend. okay?

Feed around them.

Yeah, it's compute tex week. This week, intel showed up after and announced all of its new chips and announce something called lunar lake. And the thing that I understand from this cranes is that they're trying real hard. But theyve also gotten rid of upgrade able memory.

Yeah so so the typical way of building chips wasn't working for him. So they've gone a whole new world. And this is lunar lake. IT is just for .

mobile devices. It's not going to be in big .

desktop .

and stuff like that to like that's a straight line up, yes.

straight line out. Like I would say maybe eighty ninety percent of what is in this chip, like the little chips within the chip not made by intel, like it's based on like A T S M MC node. So they just fully really like, yeah, we can do IT, you do IT.

So there's all of that. We've just changed IT all up. And one of the big things is like we needed to be faster. So we're going to put the RAM on the chip.

which will make IT faster. The famously apple's move.

people like to upgrade the RAM on their devices.

So yeah, the p market less a compliant then I think mac users.

yeah. So we'll see how that goes. They're claiming forty eight tops for their AI chip, the mp u, specifically for trillion Operations for second.

Yes.

trillion Operations for second. And this only matter is because everybody has decided this is the way we're going to calculate how good things are at processing A I workloads.

Has anyone figured out what to do with AI on these computers?

You can take IT a thing in a photo and move IT over here. Yeah, I think that's about as far as we've gotten.

And now you can do IT very fast. And some of them have like a little chatbot powered by ChatGPT. And you can be like, hey, you will be OK that .

once in the cloud, that's not even that's not even anything that's fine, but that's clear one day, one day and run on a .

laptop powered by winter when work .

and drill tries to bang you, that's happening. And i'm just put in, say.

Yeah, there is no like local banging happening .

til we got a new marketing message.

Three, we helped this .

computer will try to get IT on with you. No internet required.

Local deming is out.

Local banging is in. I just say, so far the the biggest consumers success of the a industry has been the fast it's a little bit morning. fine. Yeah okay.

Do we think lunar, based on what we saw from cock in windows uh and then in video in video was not a computex or event, was just before the announced five hundred new chips like a whole world map. And they said we were doing this every year, was a very aggressive Johnson wong looks very proud of himself. Is is this competitive from in tower?

Now this is different. So this is not like .

in dia t well.

like microsoft .

wants to say, these new cocom windows laptop s are faster than the macbook area, Better than the macbook live. Got A I built into them. And then our data centers full of invidia ships are rocketing into the future. And none of that hasn't told that.

Yeah, is finally they attempted catch up with everybody else because I think they just got bodied by apple for a long time in in this space in the slap top CPU space. And so this is they're like they've just change their whole strategy is all about power efficiency. First, soldering the RAM directly onto the chip.

So to go even faster, everything is about how can we get every single like piece of power out of this thing while also keeping IT as energy efficient as possible. And their claims are really big, like, right, like they're saying, like fifty percent Better GPU performance. There's saying sixty percent Better battery life, which is huge if true yeah, but it's also if true, we have to see these chips.

We have to see him in a laptop. We love to test them. There's a lot more to come until always likes to make huge claims and then it's like, okay, but what is reality?

Intel has even less credibility for making some of these clams right now. Then qualcomm does, uh, which is tough because we're still in the you know let's see if it's real phase for what qualcomm just launched. And microsoft also at that event was like we have stuff coming from AMD and intel two.

This copilot plus p thinks PC thing is gonna real. Everything's going be great. Uh, I found myself reading about all of this from l going like you.

Okay, sure. And I hope it's great, like I really do. And I think into is right to do IT this way. And I think the overlap of people for whom this chip would be useful and people who upgrade their RAM is like zero. So I think that's actually fine. But uh, I just, I think, uh, l is is lying until proven truthful in a pretty real way about some of its ships right now.

yeah. I also want to know what I can do with forty tops, that I can do with twenty five or two.

right?

Look, yeah, what what is IT is IT something? Because we see to be in a speck war over nothing. And I love a speck war.

Don't get me wrong. You want to take me from twelve to fourteen. Magpie els, I will talk to you all day about that.

You want to go from HDMI two point one to two point one a will give you an hour. That's what we do here. I just, what is IT like like I I don't need general film in photoshop to go that much faster.

And on my computer, anyway, that sep you. And it's not even chip bound. So like what is the thing and I don't think there's a great broad consumer answer to that question is yeah.

I would say a one hundred percent. You are correct. I think most of the the answers are for like engineers and stuff like that. They'll probably .

see some advantage from this. I generally feel A A I D noising light room.

that's one my computer, anyway, surprisingly good.

realizing, committing like curacy against what is photo like, the pope should come to my house and last me.

but I only like gentle terraces, you know? Harracles.

that's fine.

Yeah, yeah. We should keep going where.

who .

knows?

Question mark. Number two, a humane is trying themselves up to hp for a billion dollars. This is perfect, David. The reporting from cbc says, is also at least one telecom company in the mix.

yeah. So one of the things the humane needed really early on was telecomm support. And IT has been working with different telecoms s around the world.

I think I made a deal in japan fairly recently to launch the device over there, like getting the AI pin on these networks is crucial to IT working. So and is certainly they give your verizon you're like, oh, all we do is sell other people stuff. We are desperately to be more than a dum pipe like you can see how you have that meeting, right?

And I think I would never as an end of buying blue jeans.

That's what I mean. And like .

they will keep in until .

moral improves you. This this is just what they do. So I would not be I would not be shocked by that at all.

The hp one seems very strange to me. I P, just can't do this and seems to have finally understood that being cool is not hp thing, and that's fine. And yet here we are. Yeah.

you know what you never like? As you get older, you always have those moments really like, yeah, I can pull that off, right?

Like, he had that moment.

I want we all have that moment. I, I did a leather hat. I couldn't .

do that.

When did you think you hat long ago?

Yes, let's be. Let's be. I thought I could pull off skinny jeans like, like, like, you always have these moment.

I just point in this comparison very directly.

Yeah, i'm comparing buying humane two, buying skinny .

and that's great. I'm running with you. I'm just saying hp went through skinny jeans space when IT bought palm, had an entire event that I went to in seven years ago on the water .

IT was beautiful .

where they were like, here's the hp touch pad or webs tablet that will compete with the eyes pod. Jimmy ivan was there and he got on stage and was apparently so blown away with the level of innovation on this way that he just went off script ten minutes. Paul Jacobs, who was a sea of paul, spoke right before.

This is a real, I want you to go watch this video. I remember he was like, doctor paul Jacobs was incredible. I was posed to say something of my music.

You know what's beats? We don't make games like I was nuts, nuts. And then they cancelled the touch pad. This no one has an accept for deear and I know that he's love to admit ted anymore because he works a goole now.

I would say that this is like.

those were the skinny .

genes these yeah that skinny jeans. This is like when you hit like you're sixties and you get the motorcycle and you're like, i'm going to be a guy that does motorcycling on the weekend. They're going to be a company that does humid.

This is the midlife crisis. This isn't the the cool kid phase. This is the midlife crisis.

No, that the skin jeans was the midlife crisis. This is your friends. When you think you're the sixties are fair. I would say it's middle.

I mean, my phone, this is you're saying this is the harley with a windshield yeah, that's humane in this context. Free, understand, totally know that. Understood how they were a winchell I gave in which cons and there were a lot is with the winch.

Like, look at that lawyer ago, he found that hardly .

hardly person to show, I want it's america, you know, live your life.

You go real fast.

I'm a for a person uh, okay uh, they also human uh, gift that keeps on giving. We call the their battery .

cases really tough week for humane and it's actually human has entered that rare phase where everyone has gone from making fun of them to feeling bad for them uh and IT is it's a tough time at humane. But yeah, they had what sounds like one incident with a charging case, which is a little like egg shape thing that they ship with the A I pin. Because the Better, Better life is awful.

A and because of that one incident, they are getting rid of that supplier and giving all of the a IP owners two extra months of service. What they're not saying is whether are going to replace anybody's charging case, how they're doing Better with a charging case like this, just seems like this company is scrambling in a really bad way. And I think correctly realized like, oh, something bad happened that could happen again.

We have to stop IT from happening. And did that before I made in the other plan because I don't think there is another plan because I think they're just trying to sell as fast as they can and get out. Yes, just bad times all around.

There is a very long times article about the inside of humane during this period, and there's a lot of people saying this isn't as good as we think. Should we launch IT now? And apparently being shut down, fired, fired, one case being fired, uh, go through that.

But we will see, I will say, the idea of either of the founders of humane working for a ison very funny, very funny. Uh, or A T T. And I I will say just I know we have to move on because it's like around, I will say once again, a workable anti trust policy for the united states is to prevent a and t from buying anything.

If you get what you need is like an antimony poly because it'll just drag .

you down into the muck, it's fine. That would work. You could a joe, if you're listening, Donald, you know you're in the mix proper. Let's see what happens. Yes, you didn't want them to buy time or and you were right, my friend, do you think Donald trump has ever watch .

the four three stand Grace before before we do move that?

I am just curious, the number in the time story was that human has sold ten thousand A I pens. They were hoping to sell one hundred, but they have ten. And my question for the two of you is that more or less than .

you would have cost more.

more same .

actually I I I what I wonder is how many of those were pre orders and how many of those came after the reviews and after the things ship? And I would be shocked if one thousand people have bought .

that things in ten thousand number of rabbits too.

They, they sold like a hundred thousand rabbits .

of cause they were cheap yeah yeah um I think you said on the show when we heard the rabbit number the first time, like you could, I saw that number of three hundred dollar .

or anything yeah I I really believe that it's org. Like speaking .

of extremely odd AI news, someone just explain this me razberries e is getting AI .

features yeah they're I believe they're gonna have a little like ad on accelerator that's gonna give you thirteen tops again.

someone tell me what to do with one top we know.

But really like the thing that's great about this is now every other chipmaker on earth is going to have to convince you that they can do more than your raspberry pie. This is perfect. Razz pie is is the thing is seventy dollars. And this is the bar. Now, like, in order for you to buy the thing, you have to be more compelling than a rasberry pie.

Love I I love this because if anyone can figure out why tops matter, its its people using the grass berry pie for stuff.

all that's going to happen is a bunch people are gonna hook a raz pie up to their video door bells. And that yeah like unhinged L M. Honey responses from video darrells will happen.

Or what if like pie hole gets Better? What if like pie hole can do something with A I, with A I? I don't know. I'm just saying what if they're routing .

on your network was a little bit less reliable than IT was?

Yeah, it's just going to start making step up. It's going going to eat the cheese, alex. It's got glue in and look .

at the network level s telling lies. I'm into IT. IT doesn't feel like the seventy four as very pai is expensive.

That's not really started. And so IT feels like this push is just is making something more expensive. I'm just begging for one. What's at eighteen?

Top thirteen?

Thirty thirteen. Just tell me what thirteen tops are for if you want to max out in a rasberry pie compute environment.

I mean, I do know what thirteen tops are four, but it's a different .

time at tops with the trading cards .

to actual spending time keep t this .

is maybe a perfect verge scoop. I'm very happy to and to we got this cup I think when I think of reasons the verge exists um we found a secret thread radio in every mac. It's right at the top of the list like we had to manufacture the reasons people care about this uh but je uh noticed in a bunch of fcc documents that there are in fact thread radios in a bunch of maxon ipads. This follows on apple announcing a thread radio in the iphone fifteen and fifteen, which we've never done anything with as far as we can tell .

yeah or even explained why IT would be there.

Know what they said what the iphone was. This is for future home APP immigrations. Cool, cool. sure. Ah this sort of like makes sense, like in the world of chip design at apple scale.

Maybe you just bought a bunch of wifi chips in the a third radius and I will have them. But theyve said nothing. They they tested them, which means they can be used. They're not just like dark on the on the chip die, but why apple said something to genre era around and actually what's for there's a bunch of reasons you could have faster set up. You can have a low power threat network in your .

house that be cool.

that be neat um and have the devices service border writers between my file thread, although you want that usually to be stationary, like having a really about how to leave your home with your laptop or your ipad not great or your iphone. Um there's a about other little like ideas. People have applied and said anything. I'm kind of hoping .

we find out A W C that that's jeans hope to .

will see is also .

there is like what are going to talk about this in the next segment. But if you like push this into the big like A I mixer life easier narrative of apple like pushing into smart hom stuff and like sensors and letting your device is talk to each other makes a lot of sense. I still think the like outcomes razer explanation here is that they got that chip for free inside of these.

Try them, chips that are in a lot of devices. But I hope it's more cool IT. More interesting than that.

I was just trying to see if thread radios have tops in them. So far, IT seems no.

not even a .

single top.

No top. Also, very few uses for threat where we have to create the conditions by which people care about these schools. But a perfect word, scope from jen spean apple.

Another weird one, they misstated the core count, the number of GPU on the m2 ipad air。 They said I was ten. It's actually nine. How do you make a mistake like this?

Like, yeah, yeah, that's just the thing this this was very surprising to see from apple because they have a whole marketing department of a very good one when it's not like crushing all of art. Um so so they like to screw up. What I think is fair to say that a screw up is to put the wrong number, of course, on all of the marketing materials.

That's a pretty big one. And you think that the engineers, the chip designer, and because the way these work is the pixel bin, the chips, yeah, so they try to make the chips the most number. Of course, some of them don't get don't don't work in a pixel bit and they cut down.

And them, of course, is that are active to just the one's work. And off you go. good. Every manufactured does .

this maybe someone just like, forgot to be like you. We picks in that one. And then I was up on the screen, look, all, i've forgot to send that email last .

week right in the apple's email system is like archaic. yeah. And go through approvals.

Bacs was down that day to use website.

S I will say this is not in our show, and we have to see a zum on decoder. He used to work at webbs. S, and I asked his website.

S, in the past, areas like on. Uh, truly, where they haven't said they're going to make IT, right? Because they say the performance that they're offering is the same as what they said. So just got the number wrong with the performance is right what?

And even apparently the listed performance is right. So like the only mistake that they made IT was attend instead of the nine, which if that's true, is like mostly it's just weird that IT happened. Yes, but I do yeah I I do .

types all the time.

This is what happens when you know of the AI, right? You're specifies for you. I just made stuff up.

I got a cut. Uh, see, let me right this. This is all the more in the need to set moving right on. Sam, I had a leak, potentially cheaper galaxy watch.

yeah, yes. Seems on loves to leak things. They're not as bad as like google, but they're up there. So there's new galaxy watch. It's gonna be like their founders edition.

So the F E edition um could cost about two hundred dollars, has a lot of really pretty colors, seems really meat if it's real and that probably is. So I think like galaxy unpacked is happening very, very soon. So we should know a lot more very, very soon.

But now we know a lot. It's gona probably be one hundred and ninety nine dollars. It's got an exciting S W nine twenty chip in at one point. Five gig bites of rams, sixteen good bites of storage.

What are you? Sixteen s story as much?

You put all .

only music answer? yeah. Download, download a bunch play lists and are ten .

people need there there. Like that was always a weird thing when I was doing watches years ago. People will always be like, yeah, how many songs can I get on that?

You have a run .

up and i'm like, where are you running? what? Why are you running? Well, you're just going to use your watch.

That's IT.

Yeah, a lot of people do, and I respect them for IT.

but this is why we v on our side.

Yes, that's like v runs. Thank you. V.

V boringly runs, which is the correct way to review products. I think that I love that about the impact is usually what like early August, right? Yeah, I think it's going to be .

a really interesting .

one like the galaxy ring. Seems like IT might be a pretty cool. This is coming.

You know, samsung is going to have hundreds of thousands of weird ideas about samsung will answer your shops questions nei. Samsung is going to figure out what to do with tops. Will they be good ideas? I don't know.

Will they will be branded milk? Like maybe, but they will they will use those tops. And I I think it's going to actually .

be really fun. They're going to have the most unhinged digital system, right? Like it's it's going to have like .

a face like to with a face.

Yeah, it's gonna talk to you. It's going to make you feel very uncomfortable. I am so excited.

I feel like this w dc. And we will talk about next. I think we're leading into what I have begun to think of is that what is the apocalypse because applies just can let people start. But like it's when samsung is like, this is what the tops are for the all that are off.

We just made a .

new moon just straight up like two moons. fine. That's what the types .

for each tops gives you.

Another moon, a seeking A I more AI. nothing. Has the phone three? David, you looked at IT, apparently just A I apps for days.

Yeah, if you can see this tear that the coral pay the city of nothing put up uh he basically it's like him sitting in an ARM erb like we believe that smart funds in the future of A I and it's like a cool like great up um but then they show off a couple of things they're been working on and one of them is just like straight, like GPT for a rip, like pushed the button and talk to the assistance looks very cool.

Uh but they also had this project have been working on of a day namic personalized homework reen I guess you call IT it's like a little bit news feed, a little bit sort of live of dating widget with all the information you care about. And uh, carl has been saying for years, including on the show, I think almost exactly a year ago, that their big ideas like, okay, smart phones are still the thing, but the APP model is wrong. And how do we start to push, pass this idea that all of life is just silly t off in new million apps.

And I happen to agree with that more and more every day. And so I think IT was interesting to see what they were working on. And he just sort of said we're going to start working on this stuff on the phone three.

Like not surprising that there's going to be a thing called the phone three, but interesting that he said IT, and presumably it's going to be launched this summer. Very curious. See what they do because they've kind of like forward looking in some .

of their designing stuff.

but have mostly just made like pretty straight forward cellar ones. And headphones like IT is a design around a pretty straight forward product, but there are doing this, if you might be more of a pushing into something different in the android road, which I think be pretty give .

you guys kind of like a windows phone bag.

Yes, this is the where I brought up the fact that I live through the touch pad and now I have to be here being like, this was the, this is windows .

phone yeah .

like we're just, we're just do and engage again. Yeah I mean, this is how I spent my time back .

then eh IT is just two thousand four again, I would point that out. This is but also like it's really its long past do for us to just admit that lifetime's a good idea and microsoft shit have stuck to them .

because start to windows.

they stuck. No, no, they they have changed every other thing about what they were doing, except for lifetime les, which were a good idea. Real like baby bath water situation .

like this is like less attractive live tiles.

There is a microsoft event in vagus where they announced the next version of the art model, windows phone, and saying, that's why I felt with .

deader .

than we were .

there being like connected .

man drank a lot. We drank .

a lot and I like you.

We will be friends now you belonged to me. We asked a lot longer than windows phone. I'm just say it's true, it's true um but the idea that microsoft ck to winters from because crown place is out here with nothing like what if we did this idea again?

What if we exposed the apps in another interface in the home screen? Yeah and I don't know like everyone want to do this for the ad makers don't want to do IT. They want you in their APP.

right? I mean, if we've seen this even like again, wwdc is going to be interesting in that respect as we've spent a lot of time last year talking about these live updating budgets in the interactive budgets and there are dynamic island and this idea that like go, you can pull information out of the apps onto the screen one, uh, I think we've gotten to like a two out of ten on where that could have gone. And it's been a year. And like I don't know how many live activities all interact with every day, but my answer is pretty damn clue as .

zero once a week when I get uber eats yes.

the countdown timers for various things that are going to happen yeah all very good yeah but it's also kind of like, yeah i'd super know the plane is going to land in forty five I mean.

I like like the uber eat one is great I like wings almost here yeah and then sometimes he goes up and I like wings took a long come back with.

we're going to get through this world. Get to left a the access rog alix trim looked at at as we think um I love Shawn enthusiasm .

for this thing because he went to look at a rog rog rog because .

IT stands for the republic of gamers .

and which which was a gaming company at the subpost. All of this stuff .

is in my brain. It's just right next to win.

Yeah, we really .

to spin up the drive .

just just really loud. No, I like I am. I'm really optimistic. I mean, we both talk about this a lot like shana, I D M, or just like more steam decks and worse, steam decks. Clown, we've designed about four of our own.

And this, yeah.

someone called us. We ve got great ideas. This thing is is, is definitely still pretty heavy. It's it's definitely B V um in a way that I think people will not find always so pleasing .

the team still just the the prototypical one of these yeah and .

it's the one to be yeah because most of these run on windows. yes. And that's not very good this for this platform, right? I think I think that's the thing that steam deck has has done really, really well as they built this really, really good platform. So you can just pop in, start downloading games and go whether everybody else you have to like futs with IT. There is always something .

this is like a sneakily exciting reason to be optimistic for all these new chips, right? That if they if they are as good as advertised, suddenly building a device like this that is light and good and last a long time and still does, the stuff you wanted to do becomes a lot more plausible. Where's right now you basically have to just as much of a gaming PC as possible into a smaller box as possible. And that is just physics.

Physics is hard. But I was like, microsoft is like, what if windows just watched and wrote IT down in a plane text database? And it's like I don't find that one of the reasons the advantage seemed that cash they were able to cut down the the Operating system.

right? And this one like as their way of doing that is like where i'm going to fix windows, but we going to make the battery lot bigger. So so that that could be really cool. Like like this thing should have probably, I think, the biggest battery of all of these kind of deals. Um but we will see, I like I would love every time I get one of these and I like going to be read and then I meet windows and i'm having used a joystick to move a mouse around the screen and IT stops being red real fast.

Yeah let's end IT where we need to end IT with the promise we made at the top of the show. There's a defense contract where he made a game. Boy, it's former.

Lucky everybody. What a surprise, of course. A, this is a long and twist detail.

palmer. Lucky, we met when he was a literal child. Speaking of things that happened a million years ago.

We saw the first oculus prototype in our like trailer at c. Yes, two hundred, one hundred million years ago. But IT was a Young, fresh face to palmer lucky. yeah. Shown us the thing talking about that or refresh rates and how we built the thing and forms and met hn, carmack and the forms of the OLED nerds is very verge. Many things have happened to both oculus and palmer lucky in that time.

A little facial hair is we're gonna .

IT is a here a lot to make whatever choices you want with your facial? sure. If you want to make those, we will just know them and set to the side.

Uh, meta bought oculus that turned into the quest line. They fired palmer. Lucky for being kind of weird, palmer, Lucy made a bunch of weird donations to the trump campaign must in the form of flaming ory billboards. I believe this is all real, just like in the past. And then he started defense contract name Andrew, which makes drums .

with guns on them and is also named after, like, A J, K, no, not no. JK ruling named after A, J, R, talking.

so he also has liked the rings. He is also cosplay is quiet from the city. One of the great thing at one .

of the great settings of my life was in san hua. I was at a bar with my way watching the N, B, A playoff s and palmer. Lucy comes walking in with a tail on and just sit down at the bar in order to drink just a delete ful day. Uh.

he's been spider that whatever is all permanent y stuff and they can't like people arguing on the merits of spending money and palmer lucky devices in our comments but IT is true that he's made something called .

the kramar and IT looks.

which you two hundred and ninety nine dollars and apparently is just like, what if you finish the game boy? Like what if you took a game boy to the most game boy conclusion?

That could be, yeah, what if you took all of the technology we have in twenty twenty four and made a game boy from nineteen eighty nine that .

plays game boy cartridges for? Like, yes, IT is exactly what I want IT to be.

And excuse me, game boy color too.

right? yeah. And IT has a color matched screen to the game boy color, right? Uh, super bright, really good screen. The colors, the constant like this, this thing, yes, you're right. All the pete's ory of IT aside, this thing looks awesome and its two hundred bugs. And I think, like people love this stuff that analogue makes and and at least from the little bit we've seen so far, this allow ms .

like right there. yeah. Like analogue, I would say, is for modern nds who wanted, like get into retro gaming. This is for like you are in retro gaming because this is, this is like what if we can make IT as accurate as possible, but modern so like like the pixel and everything, you know, it's not a super high resolution displayed or anything like that. IT is meant to be the same resolution as the game boy color which came out.

And then also IT comes to the side of deep moral ambivalence.

Touches, forget touches and touches.

Very confusing product just all the way around. I don't know that i'm going to spend two and doors on IT. I know that boy would I love you to something something just like.

yeah.

yeah uh, deep moral ambivalence. S that's that's what I say. The defense, although if lucky Martin was to make a to on our game, boy would recover IT.

I think the answer is surly. yes. Yeah, lucky you have your order.

I mean, IT is interesting. Like palmer, lucky IT is documented as having been into this for a really, really long time. Like again, all of all of the feelings about par molucho aside, he's actually a person you would think would probably do a very good job of this.

Yeah, it's going to be it's going to be really interesting. He is also apparently about to launch some new headset like partners. He just run around doing stuff now is it's very yeah I mean.

that defense contract money really helps but that's that's the chAllenge of trying to wear as many hats as he does is people don't like that. A lot of those .

s and one of those heads is reprehensible politics. Okay, that's the lighting round we finished. Did IT really .

do you? So I only had to delete two things from the list is really good .

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We got to talk about IT wwdc. Yeah, I was at a conference this week and I call the dub dub and someone looking said, you actually called up.

It's so much easy like my friends rosed me about this last week too, was like i'm going to dub up and they were like, you call IT that I like, look.

they really didn't make IT happen. The manufacturer calling IT IT .

is less about then wwdc. But it's come in. We're going and we're be there.

We're going to verge chest from there. Apparently there's a sick house work in the verge test. Very excited about this. And then i'm told they're that we're gone to talk us is this is all .

of the more planning for going to be great.

Ah this feels a big one. So there's been a bunch of reporting leading up to the obvious news about A, I and all the platform is a potentially opening partnership. Uh, my gr reporter, there will be no hardware, which is really interesting.

And traditionally, we've seen mac pros, others sort of developed. Look ahead, hardware happen. A, B.

D, C. We also got macbook as a couple of years, and that was like that. This is a moment to do.

I get some stuff in the world that makes noise and IT seems like they did the heart. This is where you wanted on the ipad. True, this be a great place for ipad, but they move that stuff out of the way. I will say apple keeps, uh, advertising the new ipad is the thing. Is ipad the thinnest apple products ever, which is really implies there's not much else to say that's the .

advertizing .

just ipad yeah there is is thin.

Is ipad that makes sensors .

no hardware at this one? Because you want all of the focus to be on what the software are can do now if you're going to put A I all through the software and he certainly don't want to tie that to the idea that you need new harvard to do IT, right? Because apple has been on that cadence in the past where they're like, here's a new iphone.

We've gated some camera feature that you could definitely turn the old iphone, the new iphone. But here, this is about the future, but I S is about the future theory IT seems like you need all of the focus to be like a great upgrade is coming to everybody with a recent iphone AI. Yeah.

apple does not want to be talking about tops. I mean, not just because their processors have the fewest, but yeah, that's not a thing they want to talk.

Yes, they never want to talk about spects.

But alex.

that's true. And IT isn't right because the IT is true that apple is maybe losing the top, where it's also definitely true that apple is going to have the most devices that this stuff can run on, buy a million miles on day one. And that is that the flex apple is gonna want here. Not we launched a new A I thing, but like, we made all your things, A I things. And if you're apple and the world feels like you need to catch up in A I that how you .

do yeah I hardly totally agree and an especially because as we know, we have no idea what tops actually do so so they don't need to care about IT.

What's the water tops for a good question, apple has an opportunity to answer that question. Maybe not. I think yeah.

we don't. Cps, yeah.

But by saying, like here, a bunch of features, the Operating system, apple very famously has so much headroom in terms of performance that IT can just put out features. You can you can waste cycles basically again to just stand like an old band. When O S and apple first stance, O S ten and I was like beautiful and had extra animations, everyone would complain they were like running the process or all the time.

And apples like, yeah, it's pretty. That's what we did here. It's delighted that's what the processors are for.

And now they have so much harder, they can do bunch of such. So there's just a bunch of stuff. There's A I generated A O gies uh removed to be announced.

There's A I powered voice transition ript invoice memo s and the notes, which sounds great, put that in the Operating system. Sorry, a bunch of india helps that are offering that right now. The idea theory will be able to just like go into your apps and do things. An idea that we have talked about for a long time, programmatically with bixby, programmatically with theory, with shortcuts in flaught ble, and ultimately fake ways with rabbit in the rejection model, like the idea of IT. An assistant can just use a computer for you, that is, the drink, if apple can get to somewhere farther than we are now with syrian, the phone, that's a huge yes.

step forward if I can just go because we all have like what four different music in podcasting and audio book apps on our phones. And so when you're like, I just want to listen to my book it's like, okay, would you like to buy IT from the apple store? You're like, no, I haven't been like libby or libro F M or whatever the idea to just be like, hey, play, go do IT and we just do IT oh my god, that would be incredible.

Will that actually happen? Or will apple still try to get you to buy book from I book store?

Yeah yeah. I think I think that's gonna be the real issue for that particular use case.

So I think the question is exclusively what you just said me like, which I think is really faster, right? Because until now there have been a million problems, right? One of which is the like underlying machine learning technology is not very good.

One of is that syria is not historically very good at to be recognition. One is that the processing stuff has not been as fast as IT needs to be to be useful for some. But the biggest one has just been that apple won't let developers do stuff.

And if your apple the question now is like, what are we going to expose the developers? Because the way I spent for a long time is developers would have had to do all the work, right? So apple just says, like, here's what theory can do, plug IT in here however you'd like.

But if this new A, I think, can work the way that IT might, or at least that it's been reported to work, all developers have to do is basically just like expose their APP to theory in a way that could become very powerful in the way that it's like. I don't know google search is a good example this, right? Like if you just write a recipe on your website in a certain way or you structure the page of certain way, like google can understand IT and index IT and do stuff with IT. And if apple can say, hey, spotify, maybe whoever else you want somebody to just be able to listen to their podcast in your APP, just turn these three flags on that, say here's how you play a podcast in our APP. And we're often running like if everybody wants this to happen.

IT could happen, but that's not the A I of IT.

No.

like that exists sort of today, like you can kind of get there. My favorite example, this, i'm just gna admit to being a dad who buys chicken nuggets in the mcDonald's APP all the time. Like a real thing that happens. Count those points. We're going to get six, three, nine hits one of these days. Um and every time I make this order, it's like do you want to make a serious short for this order? And I have like a total moral crisis about voice order and chicken markets like but it's like those figs are existence.

But this is my point. Walk me through that process to tell me every step you take to .

do you literally hit a button in the APP? It's like just say this as a as a favorite and then you .

can be like to order theory or IT you auto mcDonalds and then do on auto mcDonalds with your voice and you can bring your if .

you make me open the APP on this part I D I, no.

because one thing I I should have said this at the beginning, they're going to be a lot of people listening to this really short cut. Solve this. And no IT, no IT doesn't shortcuts is a bad APP that no one can figure out. And if you figure that out, congratulations that I am proud of you. Shortcuts is not the solution to this problem.

I think shortcuts is a solution. If you're a programmer and you have a reality show grasping.

if you want to write code, you can solve a lot of your problems, including.

in short, cuts. Absolutely.

I don't want to write code. If you know what that is, congratulations. You can use shirt cuts. The most people don't and that's fine. I don't .

think you can set up theory and the micallef unless you order mcDonald's.

But but IT is true that .

you can set up a city thing. You might use shortcuts in the background. yes. But like the OK for have series due stuff in the APP programmatically semantic ally, like you're talking about the google, they exist. The opportunity for apple is to say we control the Operating system top to bottom.

We control the upstart top to bottom, at least in this country ah and we can now use your phone for you, which is more less the promise samsung made with bixby a million years ago and more or less the promise microsoft arts to make with windows yeah right. We just sit over the top of everything and will click around for you. And if I can get there, which I don't know if they can, but IT certainly that promise it's been reported by grand others.

They will get there in their own apps that you will just feel talk to theory and they will take action in apple's own apps. And there's obviously privacy and security concern all this stuff. But if they can get even a little bit father there on the phone with A I.

So it's not this like very manual set the flags of what you're allowed to do and here's how works, but much more where the computers going to use the computer for you. That's a huge deal. I don't know how much processing current you need for that. I don't know.

Well, you you're also going to run into to apples like desire to have you used their stuff so that they get money.

Then in one one series and apple stuff and apple ecosystem, whether or not even is AI like starts to get fully understated because you can just fake IT once you control everything you just like fake IT more or less. Yeah today there's a million questions and there then there's obviously the big problem of how many tops you need to put that off.

Can they run locally on the phone, which is power constrained, netware constrained, all the stuff? Uh, heat thermal constraint. Yx, and then do you want your phone watching everything you do? Like just like a series of escalating yx problem? yeah. I very curious to see how apple talks about this stuff because this sort of like chatbot ask part would, like, make a customer aog e for me, or, like, do a voice. Transcription, like these familiar things all makes sense to do the part where they, like, we control everything, and we can do things that no one .

else can do wild. I'm also gonna curious if they can even like roll IT out as fast as they want to, right? Because I think technologically they can. But i'm just thinking of what what we see again and again and again is that these companies are pushing these things out and not considering the edge cases because I was just sitting here being like, man, i'm totally, I going to have to make an ugly sonic, the hedge hog, a mogi that looks like recon girl, which is like, that is a whole thing that see. I think any A, I would struggle with that.

Seri would struggle. Red apple in the cast. Like, did we test?

I hope you guys did that.

I mean, so much your case. Yeah, that's the service we can provide on this.

The glue thing happened because they were like, how do I get the cheese to stick to the pizza?

Is the funny thing with the glue thing.

What did you do? IT?

I have not OK not policy insider that IT SHE said I was fine, but, you know, to trust that, um uh, so google is meaningly deleting. The bad results are google contractors and some other country manually in results as people see them, but because so many people have now searched for how to keep pizza, glue the cheese on pizza, and then proactively click on fuck Smith comment on redit about the glue, the regular google search algorithm now is like that.

The answer, so google A I, google bombed google. Yes.

yes. Like if you at least I A screen shot of IT. But when I search fourth the other day, no AI result.

But straight up IT was like, here's a red at answer. From eleven years ago, user named fox Smith who was like, put the glue on pizza. A you got IT.

didn't you? I just immediately got IT.

That is like, we, the regular google algorithm.

We thank you.

That's what to do this you can put .

the goods on the piz.

Um and it's funny because of the google week that we're time on last week. We know it's because of the clicks yeah yeah we know that so many people have like click on this answer as a group that regular google got some fees yeah.

it's beautiful. It's good.

I don't way back to apple. I can apple's brand sustain that kind of error? IT seems like we're not going to do an open chat button this way, yes, but that brings us to whatever this OpenAIr p artnership i s g oing t o b e. I feel like i'm to disclose now that box me has a content dealt open eye the first time we've done IT in the course of the show, like in the flow. Quick.

somebody bring up netflix.

I made IT that question. Hi, I would be tell here. It's got the future of the great show. I encourage you to watch IT. There's number one for five minutes and then immediately other choice for number one.

Yeah, what are they going to do? IT feels like this is when I launched is a search product or another kind of integration, who knows? David evenings .

canna be a you think it's just going to be a chat? Well, no. So there's a one things going on here. One is that like no multi model for there's gonna some of that right into your point about uh, how apple does this on device theory thing.

There's this research paper that put out, I think earlier this year is either very late last or earlier this year uh, about this thing called fair IT, which is basically the like academic version of some of we're talking about, is basically how to teach the language model, how to understand what's on a screen. And one of the things they say in that paper is that GPT four is very good at sort of concepts. Ual, understanding a pitch, right?

Like, you show IT something, and that says, this is an image of people on the beach. But if you zoom all the way and and like, what's this little thing on the sand GPT for is not good at that. So what they built is this thing, fairy, that is very good in these small spaces.

And what they say in the paper is this combination is going to be very useful for us, because we have this one simple system. They can just say, this is the discover weekly play, this on spotify. And then you have this thing fair IT, that can drill down and be like OK, that's the song that they are looking for.

And so I think that is probably more what you're going to see that GPT four in the OpenAIr p artnership i s s ort o f t he b ig b road s trokes l ike l et's d o t he f irst e ighty p ercent o f t he A I j ob w ith a l ot o f t he s tuff. And then apple's job underneath IT is going to be to fix all of the things that GPT for either can do or do not do very well, which are actually, in a lot of ways is really smart because you don't need to reinvent all the you know and quite easier stuff. Apple can just like build features on top of IT.

It's like all the browsers building out of chromium. Now it's like we don't we've more or less finished the job of like how to do the very small simple basics. All the interesting stuff is like the interface in the last mile stuff. And so I suspect that's what will see a lot of all over IOS.

But where is he going to happen? Because if you're rely on GPT four o to do something that you have to go to the cloud, you try have to go to microsoft servers, right? Because most of that runs.

And if you want the full model, yeah, I also I don't pretend to have a ton of knowledge, but I am confident that OpenAI is working on smaller versions of its stuff that works on device and locally and all that stuff.

Um but I think if you look at something like, uh, what's good to a voice transcription we are talking about why on earth, if you're apple, would you try to rebuild whispers when whispers is really good and OpenAI made IT already? Uh whispers may be bad example because it's actually open source and I could just take IT, but that's the sort of thing that like OpenAI is sitting on a lot of very good technology that is not being made into very good products. And I think if I I am apple, what i'm doing is looking at them and saying I know how to make products.

I'm just going to take your sort of base level infrastructure technology and build on top of IT. I do think the what's going to happen on device first is what's going to happen in the cloud thing is gonna be messy for apple at first and has been messy with theory over the years, right for a long time. One of the things that sucked about syria was that I went to the cloud for basically everything. And progressively over time, syria has got to do more stuff locally and has gotten Better and faster as a result. And so I think we're going to see a lot of that sort of calibration of that sliding scale.

again from apple here. But I they get to the point where they're sending what's happening on your device to a cloud server, especially one that apple is none that, that is apple walking away from some its privacy promises.

They made a google deal. Do like this is what that happens.

Never do the thing where you're like play spot discover weekly in GPT foreign asura server is looking your screen and then locally, it's something else like like there's a level there's a line that I think I will across.

I think I think we don't know the the full terms of the OpenAI partnership, right? And apple would be very, very very, very, very stupid to throw a way that, that like privacy marketing that they have. So I could totally see them be like, yeah, are going to we have open a ee, but we're going to use IT on our servers and IT will go through our stuff and it's all going to be through your eyes, cloud and and all of that.

I think that's probably what IT is. I think I think this is going to be less like we want to run this stuff on the back of OpenAI server infrastructure, which is literally, as you said, azure, and more like we're going to take some of their technology and we're going to run out on our servers and it's .

just gonna like a White label licensing deal. And we've heard rumors about .

apple having like building .

their own Price. Yeah yeah.

And that's what is for how many tops culture look.

If is if .

there's one company like a David, they can say, like this is what all the head room on the phone is.

thirty one point six tops.

Very good.

That is more .

than a rasberry Price to an .

up razberries es right there.

If you can tell us what incremental tops are for you, please leave us in up. You can be an AI resort. I give you are building a consumer application like a man when phones have at least twenty seven tops like the world like you let us know i'm dying to know the answer to this writing .

you as we speak to be like we can put, we can map weird stuff to your face so well with more to but as evan speakers .

like up at night because the average phone has twenty tops and he needs twenty set like you. That's what i'm looking for.

And I love IT. This is such a good conversation for the beginning of pride.

I love you so much. I just had this. What's randomly horning your alex hands her day like only find out that's going .

to be a head to head on the later verge cast.

right? What do we think is like the big thing that were looking for from the what what's wait up this way? What's yours wish .

less style? I don't even know because I like as as as David well knows, I started using arc and so now that all I care about on my mac, so like i'm like, yeah, I just wanted to like, look nice. I want Better control over my the appearance of my device. I would love of the A, I would just, I be able to be like, I wanted to be like, cool, cyberpunk grain. We just be like.

cat, you. That's my wish list.

Cyber punk Green.

yeah. I, I, I want .

macos and theory to make my computer look as ugly as possible.

AI power themal is an not I don't think it's was samsung yeah saturday .

husband reporting that apple is .

going to like really open up the possibilities for what you can use your home screen like they're going to let you put up icons whereever you want which like, oh my god, what how did no one think of this? It's unbeliever incredible. Uh but like maybe we're not that far away from you just being able to tell syria like just a got my phone is no big deal and I was just.

you know that's what .

I was dream that's how is David .

ah all of myself is spotlight um which I would very much like to that's where I want all the I stuff to go I think like little AI features, voice transcription, all that self is going to be very cool for me.

It's like if I can get very good at me just being like, what was that picture of the sign that I took a few days ago? And I would be like this one, or like the the thing in google photos where you can just ask IT about things in your photos. I want that locally on my phone and also with access to all of my stuff, right? Like, but that knows everything IT sees the internet IT has all the something tilities. There's been some reporting, I think, for a mark garmin, a playbook that it's going to be able to do more stuff inside of files and with documents. And I just want to be like, I wanted to live my life inside of that spotlight search and just have to understand everything on my phone all .

the time .

like cool D I job. You want rewind basically, but and it's just sitting here this year. One of the people like, just do all already does.

It's already like, do you know what I already knows? Everything that happening on my phone is my phone. Like, just do IT for me.

And again, like, I think the interesting thing about the recall thing is that it's like the worry is that somebody can get all the stuff on your device right now, where exists on windows that just let somebody look at that plane tax database that is sitting on your device, way less of a threat on the iphone. And so for me, like all my stuff is already here, and if you get my phone in my pass code, i'm screwed already. So like, let's at least make use of the fact that this device essentially contains every piece of my life and existence. And make IT useful to me because I can help what IT already is.

I love this because I have to go a whole reservoirs of horrible photos and gifts. And I would be rule to just be .

like a theory again, if apple red team is very .

just where the .

wilmer volt romig for.

he does that I love you with his hands. And IT just shows IT to me like, that's what I want. That's the dream. yes.

yeah. That I love this stream. Okay, i'm on board. I switched minded.

David, but also I want to make my phone ugly with one command. I am good, alex, to me like, what's you?

I feel like that the hey don't share world will her builder on the gifts anymore? Warning is something that you need for many ice sister in this context. Hi, your little out of date.

There's been some news. Just to help me you out there, but uh, okay, mine is very small. It's not really a wish list of a future.

Okay, I am dying to see how apple address is adding R C. estim. yeah. Is that an announcement? Is IT a bento box slide? Is that the world's smallest type? Is IT just great figuration being like when we've added the letters and like moving on, like IT could go a million different way.

It's gonna IT .

could be a full thing like we've now added support for the standard that everyone zoning for.

right? I figured that out. They're gna talk about the gies that they can make with A I and then be like and you can even send them to your friend on android because we've introduced R C.

right? Any number of ways. But will they show Green bubbles on at stage?

Yeah, anything could happen. It's gonna rule.

And i'm just like that's the thing that i'm or or they could do nothing. I love this, alex, because like you remember a million years ago when paul piers sent that tweet where he tried to send a modi, but he actually sent a picture like A J pig of the rocket ship oji. That's what it's gna look like when you make a customer M O G on a iphone and send IT to an android person. And that is how apple gets to support R, C, S. And still kind of knife all rode users the same time.

Yeah that these new features are for for message users, messages users and for angry.

You can .

it's JPEG.

I love this.

Like I just anything can happen like literally anything from that, like open cutting warfare all the way down to we've put three letters in, like the tiny as blocks of the other features and IOS they .

might even call IT R, C S. Like, yes, rich message. What did they call IT on the apple home map? Like new architecture? Maybe i'll just called .

new architecture rich complexus messaging .

yeah so what's there is literally anything as possible yeah but like, I cannot wait because even now we're gonna do IT yeah and this is when they roll the new Operating systems is when they might do IT just .

not say anything.

I'm on pines and needles. IT is really interesting, by the way, how little we've heard about none AI stuff coming this year. Yeah the non A I reporting so far is basically like new settings menu and some more native apps for the vision pro and all that stuff as well. And good. But there is surprisingly little, at least from what we've had so far, that is not going to be about A I and I think both for just how the presentation goes, but also what these things are going to be really interesting to see if basically whatever twelve months ago crag federici was like we only do A I from now on or not like just it's I that's the thing i'm going to be watching. The most four is like how much non AI stuff is there, which I think is very telling for how much I is going to feel like he has to do with A, I.

yeah, we get up this up. We're going to be A W, W. C.

He's so sad.

I was going .

to get there.

Yeah, dreams go. Om, we bone. This round of this one has .

technically been announced ready, but the thing i'm most excited try next week is the motion sickness feature. Oh yeah, i'm one of those people that like when i'm in a uber, I can't read my phone for more than a few seconds. So I really want to try this if it's in beta and hopefully works.

Yeah right. We're going to get there in a car, zoom around, all drive.

This is the first cast.

If we do, liam and I are going to get in the background to both look at our phones and we're going to see hopi oks first. And that's that's .

i'm just going to be doing gig .

rates in a parking that's also possible .

to you are pencil .

this more who boots first? Uh, right that's we're going to be there next week. Uh, sick house again. I i've been told they will be talk as and not one hundred .

percent or .

how we're going to work. Talk a lot of hours. What I know i'm excited to serve body.

I'm excited be out there. We had to take a break though. We're going home back with winning round. We back back.

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I reback, yeah, this has been a very family friendly epo de of the world chest. There no health grants moments to speak of.

But we got to talk about H B O max. So it's sadi report.

That report, I should say, also sponsor able, but only by one company. You know .

who you are. One, I want to see the check hand of written.

It's a traditional lighting around which means we have a list in each of us is gonna k one thing and then they're going to get add of you, alex, a minute. I think we just got to get this off off our plates. Yeah, just move them on down the line.

what? Max, sorry, not H B O. max. Max is about to be a lot more expensive.

SHE arty was, yeah, but my daughter's name is maxed by. This is a horrible situation from.

yeah, she's like she's could be a little afford a lot more chicken to because she's going to be charging sixty ninety .

nine month that is too much money for x yeah for much money is a 4k uh.

no. The four k plan is .

twenty and ninety nine nine months twenty .

ninety nine for four k uh, so IT goes up about a dollar. Everything's just going up a dollar. But it's that one dollar is like how when you get in you get a ninety two.

twenty one dollars a month for H R. Yeah you have to have the 了 一点 only rate of .

what it's too .

much money。 No yeah.

IT is a lot and it's set off. A lot of people just very upset and in their feelings about how expensive of this is. And no, it's not gonna stop anytime soon. Yeah is is the unfortunate reality. Streaming is just going to continue to get more expensive until they figure out how to make money.

And I also just seems like at some point, paying eighty box amount or whatever youtube TV is just becomes the Better deal. No.

but that's not where all the content is, right? Like so much of this content now is exclusive to these streaming services. So you still .

just like I mean, like h ro or max, i'm sorry. Yeah, this is now just full of a unch of weird discovery, reality shows like that. That's the value for dollar there.

Yeah is like you anna, watch house suns here. IT is. And that stuff is still super available on a cable package.

And and the cable package is probably going to be a nicer experience where it'll be easier to find the episode do you want to watch and gets started because the the max U I is still hot of garbage.

Um so my max is still paid for because, uh, as you know, everyone in max got free. Max, I would actually be great. Yeah, I would justify the bad name. Uh, no, as you are where A A N T bought brothers.

I know that. Yes.

a deal which LED only to the release of the four three side or cut. So, uh, but also about my grandfather plans and I have one that is the same money as a new eighty plan. IT just includes max, but in ten N D P.

oh.

that's brutal. And so like stuck with free ten A D P max until someone will notice that a nt, which they never will. They they just not going .

to know they are like you enjoy ten get .

now they are going to be like a grandfather. Eighteen t plan, you're not turning. You may have IT forever yeah until you get until they get to sixty.

that's when they turn you done.

But i'm stuck with a horrible plan. David, are you are you paying twenty one books now?

I'm trying again and it's it's just fine. Um and the thing that I have realized increasingly is that the idea that people are turning is less real than people think.

And I think these services are sticker than people give them credit that I was I was reading something other day about how uh one of the big reasons these companies get sports is that people sign up to watch one game and then like an overwhelmingly large percentage, those people keep the service like it's actually this idea that people are coming watching the thing and then canceling until that thing comes back a year later is largely not the behavior. And as a result, once you're in, you're kind in. And I think these companies have figured out that a dollar or at the time is not terrifying.

Like I think if if max suddenly went up ten dollars a month, people would freak out and leave, right? Like I think i've been watching ever know for this. I don't know why this just came into my head, but I been watching every know of the last year.

They basically just doubled their subscription Price. And we're very honestly like this is the only way this is a sustainable business. Here we go and people freaked out.

That's how you turn people. But a dollar a month at a time. Just there doesn't seem to be a lot of evidence that, that costs to anything and IT gets the more money.

And also what they want is either for you to pay fifty dollars a month or get ads. And they will they will keep raising the Price until those are the only two options left. I really believe that.

Totally agree with you. I mean, it's it's just the frog in the the boiling pot, right like .

it's the water stuck .

with a plan step of forever. I'm sorry.

time is um maybe the monkeys thing i've picked on the verge cast in a while. Uh google about this company called camo with a why not the camo reading get famous people to like tell you your terrific. It's a company that does windows APP virtualization on cmos. Uh, and I thought this was very funny because this happened this week after I had a very like related camo experience.

My wife is in grad school and she's taking a like a statistics class right now and he had to download this unbelievably like esoteric old APP called our studio I think that looks like he is not enough dated since thousand and eighty four uh role runs on windows, linux and mac and not commons and he has a chrome book for her like personal use. And uh, so SHE spent, I would say, the Better part of a day trying to install linux on her chrome book in order to do this. And was if you got like mostly down, I was actually very impressed with how far down the like running a linux destroyed on a chrome x SHE and then eventually just gave up like it's not worth a devil windows computer I can use.

But the thing that we found was like all the best answer to this is this up called camo, which just lets you run windows apps on your crobble, but it's prohibitively expensive and like explicit, not designed for just like regular people. But now as part of google, I think this is super interesting. IT gives google like a new inroad into businesses with chrome ooks, where that has traditionally had trouble.

IT gives chon books a lot more to do because if this works well, you could start to just do more windows up inside the chrome x um there's a lot left to shake out here. This acquisition like just happened, but I actually think it's super interesting. And as like the one person on earth who still really, really, really, really wants chromos to be cool and succeeded, this makes me happy.

Yeah, the best thing i've ever bought from my mom is a chrome book, really. Yeah, because a regular computer, a regular marker, when this c is like fifty five different Operating system metaphors all at once, right? This is called launchpad.

why? And you get a crop and use this browse, use IT. And like .

article about age.

did you know like .

what the boxes to where to type things in?

Yeah, just a browser is like, this is chrome. You like chrome, right? Go to youtube.

mom.

But like, now what I worry about with chrome is I added android apps now adding camo. They're getting the same place really like, oh, there's multiple competing application metaphors at once. okay? But I still love a chrome book though in chrome book plus now have all the man, yeah I just wanted Better man.

that pixel book was such .

that was very fun watching everybody argue in our comments um about sort of the overall chrome book this and like one of that visit chromos have done, they would have been hugely successful in schools and there were a lot of people in our comments were like, yeah I had a chrome book in high school and IT ensured that I will never ever buy myself a chromo because IT was a piece of junk maybe at some point google and others should have invested making chromo s good and then people would want them like, what a crazy idea that would be yeah.

You put out on IT I had A.

I bought that, my mom, a chromo, a thousand dollar chrome lapp people thought I was not. It's still rocking. Yeah IT has .

like sixteen and .

I think .

ten times the power AIGC alright uh, mine is uh, last minute game time decision we just put the story at, uh, the chair of the tesla board is warning shareholder today that they don't approve elland fifty six billion dollar pay package. He might leave tesla oh no.

Oh.

that's .

cable. Ion is not a typical executive in text, is not a typical company, he says in the letter, which is filed to see the typical way in which companies compensate the executives will not drive results for tesla. Motivating someone like you on require something different. He says.

to be fair, I would also be very motivated by fifty six billion dollars. I don't know that's different.

So somehow he says it's not about the money. So like following up, you had a motive. Von, somehow, and then it's not the money when the letter is about approved the bay back.

he just like .

thread their body.

Didn't he grew over tesla by having a bunch of, like h one hundred ds from in video shipped?

yeah. He sent them to x instead. This mad levin, a bloomberg, made what I thought was a very good point about this, which is what this, the initial read on that is like, oh, this is a sign that elon musk not paying attention to tesla.

Why would you give him the money? The the galaxy brain take is, oh, this is a threat that if you don't give elan musk his money, he will stop paying attention to tesla. And this is what will happen. And I think that is a fun, a like war games version of this story that is just going to keep getting work. He's obviously gonna get the .

money right. Like, oh yeah, no, no, no, no at this vote. What doesn't even guarantee that you could win this vote and still look at the money?

Okay, thanks. I think you will win the vote.

maybe. I think I think they're worried. I don't think the chairman of your boards sense letters about, I have to motivate you on which, by the way, hilarious. That's a letter you send about like a like me and eighth grade 啊。

Do you think fifty six billion dollars.

what had done in forty? I don't know. I was not a typical eight rats, and I did not respond typical motivations.

We had a chAllenge. We ve got to keep him involved, otherwise he is going light. Yet another classroom and fire. Like I just that's a crazy letter yeah .

he really is that .

too much .

and I will point out a change free daily has been in great work and followed a lot of the test twitter back and um yeah like the court in delhi said this paypal age was illegal like this vote doesn't cure the problem. Actually it's it's like a weird dance. Two notes.

Man, I just think he the need, the thing that caught my eye here is all this prem, about how IT takes something special note, elon, it's not money and it's like and also vote for me. It's very good. Uh, I we're going to W, W, C. We got to get out of here. That vote, by the way, is june thirteen for indian is are primed to, as you can imagine, crime to cover IT.

It's going to be I think it's to me what I think the future of tesla and x and space x kind of all time up in this one little very odd moment yeah um so be covering that next week while we are heading back from dub dub. I think there's going me a lot of stuff to cover out a dub up. I was saying this to our teams today, people have a lot of feelings about A I yeah an apple putting A I all over its Operating system.

If you just look at the response that add the extension before the crush, that ad was not about A I what's just about ipad? Yeah uh, you actually do the thing where the photo editing gets easier or the copy is easier to write. I think people apple has a lot of creatives who care a lot about this company is going to a weird time next week I think.

Yeah so we .

all that covered. That's why the virtue st, why do we exist? That's why to figure out why we make up with computers. And the answer, according to trends, to weird horny stuff. That's a very chest.

And that's IT for the verge cast this week. Hey, we'd love to hear from you. Give us a call at eight, six, six verge one one.

The verge cast is the production of the verge and box media podcast network are show as produced by handler marino and leon James. That's IT. We'll seen you next week.

Support for this episode de comes from A W S. A W S, generate A A, I gives you the tools to power your business forward with the security and speed of the world's most experienced club. Hey, its', from decoder with the liptak, we spent a lot of time talking about some of the most important people in taking business about what they're putting resources to and why do they think it's so critical for the future. That's why we're doing this special series diving into some of the most unique ways companies are spending money today.

For instance, what does that mean to start buying and using A I at work? How much is that costing companies? What part are they buying? And most importantly, what are they doing with IT and of course, podcasts? Yes, the thing you're listening to right now, well, it's increasingly being produced directly by companies like venture capital firms, investment funds and a new crop of creators who one day want to be investors themselves.

And what is actually going on with this acquisition this year, especially in the A I space, why are so many big players in tech deciding not to acquire and instead license that can hire away cofounder? The answer, IT turns out, is a lot more complicated than that seems. You'll hear all that and more this month on decoder with the lie presented by strike. You can listen to the coder wherever you .

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