How the iPhone 15 could still surprise us
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I'm so sorry we just moved. I would describe this move as a real crash landing, but we made IT max, made IT to our first save and guard, which is a real Victory for us. And I wanted to give you my two quick predictions through the apple event.

One is a vibes based. I think the vibe of this iphone event will be the most different of any we've had in a long time because apple has to keep the focus on the vision to somehow iphone sales are slowing down. And the only real big change is the USB c, which obviously apple does not want to talk about too much.

So I think the vives at this event are just going to be different, and i'm excited to go there. I'm excited to see what it's like. I'm always excited to go see new tech, but I think of vibes of this event arguing different. So that's prediction one.

Prediction two is that they're going to completely goss over USB c on the iphone and fifteen and spend a long time tiger USB c on the iphone fifteen pro because that will reportedly be a thunder able port, which is kind of a big deal for all the camera stuff. So that's my big prediction. Glass over USB c on on the fifteen, spend time on IT on the fifteen pro because I think pro photographers are going na be super stoked by using this camera over not the world, the biggest tradition.

But you know me, i'm excited about IT. All right, i'm sorry i'm not here. I got to go back to unpacking. I ll be at the iphone event with everybody next week, and i'll be on the show next week, I promise. Come held at high water.

Welcome to the verge casts the flagship podcasts of the action button. I'm from David piers. We have a whole crew here. We have a lot of talk about our cranes here. Hi, alex.

hi. I'm your friend. Wondering how often you think about the roman empire?

Not enough. Now that I think about IT. Yeah, you know, every every once in a while, like what would seize or do I have I had embraced that that says that put, you know, not Richard lawers here.

Hi Richard. hi. I saw a viral tweet about the roman empire not existing, and i'm choosing to believe that conspiracy theory like that one.

have you guys seen the one where the is the picture of the pyramids? And IT says, like this is why they couldn't with the pyramid to museum. And underneath IT, it's just underground. The pyramids are like several hundred feet deep also.

they're like the titanic gasper.

It's the best thing on the net dancy for tier head.

Hello, I have no interesting quipped about the roman empire.

Dan, what's your favorite conspiracy there?

Yeah, not even go there.

There's no upside to you answer in that question. And we're just going i'm going to save you from me and we're going to move on here. We have a lot to talk about this week.

new. I is still moving and still not here, and please shame him publicly for continuing not to be here. We've to talk about there's an apple event coming up next week.

We're going spend a lot of time talking about that. There is a bunch of gadgets this week. We are like firmly in gadgets es, and we have new stuff from sonus, new stuff from go pro, new stuff from SONY. All kinda have there are some crazy streaming news. The bobs are fighting a disney, and we all have a lot of feelings about this.

good. I'm so excited.

It's possible that, that segment of the show is going to be nine and half so long. So apologies. And then we have a lightning round full funds of at the end blitzer with apple.

So we're recording this on thursday to seventh. The event is on tuesday, the twelve. It's going to be the iphone fifteen dand you're going rate meter level of enthusiasm for the iphone event this year.

So I hear there's going to be a new iphone, probably a new apple watch. You know, i'm excited to see if they can surprise us because at this point, with any of these two events where there's apple or google or samsung or whoever is the leaks have kind of tell all the story, the everything basically comes out and we don't really have a tone of surprise going these events. And then also, this is the fifteen th iphone by generates.

And I know the fifteen iphone, it's like the seven, like it's like the number fifteen in this line. And so like really, what are they going to do that's interesting in like there's a lot of rumors like i'm sure we're talking through like the action button and titanium and stuff like that, like ultimately, the iphone and the apple watch for that matter are like known products. So you're .

not hyped for apple. Finally, finally, finally, truly embracing U. S, B, C.

Ah I think it's good. Yeah, I can't remember the last time I planned to cable into my phone, but it's good you .

all in on a mag safe.

I went all in the wireless charging like ten years ago.

even for your airports.

Every service in dance house is a cheap at.

There's just like just surrounded by cheapest like i'm looking at my desk and there's like four right in front of me. But I mean, like I think for a lot of our audience, it'll be a nice convenience thing when they need to like share cable and stuff like that. But ultimately, like they're been other ways to charge your phone and nobody is thinking their phone with computer anymore, which is like the other reason you plug the phone into a cable.

So I always forget about that and then i'll plug my phone in and IT will be like you ready to sink in to my car, are you? How do you get here getting want you?

So I wrote a piece this week about lightning, and he was basically the assignment from jack. Article was like, write about the death of the lightning port. Like, was IT good, was IT bad.

How was IT and the like overwhelming feeling that I got going back and watching the old announcements, talking to folks of music, is that, like, lightning was very good. And if wireless charging had existed back then, or been any good at all, IT never would have existed. Because apple is like desperate to make wireless charging.

The answer, which I think is so interesting and like there is this great interview that fill shiller gave in twenty twelve right after they announced lightning IT was with all things d and inner free that I believe was asked like, why know why are the charging? And chiller was basically like, oh, we think that's just another thing you have to plug into the wall, no one wants that. And then, of course, fast for five years and is twenty seventeen and the announcing why is charging and fill shellers up there being like pretty soon every cafe you go to is going to have A G charger in every single table.

Do you just remember this when they were like, where is my cafe table? Every surface in the world is going to be a cheese charger and you're going to be able to just put your phone down and charge IT as if by magic. And I bet my ongoing theory about this apple event is they are going to spend like six seconds on USB c they're gonna like, look up c europe. And then like three hours telling you how great back if is. I don't think they are gonna .

talk about europe at all. No.

they're gonna europe.

There's they're not going to make IT seem like they were forced into this. They are going to say how you now can use the same charger for your ipad and your iphone with the same cable and we made at such convenience and your .

airports and your airports.

right? But yeah, I don't think it's going to be a lot of discussion because there isn't a lot to say about IT. It's a different port to charge your phone.

Well, i've been talking to a bunch people who are like the thing that happened when the ipad went from lightning to U. S. B.

C, was that all the sudden there were, you know, new, new accessory that could be supported. You could plug new things into IT. You could get A A bunch of ports in a dock like all new computer.

Things were suddenly possible. Some of those turned out to be very cool. Most of them never really came to fusion.

And so I talked to bunch people who like, oh, i'm going to be able to like, plug my external storage into my iphone now. And I keeping, like, you're not, you just super orange. Like, I would be so shocked if apple did that.

Apple decks .

is happening.

Apple to .

apple, we can be spent a whole pot guess on why the adult or happened. But it's worth like dissecting what the rumors are saying about the USB poor. And so what they are saying is USB c poor across the iphone announce, which would be expect by the iphone fifteen, the iphone fifteen plus, the iphone pro and the iphone 4 pro max unless they change the aim to alter or something like that。

Uh, so they all share the same point, but they won't all share the same capabilities. The lesser models will still be USB two point o which means that you're not attaching a bunch of accessory to IT because IT doesn't have the band with. And then the pro models will have maybe thunder able capabilities or us before capabilities so that IT is a faster data transfer.

Cy, what is missing from that is, will IT support like proper video out? You can do that with an ipad, but will you do there on the iphone? And and will probably will in the way that, like you can plug IT in and watch a video on a big screen, but a desk s often are. Environment is never going to happen.

I feel like they're kinds going to be obligated to do IT, not just because everybody, if you've got this point, you should be able to do all this stuff that you can do with other devices that use exact same processor, but also because of accessibility reasons. Like if I have a phone, I would should be really use IT however I want, however, I need to be able to sure IT.

To be fair, the lightning iphone supports that already. Like you can plug an iphone into A T, V to play. You can use the the lightning to HDMI adapter and stuff like that.

How many people have that adapter and you've done that like I got a USB c to H I.

How often do you use not .

since I got rid of the SONY imaging web care.

Yeah so what are we talking about?

I like it's it's a pretty misuse case for sure.

Alex, the thing you just described is like a true and lovely idea about a company that believes that people should be able to choose how their devices work and has just nothing to do with apple as IT exists .

in the real world. No, no, no. I I think like I think apple has a moral obligation to make IT accessible. If they have the port that accessible.

apple wants the user play.

I think apple doesn't give one solitary shit about your moral obligations. I think apple is going to lock this port down in every single imaginable way, and they're going to tell the same security story that they tell about the APP store and everything else. They are going to say, if we just let you plug in anything, all kinds of things could go wrong.

All your important data is on your iphone. We can just let you plug in a random thing. Bad things could happen. And that's just true enough that apples gna get away with IT. And honestly, I don't care because I do. I I think the number of people who are out there wanting desperately to, like plug a USB keyboard and three terribly hard drive into their iphone to do things is like basically not I think this is like M.

K B, H, D in six other youtube s who are like, oh my god, I can finally get these high rest files of my iphone in extra fast time so there's someone's going to be happy tomorrow with their own.

That customer is buying iphone pro ultra, whatever. They're not buying the base model iphone for sure. Yeah, yeah.

it's fine. okay. So that's let's just run through some of the big rumors here. So I was a USB c is the big one. And I would say, like on a scale of one to ten, how likely do we think that is that t like a night, right? Like i'd be shocked if that doesn't .

happen at this point. Yeah that's a pretty safe, safe bad, I think. Yeah, I mean, if they don't do IT, that'll be the whole story.

Yeah, that's really true. That's really true. Like, here's just an action button and like someone raise their hand, be like.

what about U, S, B, C. part?

Have you heard about lighting? The second one is the action button, which has been the rumor thing again, I think potentially just on the pro and pro max models. But kind of like the apple apple, there will be a customizable button you can use to do things. Personally, i'm very excited about this. As someone who does the same set of things over and over .

constantly all day on .

my phone.

the action button on the ultra, the watch ultra, does nothing. And IT is like the most disappointing thing ever. And I would not surprise me if this action button on the iphone is similarly like it's .

like only opens control center .

and IT replaces a switch, right, like the switch that was out there.

Yes, getting rid of the mute button.

They're taking a way of button and adding A A slightly different button.

Yes, I think something that could for a lot of people or the right person, be a Better experience because like personally, I can't remember less, just like I can't member less time. I plugged in my phone to a cable to church. I can't member the last time I flicked the mute switch on my the side, my phone.

it's always on you. Yeah, we talked about this last week. It's because you're not one hundred years old like everyone who gets their phone ring loudly. And congratulations, you did IT.

but there are not watching IT either. That's why it's always ringing there.

So here's the deal last week I had about this button because I still think it's stupid, because all going to do is turn a mute button because that's what I need IT for.

And somebody wrote back I was like, you are stupid craze and I always stop to pay attention when someone says that um see if the right right they might be and this persons like every IT feels like every week I have to go and tell my dad that he just telling you but none and that's why it's not getting calls and I like, oh, I forget that there are other people that use technology that way. I was a nice thank you. IT was a nice reminder. I still think i'm right, but like, I still think he's wrong.

In a perfect world, I could set this, but to launch the camera or a launch a third party camera APP, or switch focus modes or whatever, like I could customize IT to my heart content. I'm a little reduced to get that excited that i'll be able to do all the things I want to do with IT just because of the evidence with the apple watch alter, even though the apple watch software is admittedly much more limited in lockdown.

Then the iphone is you be able to open control center, mute things, open the fitness APP, so you can see all the new fitness opportunities start .

to work out.

I don't know. The thing that gives me hope is the you know that the triple tap gesture on the back of the iphone that you can do that actually pretty customizable. You can use IT to do of actions.

You can use IT to open stuff like just take that and put in on the action button. The triple tap thing for people who know is actually really useful. And I turned IT on expecting to get like a million false positive that would be really knowing.

But it's not. It's great you should turn around, but I think if even just like that level of customized or it's like let me open an APP or do like a shortcut, i'm good, i'd be happy and I think we might get IT. okay.

So that's the other. There are bunch of spec upgrades, possible a seventeen chips, uh, wifi 6e potentially eight gigs of RAM in the high end phones or even potentially in all of them。 Yeah.

they are the thing. But all the speaker grades is they're all expecting for the pro models, right? So like the regular fifteen is basically expected to be a biker waved iphone fourteen pro, uh, with the same level respects their dynamic island will is removed to come to the fifteen models. So the whole line will will support the dynamic island, uh, maybe theyll all support always on display, which was something that was limited to the process last year, which would mean that with I was seventeen, you could use the standby de mode to its full extent regardless of which iphone knew by this year. But in terms of like performance increases, those are really going to be limited to the fifteen pro all accounts.

which seems like apples kind of move now. And I think IT IT really seems like apple has just embraced this idea that there's no chance of creating from last year phone to this year's phone.

So what they need is like every three years, the upgrade should feel meaningful, right? So if you start with the pro and trickle IT down and then start with the next year, pro and trickle IT down, that a crews over, you know, the three or four years life span of your phone into something fairly meaningful. But IT does make every one of these upgrade ds like we used to be on that sort of tiktok schedule of like big upgrade, small improvements. It's just it's just talks every year now.

Yeah, yeah. So I guess want to up with this yearly phone. This is the iphone fifteen. We're not really anticipating huge design changes from the rivers, maybe some rounding of corners, maybe some rounding glass a little bit, but it's effectively gona visually look very similar to the fourteen, the thirteen and the twelve.

So this would be like the fourth year in a row of this design language if this pans out, which two point of IT is is like kind of like this small iterative up. And if you've held onto an iphone eleven or an iphone ten s for five years, uh, you'll get a big upgrade with the iphone fifteen. But even coming from a thirteen to the fifteen, you might not get a huge upgrade based on what we know so far at least.

Yeah, I do wonder what amount of time apple has in its brain for how long they think the upgrade cyclists going to be. Because to your point, if you're coming from like an eleven, let's say this is going to feel like a bag upgrade even if it's sort of the smallest version of what we need. But like you said, if you if you have a thirteen, which not that longer would be a perfectly Normal sort of upgrade cycle like every every two years.

Nothing in what we've heard so far makes me think this is going to be like a meaningfully different phone experience. I guess the one thing could possible, either you spend this rumor of the paris scope telephoto lens that might get you a bunch that could be cool and exciting. But in terms of like actual new things I can do on my phone.

not that much. I I know this is coming from the person who who just said that apple has a moral obligation, who suggested that. But how much of this is actually on apple? Like like the tick, tick, tick because I feel like it's it's not entirely on apple. I feel like just the whole technology, like all mobile phone technologies is kind of slow down.

right? Are there features that we're looking at that the iphone doesn't have? We wish that, that other phones are are using right now.

right? Like and it's like, okay, what was the last big feature folding phones, which can be cool that apple eventually does IT twelve years for now? And then the telescoping lens, which might happen this year like the samsung super zoo, that's about IT, right? Like i'm trying to think of other things were, oh, man, I want that.

No, I I think that actually gives apple kind of a pass. And in the reason I feel that way is apple .

is such a trinal ation .

to push the envelope pe and break us out of this boring smart t phone allays. But realistically, they are such a transaction or in this industry because they are such a taste maker in the industry. And so like the fact that like apple doesn't really seem to be and like they would argue this endlessly that they are innovating outer eyeballs.

But the real impact is like the the smart phone. As we know, IT has been the same for a long time today. It's point. And so like if anyone going to push this forward to movies out of the apples in a really great position to do that. And it's just like there are such a conservative company.

I mean, that's not him cook's apple, right? Like he's busy with with mothers stuff, all the vrar stuff. He doesn't have time to be push the envelope on the thing that just prints him money every year.

I will say the one thing that is kind of a maybe maybe a little bit exciting to me is the rumor that the fifteen pro max will use titanium in the reason that I think that is kind of cool and exciting is because I think that the pro models have been way too heavy for like five years, and we've stuck with a stainless steel and IT waites at on and they feel like bricks and titanium would be slightly lighter.

And I would like a later phone.

I'm down for that. I think that is right. But I think that what we're seeing here, they admit that they don't have any new ideas for the that's why they brought out the vision pro because they can't guarantee that you will buy a new phone every year and they need to sell you a different thing. They need to get more money from you somehow. And that's why the vision process happening because what are we going to put in the phone to make you buy one?

Yeah I mean, we've had these conversations for years. What is the next iphone travel? right? The iphone is a burden, butter the company a twenty five percent of its revenue seat sea and and this year, the division prows IT.

Few years ago, IT was the apple watch and few ws before that there was the ipad and neither of them really we're able to dethrone the iphone as apple's me business. And so now we're onto V, R. But at the end of the day, the iphone is still apple brand, but did even mention apple TV.

How could you? No, I I not just think in funny way. I think a lot of what we're doing in the tech industry in general right now is realizing that nothing is probably ever going to be his biggest smart phones that like this idea that someone was going to basically come up with one kind of gadget that every single personal on earth was going to dedicate their lives to was like a maybe a bad idea and be probably irreplacable right like there. I just don't see a world in which that happens again anytime soon.

That's because you're not in tim cooks world looking at the V R. headsets. He but he's ceiling .

for thirty five hundred dollars, right? He's perfectly happy and not have everybody buy one, at least for a very long time.

I think you're right though. I I definite agree with you. Like we ve hit this point where we all experienced one of the biggest shift. And technology is like the history of the world, in some ways, bigger even than the personal computer, right? Like way more people have phones and personal computers forever, and and way more people now have access to the internet.

Like this was truly that window into the internet and now is like you you can't replicate that yeah you're going to try with A R V R and and new weird laptops and folding phones and stuff. But like we did IT, it's like refrigerators. We had the big huge moment. Now everyone's got one, and now I updated every ten years, or when IT makes a weird loud noise in the middle.

the night to life. And when you do, IT will start sending you push notifications. So congratulations. No, I yeah, I think I think it's possible.

And I sort of expect to have this thrown in my face, but I think it's possible that apple has something coming here that IT has not leaked yet IT. Just this doesn't seem like a whole story for apple ah and it's the iphone fifteen and apple likes round numbers. IT has to dance point been a while since we got like a meaningful big change.

Maybe USB c is that thing. But I also feel if i'm apple, i'm looking at that thing and it's like OK were being forced to change our port. We have to like play along with this new rules like let's take this as a moment to do something unusual.

What would that be? I don't know. This is the thing .

really puts the connectivity in the phone, which has added save a couple of people's lives, not a small thing.

No, yeah, the satellite of is real. I totally agree.

I will say, you know, when we had this discussion last year, I had a the iphone fourteen pro launch. The rumor mill was saying he was trying to defer what these cut out on the screen would look like, and nobody really predicted what the dynamic island would be. And that is the one area that apple doesn't really weak is the software side of things.

And so if there are new hardware features on the device, we don't know how apple will use IT or integrated into its software. And well, we can we can talk about how effective dynamic island is. Ah but IT wasn't what anybody predicted. And so uh, maybe they like you're saying, maybe there is something that like we just can't see because we are only seeing based on the supply chain, which can only see hardware components.

Do you think get something .

on the button? You know, the awesome is if with the titanium, we've been trying to do this shatter proof glass thing for forever. If apple has like finally cracked the like, we have made you a phone that is like the old like nokia thirty three ten like you can't break IT even if you try and tim cook just like gets on stage and like hocks is phone into the ground and then picks up doud be the coolest iphone in unch of all time instantly. That's now what i'm looking for. I don't think it's happening, but that's what I want.

I don't think it's happening, but I want this so bad. I won't like the reverse cyber truck reveal .

because that's really what I right that if were in if we're in phones or appliance mode, its durability in its battery life are the two things that everybody should continue to press against, because that makes my existing phone life, which most people are fine with, meaningly, Better immediately. I still see an alarming number of people with broken phone screens just out in the world. It's crazy.

I just had to look to make sure mine was working right now IT is apple could .

make things more reparable. IT did that would have been fourteen, not the fourteen pro, but the fourteen was designed to be more reparable. So maybe that extends across the line. That would be a step forward to be a small step.

But when they just they just really kind of embraced california's repair ability law a couple of weeks ago, right?

So like ruga, yeah they are embracing USB. C exactly. Were they like kick .

you when you use IT, like you're just going to get kick to the pants every time you plug USB c into this thing and every time you order one of those, those that the repair kids, so what is going to come to your door and kick you in the pencil that you shouldn't using this and .

then charge you six hundred dollars?

But is one of those things where apple being apple, they could make a huge gap between them and the samsung and the googles and the whoever else is up world, because they just can't control phone design and components the way that they can. Tension ally makes something more apple. As one last thing, you know, what do you guys think of the rumors about the Price that, you know, the most expensive models would be? Maybe one hundred dollars more expensive than they used to be.

It's stupid. IT makes sense, but I hate IT, so therefore IT is stupid. I'm just rocking you through my, my, my mind, my processing here that doesn't really need to be more expensive.

I feel like no. Is titania really adding one hundred dollars to IT, especially because the phone like the difference between how much IT costume manufacturer and sell IT is fairly large. It's just feels like Price creep.

Well, IT certain ly is. I mean, if apple is nothing, if not very good at preserving profit margins and providing or or convincing people in pursuaded value.

And when you say it's new and new materials and different, I don't think it's hard for them to jump one hundred dollars and perceived value we've seen across the board technology getting more expensive at over the past few years as inflation has gone up and as the supply chain issues and things like that samsung tablet s nine tablet line this summer, one hundred dollars more across the board. And that is like kind of backwards from how we want to experience technology. And that IT like gets cheaper over time, but it's just kind of like the world were in.

I will not be surprised for a second if they started ten ninety nine now. And I also don't think it's going to infect their selves much because most people are buying these on payment planes over twenty four, thirty six months, whatever you might be. It's a bucker or two a month and we going to notice IT. So I don't think it's going to make measure apple money.

Well, the pro isn't their best selling more, right? Like it's the regular iphone.

Well, yeah I mean, like the the best only model, like the leave of last year, the round was iphone fourteen, but the fourteen pro was close behind IT and nobody bought fourteen plus.

Yeah, the big cheap screens theory really took a hit last year. IT wasn't cheap. That was surprised too.

There was nine hundred dollars like a year. You're like looking at the iphone fourteen pro max at that point. Yeah, if they did IT for less than that, then yeah, I could have seen that argument, but IT wasn't cheat.

That was a problem. I guess that's that's one of the things they could change here, right? Like the pricing schemes because actually did get really weird and IT was a lot of confusion, and we immediately saw that reflected and what got purchased and what didn't. And this year may be if they raise those Prices on the most expensive ones, maybe they drop the Prices on the cheaper ones to make that delta sign.

Yeah, that makes they could keep the fifteen plus at that nine hundred and the prize, but now it's three hundred dollars to go to the fifteen pro max. And so that's like a much more significant gap. And so that, that might be the move there in A B, people would more gravitate towards of fifteen plus if they want a big screen.

But now we should demand that, be cheaper, rise up. They have a moral obligation.

Have you considered the perspective of the apple?

They have more.

Somebody think about the profit margins.

IT really is such a cynical idea to think that instead of making one thing cheaper in order to make the Price differences more obvious, that they're just going to make the other thing more expensive. But that's also a hundred percent what's going at. Uh, that's rough, right? Let's see. So what else expecting there's gonna be, we think a new apple watch, which bioactive is going to be third unexciting a ti ti upgrades on the apple watch.

So I I think what we're expecting at the new apple watch lineup is a similar design, whether that's a serious model, series nine or the ultra, but they are rumor to have a finally a faster processor. Basically, the apple watch has used the same performing processors since, I think the six or series six. And there's just been some small a health sensors added to IT. Uh, with this model, the rumors are saying that will actually get a faster performing processor, which will be the first time in a while that we that will .

that translate to Better, Better. Terry life.

I have never once been like my watch slow. I think I watched is stupid and doesn't do much, and I wish, sir, I would talk to me less. But IT does not feel slow. Maybe the widget thing as this stuff gets more useful will make you feel slower as you use IT more.

I think if you have a recent model, apple watch, yes, but if you have one of the, say, series four earlier, oh, for shark, yeah, they got slow. The series three got be .

a serious thing. Agree yeah. And then I guess what is IT? Next year, mark garman, a blue berg, was reporting that there is potentially a much bigger apple watch redesign coming .

yeah with uh new manufacturing using three printing techniques and stuff like that. Um but IT doesn't seem like that is slated for this year's model IT.

but nothing on battery life. We haven't heard one where the other improvements .

I have an apples claimed the same eighteen hours of battery life on the series models for since like serious one, yes or two. So I I mean, if you want more battery life, they have the ultra that is that is their their pitch for battery .

life that will fit on the hand. And then we .

think probably think probably new airpower s too right, potentially like just to put U S, B pod on them.

Yeah, IT will be interesting to how this is handled. Like do we get all new airplanes or just an air, a new case that they sell with basically the same airports with the new poor? And then you can buy the case separately.

They did that with the wireless charging way back when I think that was the air pods two, the first launched without wireless charging. And then you could buy the case, uh, with wireless charging where you bubbles together. So it'll be interesting to see if that happens. This is one area where like the supply chains have not shown anything and select there's no new designs of airports released or lead or anything like that. So the idea being if they put USB c on IT is they're solely to match the fact that the iphone has USB c and so you use the same charging cable for both.

Is I going to mean the last of the lightning stuff? If they if they switch, go to those over still my pets, right?

So are the base mother. Nth jen ipad, which is like cheap I D still sold. Newby apple, that's got a lightning. The a magic keyboard a for the mac. And the magic truck, hard for the mac are still lightning.

Do we fix the flip upside down mouse? Is that finally .

no out of common magic ouse is living well.

here's hoping they fix all that all at once.

That's gonna the big surprise. That's going to be the big flash.

There's also rumors for the october event of that apple usually holds. That we will see m3 max and a new imac with an empty processor。 And I think that's when we will see USB c ports on the preferable .

the truly pet est thing apple could do if he really wants to get everybody in wireless charging, is put U, S, B, C reports on everything, but put them always in the most inconvenient place, like in the same way that on the magic message on to the top left corner of iphone, great. Good, good luck. congratulate.

It's in, it's in the dynamic island.

Yeah, yeah, i'd love this. This is my new favorite idea. Tim cook, you for listening, please charge the dynamic island. I like IT. Oh, one more apple thing actually, that i'm curious what you'll think about.

So there was this announcement this week from apple that division pro APP store for the headset personal be coming next year will include, by default, all iphone and ipad apps that are compatible, which obviously has some, you know what compatibility means, difficult means by default. If developers turn IT off, a huge number of iphone and ipad apps are just going to be available for the vision pro on day one. Is this a good idea or a terrible idea?

Great idea, can you because you're going to be able to go find that one first APP that is just survived this whole time and immediately be like in the virtual space? That's incredible. You like thirty five hundred dollars spent? absolutely. I want to find out.

I I think it's a necessary move to give the people that are actually buying these for thirty five hundred dollars something to do on their headsets other than the five to ten apps s that are ready to go. I don't think it's going to be a great experience for the vast majority VS. Everything that i've seen from developers playing with them and things like that, I have said like if you have an ipad APP IT will run, but you really should be redesigning IT for this space al interface.

But I mean, this is same thing that happened with iphone to ipad. Every time you accidently iphone APP on your ipad or o jesus instagram .

threads in two thousand and twenty third year of our law.

you're just really upset. And so that's what's gonna en for V R for ten set only. It's gonna for like the next three or four years.

Yeah I think yeah, it's going to take some time and then like it'll taper off. And you know if the platform is is a success and IT gets the developer interest in the customer interest in all that, there will be more, more native, just like the ipad took a couple of years to get really great native ipad apps.

Do you think the visual design so like you know, when you open those ipad apps, often times they feel like there from two thousand and eight they're from, like the the dawn of the iphone, like nothing's change that scheme, orc design and everything.

Do you think like the same things gonna happen with this new headset, where you'll still be like, like not only stuck because it's this jumping up APP, but because, like, the design is so different, the U. I. Design is so different from whatever is is coming. Yeah, I mean.

I think I think that is a part of IT, right? And that's part of the reason that like all the elbert that I see posting on social about IT are saying they need to redesign IT because the design language of and David, maybe you can speak to this more because you got first experience with the the design language of visionary s is very different than IOS. And I bet of us it's got a lot of transparency and layers and debt and things like that. And like I O S is notoriously flat.

Yeah I mean, if you if you just like think about the structure of a Normal IOS APP, it's like there's a bar, the bottom with some stuff. There's all your stuff in the middle up at the top, there's probably a menu that opens things and then like the settings live off to one side, right? That's kind of the like standard structure and I O S up if that's the best we can do in augmented reality.

Like, boy, did we blow IT in the future. You know, the way you use IT is by using your fingers and you you look at the menu item that you wanted click on, and then you click your fingers together, and that's how you do IT. And if I have to sit there and be like, okay, look up, click on the thing that goes to settings, then move my head all the way over here. Look at the thing with my name on I click that. Look down a list, click that like, no, that's bad.

We have blown IT and in period ally have to make make IT big so you could actually .

find the button and just exactly a and I feel like this thing that apple is trying to do, where IT basically seems increasingly like the ipad APP is kind of the like atomic unit of IT. And then ipad apps can move to mac, where they more less work. Ipad apps are increasingly in have everything in common with iphone apps, where things mostly work in both places, even though the screen sizes are different.

And now they want to put ipad apps in particular onto the vision pro. And I just don't think that's gonna keep working forever like you have this one rectangular screen and you should be able to put that on all of your rectangular screens. I'm just not sure that holds forever as much as apple seems to want to do, but I do agree as a decent stop gap and like a bunch of half functional apps are probably Better to no apps at all.

If you want to watch netflix, like the ipad, netflix s APP will be more than sufficient to play netflix s in front of your face.

You just won't be as cool because you want be in a little weird virtual theater that's always empty and a little scary.

That's actually a really good example, right? Because there is the version of IT that is just like you to play in a window in front of you. But the cooler version of that is something much more ambitious and has where the theaters or you can like have IT be the the like oculus st thing where it's like you're in your home and it's playing on a TV in front of you and there's a crackling fire like there are big ideas to be had there.

But like i'd rather have a thing that plays netflix than nothing that plays netflix. So I guess I have seen a bunch of developers were not excited about this idea of the like, even some who are like, I eventually turn this on, but the idea of IT be on by default. And people like discovering their apps for the first time through this thing that is surely a optimize and untested for their APP.

They're not fans. The same thing happened with the apple silicon max, right? Yeah, that had initially pitch, if I I could be immemorable, but I believe the plan was to have all of the iphone and ipad. I was just kind of work by default. Then they rolled IT back because and many, many developers have opted not to make their apps available on m one max or apple silicon max, uh, because the experience really isn't great and they didn't design IT for that. And there's a handful that do, but it's very few and far between.

Be surprised the same thing happens that the between the time of when we have to study, five hundred other vision prove, and whenever we get a vision, prove that people actually can buy or want to buy that policy changes. And also hopefully I but I think theyll have enough apps to kind of satisfy the people. But further, first, initial buyers having a huge outdoor full of apps that kind of don't work, but you have everything to choose from is fine before you get to the general public actually using this thing.

The hell of a sales pitch for a thirty five hundred, right?

Just to bring this full circle, do we think we're going to hear anything about the vision pro next week? Yes.

hundred percent like I I think David's right. They've got something come in. But I think it's probably less about the fold itself and more about the process and new vision for the next the future of how we win w our ways into the interdealer. And it's going to be some stuff .

when tim cook tells that we can hold up the iphone to our face like heads up style and have a vision pro right now, four thousand ninety nine dollars, you're all going to buy one. Yeah.

google cardboard was a very successful .

and two costs a thousand dollars that much.

The bulk and hit will be the thing .

I ve been surprised by as how forthcoming apple has been in like letting developers talk about their experiences so far. Like there have been people out there are talking about how they've been using IT and they haven't said a ton.

but they're able to at least I think those are very gated experience like this like like what like apple produce the P. R. Blast a few weeks ago, right? The heads of developers providing clothes and things like that and like that. All those developers can say about .

IT and those apple P. R P. That is true. That severally true. But like, I just makes me look like when the ipad came out, apple literally chained IT to people's tables and we will probably get something like that. But I would bet we're going to get like a really fun montage video of the developers playing with the vision pro. And that's about all we're going to get need to take break.

Damn, can you sick around for a little while longer and talk about more gadget or OK? And here we have travellers in the natural habitat enjoying guaranteed four P M checkout at five hotels and resorts, book through a max travel and they don't even see what's coming at them. We're in, we got the table. Yeah with re zy priority, notify they were loaded when hot to get .

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We're back before we get to the bobs, which I have promised we are going to get to very soon. Uh, let just run through similar gadgets that came out this week before we merciful ly, let dam go. Does anybody have feelings about go pro like, I mean, sin rely as a question, go pro launched new camera and promise other new cameras.

And I find myself so just called thinking about the existence of a new go pro camera. It'll let you film for longer. IT has a new vertical video thing. That's all fine, but I just like, does anyone care about your process.

David? Is is goes prose problem, or is this you are problem? You're a few years older than you were the last time they brought out of a brain phone. Oh no.

it's go to problem.

You maybe are a little less, okay, maybe I am a little less. Uh, sure that I am going to be doing anything worth filming with a go pro like if you just made the list of things that you can do that the worst filming with a go pro like maybe six years ago ahead. Some of those things on this, not never, never gonna have.

I think that is the lesson of actually cameras in general. When they first came out and first were being popular, everybody thought, oh, I could be life logging or filming all these trees of interesting things like that and then they realized that, like, I don't really do anything all that interesting and I don't really want to do with all this footage and i'm not a video filmmaker, whatever.

And so what are we up to? Uh, hero twelve, the twelve twelve go pro at this point, like they are products for a specific type of filmmaker who is using them to either capture interesting angles or uh, interesting activities or whatever. They're just not general consumer products like they might thought they would have been five, ten years ago.

I think that I like the phone made IT hard for them to be a general consumer product because the phone camera got cause for a while. There you be like, okay, well, I don't want, is my phone film this? Because my phone's got a crummy camera on IT, but the goal pose got a much nicer camera.

So IT makes sense. And maybe one day I really will go skiing and be a little to show everybody by videos. You won't, but like you could rationalize that, right? And I think that was IT like twenty, twenty and twenty and twenty were suddenly their sales just fell a Cliff because everybody was like, I have a go pro and i'm not as active as you wish I was go pro.

And and like they really struggle. They had a lot of issues. IT was around the same time they released their drone that just like stopped because he was butted. Well, again.

huge. You would go to the grocery store. Theyd have an incap for goal pro at every warm mart in mire and whatever. And like, are there that many people living these action camera lifestyles and IT turned out they work?

I think I really think go pro thought I was like the points ot camera of the future. And IT. What IT seems to me is that, like every year, the total addressable market of goo just gets a little tiny bit smaller because IT doesn't have new ideas about how you can take photos and video.

Like one of the things this time is it's easier to sink time codes if you're shooting with a bunch of go pro simultaneously. And it's like that's for twelve people. That's the number of people who care about that. But then I guess I don't know there's a guy in neighbor od who rides a like old swing bike to the train station every morning and he like has on he's like wearing business casual clothes and he has his messenger bag and he clips a go pro to his messenger bag and just films his ride to the transition every morning. And every time I see this man, I just want to stop him and be like, why have you ever watched any of these videos?

Is using you as a dash cam? It's a dash cam and 可以 see a tip by a car。

Oh, that's for security OK. Yes, the dash camp basically go proser for people who don't want to get dash camp because the dash cam market is super confusing and scary. I definitely don't know that from experience or cyclist who needed so in case the copy gives them a ticket for riding in the bike lane, which happens far too often here in new york city.

And then veran, like one of people on our video team who actually does use IT for like, cool stuff. He's always like, have snowboarding this weekend. And I like, how do you have the energy?

The time is rick r experience as as we all .

yeah yeah the Thomas ricker experience. These are those two and and then the folks who did that for a dash camp. And that's the market.

I mean, I think that is smart. If I was go pro and I didn't really have an idea to reinvent this camera or the ideas, I tried the past, failed three sixty video or drones, whatever. I think it's marked lean into building these higher and features for the knick that is still using the cameras and is still going to go on by the men will think five go pro angles together.

I mean, it's worked for like SONY is worked for kind of red, like going going more niche. Does work for cameras particular go make sense because camera nerds be nursing?

I think we really is you with go pro is that we treat that kind of like a mainstream brand. And IT very much is a mainstream brand like their brain recognition, i'm sure is ridiculous when in reality, like you said, cant IT is basically its red. IT is a specific device for a specific use case, and that's fine and that's all well and good. But IT is so not how go pro wants you to think about IT that the distances of that, I think, is just always kind of annoy me.

I think we've also trigger with that, right? They dad a little leadership changes and stuff after after the drone because they were also realizing, oh way where we're having this turn in our in our company and we're not going able to survive IT if we don't fix everything. And so IT feels like they have kinds lead and to we're here for the dh market. And I I think a lot of us are just like like the the news from us was was written by veran, who is part of that market, right? Like I think what our friends and family might still recognize go pro, none of them have on them in years have any desired on in years and go pro is probably OK.

But yeah, think that's probably enough about that's all I to talk. Go pro in the year twenty twenty three. A couple more things here.

So google did what we talked about last week and assume just going to happen just full league to the pixelate pro richtel. What do we learn? What do we know about the pixelate pro .

IT continues to be a phone. They actually today posted you probably scenes by the time you hearing this. They posted a couple of videos of of the pixel pro and the pixel eight, which a nobly the pixel eight should be quite bit smaller than the pixel seven and pixel six.

So if you like small phones, you you have a good option. So you can actually see IT now. Uh, we've got some comparison once there.

They showed off the second watch, which looks a lot like the first watch. But IT seems like that's what we're going to get at the event google always leaking this stuff. We have had the hardress's.

We've heard stuff about the software. They haven't said too much really about what these things do. But we can see then we can see the camera bar is still there. We've got lenses. It's not folding.

It's nice to see google making progress on the the length of time between when IT leaks its own product and its own event. Like we're at one month to the event.

That's pretty good.

You know a couple years ago, like they would announce their phone in may and not not launched until october. Yeah we got that pixel five come in. We showed IT to you got to .

to get ahead of that iphone hype train like pixel fans. Don't forget it's come in here. IT is the whole thing. Just wait a little longer.

Richard. I'm just seeing this video talking about now for the first time.

the pixel IT looks small. Yeah, it's like six point one inches is what that we're talking about. So yes, more phones are back and we're calling six point when and is small now.

which we have agreed on the show. That is the perfect size first one phone, as Alice and Johnson will say to anyone who asks, that is the correct size of smart phone. A good job.

Google, yeah, that's coming up to the forth. I assume we will get six or seven hundred more leagues before we let you go down. Run me through the two blue speakers that came out this week, the sooners move to and the U. V epic boom text.

one of not really to speaker.

but that's true, fair enough to need less expensive wireless speakers, both of which I want to buy anyway. So here we are.

So i'll I roll that back a little bit. The sonus move to does support blue truth but it's primarily a wife I speaker ah IT is an update to sonus is first portable speaker. It's got a battery built into IT.

It's basically if you took the sonus error one hundred and stuck a battery on the bottom of this, uh the improvements over the move one are stereo sound now because it's got multiple twitters and double the battery life is also a different design on top the uh where you just volume or skip tracks and IT comes in Green. And if you read the site, you knew all of this a month ago because Chris watched all of IT and have got a huge scope on IT. So but not official now you can order its foreign books which means its fifty books more Better than last time.

Ah so how you goes ah the one weird quirk is IT does not support google assistant for voice commands, because so as in google, as we know and have to discuss prime many times, uh don't get along anymore um so voice control is only through uh amazon system and sonus his own assistant but you cannot use google system on IT. I believe that's coming out leader this month, so that's coming will soon will have a review, all that fun stuff. And then the other thing is, uh a solar power blue to speaker that you theory never have to charge from the company that brought a solar powered over ear headphones.

It's the same kind of concept. H john porter reported on IT from ifa out in berlin. It's pretty neat because if I know anything about any blue to. Speaker i've ever own. They ended a draw most of the time and then they're always dead .

when I want to use. And so yes.

this thing is not attractive.

IT looks like a coastal .

and I don't think it's going to be a bank speaker in small.

But I will say a solar power blue e speaker is actually like kind of a perfect idea because it's the sort of thing you use outside all the time. And so in the way that most solar gadgets are like you, you have to let go out of your way to put them in the sun. This one actually kind attracts, and very into this.

The one other speaker I would add, and this is just because I am permanently obsessed with this company, is U. E. Ultimate ates.

Just came out with the news speaker called the epic boom. It's like three hundred and fifty box. It's too expensive.

It's big. U. E has kind of like lost its mind with how large a blue speaker should be.

But I continue to think they are the best series of speakers on the market for just like regular as blue oe speakers. I I have a wonder boom, I have a boom. I have a mega boom. They're wonderful. And so I am sure I will end .

up by I just love how that each one has like one up the name, like they started with boom, which is already like A A big like powerful name. And they're like, well, where do we go from here? A mega boom now where an epic boom, I assume the next that is ultra boom.

And then apple sues them out of existence for using the alter. And him, uh, yeah, no, I just, everyone should buy U. E.

speakers. This is the time I feel about the time I feel right. We should move on with some talk streaming. Then you can stay or you can leave and we will understand if it's time to go.

Before bob, i'm going, let you guys have fun. Thank you for having .

thanks for you. All right, don is gone. Sm, for bob talk. Uh, alex, just set the scene here a little bit. We we have a banger of A C, N, B, C story this week. We've a lot of bobs to talk about catch .

us up here. A couple years ago, bob egger than CEO of disney said, i'm gonna leave. I'm retired ring.

I'm going to stay on as executive chairman but other's, i'm gonna a go and i'm gona named this new guy, bob chap c who is who's been run our parks and and run like a video and and seems to really know the company he's going to be running things. Bob chapt came in immediately. Ga, like covet happened. They had to shut down the parks, got into a huge fight with around desk tiz over whether or not people could say gay in in florida, like gotten a fight with garlic johanson about being paid appropriately for black widow, because they moved that to have IT released on disney plus at the same time as theatres.

All of this stuff happened everybodys like champs s seems like kind of a clown wise he in charge in the barby's er returned and said, hey, i'm here don't worry i'm onna fix everything and IT seems like he really had and knows like, wow, what was this huge error adjustment? Who made the decision to put chapter in charge? And aren't we all glad igor is back and IT feels like this? What we found out from the cnbc story was IT was the same person that did both of those teams by bike.

So yeah, I just want to focus on like when he left, that was right at the time that we were all kind of raining with the idea that, oh, cove is the thing, this is this is happening and like, just at the very beginning of that bag was like him.

He like, was that that mean of the kids? Just like turning into ghost, I just peaceful.

And he was gone in the, I remember even at the time, the story was basically, bobbi gar. Is this like legendary, successful CEO has run at disney, is up there with anyone's run at any company ever. Uh, he bought pixar, he bought marvel.

He bought lu kas film. Disney was booming. Everything was going really great. And he basically saw the writing on the wall that was covered and just peace out. But but then what seems like happened is our man never actually left and just continued to be like sneaky shaw co.

yeah, he saw the house kept living in the.

yeah, if he can .

given to keep living in the attack. He kept living in the master bedroom. He is like, this is not your private bathroom, this is mine.

But don't, or you can have the run of the house. You've got everything, but you need to talk to me everyday. And if you don't continue to kiss my ring, i'm going to really upset and then eventually you're going to get kicked out. Like the story from alex sherman at cnbc is just incredible because IT is full.

But the imam for us rounded up all the petty moments in IT because there are so many petty moments when IT all boils down to is if you are ever in a position where the CEO of the company comes to and says, i'm going to promote you to be C. E. O, but I am gonna sticking around as executive chairman, and i'm not giving you my office, but it's totally okay. You are in charge. Do not .

believe that .

run a run. Don't take that as a bad job to take and and that's what habit like he took this job. Eager was micro managing.

He was in things. Chapter c was by no means like a saint. And all of this, he he definitely screwed up quite frequently. He didn't know how to handle talent, but we found out like the scar let you hand something we all thought I was chatting, just blunder and through because he doesn't know how to handle talent and IT turns out he thought igor was gonna a do IT and igor was like, no, no, no, i'm going to tell them i'm not going to do IT, but i'm also not going to do anything and and then be like, why did you fail, bob? What what happened? I was just a lot of moments like that where he like, I got you, I got you and then leave chap c out to dry and you like, woody rab.

yeah he really just kept showing up at every moment. There was like, any time somebody was to sort of collect in award or like shake hands for doing a great job, like there's bobbi yager and a pressed White shirt doing so. And anytime there was like actual running of the company to egg was just nowhere to be found.

No, i'm only here for the fun stop. Yes, he said the fun dead topic is the the dad who tells you that you can't go to spring break this year because of coit. Sorry.

I mean, I truly, some of this stuff is like a straight out of succession. Like the metaphor about not leaving the house is like barely a metaphor, because one of the things in the story was that egg kept his office with a private bathroom and made champi c have a worst office. So like this ceo's office was just either so that he could, like, shower in the mornings.

And he was like, you don't want this, you don't like the story. They like, yeah, he was like, you know, you don't need this office, don't worry. But this is for handling talent. You don't do that.

don't work. yeah. And then I gers like running around behind the scenes, not like undermining chap c to other executives. He didn't say his name and his goods. Ye party, it's like all this stuff would be so like petty and ridiculous if IT wasn't like two of the most powerful people and entertainment just publicly beeping with each other inside of their own company. It's all so ridiculous.

The part where he he finally says i'm leaving as as I god I i've given you the rains chapel i'm going to go to over here next to my friends Stephen spell k, you're going to sit at the opposite into the table and I am not gonna tion you once when like just the that mean man that's like cold I absolutely respect bob iger now terrifies me completely but like, that was good poor bob. I feel poor bob. You don't even know which bob i'm talking about no.

bob looks good in this story all the bobs lose .

what's funny the same thing kind that happens so when Michael ison er who was the CEO before I gar and he originally came on and never really was like, oh wow, he's going to change the whole thing. He was brought in by these guys, these investors in the eighties in a risc, oh, he's gonna change disney and he did not change disney.

And then he was like, i'm gonna name, my own successor, who's gonna happen, have the exact same first name with me and i'm going to do exactly what bob I ga went up doing. And everybody at the time was like, you cannot do that. You're dumb and we all hate you.

Please leave Michael loner as quickly as possible. And bob got got away with that because bob iger er is so much more charming and everybody y's like he got he got a marvel. He got as lucas arts like, do whatever you want, bob, you want three more offices will build up. That didn't happen in the story, but I assume that .

happened somewhere. But now he's back. He just signed another contract to be disney CEO through twenty twenty six. He has claimed he will have his actual successor, you know, solved by then. But I kind of feel like bob bigger is like in the middle, just ruining his own reputation, like he truly went out like a plus CEO like mount rushmore of good business ceos bob gar. And I feel like now is just like speed running his own device in a lot of ways.

He's pulling what was there's a football player who just keeps gone.

But I think the the comparison is Jordan on the wizards and and I think in a very, a very specific ways that jorn on the wizard is not jorn on the bulls for a lot of reasons, but jorn on the wizard is still like twenty five and eight and like still in all star level player and bobbi gar is still bob egger doing his his things.

But it's just not like IT was before he you you're never gonna out on top with three point at the into the game to win championship IT just does not happen again. Now you're the guy who's going to have to try and figure out a way to launch stand alone asp and probably sell disney's cable channels and dismantle the whole thing that you build. congratulations.

Yeah like, retire, bob, but just let you go, let somebody else pick your successor, because that was the other wild's part of this is that he did naca know bob, chap c, very well. He, there was other people.

That they thought we're we're gona be the next CEO including the guy who was running disney plus and never was like, yes, it's going to be him and so when he was announced, bob chap c, everybody is like the guy who runs parks like that, who you're going with and then even he was realizing, wait, who are going with because he, like, had bob, he was like, OK were going to fly down to the big meeting, shareholder meeting. You're gonna talk to a bunch of excess and stuff. It's gonna be great.

You've never done that before. The only time you've ever attended this event was at the invitation of someone else in you, sad in the audience. You are now going to run the entire thing.

Why do you want to go to the back and study and read everything when you can just sit here and talk to me, and I will explain to you how to do IT all? And he got really upset because chapo c was like, i'm going to go study because chapter is that kind of guy. And I think a lot of people would be in that situation.

And I was like, but I am a font of lisa. Why do you not listen to me? And then he, like, after chap c went back to study, was like, walking around the plane being like, who is this guy? Like, doesn't get IT. And as I, oh, you shouldn't be asking that question at this point in the game.

he hired a nerd, and then he was surprised that the nerd trusted the book instead of the person .

I could .

have told you that was going to body.

Yeah, he was one of those things where IT just feels like ego's, ego caught up. What's interesting .

about this is this is a really consistent story in the world, like the number of ceos who have tried in various ways to detach and then have found themselves unable to go away. I mean, like this is the story of Larry page and sergey brin who like, wanna go away and just like be weird billionaire, but then every time anything happens that like we have to start coming to the office again.

And like mark azoka, berg was starting to detach from a lot of data day running of meta and then came way back in. It's really given me like great respect for jeff bezos who just was like andy just is in charge. I'm going to go to music festivals and he's just like now he just goes to music festivals and a year like he's doing IT right. And everybody else should probably learn from basis.

I hope tim cook, I like, because tim cook is coming up, were increasingly talking about who's going to the next CEO of. He's starting to like, make those noises. It's gonna happen in the next few years and he just needs to read this story like four times in a row to make sure this doesn't happen to him because it's similar situation of this is one of the first CEO coming into a company that has largely been like managed by people who came up with the company. And that makes IT really, really difficult. And so i'm just really, really curious to see how we see some of these tech CEO successions that are coming that are on the horizon happen after this just disastrous disney one.

totally. So is there do we have a leader in the clubhouse for who would be insane enough to be the next disney C. E.

O? Like part of me wants to say no one in their right mind would be bob aggers next successor. Like this is just a suicide mission. But then, like whatever Linda ako took the job as city of twitter, like people is always someone hungry.

Like, call me up if somebody call me today was like, do you want to be the next year of disney?

And yeah, the for free, right?

I mean, yeah, like give you to the parts for a dragon screeners does cheapest CEO they ever hired that tell you know you're qualified .

screeners and park passes that's that's the corporate park court is here for but that seems like .

that's how you picked bob chapt. He looked around and he found a guy. He was like, you know what, I think you're desperate enough that you will not be independent. You will just do what I want to do and he was wrong and and that was what made him unhappy.

That was the best part of IT is like he really thought he was gonna get a yes man and not somebody who would actually go run the company in their image and then the guy immediately went ends was like, i'm gonna turn where tech company, we have an enormous streaming service. I'm turning us into a tech company and everybody is screamed at chap c, to his discredit, did also put his old friend in charge of all film in TV at the company.

And the guy had zero experienced in that space. So like he was by no means a saint. He he was definitely screwing up his fair share of things without an intervention, one where or the other.

But he was also just being like sud knife every time he did anything.

like, every time he like. That was probably why he put that guy in charge. He felt he had no one to trust. He had no authority. He was like, I need some control and so I just became this big power struggle.

I need someone to sit within the executive dining room.

He did her friends at the either going away party who had talked to because scargill wasn't going to.

It's true. Um we just we should blow through more streaming news here so fast. Can we just pour one out really fast for quiz again, which appears to be yet again dead uh, rocket some layoffs and is getting rid of a bunch of its streaming content, which in all likelihood means could be shows .

gna miss the gold arms show.

maybe some of them, not all of them. The gold norm probably headed for the job in block. But there was a story by variety today where they said, uh, they had some sources of whatever who said that these shows that are getting shot are the ones that weren't bringing in that like new subsidies weren't so stuff like the Kevin hart chell might stick around or or other stuff that actually brought in some new viewers is is that the long tail stuff that is definitely going so yeah could be he dies, a thousand deaths.

I can, you can't fully kill cube because cube was never fully alive, you know? I mean.

but you can't kill IT repeat.

You can, you can stab IT over and over and over again. Youtube is doing interesting stuff, the advertising .

stuff that youtube is doing right now is interesting because that sounds like they just rediscovered T, V.

Yeah, get walk us through this because that was my read too, was like, oh, youtube is just going to be a television channel. But like exam going on.

youtube is now experimenting with a longer block of advertising in the middle of the video you watch, rather than like, you know, fifteen second ads have cutting up the video or one big ad at the beginning. And if you will recall, if you are a person who still watches TV or seen TV on tiktok, the ads happened in the middle and we have ad breaks. And that's when you go to the bathroom and get more water and see how fast you can run.

And and youtube, I guess, is doing that. I love IT. I'd just cracks me up that youtube was like we did a whole bunch of research and and we like we looked at the data and apparently people like regular scheduled breaks for advertisements rather than chaotic random moments for advertisements.

So who would I think who would .

have except for everyone who has ever watch TV, the other things that they announce going the same day was that they are simplifying ad controls for creators A K.

They're taking away a bunch of the options that creators had for like placing where the ads would go on their videos, which does not seem to be the same thing as this, but seems very closely linked because I came at the exact same time and enables them to put the ads at regular avs wherever they want and not let you the person making the video tubs so you just going have to get use to IT. You have to get use that like eighteen minute H O T V show. Oh, I know when the add is coming up. I know when the plant point in my, uh, three camera drama is coming up because the ad add is about to comment.

This could be right now, it's going to be like a distributed video right before the big reveal. This could be a hold up. Do you take neutral or whatever, like just right there, just like it's going to be great. And I think onest ly, I think that's great.

Like it's super annoying when you're watching a show on youtube or on a lot of the streaming services who are doing the exact same and presentation that youtube does, where it's just like suddenly in the middle like somebody would be like, I don't love, hey guys, do you need this? And you're like what the hell you'd like pick your moments. And TV was really good at picking those moments even for something that wasn't built for TV.

They were still good to be in like OK were going to cut IT. We're going to take IT at the right ad break right moment and it's like, yeah, you should all be doing that. Like just tell me where I need to put the ad break in my youtube video. When I upload IT, i'll tell you where I want and you put forty minutes of ads in there. You make money, I make money and the audience gets a nice bathroom break .

when I press play. I know when i'm going to be able to to get up and and do something else for her, say.

yeah, I I I think it's like for for users, it's a really good you know, you start to watch ads that sucks. But like for the users, I think it's a much nicer experience. And I hope that the other streamers who are all experimenting, you would like netflix, come on, man, you got you've got to get on this add train and not just deliver him at the most random moments possible because it's miserable, but it's going to require your work.

And I think it's like that, something that they typically shy away from, right? Like they want to avoid that labor. That's that's why they are there not on TV in film. And so that additional work, it's can be interesting to see who does that and how they do IT and how expensive IT actually is.

Yeah, I do not like we talk a lot about how these sort of platform incentives changed the way that content gets made. I suspect this is going to do that. You like I think, Richard, what you are saying earlier is, is like absolutely going to be correct that now if there's one big mineral ad or one set of mitral ads.

What you is the creator have to do now is set IT up so spectacularly well that I have no choice but to stick around through five minutes of ads in order to get to the second half of the video. Because that's how you get paid, that's how youtube gets paid, that's how you judge the algorithm. The Cliff hanger stuff we're going to start to see from people just to get you through the outbreak is going to be so, so, so intense.

And IT really is. It's very like ninety ninety sit com and action network T V show. Like there's just going to be something bunkers that happens after eight minutes and then like somebody he's gonna like you're his father and then it's going to be like brace.

I would like so Operate .

literally like that. I think that's coming, yes, because it's going to be so hard to get people through, but that's where all the money is going to be.

Is in the middle at break where's now there's the you know that the prerolles ff gets you some of the way in the mirror stuff happens at these dynamic places into you can fifteen seconds at a time is a little easier to get people through, but it's take a five minute at break or a two minute at break or even like a ninety second. Adam AK in the mole of a youtube video is just an invitation to stop washing that youtube video. And so I think what folks tried to do to get you through that is just going to be weird and fascinating.

I think this could be also interesting for those of us who like you sit band, you're watching you to wind IT down at night, even though you should not be doing that is a terrible way to wind down. You still doing that? I got, I like, go some more. I going to do. I need to go to a little iron right before I go to sleep. And now you'll like, oh, at break, fling your ipad across the the bed, rush up and get your water, do you're but I brush your teeth, get IT all done and then you're back and you can finish watching your video that sounds great and you find out who is the father.

Hopefully every youtube channel just becomes about who is the father .

is just more proof, just more because and I think that's .

the other part of IT is not only do they need to have kind of Cliff hanger, but they also have to have the part leading up like that to have a video that you don't want to just skip through, like you have to watch the first you have to want to watch the first five minutes or however many until the break and then keep in instant around. And that's just going to be kind of a very different construction.

Yeah I wonder if that like that kind of style of youtube videos now where constantly going, constantly pushing because he has to get you through all those tiny little fifteen second ad breaks if that's gonna soft because that pace is so frenzy and you're seeing like a whole generation of people coming up and that's the passing they're used to, to the point where they're like people talk to slow and stuff like that.

And I want to, if we're going to, if that's onna, stop. If instead, like forty years from now, we going to be like my generation alpha talks so fast, what's up with that? We are back in today. They had fifty and second and break every two minutes yeah .

and they're all watching videos at like one point five x speed. So they just learn that that's how people .

talk yeah and everybody else going to be like Normal and these this is Normal, right? We're fine. That's my generation alpha voice.

I was really good and they're all holding a screen apparently which I like, yeah right?

Well, because they had the headsets didn't take off. Sorry, I am sorry to another part .

of was changing is the way that these controls happen. And when you have these dynamically inserted ads, like the people who direct these videos s who are used to laying out the different pacing and where the things go now, they don't necessarily have so much control over where the edge pop up. So they're handing over control over to youtube, maybe depending on the length, maybe depending on what adds youtube is sold. And they are going have to edit and direct these videos and in hope that youtube picks the right points, that everything works out properly.

So they're gonna like the Cliff hanger, and they might get the Cliff anger spoiled and thin cut to ad break, because IT was like truth seconds too long, and the algorithm was like, no, no, no, no. And is going to go here. Oh, that's bruit.

All that's brutal. That's that's gonna get rough. That's that's bad. Youtube don't do that. yeah. I if you feel like that's a big tweet, like just tell people where they at breaks are going to go, let them insert them or .

let people choose is right? You can you can build your own structure if you have three or four ads and you can choose where they go as opposed to just saying right in the middle is going to be a large break builder whole thing around that. So it's like you have sort of one shape of thing you're allowed to make at that point.

I do wonder if this is gna make people come up with lots of different new ways of make money. And I think a lot of these folks of, I mean, everybody still does the like branded videos and theyll have the one chapter in their video that's just where they talk about how cool their sponsors. It's particularly big on tech.

Youtube has been my experience at least to where they are. Like this video was brought to you by skill share because it's always skilled share. And then they go back to telling you about you know, whatever weird stuff they brought on tmo this week.

But maybe like this is how product placement comes in, in an even bigger way. Maybe there are other kinds of like beauty and add formats that people are going start. It's going be really interesting to see how this goes. Also, this continues to make me glad that I pay for youtube premium because ads or nightmare and youtube bads are a particularly pernicious ous nightmare.

I didn't know I paid for youtube premium for years because I paid through IT through the weird of things, google music like I I was a google music subscriber.

There are dozens .

of us there just be Richard. Just, hey, you out to share the same two songs over and over.

have comments .

and they google on youtube music.

okay. Yeah, I didn't I .

couldn't stand the switch. So when I was switch to the youtube music as like i'm done, it's google music or and nothing and and I cancelled IT and then as rid all these ads come from on youtube for like a full week, I was like something to go on with the algorithm seen a lot more ads.

I'm just every time I open a youtube video in the wrong, we don't like what advertisements, it's office on youtube. Yes, I swear youtube premium .

gets like a dollar more expensive every two weeks and I I don't know what the number is when I start paying IT, but i'm still paying IT now I don't .

want you to find that number.

I don't either. Yeah, youtube, please stop. I don't want.

I'm good. I pay you enough money. We're cool.

We can take one more break and then we're going to back. We're going to the lighting rounds. We're already have born.

We're going come back, were going to the lighting rounds. No will get that here. We're going back.

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right? We're back, you guys. We have to do the slaving run really fast because I have to go to take care, pick up.

That's just a real thing. And if i'm late, they charged me money. It's very inter to be a perfect transition from what we just talking about to you.

Go first. Yes, favor thing. I'm talking about mr.

Beast all the time now because my godsons are both really, really end to him and I have very strong, conflicted feelings about that and spent a lot of time telling his mom sitting her like hit pieces about mr. B is saying, tom do IT. But anyway, mr. Bez has a new youtube place because he started doing A B testing for the thumb and found that more people finish the video when he closed his mouth in the summer. I guess that's how statistics work.

That's how he is. Yeah I like I was just going to say, is this science this is one of .

the things were Normally you would be like that sounds like a bad reason to do that. That is probably not the actual factor. But notable here is mr.

Beast is really, really, really, really, really good producing the Albert, the youtube algorithm is why he is like the most popular youtube r he knows how to make that thing tick. So he was probably like he probably onto something, and we're probably going to see a lot less just wide mouth open on youtube. And I for one and thrilled. So so mr. B is whenever you think about him, great job.

I ve definitely seen the inside of enough people's mouth and .

youtube you don't need the sils like I don't need .

IT yeah because there is I mean, everybody knows what you mean by youtube face, right? Like I I can close my eyes and see IT it's the person in that sort of like half smile, half screen face all the time.

You'll see us on the verge cast sometimes like when they do are are thus you even see i'm doing that right now.

You're going to if you watch on on where what is this that's the other youtube face .

yeah they're great. So I hope we we've moved slowly away from that. Maybe don't need extreme distorted faces to sell youtube video. That's that's my hope.

I am forever fascinated by the like art and science of youtube of nails, like in terms of things that directly correlate to how much money you make. Youtube of nails are about as direct as he gets on the internet and the things people do to build good thon nails and make the work is just bananas. And you are right that like no one is Better at solving this system than mr. beast. So i'm i'm more inclined to believe him than most .

suggest and he seems very happy about IT. He's he's so happy that like he's going up to rush your teeth s more but he's not gonna .

to show you he's happy like a closed mouth way, open mouth way.

Yeah just like back.

Roo smile. exactly. I gan and then Richard yang.

O, my lighting round thing. Do you remember the up clubhouse? yes.

Did you know before this week the clubhouses was still in business? Be honest? yeah.

Because periodically I check on IT just to be like you're still around because I would just want to know like I can still be around. And so periodically, like three weeks ago, I like club house. Oh yes, still there.

Just like, what are the cyp dbrs talking about today?

And clubs of my f never start. Never, never, never gave up on close house.

Yeah, Richard, clubhouse room is bumped in. It's just god. I, I, I have a whole music design for your club, musical rich regarded plans.

This could be amazing. So many. I so clubhouse just had a huge like pivot and redesign, completely changed the APP. Instead of being the kind of public streaming audio room, I guess, is how I would describe IT. IT was like, what if twitch, but audio sort of that feels right .

in no game and and all IT .

was this people yelling about their nfs. And that was the best case scenario anyway. Now club has is all in on voice messaging.

And so they've built a bunch of tools where you can, one to one or in groups, just send voice messages to your friends. And I happen to think like in the abstract, this is a very good idea. Um i've been like banging the drum.

B the voice messaging is a good idea for a long time, and history is proving me right. And I feel very indicated about IT. But I kind of think it's too late for clubhouse. I sort of hope i'm wrong because I think like the arc of that company would be fascinating if I figured out, came back.

But I just think like kudo to clubhouse for being like, okay, we built an audio APP that everybody is into for three days when they had to be inside and then instantly forgot about when they were able to go outdoors again. And we're going to find a new thing to do with IT that actually feels kind of honest and on brand with what we want to be about and the happy actually really nice. Again, I don't know .

anyone who uses IT.

None of my business a pure piece of product sign. It's really nice. They did a good job.

IT looks nice. I will say I don't like that. You hit the record button and then as soon as you stop, IT sends the message. No, no, no, no, no. Anyone who's ever edited this podcast can tell you that that's .

not how the redesign at, I think, is perfect for a post apocalyptic video game where you're experiencing the story through audio gues that people left and they were all chatting in clubhouse, leaving messages for each other. Otherwise, I don't think i'm going to use a specific APP for. This is going to be a feature that facebook or or whoever is gonna al and is going be built into their apps just like they steal everything else. Uh, so congratulations to house but I don't think .

it's going to do IT. I have you ever heard the APP runs zombies? Yes, yes. So run zombies was the most committed I have ever been to a fitness APP.

Because basically the idea is you're a runner who is trying to keep people alive in their zombies. And when you run IT, just like tells you to your story, you hear messages from other people and you're running, and that is as zombie that you're run faster. IT sounds ridiculous, but like I actually kind of works. And ritter IT is precisely what you just describe, like clubhouses just what's happening in your brain. In run.

zombies only hopefully less depressing. And zombies was to the depressing for me as I don't .

want to run anymore if you're not running from zombies. What's the you just like, just let this amy take me.

I don't care you yeah like it's okay. It's said there's what's left in the world. Why should I jog huggings horrible .

death first, death first. I actually, I feel that, uh, which rests butch of .

chon news this week, a word like fifteen years of chrome. So, so really good timing for them to change some things. They said they are going to be changing up to look a little bit. So pretty soon as as with google, you never really know when things you're going to hit are going to roll out to some people soon as some people later.

But we will see some rounding the corners. Google is rounding all the corners now.

The corners are are getting bumped there. There are going to be rounder. The color salts will be kind of more like you ve seen on android. Like if you have seen android in the last couple of years, you seen what gone?

Look at the I like IT.

I think that would be good across different devices. They also have, uh, said the privacy sandbox that supposed to replace the start party cookies has reached a milestone. IT is now generally available. You've probably got in the pop up. This is, hey, we're doing some privacy stuff and then you click the button to make a go away and didn't think about IT if that creeps you out.

Some people have said they feel like a spy wear in the browser is IT more private? Is IT more control? Depends on who you ask, but we have uh some instructions on how to disability if you want to APP t out of the new targeted tracking. Uh, Barbara craft has the instructions you to go head and turn that .

off that pop up made a lot of people feel a lot of feelings and it's a weird one, right? I'm i'm genuinely torn on this because like i've reached the point with all kind of browser data of just total nalty m that it's like i'm in chrome.

Google already knows what i'm doing crime that's not complicated and you know who else knows what i'm doing in my brothers is the millions of data brokers who are just collecting and buying and selling data about everything I do in the brother or anyway. And in a lot of ways, what chrome is doing and what google is doing with this privacy symbols stuff is designed to combat some of that. And IT combat IT by saying no one is allowed to have the data except for google, which is like not great. It's not the solution you would hope for but is that Better than other solutions like instead of everybody and google, it's just google like that kind of is Better.

IT is a solution.

Yeah so I don't know i'm so torn, but IT is very funny watching google be like, this is a privacy preserving thing and I would really like, no, it's not. This is just letting you have data that you can give to advertisers just like all .

the other data you have to give to advertisers.

Just trust them. It's google there ever in five years.

they ten ten .

years or um next week, definitely not onna happen, none of that because the new chrome s nice, happy that's enough forecast for one day. Go turn off fire privacy setts just let chaos rain. Let everybody have fire data. Don't even worry about.

But what if there was a target that you really needed to see?

Think about IT. Yeah.

so so, yeah, that's why I have this little like, funks. I got this little game, boy, because from a targeted at, I was like, I was on tiktok, I was like, yeah, that looks stupid.

That is somebody who's successfully understands alexa.

And they understood me. And I went, I spent fifty dollars, and now I have a game. boy. S. P, that is the size of a, and I don't know what i'm going to play on IT, but I can play cyphers filter if I really wanted to.

It's amazing, right? We are very long. We should get out here. This is the beginning of lots of stuff. We have apple.

Next week, we're going to have a special apple show with all the folks. We are going to be their live next week. U, S, R, S, google starts next week.

That's gonna. fascinating. We have a bunch of D, M, A stuff in europe that we didn't really talk about.

We're going to get back. To that in much the parade of the next couple of weeks. Microsoft is coming.

Amazon is coming. Google is coming. Code conference is coming.

We have all kinds of stuff going on. Meat is in. Meat is in. We're going to learn .

about I prevent chat b two yeah .

ah that's until november, Richard. I can't think about november yet. That's it's Richard. Richard is fool. Season is starting.

Sunday ticket is here, which I get to talk about now because it's on youtube. So technology, that's great news ton's going on. We're starting an A I series on monday on the verge cast.

We're doing a bunch really fun stuff about A I music and A I voices and virtual assistance. We got all kinds of really fund stuff coming up. It's gonna a very busy next few months on the verge cast.

It's all going to be awesome. Our whole crew, I think, including me, I will be back next friday. We will shame nei ruthlessly for not being here.

We hope you help us do that up until then. Thank you for thank you all. This is the verge cast.

And that's a rap for verge cast this week. We'd love to hear from you sure doesn't email at verge cast at the verge dot com. The verge cast is a production of the verge and the box media podcast network, the shows produced by knee, liam James and our senior audio director, andy marino.

Our editorial al director is brook meters. That's IT. We'll see next week.

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Support for the show comes from clavo. You're building a business clavo helps you grow IT cabos, A I powered marketing platform, puts all your customer data plus email, email and analytics in one place with cabo. Tend fish on fish wife delivers real time personalized experiences that keeps their customers hooked.

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