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Well, walking the protest, the flagship podcast of putting windows all around you and then walking around them, looking at them, are being in the future, the future.

Yeah, that's I to, in most specific, joko.

Uh, it's vercheres. I'm your friend. Your idea appears here. Hi.

I trands here. Hi, i'm your friend. That really misses microsoft windows.

The halloween people are so mad at me. So like, how did you do this whole review? And you never mentioned hollands the thing that invented facial computer.

And it's true. Microsoft invented the number of these words with no regard for what they meant. They're like, holds is mixed reality.

That means augmented reality. This V, R headset in windows, that's windows mixed ality. Like just anything, any, all the words meant the same thing.

And I have done some very cool hole and steers in my life. I put on a holland, uh, and I changed a Spark pluggin and atv in the basement of a microsoft building. And IT IT guided me.

Yeah, they put arrows like, go to this draw, open this draw. I know, if any, that was real over a totally state, whatever. IT was awesome.

Like this is a definitive future of changing Spark plugs in the A. T. V.

As long as the room is set out exactly right in, the computer knows where all the parts are like, this is how we should change part looks, which, by the way, if you set up the room exactly right, you know all parts are, you no longer need the computer to change. Are you the Spark plug where they go? But .

what sort?

But they were like, imagine mechanic on airline and now, like, man, I was just putting, I bought more holly ends is they're also in seattle. Just put that out there. Microsoft, the problem with the the hollands oh, when I did a very cold demo.

Microsoft, one of the few companies in V, R. That has ever sold co location. So I wear a hollands, and someone else was wearing a hods. And we were looking at the same thing at the same time.

And like, I would interact with, he was like a model or something, and I would interact with IT and they would spin IT the other way and no one else as much as I can, that very no other companies on a commercial school. I don't think the quest set sets can do that. The vision pro .

can't do IT. Okay.

that's cool then, right? So I just all credit hollands. The hollow lands is a dragani failure, which is why I didn't mention IT IT failed as a product.

The person who is leading the project had forced out of microsoft for sexual misconduct allegations. They did a bunch of layoffs. The team, they've reorganized the hard work portfolio and they say, quote, and this is a requote, will make a next versions. Al hollands.

when the time is right there, you.

is that right? No, we know they can do there to make much of a yes stuff and print money and sort of being you can change a Sparkle's with our glasses uh.

i'll never really change you to start a .

Sparkly though yeah anyway, so shot out .

to the hollis's people lands also objectively the coolest product name in this entire category. No question. Hello, lens kicks.

It's good. It's a good name. And the first one was cool and the second one was even Better from what I I never tried the second one. And you know if if you have the perfect Spark plug set up, are you that thing .

kicked us? Are you saying you you don't finally remember the A R A H one zero one D B E Y windows? Mixed reality had said, I had a good me that's a good drink .

yeah sorry but add and .

I just decided what the words would mean in our of you we made a sidebar like this is what mixed ality means and this is augmented reality means. And then I was like, this is a flip of how microsoft wanted IT. Like, I don't care.

Like, I put my foot my ground. And this is what we're saying anyhow. So that shout out to the hollies, and's people, I feel you IT was a cool demo. Did any .

magically people get at you? The magically .

people are just happy to be mentioned, right? Like your product is a true A R product, optical A R that is fatal compromises and known you, but they like, oh my god. Finally, the validation we deserve.

Some people I will say two things, uh, some people, a basic called the top on two technologies. In this interview, I said camera based pass through has is might be added and I feel that I might be edited. And I said hand I tracking, there's a part of IT that's available for some things, but it's also dead and IT cannot be the primary input. And I heard from people who been working on this.

who should we start rocque? We should just say, by the way, this is your review of the vision pro, which went up this week. We talked to bunch bateman on tuesday, if you haven't been living inside of new alizad brain for the last week or so, he started at the vision pro, which we just got to .

so fat I was going to say, I know this is right. I look up, I use this up called sleep cycle. And my to my my one clock in yesterday, I woke up and I basically congratulate me on finally getting some sleep up way.

I was like, good job. You've got four hundred percent more sleep last night you can get and I like, is a disaster. So i'm wired now. I've I got too much sleep, but the amount of caffeine, I basically only in cinema crche this week, it's bad. All this side of .

your mouth after that about experimental scratch.

why I didn't eat at all on one to go. Yes.

cumulative.

It's cumulo in that each ball twenty five .

brands are sugar.

We will miss here.

I'm just like what the crash is going to be bad. We're not buying this anymore but that I would like get home. Like what can I eat? You know, like fast, real and I like this cereal. And yeah, the vision proof you uh, I heard I the the two things that I really right they were like the big ideas that I didn't overly highlight is the vision for was the best version of a device with camera ase, pasture and hand by tracking we've ever scene. And I, like IT, might have divergently proved that these are debts.

And I have heard from people who have shipped millions of devices with camera passer and who had invested millions upon billions of dollars in the hand and I tracking, and they were like, you have a point about camera pass through. It's good for what it's good for and like, it's not a dead end if you use IT, right? But apples trying to make IT due too much.

which I thought was really interesting feedback. That's fair because he is like on the on the quest three is useful in spots rate. It's like the unplayed VR game and I like double up on the headset and IT opens up so I can like see what's around me or whether I just kicked my whatever.

But it's not like you don't live in the past through. And so for that, I think past through works like apple is like default state is past. And I think I think that might be where it's pushing to heart.

There is a really cool APP uh the gn to be posted on the site where it's shortcuts and you can put in the short cut ts all ask you get all these shortcuts by your TV and all the stuff and that's really cool. It's like uber to use that. You have to word this all the time, right? So not no longer useful.

So this is the argo. This is simulate for apple. But like like camera pastor has its uses. But if you try to pretend its A R, you're going to run into the problem. We agree with you there. And the note about eye tracking and this person is spent one of money and I tracking in their life um was you are overloading an input channel by trying to use IT for output, which is fascinating, we had explained. So your eyes are an input channel, so you're used to taking a lot of information with your eyes, an input channel, and then you overload IT by trying to use IT as an output channel to control the device.

Oh.

that's smart. And so the the feedback was you hit on something that this industry is talking about for a long time, which is you can't overload your input channels as output channels. You run into this problem with, I tracked him because you have to look at what you want to look at. You have to look at what you want to control instead .

of what you're looking at. Because historically, eyes tracking was just like enhance IT. So like if you're going to gLance to inside, the camera would move. So you see whatever whatever was .

over there yeah there that's via .

rendering yeah and I didn't really .

what that's to save processor cycles.

right? But no, IT also made IT a smoother experience that made IT like less or i'm just staring .

at some screen or yeah like.

yeah IT made IT a nice experience. And even when you do IT just on a regular laptop screen, I did. I reviewed to many tobia laptops, one on the time I was really useful. You could just kind look at things and and I would pop up and make IT a little brighter and make IT a little easier. But like, any time I would try to, like, control the computer with IT, I like, I hate this yeah, because I D like games at my watch and my doctor just start running around in circles yeah.

That this is overloading and input channels up. So when you use in the way you're describing for fovea rendering for highlights, right, that make a lobo writer, you're enhancing the input channel right when you use an input channel, went overload yourself so this person was like in the history by tracking, this is a thing that we understand uh and then they said I had a wrong on hand tracking oh, there's the industry believes in hand tracking.

They're gonna get IT right? Because IT is the most natural way of doing things and there is a lot of work being done. I keep pointed the computer, always watching us and the vision, regardless of that job, vision pro does miss register. A lot of hand input also cannot differentiate, which in your hands, in someone else's hands also.

you personally look really gooey doing IT in the office. I was so good.

you're just sitting your desk on the vision pro. I can just stick my hands in front of your face and start literally typing on your keyboard.

Can or or you can just play your hand in front and click your fingers together in a red shirt.

I'm just you so much when I see you.

It's a good, it's a good pretty year crew. People like when I say the thing is lonely. IT does not consulate anyone else being around you who is not on their best behavior, which is all the time all other people are not on the .

best is is just a swimming that like the pass through, will suddenly pop on and you'll see David like. You are the nose day .

is going to make that's what .

I do .

in items a the only .

A R feature is in IT specifically IT recognizes the day but said, um so anyway, I thought this is all really interesting feedback. People who have been working on a suffered a long time. We're like, we like to have you here, the things we think you got right, right, wrong in the camera base pass through as our replacement for true a feels directionally correct to me, right? This, that might be the ceiling for that I tracking they are like, yeah and people are going to write differently. We will see this is the first big eyes tracking at scale that will happen in the they're a huge wrong and hat tracking to see the fact that like you just missed registers input to me is, again, people are going by the time you are listened to this, people will have them. By the way, I just seen has already warned a vision pro in a cyber truck .

just immediately. Yes, like as soon as embargo lifted.

SHE was walking out. She's funny is like some other kind of youtube or not. I just seen who is wonderful, some other kind of youtube r is going to do the actual thing with this. I was stuck in the vision pro. And what the clock is .

just taken unsafe. Don't do that. Do that.

They are to listen to us doing for the views, man.

don't do you for the clicks, do you? That our school.

So we will see i'm excited for people actually get hands and on this outside just experiencing other people's experiences ah and I am very cares to see how people react to hand I tracking in particular .

yeah also if you got one uh, as you're hearing this on friday, the second is the day this stuff coming up. If you got one, call us and tell us this will be a super fun thing to do on the hot line for the next two. I just want to hear people's experiences, yeah, with the vision process what you're doing.

Tell us what's cool. Tell us what sucks. Give us.

Give us you are like sixty second review of the vision pro, literally whatever you want. Call the hotline. Sentenced mails first cast the verse.

I come, i'm dying to know you can tell me to tell me i'm wrong, whatever you want. I'm dying to know if you like this product because IT is new. And that's what's exciting about IT, which leads me into the score.

So a lot of people have asked me of the score, and I will tell you, David, in particular, i'll tell you that I drove myself crazy trying to give this thing to score after I written you. Yes, transformed Bakers like because i'm the one who says the world of no seventh, then I gave IT a seven. So if you don't know world of no seven, the thing I say all the time, which is seven, is just that a fault score IT IT is milk toast.

And so if you say world in the seven, that forces you to make a very hard choice between six and eight. And I am the person who says this, and I definitely gave this thing at seven, and I tortured myself over that seven. And you've got that wrong. And David thinks I should.

You got I? I tend to agree with, I was genuinely shocked because I didn't participate in the review, but but we did the verge cast. And so I went as soon as I posted and I click and I scroll down, I saw that seven and I was like, but we feel like a six in the verge cast that we recorded. This is interesting yeah.

And I said on the verge cast, and I have to own this yeah. Inconsistent input system is a full point deduction. And at that moment in time, and this is one hundred percent true, the score that was entered into our little score at th Epace w as a s ix, said that knowing that i'd already typed the six into that.

pushed you back up to A.

I had a conversation with version in beco in particular. Becca are wonderful. The directors who made this whole review with me and used that a lot in the course of that review, and they were reminded me that I was really fun.

So IT lost a point for inconsistency, gained a point because it's fun at help.

IT lost a point for verin was we? We are like, we were in IT. We are like, we opened up our own how we rate page, and like our own definitions of the numbers like here, and obvious of the people for hours upon hours arguing with the domestic.

You just like falling down the radical completely. We discuss bringing back details, which we have got rid of a couple years like the whole thing. And verrons line was we need us. We need a number that means fantastic but useless because that he is like, this is fantastic. I have no idea why when he is.

what about the number that says it's thirty five hundred dollars? Do you know how many you want fun by an intended switch and you'll have thirty two hundred dollars if in that.

So like I could say, I was at six for a long time. Yeah, there was a six.

I I swear he was the six and back he was like, but you have had like the thing you are doing, the you're constant talking about the thing that you keep going actually like i'm learning here, is because you're having fun and you want other people to have fun with you, which is not how if you like the matter quest, which is like this run, like i'm trying to Better and like there's not a point and i'm like, look at this thing that you is wild that I want you to see like the art gallery of web pages that I made in our cafe is like, this is create, like nothing else can do that. Now the meter quest can sorted, do IT. But they're kind of say, like this is like perfectly locked in place windows. You can just leave the room, come back that your point is IT was fun. IT was a full point direction for the stuff I complained about and IT IT earned its way back into the seven zone because it's not an eight yeah ah yeah.

I was going to say .

I was never in there. No point was in.

Did you ever go to five?

So I texting with dancer for, yes, wonderful reviews that are uh, number one dex fan in the world. Dancer trader then just left the verge so he was not part of this review. We wish him well on his new journey in life. It's going to be really fun for but dan takes me after the view and was like seven hah and I was like to and look, literally people are jumping out of the woodwork to quote down at me throughout this process because dance quote is you never regret giving something a lower score ever like if you just instinctively pick the lower score and you five years and now you won't have regretted that you might be like, I gave that stupid and eight what I do that ah you'll never be like I judge IT to orchy look literally I like walking down the street and people like, you know a dan what's say it's like .

haunting me and I will say that's not that's not a like judged decision. That's not saying like we reflexively hate products that is like a decade of hard worn experience yeah and this is the mistake that you may at mei is you got sucked in by the thing being fun. Like that's a stupid reason.

It's just a stupid reason. Like this is a thirty five hundred dollar computer. You don't judge your macbook on whether it's fun.

You judged on whether IT does the things that is supposed to do and this fundamentally doesn't. There are a lot of things that IT is supposed to do that IT either doesn't do or doesn't do very well. And IT is thirty five hundred dollars.

Like I take the criticism and I look, I knew what I was buying. I was buying a bunch. People tell me that I did give in a high score, including David on this, a very podcast. I knew how this vert chess would start today when I gave with that seven.

You did. I I just want to point at the tension of this, which I think is both the tension you felt in reviewing this and the reason we all think the vision pro is so interesting is that IT is objectively cool and new and interesting, right?

Like the joana stern was your journal made a video and there's a moment in IT where SHE sets two timers and puts them over two different things on her stove like that kicks asked, is so small and so silly, but it's so cool. And people really responded to IT. That is not a reason to buy a thirty five hundred and product or to wear a headset ad on your face all day.

But IT is right. But IT is cool. IT is under ably cool. The shortcut thing you're talking about, IT is like undeviating ly cool.

And I want to live in a world with that as part of my life, I will not wear the heads set, and I want to buy the headset where to get that thing. But like that, that tension, right? Where you have these moments really like, oh, this is IT. Like they did IT, this is IT.

And then you have to weigh that against what is this thing I have on my face? What does that mean for like my life? Is this worth the cost? And you even said in the review rate, we we review things not just based on like what they might be someday, but what the thing is in the box.

But that is so but that that out at the seven, that's my rule.

It's a good rule. It's the right rule. But it's it's so hard to do, especially in this case because a apple has a longer history of being right about these things than most.

So like most of the time, you genuinely should not assume this thing you'll ever get Better for any reason because most of the time, IT doesn't with apple. IT usually does. And so you have to believe that more than with most companies. But then also it's thirty five hundred years.

okay. So here's how even that Price thing also wait on my mind. Another good argument for six. If it's a phone review and even in phone reviews now it's like you're just reviewing iphones.

For people who buy iphones, you're very rarely writing review for somebody with the Andrew ID phone, except like blunt curiosity of the cameras. Good about. And my assumption going this was that I was not writing buying advice.

The people who are buying the vision for buying the vision pro, what or not? I think it's about what the score was like. okay?

I like how are many is old eight thousand and twenty eight thousand? The vast majority of people are going to try this thing on in. My guess is, after all, the get seven. And like that is where that came from, right, is kind of works a little time. But oh, and sometimes I really a time like that, that exact thing.

The reason its world of no seventh is the that is why I got there because sometimes so like is great and then sometimes they're like, should i'm looking at the look at the right and like that is like a real chAllenge in there. It's not broken the last apple product. If I gave a six two as the apple studio display, who is webcam basically shipped an unusable state, right? And I like this is six is a display technology. The panel is fine, but the back light technology is steam powered and camera is effectively broken. Six, and that was about twelve hundred dollars.

3 hundred dollars.

sixteen .

hundred dollars, sixteen hundred. I too high.

Yeah, all right.

Maybe I am just wrong. But I will say a bunch of people pointed out the similarities between what this thing is and what the original apple watch was, which I think is really interesting because you get both seven, and I think you are right about the apple watching wrong about this and i'm trying to figure out .

what interesting .

um I know what that is.

I want to hear a David series. I have two theories one has thirty five hundred dollars ah and the other is I think the first apple watch got the form factor almost right and hadn't quite figured out the use case but I was like still a nice thing to where I got furious at the first apple watch because I didn't tell the time the screen wasn't on all the time like how do you will watch if you don't tell me the time when I look at you but I like the the thing was there right? IT was close enough to being what the things should be, and I already did some of the things you would want to do.

So I was like that felt closer to me than this in which the thing itself is nowhere near what it's supposed to be. No, not even close. And so that's where IT loses me like I did up to full point for absolutely no one thinks this is what this is possible.

Like, yeah, I would say I feel very vindicated by the modern. Rereading the apple watch reviews guy, I raked over the coals for giving that thing a bad score. Yeah, he holds up.

IT really does. And I was like this thing as I believe I used the word bobble. Like this thing is a bubbles, and you will buy IT if you.

And if you buy IT, you will like IT because people like bubbles. But IT is not fashion. IT is technology that looks like fashion.

And they need to fear what it's for. And I took them three generation to get there, and they totally reputed the software. And I was like, no, no, ever. And like, for a long time, people, you were just unnecessarily or and this time, but litter, there are screen shots comparing my two reviews being like, this is the same exact thing.

The only thing I will remind everyone that is, one, I was right, always reminded that no, but two, the the path wasn't SAT when the thing was launched, right? So being like this thing happens to the apple watch means that will happen to the other thing. They had to adjust. And actually, the review is like IT adjust them, like they take the feedback from the market, from the customers, from the reviewers and they like make decisions based on IT. And one of the big decisions they had to make along the way was we are totally revoting watch of us to make the interface different to completely decrease or a reliance on third party apps in an APP store.

You're just telling me your watch review should bit of six.

but also apple with the apple watch. And this is true a lot of apple things, right? Apple starts by getting the hardware pretty close to right in the software by harder away.

I actually joining dansey t in the world beyond.

yeah. Can we just rereview every apple product we've ever done right now?

Let's just restore them on the watch.

Hardware was very close. And then the question is, how do we make this thing into what you ought to be inside of this box? And I will usually get the box right. In this case, neither one of them is right.

Yeah, but I like the watch shipped to people and they could use IT and they could set that up, and they didn't have issues with that. And lots of people bought one.

Famously, coral log files could not set this up. Know about this. This is like an old version. Strip car logger felt was photographed. You know, they gave you to all the fashion people here, the photographed car log filter, proudly wearing IT with the set up screen on the face. And that's like we call we started calling a logger filter where you're just wearing a dead apple watch just as a as a fashion accessory.

And but again, that was another reason they give you a seven because I was like a fashion thing, not necessarily a good fashion. And this is just like such a developer kit that I keep him like, keep thinking about that a lot. And like IT feels like such a developer kit.

they just one say, man, there was a story invention fair.

a beautiful, the photograph .

story invention fair. IT was stunning.

a photograph story in that a tim cook's where in head he's blinking.

did you? Is this his eyes?

His google eyes .

on the front of the headset are closed. He's blinking in the photo.

That's very.

it's fantastic.

They should put that on the website anyhow. Um there is a story of any fair and IT is I mean, honestly, start with years ago I know nick bilton who wrote IT nick is a very nice sky. I've had to talk at a party house before he is a very nice guy um but IT could have been ten years ago of r right right. Like the line is like tim cooks himself on on the moon he knew was the future like that line has been written about mark cropt and palmer lug.

Yeah you could just like done find and replace magic leap for every time I see a vision pro at that .

works yeah you remember a magic leap um was IT wired that ran the story were yes ronny Brown this was like, i'm hacking the GPU of your brain like we just been here, man like and so I think apple can't say it's to developing IT. They can't place himself in the long line of companies that have been doing this for a long. They have to say it's finished, which is why they have to they have to have entertainment and they have to do a James Cameron is in that many fair piece quoted as saying this is will change everything and it's like you have done more stupid diving VR than anybody.

I haven't thinking about that quote specifically more than anything else that come out of this whole situation because James Cameron is like not generally a guy I was going. He's not generally a guy prone to hyperbole, but he did one sticker himself .

king of I don't know if that was hyperbole.

And at that moment in time.

yeah but when he comes to like technology, he's not usually A I pro, a hyperbola. So when he's like know this changes everything and he specifically faring about the display technology and like which sounds really, really incredible, I would like, is there something there? Like have we missed something that James Cameron is saying and that we're not besides like the inside of the headset.

IT is legitimate mazing display. I have nothing but admiration for how hard IT was to build those displays are the amazing yes, they are available apparently in the market. The same person who told me tracking being only believed in was like medicate about those like they.

That was a thing that matter, had the opportunity to buy, but matters, a version headset would have been even more expensive because meta doesn't have and one chips or m two chips, they would have had to go and buy chips with more power, more Better. And they like this is we can go this way, right? So apple uniquely was able to make a use of these displays, which are, again, in engineering marvel.

But it's like, James, they're just Better than what you have now, right? They're just like a linear Better than the thing you have now. Yeah and that if your James Cameron, like you should be able to see, like this is the step, like this is the step changes, changes at all as the thing I really want.

like sit him. They just like Cherry pick your quotes.

They run apple T, V. Plus and know.

I just need to know more from jim. Jim, call me. I know you listen to test. Yeah, will talk about the sub.

The guy told me about matter. He's the source for a listing. Tim cook, that's not sure at all, not even like the slides feature.

Um a little bit by the time you listen to this IT is will be out. I'm sure some of you are driving your cars wearing right now. Stop IT all over the side of the road. Uh, apple today a little bit more. Apple announced along with the launch revision pro six hundred apps will be at launch, which seems like a good number .

for for a new platform .

to good number is IT, I think so. I mean, it's fine.

It's some apps. But like this is the company that spend a lot of time talking about hundreds of thousands of apps and millions of apps. Six hundred is is good.

I'm gonna point out. I once got really roasted for for complaining about half few games is launched with an intendo switch. Yeah, great. Did I did say that when the Sally came out, there was one of the best games ever made?

But like, here's the six six hundred .

in eight six hundred. great. Six hundred is vision pro.

like built four? O S. I on point out nine hundred ninety nine thousand, nine hundred, uh, six hundred nine hundred ninety nine thousand, four hundred, four hundred, four hundred yeah, no, that's a hundred.

That's really yeah. okay. And you may please leave and said, no, do not leave this. Leave in in. Everyone's going to find if we leave this in um but I just point that is nine hundred ninety nine thousand four hundred I had. That's a lot.

I so a lot of anyway.

among its six hundred, not bad, if it's right, six hundred, but I will just point out among the six hundred anounced compatible apps from top cable services, including charter, respect, trum, conchas, expending, cox control, slink, TV and .

verizon files yeah.

that's what I want. I've you rock in the rise and fios en space like, what are you doing? Man, you if you behave the space computer and take IT out of its little marsh and put on your head, you like, let's open the charter spectrum map.

What do you do and will you got to pay your bill so you can take downloading stuff .

like just that is the funniest and that the obviously are trying to point out with entertainment. It's entertainment. I know there's up streaming four eighty p that they lie is seven twenty p that is the lowest bit rate video you can get which is hilarious to me because I this is all buried dinner I should quick post on the side just to break IT out IT will not support via video on youtube.

It's just like you to do IT, right? And they're like because of you are video on youtube is too low quality apple, so IT doesn't have a youtube up. And if you go try to watch them through six video on youtube, don't work the end. Can I say one more easy thing and then we can break out of this?

Yes.

it's very easy. But people asked us this question a lot. I didn't know the answer to the old episode.

How does that smell? How does IT sel OK? Uh, the future? Obviously, the fainted wife of roasted marshmallows. Uh, people asked about the mac display sharing and I finally know how works, which is very complicated.

IT is basically a twenty seven inch like study display or I might display so you tell your mac you're sharing to your mac imagined and twenty seven and five he display IT runs interface in two thousand, five, sixty by fourteen and forty, which is a perfect two to one scale. That's how a twenty thousand and try mark works. By default, you cannot change IT.

So twenty seven and five max can run at other resolutions, and I will be fine. This one says that gives you a low resolution warning. So IT wants to run at this two to one scale.

Then IT takes that five k display and sends IT as a four k video stream to the vision pro you command resize. IT will no, so IT is not possible. Perfect to know IT looks great.

I know complaints that that looks. But the thing that is happening is that that is imaging a five k display that a mac knows how to run at because that is the twenty seven imac, the twenty seven serious. Why IT runs the interface at twenty five, six, eight, fourteen.

But if you're running something four k IT has enough pixel stars to do IT because it's about k is play. But then the thing that is happening is streaming at four k to the vision pro. So compressed is that IT makes a smaller IT .

sounds with technologically cool. And also like, I just hate IT from in the same. I hate when people say, yeah this is uh, 7p streaming yeah when is secretly four eighty yeah feel .

like this is hd and seven twenty box and everyone asked me a question and I that is the answer and so IT is correct that keep going into four cam act display。 It's actually if if I came back this way, but it's actually ran to twenty five, sixty five, fourteen and forty and whatever IT looks fine and you'll use IT unless you need pixel perfect accuracy, in which case take your face computer off and just look .

your screen six at a ten.

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Alright, that's enough. Talking with her eyes. Let's talk about our ears. huh? Alright.

later, this play in patel, let's go.

I tried. It's been such a long week. The cinema toast crunch crash is a real man happening .

in real time.

in front of just melting over here. No, it's big news. This maybe bigger news. In the vision rope, this figure IT will impact more people, more directly, more damage to the economy than you can imagine. Josh holly is going to write to build about IT soon. The universal music group, in a fight with tiktok, has pulled its catalogue from tiktok. Its catalogue includes Taylor swift, drake, Olivia, rod, rio, bad bunny, basically, uh, I think you too is in the mix.

Billy elish is on here Harry styles, just in bieber, adell you, all of them universal.

see losing grain who, either way, IT was profiled in the new yorker this week talking about his worries about the music and street and generated by, obviously, ahead of them pulling their music and tiktok. They said tiktok is offered them horrible terms and is trying to bully them. This bad news for, and it's gone. If you go to look at tailor shift on tiktok right now, her catalogue is gone. All those all of those tiktok and have Taylor shift in liba ago and all those other arts .

and corporate notices. Yeah and there's just a huge portion of tiktok that is now silent. Uh, it's not and I assume this is ultimately just a negotiating tactic on both sides. And though this feels to me sort of like a carriage dispute with cable companies where it's it's actually in everybody's interest to resolve this and they will.

But a universal is clearly trying to prove that IT is willing to pick this fight because I think tiktok is reached the point that like i've think a lot about roku reading about this because there was this long period time where roku was like every streaming company's favorite streaming platform because I didn't have competitive content. IT wasn't an advertising business. IT was just the place people bought hardware to go to apps, and that was perfect for all the apps, right? And so everybody worked with rou even when they wouldn't work with each other.

When apple amazon thing, they still both work with roku. And then roku got big enough that IT said we are going to start selling advertising on our own and we're actually to start making our own content. We're start competing with you. But we're so powerful now that there's nothing you can do about IT and and row who started sort of just eating chunks of that market away. And I had gotten so big that there is nothing any these players could do about IT. And I think tiktok believes IT is now that powerful that tiktok grew so much on the back of essentially like goodwill's free marketing for all of these uh, record labels and all the music being out there and became this like center of culture and now is turning around and saying, like look out powerful we are you're going to play by our rules now yeah and I think universal is one of the few companies probably in a position to actually hold fast against that is so .

because of its stable of artists. And universal, to be clear, is a big old school bully record label like losing ranges, a very good Operator. He has LED the music industry through universal through many shifts, and he gets what he wants.

He is the one who, when fake rake showed up on youtube, is Lucy grain to pushed youtube and google into being like, here are responsibly eye things and here's a new monitise ation system for AI generated music on youtube. I know that's great for the world is great for universal music. Ah right? And that is his job and he he's going to but he has shown the ability to bully platforms using his gig tic catoche of artists and the artist o like him because and there's .

hardly anybody with that specific kind of leverage against form.

And he's he's going after A I in this.

Yes, specifically, he wants protecting in center of AI on this platform just as he has IT on youtube. I think the difference between tiktok and youtube in this context is that youtube is a music listening platform and this is long confused, like youtube itself. Like youtube, google, very data driven and organizations. Susan will just give the former CEO of youtube to say things like we're a music service because if you look at the data, the thing people do the most on youtube as they listen to music.

right? There's literally a stat on youtube that is most watched non music video video on, yes, like that how big music is is like mister piece keeps breaking the non music video record yeah because that's youtube is music videos slash everything else, right?

And like the low five beat girl, like people turn on youtube and they just get access to music. yes. And so youtube is a streaming and youtube music existences.

We've grown this thing and youtube knows that. Uh, you know, the google executives. Now I let's tell you, youtube is a licensing product, google searches affair use product. Youtube is licensing product. They know they need these relationships of the labels to preserve the existence of youtube, especially because what people do the most is a just listen to the c tiktok is a discovery platform, right? So and that is where their power comes from, a IT.

I think I think music is still like instructed to its success to, but really hast tiktok .

to spotify is the path .

weather for music. But i'm for tiktok. The reason people go watch the stuff is because it's music .

like everybody. What the data is showing you as people discover new songs on tiktok and then they go to spotify, listen to them, right? And you're saying to the music industry, you will not be able to break new artist to Young ger generation without us. So you believe that you have all the where's youtube is looking at the state and saying, if the music goes away, all of this is gone.

right? But I think, I think you am. Do you saying you need us because otherwise the kids won't have any content to do their dances too.

but they will have all this is the tiktok bet if your tiktok, this is how you end up here. You're saying there will be other things.

They're hoping that somebody else is is bigger. Taylor swift t which is like, right? bold. Travis kell c is going to started as on record.

the super bol is in two weeks. This is a bad time to not have tailor shift on first.

It's interesting one though because like the the three names we put in our story, which I think is sort of fasting, our Taylor swift, drake and Olivia rodrigo, right? I think tailor swift obviously does not need tiktok. Tiktok is more in need of Taylor swift than Taylor swift is.

Take rock. I don't think that's arguable. Drake, same Olivia rogo, interesting case. Olivia rodrigo, very famous artist, came up on disney channel, had lots of things, but also her music broke in a big way on.

Would Olivia rodrigo be as bigger SHE is now without tiktok? Who knows? right? And she's huge. And I think every I think you're right that the bet tiktok is making is that everyone who is not an a plus plus list artist needs tiktok more than tiktok needs them because there at least just an infinite supply of up incoming musicians all over .

tiktok everywhere. Are you going to break the little booth guy without universal music? And what's the other a tiktok just going to do? See yeah maybe you know like, uh to a Ricky desktop.

We did a profile Ricky desktop, the D. J. guy.

He did the dice beat, the at beat, the chicken wing beat and then he was like, i'm now and will produce when one touch us anymore. Ricky, dead of you are out of their man. I hope you made IT dude. Chicken and beat was.

If what's but like that tiktok .

s bet is there's an infinite supply of new things to discover an universal about as you need. Or like we have the stars.

That's why I think this is fascinating historical. I just thought I was really interesting, both because what David said earlier about how this is like the fights with the carriage, these it's the same thing like, oh, we're in a new entertainment age where now these fights are no longer happening between TV companies and and big studios. They're happening between music companies and big social media platforms.

And that's just like that's a we're in a whole new space and it's still rapidly developing. And now you have this whole generation of kids and it's like, okay, they're going to stay on this platform that is doing their world Taylor dirty, which is certainly messaging that ug cannon has push, yes. Or are they going to are you going to protect .

Taylor against A I? That's all universalize to say and the tiktok right answer IT now like no what?

And given I mean, a Taylor swift is Taylor swift. But also what's been happening with this, like the the images that non conceptual generator stuff of Taylor left on twitter like this is A I I would not purport to say the universal time this intentionally and perfectly but boy.

if they did, they just the contest and the timing just worked.

Very wealth them but um but he did and I think that is all of these things are very much coming together and also one of the ranch to throw in here. Tiktok is relentlessly trying to close the tiktok to spotify pipeline with tiktok music, which IT is continuing to work on and continuing to testing, continuing over the world.

And so tiktok is becoming this thing where if IT works and if tiktok music works, it's going to just like take the whole music industry inside of IT. And so you're university, you're like OK, if we sign a bad deal now and tiktok music hits, IT suddenly becomes a really bad deal because now there's no there's no out. There's no where to go because we've lost a whole generation of music listeners to this one APP and service.

And I just can offer you some very I just realize a very funny media inside baseball drama. timitch. The new yorker this week has a profile.

This seen grain content wired cover this month is the show the T F, tiktok. And just like battling IT out, like the covers of country. Very good.

It's very good. But that's like we're at right like these people are out in public try to advocate for themselves. I think tiktok is in danger. But i've called the top on the episode on camera pastor and I tracking. I feel like we're .

close .

to tiktok.

Yes, if you tiktok, it's a pandemic phenomenon. They didn't just grow through like good vibes. They bought billions of dollars of facebook advertising to get up and stalls.

right? And that really pop was IT musically.

IT was bought musically. They've A I recommended. But like this is a pandemic phenomenon that felt really good in that time. Everyone together all doing these dances is like we create cultural moments.

We need to escape life, and all we have to do is flick.

Yeah, right? Here's all these people talking. We're all baking bread. The kids are doing call and responses in department stores.

Remember all all the thing what was IT IT was really was dirty um which is great. That's what I love. Yeah uh IT was just fun. Like kids are terrifying their parents with this APP is like, that's what we're here for. That's why the verge exist.

And now it's in the middle of a corridor I would call the initiation ation cycle, right? right? So tiktok is no longer full of organic, wonderful content from people who are bored in the pandemic, is full of people trying to sell you stuff more, more so than youtube, right?

Youtube, you can have add sense, you can just make videos and youtube runs the prerolles, you get some money and at the end that the you the tiktok creator form does not worth that way and like doesn't even pay that much money. So if you get success on tiktok, you immediately start looking for brain deal. You see, you just see this.

This thing happened so fast, and so IT has just become like less good feeling in the same way that I would. I was a instagram has had the exact same problem. Instagram is influences to catalog, yet in tiktok is just headed that way.

And you've added a tiktok shop now they are doing a thing where they're incentivizing horizon online videos. There are over a minute long to compete with youtube and they're going to add this music service. And you know if you're getting farther and farther away from the thing that made IT worth spending billions of dollars, shade happens they're .

doing in the elon must go trying to do and everything up.

And maybe I just think like when you open IT, it's no longer like here's a bunch of delightful things that are hat like and maybe I just want to reset my algorithm .

something no IT is what IT is. I mean, now like I think the tiktok shop is the thing, right? Like I if you want to one thing, if you want to call the time it's the tiktok shop.

Wait to be clear. I'm not i'm saying I feel comfortable saying we might be close to call the time.

No, I called the top. You heard first, everybody done four at a ten on tiktok .

from the the.

we know the shop. Not only did the tiktok shop come in and all of us and two and three videos you saw with somebody trying to sell you something from the shop, uh john harman in new york mag with a really good piece about he, uh did a live stream after putting a used pencil in the tiktok shop and got thousands of yours because tiktok just absolutely boost engagement through the roof as long as you're selling something and now tiktok is winning a test week for this week.

Where is actually identifying products in videos with A I and offering purchase links to them? So not only is IT incentivising everybody to deliberately sell you stuff, IT is going to sell you stuff even when you don't mean to sell stuff. And all of the incentives on this platform now are going to be to sell you stuff from the tiktok shop, which bio accounts is being wildly subsidized and everything's very cheap. And it's all sort of sketchy and weird. But like that is going to break this platform .

faster than I ever question about the shop. Do you guys like when you see the little orange button, do you just scroll the past IT .

as when I see the live indicator or when I see the technology? P, my god, except there's one that gets me every time, and it's reckon my whole although the mic situation IT is constantly trying to sell me off brand to all batteries I get so many tiktok shop live streams are like, you can buy five the world, six empire batteries for just twenty books look at how well there and it's like, those are gona like my house in fire and I just keep watching you be like, I think like and fire in .

this video and it's also just Q V C fit like anything. I see the live. I don't watch .

Q V C when .

I had like television.

Why am I gonna IT on a these batteries are.

yeah, it's not even as good as Q V C. I, Q V C tries a lot harder than this. But I also think like this, this is the same thing.

And this is tiktok feeling itself, right? I think instagram, somebody rote this. I think IT was john herman. But if IT wasn't, i'm stealing this thesis from somebody else.

So to whoever IT was, i'm sorry, I forgot who you are ah but instagram has sort of identified the same thing where it's like what if we made everything for sale but has done IT very slowly and carefully because there is a sense of like we don't want to ruin the experience or at least not ruin IT very quickly. Tiktok doesn't give a shit about that. Tiktok is just like, oh, you like our APP shopping now. And there is this sense of like tiktok I think feels like IT is inevitable now like IT has one in a way that I can now turn on anything that can change the algorithm can say, oh, we're doing horizon of the is now it's literally going ninety. Me, I tiktok is going literally going ninety.

Oh my god, i'm not writing to do that at all.

No, i'm not even saying in reality, the APP is community.

They want you to make all of this.

So one of my .

favorite things to do this is going to make me some very potential from said, whenever I leave america, I like to read books about america.

And I also, I can just a toke bill, as soon as I think .

that mai me.

I just like unfirm the pledge of allegiance on the plane.

No, that. So one of my very favorite ooks is called the conquest of cool IT is about the american advertising, the sixties. After all, the gs came home and they got money, and that's when the counter culture started.

And that is, if you like mad man, you sure this book, because IT is the theses of batman, right? Is we're going to take the counter culture, are going to take rebellion, want to be package and sell to people and that means americans just our culture is like kind of sarcastic and ironic all the time, like we sell rebellion in here in amErica and like selling out IT. This is the most sell out our cultures ever been.

It's still like I you saw that like that. Where is just not a sincere people here in the united states of america? Other countries are very sincere, which is why I always read a about our culture.

And I go because the contrast is real. And so you can see a little bit of that over commercialization because instagram is american company that feels very american, like IT understands the thing that IT is. And IT knows, as I can just slam shopping into her face culturally, the designers, the product managers, adamistic is what people live here like.

If it's american product in that way, it's amErica and they try to be very global like interm is huge. All of the world. I'm not denied that. I'm saying there's a cultural aspect of the products design that is reflective of the fact that you cannot just walk up to an american.

And like by the like, it's just kind of is is sometimes just doesn't work, right? But there there's a little bit of ironic detachment ment that we expect here, that we expect here. Tiktok is just a rapped IT is a chinese company.

And I think there's a little bit of that like the reason there is everything. Apps in china, if you go to the bases, are ultra commercialized in a very different kind of way. yes. And I think i'm not even saying it's good or bad. I'm just saying .

that it's a different culture. No, you can feel IT because I think. I also see IT with how we're very reviews driven in this this culture like in in america, you go in name as on you go to the places you still are shaking like, okay, this is a good score. I'm onna get this and and that that shop APP is like .

there's none of that.

none of that as he just .

like you wanted buy her yeah there's just a different vibe again. I I don't I really mean here. I don't mean to say like in a zio ic, i'm like literally just identifying a cultural difference in how the commercial content is presented in this APP that I think is reflective .

of something else when you look at apps like chin and timo and like wish back and day and like that vibe is a lot of that comes from china and is very much per culture all over the U. S.

Now rate like there were all these years where all these different kinds of companies tried to make this influence or driven shopping work, uh, which has been huge in china for years, right? Like a person will get on camera and just talk about products they like and they sell millions of dollars. And that has never been a thing in the U.

S. And IT is like rapidly becoming one because that portion of culture and commercial life is very much been exported to the U. S. I think it's happening really fast.

yeah, but it's just Q, V, C.

sort of so it's just like, sort of, yes.

but it's a really a different generation.

right? Like VC is different actually. I was watching T, V, C in the blob of motel, the rock in life, what I read, hi, high and lows so much .

excite me.

Sign in the apple security and over the vision pro watching TV c in the hotel lobby, right? Python onless. Uh, and they were selling, uh, electric snowblower with a cord. And the poor woman had to be like, this court is so convenient and he was like just IT was like some of the most amazing performance i've ever seen as like through the through the authors like find this woman, this is the best actress in amErica and like get tiktok has some of that element to IT. But a lot of the just like showing you stuff like there there isn't that that that .

performative like isn't amazon .

has more Q V seen IT and i'm telling that I think that is like reflective of the so I was just like detachment you need yeah like it's it's authentic, right it's very american. Authentic in its way. It's obviously ism, but that's what I mean like there's you have to build a little bit of artificial our culture to go dead into selling right in other cultures, you know and that's just a cultural difference in is interesting today.

It's point to see that come through in the apps. What's really interesting is that IT doesn't Operate in china, so we have not send that back the other way, right, which is just like also fascinating concern. And it's good I think for good reason, they don't Operate in china, right? Like they don't want to give data to the chinese government.

Google does not break in china. The same reason a apple does. interesting. So this move for take talk, I am saying you close to come on top. I wonder if that will be part of IT, too, where their their arrogance about what they are, what they represented this culture is gonna run into their ideas about what will work.

I think that's right.

right? To run in is for the essential nature of, like how americans wish to consume. Advertising is gonna really interesting because it's not like the tiktok users aren't already complaining about tiktok shop, right? They already don't like IT. And I don't take Taylor shift away in her label losses is going to say they won't protect her from AI clues of her voice like that's a that's a dangerous position.

There are so many.

Yeah, kay, that's enough. Tiktok, yeah. Kill on IT.

I IT I hated so much.

I I have been on such like good, healthy cleaned and diet and exercise. And this last week, just review this thing like give me the sugar.

It's a real I think like everybody could, that there's a version of this that is very much like when you had like finals week in college and like the whole reciter life just sort of collapses around you. That's what nei has been through for the last seven .

days except in ads that was like you would see him and the rest of the team that worked on IT and you .

got idea that was like a Better finals yeah and now I have seen her ideas right to to me right?

Hey, islam, from decoder with neither to we spent a lot of time talking about some of the most important people in taking business about what they're putting resources to and why they think it's so critical for the future. That's why we're doing the special series diving into summer, the most unique ways companies are spending money today.

For instance, what does that mean to start buying and using A I at work? How much is that costing companies? What products are they buy? And most importantly, what are they doing with IT and of course, podcasts? Yes, the thing you listening to right now, well, it's increasingly being produced directly by companies like venture capital firms, investment funds and a new crop of creators who one day want to be investors themselves.

And what is actually going on with these acquisitions this year, especially in A I space, why are so many big players in tech deciding not to acquire and instead license can hire away co founders? The answer, IT turns out, is a lot more complicated than that seems you'll hear all that and more this month. I'm deter with the light presented by story, you can listen to decoder.

Whatever you get your protest support for the verge cast comes from the home deep boo. Hey, it's almost the holidays. And whether you're planning to travel or host, it's always good to have that extra layer of safety and security to help ease your mind. And now with help from the home deepo, you can stay connected and protected with the convenience of smart home security products. The home depot offers a wide selection of products that afford you easy control and automation of your home with top smart home brands like ring, google, wise and more, from smart cameras with forecasts, surveilLance to doorbells that can be Operated from your smart phone, the home deep boo has at all, whether you're an expert or new to smart home tech, the home depot can help you find what works for you and your home.

Visit the home depot online or in store and purchase your smart home products to give some piece of mind this holiday season because smart home start at the home debo support for the verge cast comes from the home debo hey, it's almost the holidays and whether you're planning to travel or host, it's always good to have that extra layer of safety and security to help ease your mind. And now with help from the home deep bow, you can stay connected and protected. With the convenience of smart home security products, the home depot offers a wide selection of products that afford you easy control and automation of your home, with top smart home brands like ring, google wise and more from smart cameras with forecasts, surveilLance to doorbells that can be Operated from your smart phone. The home deep boo has at all, whether you're an expert or new to smart home tech, the home depot can help you find what works for you and your home, visit the home depot online or in store, and purchase your smart home products to give some piece of mind this holiday season, because smart home start at the home debo.

Okay, we're back lightning around .

sponsored .

by citizen. Do we have any individual sponsors around this week? Got to emails last week, individual listeners who wanted to sponsor.

i've asked our sales team to reach out.

oh my god, if you are individual, is through the show in our sales team is out to you. So the highest Price, you can think fifty million dollars, yeah. But also.

if you just went, no new light ten box will do IT is fine.

I guess it's the other way around. Our sales team should set a high right. I don't know how advertising works.

That's why I haven't been able to sell the light around anyone give us money. I'm hinted her. I'm giving IT a way to smug left and right. You want a weird old fridge snag.

Weird that smug has not reached out yet. So strange .

that's .

a weird named to choose this really. I think they know it's are listening to me. So yeah, show me some .

figure listening right? Cranes, what you got, i'm going to be mean and due to have been reviewed giant headset this week, so i'm going to be a selfish and due to so my first one is a streaming stuff, which is who who is cracking down on password sharing. It's it's been a while but they they said, yeah, we're in on this two. We also want more of your money, which means more of you need to use your passwords. Sign in, David, how you feel IT about that?

This sucks. So I I forget what I first heard this. I think IT was on somebody on the the town.

Podcasting is a very good podcast everybody should listen to who was saying that we as society screwed up by not being angrier when that flexed this because we all just kind of roll with that. We were like, oh yeah, netflix isn't going to let you share your netflix password. That sort makes sense.

And then I worked and everybody else is like, oh, dupe. We can do that too. We shouldn't so much angry at this because this sucks and is bad and is just shaking users down for every penny they can get from them.

And we've just all kind of about IT to happen. And I can't get mad now that who lose doing IT because I didn't get mad when anybody else did IT. But I wish I had I should have been angry.

We all should have, can I tell you a text I got literally as we've in podcasting, it's from my sister. It's a screen shot of netflix, and IT says, looks like our netflix x jig is up. This is real out is looking at IT.

My origin specifically is who do I have an incredibly insecure password on my hou? Because I haven't changed IT in probably a decade because I mean, they are honestly must be thirty people out there in the world using by u account, including at least one x girlfriend. I've been married for a long time now like it's it's .

ad sharing who passwords is how I found out a friend and had a baby. Here's this baby. This is too much just like, oh, he still got my password that's really stop watching baby stuff make .

a new account so I amazon shades this week, right?

Yeah amazon should .

get oud about yeah IT .

feels like between last week in this week, we're really like fully swing into the dark ages of streaming. We're fully in that moment. We're like .

IT sucks because its so this is .

when .

the cable one dollar ers like comes in back. It's here. You can't you .

can if you like I I like verizon versions. Like would you like disney plus and who you yeah for .

like a little less money. Apple, this is just to be more about to have the C E O of to b, so i'll just asked if this is what's happening. But man, I wish one of these services would be like I were just doing IT all the contents and fork e is everything .

that apple TV kind of does that.

But that's not everything.

They don't have a lot.

even baseball in apple TV passes in four ka and they own IT because .

doing sports.

they weren't the in four in an apple TV plus. And they literally owit they're going to get to doing hundred and eighty degree 3d video soccer before they stream .

IT and four to A T V。 That's real. I ve adi called this.

and I didn't mention that with the vision program. Apple keeps on them three sixty videos. And there are one hundred percent hundred we turn around is just black and like, but it's a three hundred and sixty.

It's like, no, you to go all way around. Did you show the myle obama video?

I can't. Why do you think I was trying to watch youtube? V, R.

Did the moment I was like.

either again, million years ago, a little baby betel interviewed Michelle l. Obama at the White house of VR cameras.

I was so jealous of that.

We're just reliving IT again. We're just reliving IT like with a new frontier immersive entertainment. I was like, no, I was with the first lady a circle you look all around you can watch trade sallow horn or executive producer being like ramped IT up just .

like our current is just right.

Six eight of ten. It's great.

alex, what is other one?

But yes, my other my lady round is um so amazon was gonna I robot the robot that company and the E U. Said no can do that yeah so as they pulled out the CEO of iowa, Colin angle is is gone. Three hundred and fifty people are getting laid off you know the companies like and that sucks in engines.

We are incredible reviewer of everything. Smart home, a really lovely piece this week just been like they were doing what they were doing, all the cool stuff. And they're going to compete with companies like you, fee, who is owned by a bigger company like all of the other big robot acts are owned by companies in china with lots and lots of money behind them.

And I robot out there have been like we're going to figure out robotics in the home all by ourselves with no money. But yeah so so it's kind of obama. It's it's unclear what's going to happen with our robot because IT seems like they really needed that acquisition for the influx of cash because in order to to compete with their competitors that either have to like make their already very expensive robo vacs more expensive or they have to knock or like they need money.

right? So i'll say two things about this. One, the reason that I know about and everyone gave was we see no pathway to approval in the E.

U. Which is now what everyone says. Yes, you know, of the E S. Argument was amazon just ever the company is doing way off in cost cutting and David lymph, the old had hardware, has gone in panpan. Ay for microsoft is in and they're cutting that whole division down. There is a part of minutes as blame the european and is a very convenient access to, not randomly, by a robotic vacuum company. IT certainly passed for a smart home strategy that has .

not paid out framers on yeah like IT doesn't strategy just doesn't make sense.

I'm just yeah it's great to believe the E. U. And I encourage blame the europeans at any given time.

The E. U. Culture is so broken, they have no apps should put that out there.

Well, there's also, there's a weird thing happening where, like, the rumba was a genuinely like ground breaking thing. I robot has made a lot of legal products for a really long time. That thing to your point, alex, is becoming completely commoditize strictly you get pretty good. It's not as good as the best roomba but a pretty good robot acute for like less than two hundred dollars. Now yeah these things are getting cheap er really fast.

Uh and then the other thing was I robot whole idea was like we are based on the knowledge that we're getting in the understanding and that we have of your home literally because we have a thing that in their mapping where your chairs are, we're going to be able to understand your home in a uniquely powerful way and we're going to be able to do things that I remember when this got announced in all of a everybody panic about amazon having the literal floor map of my house like that's a real thing. But there is also a turn that a company like amazon with this resources can do with that. If like me, I saying you believe that alexa and robots and ring and all, there's like you can see how that all comes together. But IT seems increasingly clear that amazon has just decided that's not a winning strategy for amazon.

Well, we have not heard a word from panetta a yet. He's he's not a, uh, retiring a man. You know, he's a very aggressive personality.

He wants to win. I'm dying. Hear what his vision for all says. We know what they have, limbs, vision was he has been on decoder torture, a lots and lots, but he never actually brought ring in alex and all they have together in a cohesive way. There are very separate al systems. When my favor things from amazon is they run, ring and blink, two different home security camera systems that don't talk to each other.

It's such a .

it's just uteri bizarre to me. Um talk about K V C. The blink K V C commercials are incredible. So if you ever watch one, it's just like these cameras of batteries. Like what is happening.

I think, give a beautiful future. Thank you. VC.

I would do so well. I can speak directly to the american psychic either way. The eupeptic one APP is called spotify.

Apple hates IT. That's like for you. The other thing I want to say, I feel very badly for the people who will lose their jobs. Yeah I hear are you in on the world that's like if you don't like these exist, all these people who are jobs. I will just remind everyone that what happens when big companies by smaller companies is that they lay everyone off and the companies failed .

and they go away anyway. Yeah of the things I don't know like IT seems like I robot was always kind of like not doing great. This was probably always gna happen regardless of who bought them. And now is just like we don't have to hide, we can't hide behind that anymore, where laying these .

people off the C. E. O is leaving. Month people, one of thers, one of discovery, about one of brothers.

They just, you just get keep getting to them. But is a bad is my general argument that I will keep making the european's have a right there. They're good at that. But I do think there's a little bit of a little bit of opportunity .

undoing of this. Like that's a good theory.

like that theory yeah .

I there are so many I want to talk about, but I will avoid talking about top level domains for one OK. You can talk about a which I think today, thursday announced that IT is recalling and refunding every single pixi drone that is sold because of a problem with the batteries. And I just want to sort of briefly morn snap, interesting hardware company, which I believe is dead.

There was just one wrote.

right? Yes, was called the pixi IT was like, we had to read a great video about our alex y. He made really cool thing.

And like a looking building is IT like flu out of him.

It's delightful and it's such a cool ideas. Like IT, IT was essentially like autonomous little yellow drone that could land in your hand and fly around and take pictures of you. And like, makes perfect sense for what snaps is trying to do. Snap also, sort of relentless lesly trying to make spectacles a thing, but has been very quiet about that for a while now. Uh, I just there a there was a minute at on, sure, there were a lot of minutes where I believe snap was like a sneaky company that was going to win in a lot of really big ways um and I am mourning the end of that. This is a little more every single day yeah but R I P, the pixi uh which flew apparently too high and too high .

and too fast and it's .

Better is exploit.

It's amazing the instagram and met. I got their faster with the ribs and started with a particle.

Well, I think money had something to do with that.

I'm sure money had something to do with that, but that people are lining up for this. Vehicles like snap was a big platform, and IT never made the turn out of teens messaging right to whatever the next thing is like. They invented the filters.

I mean, do you remember how long the the joke went that evan speak was the chief product officer at facebook, in addition to being the CEO at snapped like IT was true for a long time and that .

turns out the product need to invent was advertising revenue. That is still much Better at that than having speaker. Our mine is top of yes.

Yeah, I am so excited about this story, especially because it's not a bad top level domain. It's not great if you know anything about the internet. So if you are a huge nerd like me or crane, have a lot of people.

not none. absolutely.

There's one thing I know is that cranes and I are navigating to more local devices on network. And David can even consulate. David thought they're being like this pixy germs. amazing.

great. I'm outside, you know, driving cool cars and picking up checks. And you guys are just like one hundred thousand, one sixty.

let's go. So you, if you have configured a router, if you like me, have a little razberries e time I got you do in the homework dge situation feel like cranes and I D it's legal.

The local .

community um guys still at the past where i'm just seen feel like trans and you have been ripping blue rays to her .

like over a decade very legally.

You know got a type one, nine, two, one, six, eight, whatever to get here, right? And sometimes you can budget with adult local domain. There's all the stuff you can do.

And sometimes that doesn't work. So I can the internet corporation for sign names and numbers. Incredible name for the organza that we do not talk about enough.

Now that company long, it's just amazing, got themselves to I can you know they just reverse engineering the iconium. The area corporation for seven named and numbers has proposed a new top of domain for devices on your network. So instead of typing one and two, one to say, you will type whatever internal, internal.

no hard case.

not to the other choice, my friends, was that private?

They should put a perl place on there.

are they? They ultimately chose that internal, as IT found, quote, that private may Carry the unintended reputation of privacy. I don't know. Yeah, I just say dot local was sitting right there .

with my internal get out .

like my home .

bridge is home bridge is not local. You can i'm happy to tell IT to you because .

if you try to go to you.

you go to home, bridge house, bonjour, hacked or whatever. Yeah, this is like a different like an actual top level domain that will mean this thing on the internet. And they went with dot internal because that private.

yes.

too much. The implication is privacy, not the other thing.

I think we thought, actually we're not the nervous people, if I can.

anyway, there, it's not done yet. It's not happening. If you go to the I hant website and leave comments, please behave ourselves. Wink, wink. sport. let's. I love IT. I I like, I like that people have so much stuff on their own networks that this is a thing that I, people used to insist that known would ever have anything on their own nest.

K, know that you could. That is the tilt start network. What a crazy idea that that would have been. Yeah, my stuff, my stuff, I think is the one that stuff, hi, that stuff.

Yeah behind fire wall. No girls .

allowed. That's my, that's my local network.

It's very good. Simon is going to write and incorrect me and how that local actually works. But I know it's not official til d that's why i'm saying.

I will say in the abstract, I love the idea of having a name for your local stuff. I did of all of the I P address nonsense.

I memorized all of those I P addresses so long, I don't what I have to go back and we do that. I need to know where my my doorbell is at all time.

I'm sorry. Here's how local works that locals especially used to make me reserve by the internet engineering task force, the f the rivals to I can, I don't know the rivals and jet, I think they should fight. And IT is not allowed to be a top of them in. This has been reserved by the and if I can comes and takes IT, that's a task worse, baby, that's that's I I am sorry, very, very long lunch.

realize in the house.

Look, I love you all. Thank you for your listening to verge caster, watching IT. I'm sure you have some complaints. Leave in the comments. Just do IT just engage, come back and engage again tomorrow .

and next time you in a meeting, if there's just two of you there and then a third person joints, just say that a task force, baby.

I am sorry, but you knew what you were getting. That's that's the very best product.

And that's IT for the verge cast this week. Hey, we'd love to hear from you. Give us a call at eight, six, six verge one one.

The verge cast is the production of the virgin box media podcast network. Our show is produced by hand rer marino and leon James. That's IT. We'll see you next week.

Support for this episode de comes from A W S. A W S, generate A A, I gives you the tools to power your business forward with the security and speed of the world's most experienced cloud.

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it's only from the koto with light ita. We spend a lot of time talking about some of the most important people in taking business about what they're putting resources to and why they think it's so critical for the future. That's why we're doing this special series diving into some of the most unique ways companies are spending money today.

For instance, what does that mean to start buying and using A I at work? How much is that costing companies? What products are they buying? And most importantly, what are they doing with IT and of course, podcasts? Yes, the thing you're listening to right now, well, it's increasingly being produced directly by companies like venture capital firms, investment funds and a new crop of creators who one day want to be investors themselves.

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