It’s already the year of AI again
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Hello one in vercheres, the flight ship podcast of quantum dot technology you ready? It's where, like leading up into the city hype, you got to start making up blues words laughing, right? The AI powered podcast of quantum dots now with more AI, please stop spy.

I'm your friend in la. Been, it's been a minute last time my body was last year. Welcome back. It's good to see again .

out transit here I am here in my mom's house.

That's why I have a creepy background. You do have a real mom has five .

flowers graduation photo of someone guitar from my brothers, like guitar years.

You have a little posible figur don't know .

what that's about, but I got IT .

dress making. I believe .

that's what they do IT David piers is here.

What is the age of which you get to have? Like a chair that is your chair. I'd like to be that person like alex here in a chair that like like is a person's chair. You I mean that's like your chair that someone's chair and I would like a chair this mine.

you're in your own home at any moment. You can acquire a chair I know.

but it's IT just feels wrong like if I went and try to buy a lazy boy right now, they're like, get out of here. You're not ready. You have aren't this yet?

That's when you know when your wife is like, it's okay, get the lazy boy you feel like I did IT I meet the age .

if that happened, i'd like this relationship but like she's there's someone else. That's how I would know if he was like i'm given up on you. You may have a lazy boy.

I would know some other information that I wouldn't once you anyway. There's a lot of news. It's been it's a very slow period of sort of edited things.

But some things happen before the breath we should talk about. And then we are headed into CS. And the trickle of CS news is you can see that we're gonna a pretty noisy CS in vegas. There might not be a lot of stuff, but there's gonna be a lot of news, if that makes any sense. Yeah like the trends are converging on CS, just for example, I I think we're going to hear a lot about windows laptops with various AI features in them based on the fact that microsoft just announced an AI button on windows keyboards is coming.

Oh, it's it's here. We're going to talk about that. When I talk about the dell P S, laptops.

yeah, it's going to be a very cesc. c. Yes, I think I think we've spent the last, I don't know, decade watching IT become kind of less and less C, C.

In the sense that IT either was tiny, tiny upgrades to mostly matured products or like weird, wacky nonsense from europe that no one was ever going to buy, but seemed potentially interesting. And now we're back in a place where there's like new kinds of gadgets, new ideas about gadgets, new stuff. And there's like somewhere in there is stuff people are actually going to buy. And IT feels like exceed has not been about things that people might actually buy in a while. And i'm kind of excited to that IT.

I'm going to make myself sound like an ancient zd like like a man with a chair basically. Yes, I started writing about gadgets before before the iphone existed .

like nineteen and fifty eight.

Just want to be like age say .

yeah I started writing with those big mechanical type readers and um no but part of like two thousand and sixty thousand and seven there were smart phones but we had parked them on in gadget mobile because our gadget audience on in gadget was like one of these weird european smartphones get the one of they were .

like this book or nothing.

This how where we were the cat year was basically how gadget stores would get stocked like this. This is where the buyers from best buy would like, go and like, figure out what would be in their store for the next year. And they were just full of gadgets like A V receivers and weird TV, lots and lots of weird TV ideas, an infinite amount of weird TV ideas.

And then all that stuff converted into phones and even tvs became basically android tablet to you ting on the wall. Like if you think about a modern television, you've got an armed processor. They're running some linux very, very often.

And android sometimes isn't like they're just big tables and animals. So all the stuff conversion in computers and ce got boring because almost every product involved you having to believe that panasonic ic was good at making software. Yeah it's like I about that.

So what a pathogenic believes that many .

of these companies fully believe IT or they or like member, there is a year that like the big anounced CS was the same time about smart things and we take over home automation and it's like we all really hopes, like any of you, you use things. Um I have that on my frame TV. Um it's weird, weird product over.

And anyway, the point this is we are just back at a place where there's a little bit of you might all the convergence happening. And I say this every year that c as is always guys, but you can just see that there's interesting things outside of the phone in AI is like of the thing that is not totally dependent on apple letting IT exist. So it's just like captain in Normal places. And I think that's just like fundamental sting. But but for the most parts, s is like we're sales people go to do sales stuff yeah in where technip ters go to be like what's happening here yeah it's like maybe this year after several pandemic years and with the emergence of AI, maybe this year, the financial shift a little bit back towards interesting things will have to see.

It's at least weird stuff from companies with resources to make that weird stuff and sell IT to you. Red flic. Samsung for so long has just made slightly Better versions of all of its stuff and then been like, look at this refrigerator yeah, that's where our innovation lies.

And now we're coming back to, and I think this is a trend of this whole year. And go to your point about the copilot button windows computers, like we are coming back to these incredibly matured devices that I think you're going to start to change faster and in bigger ways than they have in a while, largely because of AI. But everybody is kind of like ground up reimagining all of their devices, including the ones that haven't been touched away for this next face. It's going to get weird and a lot of it's going to get much worse. But just from a pure like I like covering gadgets perspective, it's can be so yeah.

I have been gone in years and excited to go and have a conversation with something other than whether a huge dependency on the smart phone will kill whatever product of looking here, which is basically even fears. Before we get into that, which we will get into, we should talk about the big news that happen while we are on break a that is deeply related to whether the AI industry can continue the way that is currently going.

The york times has sued open a eye for copyright infringement. They are far from the first to suit OpenAI for copy or infection sera solo n in other famous authors of suit OpenAI George are Martin. Different cases suit OpenAI.

But in classic times fashion, now they have sued open eye. They're covering IT as though this is the water 水 as so this is the one that something something like the pivotal moment for AI has arrived。 Now that we have sued, have sued, open a eye. You you can believe about that. What you will, I think it's in reality.

aren't all of these cases destined to kind of merge together into one the people versus A I kind of case? yes.

So they I think it's a sare silver in case file in the same court they have assigned in the times case to the same judge because theyve indeede related. A lot of the fundamental legal questions are just the same here, so you should go read the time as complaint.

IT is well written very often we point this out, but a lot of these filings are written for the public to read in their relationship to the actual questions that are determined in the court are potentially quite fuzzy like this. This thing is, is a piece of marketing and like that's what a good complainant is supposed to be. But that means also IT is very reliable.

IT is not like a technical document or a technical legal argument, is just a of problems. For example, you can just ask chat B T to tell you to recite a times article at you, and it'll just do IT, which implies the number of things. First, the open eye has a database of new york times, the articles that IT is made.

What you need permission to make like that? That's just a very straight forward. Did you have permission to make all of these copies of times?

Recall OK? We can. We can. We pause on that immediately because that is like the the thing you have beaten into my head over the many years that i've known copyright.

ate laws about copies.

learned this. I know you a law time, and I have finally learned this. And a lot of the talking that i've seen about this case, which, like fundamentally the time makes a lot of allegations that we should talk about them because I think they're really interesting in ways that some of the other cases have not.

And straight forward about that thing you're describing. We're like you can tell the ChatGPT knows new york's articles because it'll tell you about them. But I think what I have not figured out and what everybody husson sort of talking in circles about in this is, is this actually a copyright thing at all? Like is IT against the law for OpenAI and ChatGPT to know the contents of a new york times times article i've read in new york article?

If I tell you about a new york times article, is that copyright ate in fringe? Min, is that even remotely the same thing? Like just like first principles? yeah. Can you just make sense of this for me? Because I feel like i've read every direction of this and I have no idea where.

okay? So the most important first principle is that no one knows how various cases will get decided ever.

Like anyone is blind.

Anyone making that argument to you is definitely doing IT for money. You really like they're all coin flip. David mentioned blood lines. I will just say this again.

I met the point where i'm a sound board about various cases in word lines like I gave this argue and on cnbc in the anchors looked at me like they didn't know applying line was that was like Emily rata and. Sublimes the Robin fix song with fail illian s Marvin e gazes state is like that sounds like a Marvin e gaze song. And they sued marin gaze estate.

Preventively all the way to get a court. No, that way they prestige ly suit Marvin gay. So get a court to say, no, this is that got your infringement ment because they hadn't used a note, they hadn't used the cord.

Uh, they just use like a vibe. I did a decode episode with charly harding about this as we can link to IT just a vive, but he's a musical gy. Like this is just a vibe and they lost.

The jury was like, no, like you, Robin thick are kind of an unsympathetic defending. This songs on a weird, there's like, whatever, for whatever reason they lost. I'd paid the money years later, just recently, marmon gays state evolved by this, sues ed sherine because shape of you has the cords of a Marvin gay song in IT.

But it's so much so the D I plays them all together in concert. But you, I transitions from months on, you know, and and shine vastly more sympathetic defending. All floppy hair is like on ud codes like any wings.

Just objectively, he is used more of the Marvin gay song, or what you might consider as the morning, and he wins. That is a total coin foot, just dead ahead coin foot. You do not know you shouldn't have that permissionfrom based on whether you think Robin thick is more or less sympathetic like that's a bad place.

So the only approach here, like total nal ism, nobody knows anything.

Nothing matters. That's what i'm saying right at like people have asked me, what do you think what happened? What do you think should happen? And I just keep reminding everyone that fair u slaw is literal coin flips. Every time they are legally supposed to be coin flip s, they're also be evaluated on case by case basis. So that one thing is not what to be president for the next thing.

So even if you think, okay, Robin, thick one or lost, that doesn't give edge, sharing a rule to follow, which is how he ended up back in court and then he won and now no one has a rote like you just move on the next song and try again, right? So this is a really weird markey area of the law. So that's like just the first.

When you try out first principles, the only like the thing that I will just put in everyone's brain is that no one knows what's going to have. The first principle is that there are no principle. It's a inferos.

There is just chaos. But IT is IT is supposed to be chaos. Because times change, our attitudes are remixing and copying change. The specifics of each use and reuse are totally different in the law, sort of designed to make you fight IT out like that. It's very much where they want IT to be.

I mean.

artistically and should be is like a different question, especially at internet scale. Again, the law was in one thousand nine hundred and seventy six. Many things have happened between smart phones, for example, just recently, the internet not consulted. So like there's there's just something that's discounted there.

But more specifically to your point, David, now that I have answered your question with everything is cast, the first thing you look at is like, did you make a copy even if you want to make a fair use argument? A fair ious argument is what they call an affirmative defense. So IT is but you're like, you did copy infringer.

You're like, yes, I did do IT, but let me tell you, it's fine in first, it's fine and you have to you have to accept that you've made some copies without permission, right? That you didn't have a license to copy the entire database in your times article to strip entire website. You didn't get permission, you have a license, but your use of IT in the end was fair for X, Y, Z reasons. And there are all these reasons .

you can go into to even make a fair use case. I have to four fit my copyright infringement case because what I then have to say is, yes, I took IT, but i'm doing something transformative or you know useful or whatever with IT such that is okay. But I I have to say at the beginning, yes, I did make a copy and .

were to be able to do that, give that up OK, and that is complicated in a lot of cases, for a lot of reasons. IT is less complicated in the case of computers, because anything a computer does is a copy like merely taking a text file out of memory in putting IT on a display involves making several copies along the way.

Yeah, there's a copy of the new york times article that I am reading right now somewhere in a cash on .

my computer and at hundreds of different cash points across the internet to enable to load fast. And all of those, I will remind everyone over over again, all of those were litigated. The thing i'm saying about loading bits from memory from one place in a computer to another straight up that was litigated. You can go read mi versus peak systems, a case that may be like spitting mad in loss.

Well, because it's so stupid where one company suit another company that was installing at software with that permission and said the the illegal copy here is when your people copy our bits from a disc to memory to loaded IT on the computer and they they won, that was copy in the court was like, that's a copy. And the law was rewritten to protect what are called femoral copies that, like the internet work. This is obviously a bad policy outcome to say, copying things from disk to memory is actually copy.

And friends, that is using a computer. So here we had this, a total unknown. Can you take make a database of the internet and and do stuff with IT such that you can spit back out the internet? I don't know.

I I think probably there should be some payments in the mix there. That seems like the thing that should happen here, right, is like yeah like open as a gigantic valuation. They need this data to train their systems.

If you need the data to make your valuation exist, you probably attract some new valuation back to the people that made the data the first place. Like great. That's just abstract. That's not me Carrying my journalism or whatever. That's just like if that is the raw material of your business, you should probably pay for the raw material .

of your business. Well, theyve made deals too, right?

Yeah, they made a big deal with actual spring, which publishes business since der. I think that's it's not a very luck view. It's quoted IT like ten million dollars over a number of the years, which is right yeah yeah million dollars ten divided by any number over one number of years is like you're making a couple million dollars a year, right?

Like that's what that sounds like. So like the deals are not very lucrative, but I think a lot of comes rather get paid then spend ten years in court. And I think the time is like, no, we're going to spend ten years in court.

I think so. Solomon is like, we'll spend you'll spend ten years and George R. R. Martin that do. She's gotto finish the book, but he's happy to litigate.

This group is an afternoon now yeah.

So like I just think like this case, there is a big deal. The time is gonna light IT pretty recipes ously. But the argument here from all the companies, from google, from open eye, from whoever is this, is furious. We're going to make the copies, want to do stuff to the copies. And that is fine because where, you know, we're creating a new product based on these copies, which is basically what sample like sapling and music is supposed to do, even though that is a license that like you get to a place where you make the argument about everything being a remix long enough and then you run out of original work to remix because you've destroyed the market for IT and then you start paying for IT.

So like the music industry, by and large, has sorted this out, right? There's just a lot of payments going on for publishing, for interpretation, for rewriting, for sample clearance in a way that in the eighties, when all this happened, but you know, the bc boys never cleared a single sample, they just didn't do IT. And there are so many that record that the argument, as you can, now no major label runs away anymore.

They've built a market for remixing work, and you have to expect that open the eye e and the others will have to create a market for remixing. The data. They are interesting well.

and I do think a huge amount of that market you're talking about comes from nobody wanting to go to court. And I think in this case, what you have, like you said, is a couple of parties that are really, really packed about going to uh and and actually hashing this out no matter how IT goes, it's going to be lining ing. But I think this is one of those things that trickles me as two separate issues.

And I think we talked about this a bunch, uh, with these companies recently. There is the kind of what feels right as a person in the world case. Uh, and then there's the like, is this does this match to what we understand to be our laws in the country? right? Because think are describing at the time and paying for the raw materials of yourself.

If there are debates about this rate, all the A I companies say these things won't exist if we have to pay the billions dollars of money required to get the data to make them, which I find deeply hilarious because that just means you acknowledge that it's worth money and you're just stealing IT for free. Leading that aside, the idea that the times and whoever else has stuff that's going into the training data for ChatGPT all these other things that those parties should be compensated seems obvious, right? Like I don't think you can make a super compelling case that says OpenAI and google and everybody else should just have free access to the entire internet forever to do with whatever they want, uh, including compete with all of those publications .

yeah we take your hypothetical from earlier and just remove A I from the equation and just sort of run them as they are Normal products. You, David piers, have memorized the entire and you've not compensated them for IT and for a small fee, you will just tell anyone what's in the times today. great. That's copy our infringement like directly. There's no getting around IT, right?

It's also impressive .

in the reason that we don't like sit around worrying about IT is because you can't do that really like human memory is so fallible. President barack obama and decoder said the the genius thing about the human memory is, is IT changes everything all the time. This is like, this was his argument when he was talking to copy a on A I he's like, your memories change things in the eyes.

don't. So I think in his argument was like human creativity will be forever unsurpassed. What you know, he's famously a very hopeful man.

but like my maza tecture or a smart piece about this after the loss came out. And one of the things that he said was said, if the times wins, IT opens up the times to a lot of issues, because the times is famous for basically taking and building on work done by other reporters elsewhere without giving them credit. And people, you know, smaller blogs and sites have been yelling at the times about this for forever.

And anyone who aggregates anything on the internet could suddenly be open to the same things. Because just by taking something in knowing IT and doing something with IT, you open yourself up to CoOperated bringest. And that's like, that strikes me as like a ways down that road, but I think is is not a totally impossible outcome. But again, all of this is like, I think there there is a case to be made pretty simply that IT just feels right that everyone who is helping make this thing for these enormously profitable companies should be compensated in some way, right?

what? So two things. One, open eyes and properly, yet burn in money.

So they are collecting a ton of investment dollars. So like, that's interesting. yeah. But the product itself is not yet profitable.

Pretty profitable sort is pretty google, right? Like these products right now represent sort of rising costs and not following costs. That's fair. Yeah right. Like every hit on a whatever tensor unit or GPU that they're using to run these things IT costs more money than an average google search with the um so there are some interesting economics that they're not quite as profit. Everyone wants them to be whatever you can see the future in which .

they are extraordinary. But also does that matter like in in copy rate infringement ment does does your company valuation make a difference?

No, but I think that's the moral case. IT doesn't make a difference. Corporation for you and for this notion that there is some sort of big taking happening economically, I think provides ambition to the moral argument that you're making, which is like you should you should get compensated for this is you just there's got to be money at the other end of the line, right? And like that is sort of as yet unproven.

I think everyone believes that there will be a lot of money at the line. I believe there will be a lot of money at ten the line and you should sort out the economics early that all make sense. But the money isn't actually at the we're not actually at the end of line.

So I just think I will say just one of thoughts to that and then you should keep is that like there's a weird thing in this world, kind of everybody who loses, right? Because if open a eyes is taking the new york times information to make a thing that loses tons of money, but in so doing is taking readership away from the other times. Because I can answer some of the questions people might have otherwise gone to the your times for and even tell you about neuropace ticks, the neurotypical ses. So you you're stealing my money in order to not have any money, which is kind of a wild current version of affairs.

I agree. And there's a weird zero. Some notion to the value of information embedded in there is hard to unpack.

Like IT costs the earth k times a lot of money to generate the reporting. IT costs us a lot of money to generate the reporting. And then everyone sort of believes that IT should be free.

I don't know like yeah I know how much of costs to employ yourself. We we should make more money than IT costs to run our business. That that argument plays in every part of the world except journalism on the internet.

Like that's a very weird. And like you can see, there are reaction to that across the sort of media landscape is more pay walls are going up like people are trying to value the information at what they think the market should value IT out. And that is working and not working in different ways.

The other thing I want to say is, I love mike. Matic, I think, is very smart retelling of all time people retelling. This is the place where I attended scribe mike. And I am a copyright minimal list. I would say, like I worry about the expansion of corporation all the time that I started my career earlier. It's like what i've writing about a long time, but I I think sometimes might just d values everything to zero too quickly and embedded in the argument that he makes him a piece which again, you should go read, I love that you should recheck at all time um is the notion that time is work is not valuable.

The times insisting that its work has a value unto itself somehow is hypocritical because then everyone else can insist that their work also has value, which will destroy the there's there's something in there that I think on the internet, we're getting to a place where more, more people are insisting that their digital work has value unto itself, not just as a rapper around some advertising or like a rapper around some like influenced er merchants or like whatever. And that's like that just knew uh, the joke I keep making with ali Roberts in our policy editor is that we came up in a time when the dominant like vibe on the internet was everything as a remix and now every the vibe on the international is, fuck you, pay me right? That's a big shift.

It's a big culture shift like it's hard for me to wrap my head around IT because I am very much the everything remix school but you just you you there has to be like some money has to flow to original creators and IT IT isn't happening at scale in any of the social platforms like every influencer is pivoting into selling you goods like whether its water bottles or shoes or mr. Mobile just launched a keyboard case, the iphone said, like it's fine. Like that's what all their businesses are going there because they are isn't enough value in the contract itself on the platforms.

I mean, that's what their boxing like. Literally there are youtube ers are becoming .

professional boxers because that I know buy a bottle of prime that is just low in house blood um it's not sure. okay. I will be remiss if I don't do this.

I will take a little longer, but it's the actual legal nerd thing that we should do to talk about for use. Uh and there's one point in here that I want to make before we we break and talk about CS. So the various houses, which I have point out is always chaos, always a kind flip. But there is a legal analysis like you can to read the statute.

There are four factors to consider in a various sounds is so just think about about open a eye in the times in this way so the four factors the judges post concern the purpose and character of your use, what are easing for the nature of the copyright work, the amount in substantiality of the proportion taken, how much of the work you're using in the effect of the use upon the potential market for the original work. So if I take your thing and I make something based on IT and then I destroy the market for your thing i've lost, it's not fair, right? That's an unfair use of the work.

So this is I think this is why it's always a coin flip because in every single case, these four factories are waited differently. Sometimes judges wake up and they have different ideas about what the market are looks like in america. This is why it's a coin foot because these factors are different every time in different people value with them.

But the one I would point to here for the times, I would guess that they lean on the most is the fourth factor, the effect of the use upon the market for the original work. Because IT is sort of undeniable, that the purpose of opening is use, is to do the things the time he starts right, you ask a questions that delivers your answers that potentially were first generated by the returns. The nature of the work is that tack the amount substantial portion take whats all of IT? Yeah, there's that's that's all of IT.

So what's what's the one with the wiggle minute? Yes, it's the effect of the use on the potential market. And if the times can prove the open eye is replacing the market for the neuro times by copying the new or times, if I to make one prediction, I would say it's this fourth factor, the market factor that is the most heavily ly waited in. The one that gets discussed the most .

is there's a bunch of that in the complaint even right, like the the time socks, a bunch about uh, trademark solution and the idea that the the ChatGPT hallucinating new york times articles and attributing product recommendations to the war cutter that didn't come from wired cutter that that kind of thing is actually bad for the new york times as a competitor in the market of good and valuable information.

Uh and again, like he's out this thing where you can just basically have IT read you paragraph by paragraph on your time is article. It's already seeming to push past this idea that is illegal to have a database full of our things. I think I would like to make that case, but IT seems to have quickly jumped past that too.

By doing this, you're making the times look worse and trying to steal our business. And I think at least of the cases that i've seen that is the step beyond a lot of the other stuff that i've seen, not just it's illegal for ChatGPT to have trained on this data, but IT is actually turning IT back around in ways that hard must. So I think you're right. I think the time is is going to push that pretty hard. I mean, an amazing amount of this complaint is just like examples of conversations with ChatGPT about neurotransmitters les, which are again, to your point about these things being marketing is is not and this thing is made .

to make the argument for uh us to read to you on this pok expert news anchors to read like that's what complaints are for eventually they're have to make more pleading and actually have a trial and the thing that is crazy about all this is if the time settles with open eye IT doesn't mean anything for the next case to come along because there is no fair ious precedent here. So I I think some of these cases were like run to ground.

But what you don't have is a music industry that is invested in its own survival as the music industry to develop a whole bunch of deal structures around sampling and interpretation, which they have done like that is taking them several decades to do. But there is a whole business model for like publishing rights and sampling e in the music industry because it's a close ecosystem like I want to takes some music, make more music based on IT. I'll give you this example.

Major record ables have songwriters workshops where they get a bunch of song writers. They take their own catalogue of old hits and say writing new songs based on these hits, because they know that the safest way to sample their own work and they can trade on the soldier. That is a totally while that if you said this would be happening in the eighties at the dawn of hyp, people think you are crazy.

But they've built an, they've built illegal and financial ecosystem around this copyright problem of sampling that is actually now generated. Here's how songs are written. There's none of that on the internet, but there's there's no closed ecosystem of the news providers and tech platforms and youtube creators. It's algona get together in room. Me, how are you going to do this?

There's just chaos. So hypothetically if, say, the C E O of amazon, where to buy one of america's largest national newspapers ah, with that, with that, you know close the ecosystem a little bit. Maybe another one like bought time magazine, like hypothetically, if these tech companies started to buy these media organizations, like maybe, maybe we'd start to see something like that.

So would that would be a horse if, like all the entire sales where you I was based on the tailor shut article and time magazine, which is like she's great, I don't know what you're asking about. I can increase your sales with she's amazing. Um that's actually with so first I should be um just talk to your clients about telesis ft number of times Taylor swift was mentioned on the amazon. Examples matter the jeff hays us under the washing post ah and he obviously has a huge control, is taking names on if you get to the place where the purpose of the washing post is not to make money as a washing post but it's to service a cost center for training amazon a eye that's a weird reason to do journalism yes and like you, you can like skip to that ending pretty fast and a lot of these cases um but faster than you think. The purpose of x you can argue is to show as training data for grog.

That's the argument .

you on mosque is making. Like is that what we want is that is that the right incentive to make content so that we can mush IT all together and sped IT out as a guy somewhere else? Like I don't I don't only answer question that is that appeal to me.

Um I never feels to you but that you can quickly get to the end result or even if the AI companies are paying millions of dollars in fees to journalism companies or media companies or youtube creators or whatever because there's more margin on the other end of owning the AI tool. Well then a bunch youtube craters are basically working for the A I tool. But weird that supposes .

that the A I tool would like actually make that kind of money.

right, which is rise up. I don't yes, we're not at that place yet actually. So you you it's I find attempting to skip to the end of like what is youtube book like in the world were barred consumer ze a youtube video and it's like none of that is good. That's like good. I mean, just the problem google wishes IT had yeah .

to some extent are doing that right because so many youtube videos are now made to the algorithm, right?

Video made to I algorithm.

It's just like, okay, that the marginalization that we see on youtube just gets like accelerated.

I cannot wait for the year time to adopt the mr. b. style.

Yes, for all journalism on this is how work. I was wondering how we're going to cover the election. And you just straight rips of mr.

Beast videos about technology. And every, every picture on the home page of the year times is just. The reporter with their mouth open making a face.

It's close now, right?

It's close now. Oh, you right. It's your mouths is close. And there's something gold and a bunch of money behind. It's just new times of matters.

Look, IT IT would certainly interesting that we got to take a break. I talk to our corporate offer. This is my, my fault.

We're going to watch the charter nepple protest. O, I know I did IT again. I take a break where to come back, and I want to see, yes, forever. Support for this show comes from the aclu. The acl u knows exactly what threats a second Donald trump term presents, and they are ready with a battle tested playback.

The acu took a legal action against the first trumpet administration four hundred and thirty four times, and they will do IT again to protect immigrants rights, defend reproductive freedom, safeguard free speech and fight for all of our fundamental rights and freedoms. Join the A C L U today to help stop the extreme project twenty twenty five agenda. Learn more at aclu dot org.

Hey, islam, from the korea lip top. We spent a lot of time talking about some of the most important people in taking business about what they're putting resources to and why they think it's so critical for the future. That's why we're doing the special series diving into some of the most unique ways companies are spending money today.

For instance, what does that mean to start buying and using A I at work? How much is that costing companies? What products are they buy? And most importantly, what are they doing with IT and of course, podcasts? Yes, the thing you listening to right now, well, it's increasingly being produced directly by companies like venture capital firms, investment funds and a new crop of creators who one day want to be investors themselves.

And what is actually going on with these acquisitions this year, especially in A I space, why are so many big players in tech deciding not to acquire and instead license can hire away co founders? The answer, IT turns out, is a lot more complicated than that seems. You'll hear all that and more this month. I'm decoder with the lie presented by strike. You can listen to decoder wherever you get your podcast.

Okay, we're back. That's all the copy that I talk with a real little more people.

I was going to say you've made that promise before.

Don't don't believe, guys.

It's my favorite is the only law that works on the internet telling you this is true. Uh, it's also the a lot that might break google in the end, which is fascinating to think about. Okay, that's enough.

That's enough. We what? Yes, yes, to coming in a week. We're going, we're going to be there. Yeah, I would say there's there's a bunch of stuff here that has been announced. pcs. I was wonder if they announced the best stuff early to get the early wave of hype or this is just the hey, pay attention to us, the real stuff is coming.

I think it's like both. I think I think that depends on the company. Some companies are like, I wants to get my school stuff out early, but most companies are like, I want to get some fun stuff out t you and then do the really cool stuff later yes.

And nothing will have a Price or ship date. Yeah, all of IT will be like the weirdest render y you've ever seen and then you can come see IT and .

personal booth or be a sticker or .

IT is the thing you are most likely to buy but is kind of the least interesting, right? Like the if you're going to release a speak up date to your art existing laptop, do IT before C E S. Because by the time we get there, nobody cares because everybody is like drowning in we are flying iphone cases.

But if you have something that is like here is an actual product that actual people will probably this is when some of this stuff comes out. That's what we're seeing a lot of like monitor upgrades and you know back bumps to laptops and things like that. And then I think you get to see, yes, and that's when they're like, have you seen new speakers? There are sixty two feet tall and they cost five million dollars, see.

And there's just me standing. And for the me, this is why I do what I do. I'm home again. I'm just going to read a few things that I think are incredible LG released uh, like a speaker just I don't know what's how to describe this thing. It's a speaker with vacuum tubes and in a transparent oh display on the front of IT. That display is the name of the song and like old time fault yeah I want the things so bad it's so stupid. IT is so dumb, but IT is so cool .

IT just like a kick starter that somehow L G made real exactly like .

a twenty fourteen .

kick starter and they're like, no, we're just going to sell .

this thing I put out. This is so cool, like ridiculously cool. Big vacuum tubes, little vacuum tubes. Old timmy fonts are not even sure if it's recasting the name of the song into the old time, I thought, or if they just found a song whose album covers an old time, he found, you mean, like I don't know what's going on here exactly.

I just know that this picture of this is a black and White picture of a guy leaning back and chair, but then the speaker system is in color. But then it's actually not in color. It's just the orange of the vacuum tubes is the color.

is the sepia.

It's perfect. It's so good. It's a very CS product. I'm very excited about that. I mean, I go to look at IT a lot. Then there's been a bunch of display news that i'll just read quickly because it's a bunch of giving monitors. Samsung now has more old gaming honors.

Some of them have up to three hundred and sixty hours refresh rates, which I believe is many times faster red in human perception, but good for samsung. And an L. G has top samsung with a twenty seven inch OLED that has a four hundred and eighty hearts .

refreshing face.

So we are, we are just doing what war, horse power, war spects. Is this the new thing?

This actually kind of make sense that if if we're definitely in a is where the best way to sell a really fancy monitor is to sell really great game play to gamers like that who buys your fancy monitor. And I think we're just in a place now where we're just going to be on like a crazy hurts refreshed ARM race. And eventually samsung is gonna like we did IT everybody ten, eighty.

I think going to be more like everybody will start to realize they don't actually need that and most of their games will never take advantage of IT. IT is probably not worth their money.

Yeah, but that's like three years from now after a bunch of people buy monitors, no human would ever notice exactly it's after.

And then we will be, I H remember that days?

weird. I just be specific. The LG display is four hundred eighty hits a ten D, P, which is, I think that's why a bunch of monitors hit fourteen forty four minute. That was a sweet spot of resolution and and refresher ate.

And so I think what this actually signals is you're going to get faster, refreshed, the resolutions you actually want to run at and and then you have to make some sort of decisions about what you prioritize. This is just suspect war. And i'm here for IT.

I want to be very clear that any time LG and samsung decide to engage in a display spec war, you just call me, i'll be there. We're going to cover every ounce of that. Speak words because display the speakers are or what these businesses made of.

I also still really like this trend where everybody is putting smart T, V stuff into computer monitor. It's the best. It's so good. Like just to have a thing that like I have a thirty two inch screen and I can IT is my television and my gaming monitor and my computer monitor and IT does all those things pretty? It's like, I love IT imagine .

being a college student in having that. Like I just say what I want that no, i'm going to go back to college just so I can have this moderate experience but then i'm not been in the door and one night be like way I like I .

want to be clear, both of you are a very senior editor. Stuff at work on David like I can't wait so I can own a chair. It's like i'm going to go back to college and you get a motor. It's good. We all need dreams and hopes now yeah.

our dreams just go backwards or forwards rapidly in time.

I we get a chair guy so you .

much is going on the back. You've to earn comfort me like, yeah, toll for kid that the .

last day of this way, one I want to call and we should do this, is letting around. Is this L. G projector that looks like an old belen hal film projector? Like this is a handle, but IT looks like a crank on the side.

It's called the sydneian cube. Cube is fell with the cube. Extraordinary important to note that it's fell with the cube IT wait three point two pounds.

It's just a little bit shorter than an iphone. So it's ety body. And I can do one hundred twenty and imagine 4k it's pretty dim。

It's five hundred. Sound great. But this is so pretty.

It's beautiful.

IT runs web less, of course. So I really think .

back to like what we are talking about, about the kind of disintermediation phones as a thing. I think this is one way it's gonna happen. I think we're going to get this really cool run of like furniture gadgets that i'm really excited about. We spent a long time with all the smart speakers and all this stuff being like, what if we made everything in your house more gaddy and I looked more like the future and everybody said, that sucks.

And then like with tvs and like the samsung rame, which I know you haven't have many feelings about with, we've kind of gone back to like, what if these things actually looked, you know, nice, designed and looked like they belonging in your house and weren't just sort of dropped out of a best buy? And I think you're starting to see IT from some of these bigger companies to these things are all kind of like special edition Marks right now. But you really get the sense that these companies are testing the waters to see, like if we made a thing that doesn't look like a big, fat White piece of plastic, would people buy that? And like, I know for me the answer yes. And I really hope that is for other people too, because I think I like this is what our projector should look like yeah.

i'm so tell. What's funny though about all of that is old projectors look this way, partially be beautiful, but partially because form followed function, like there are very utilitarian products. This is just a projector like this is just an armed chip in some i'm guessing some like very standard off the shelf, the parts that they they have line and and we've made IT beautiful.

They've made IT look like the old form, like the old function. And we haven't we have been quite figured out like, oh, you could just make IT really, really we should make a bigger like, beautiful and like that is interesting to me. The frame TV is like a deeply investing products to me.

Well, I is is somebody who now owns a frame TV in a frame. I will rent about this product all day, all night. First of all, have you used smart things? What what I used .

to like four years ago?

horrible. The firm is passing because samsung, i'll just tell you, this is a TV that designed to be off. And people buy IT because they realize that their TV is off more than on, yeah.

And so should be beautiful when it's off, which is just wild. The interesting second, if you actually put a frame on IT, you destroy the functional reframe TV. This is a true thing that I will who had IT like because of blocks, all the sensors in the front.

Me, I has a sign like a half dozen stories investigating what went wrong with his frame TV.

I think a tech product that is a bad TV that kind of doesn't work when you do what your first to do with IT and is still the best selling tech product of scape gory is a fat like as a cultural object. We should just think about that more tree.

It's kind of what happened was for a long time when they were making technology for like going in the homes, they wanted to make you look cool, or they wanted make IT look like IT was meant for. Anyone would not be scaring. That's when head all the wood paneling and stuff like that.

And then one day they were like, oh, we can just go like balls to the wall, do whatever we want, like door spector's git to ten nineteen hurts. We can do all of that and have fun with that and not worry about the design factor and other starting to realized like they are starting to hit a lot of those limits, unlike on a lot of the technology. And so they, okay, what do we have left? We can actually make IT not look like .

garbage there. there. Such an interesting philosophical shift underneath what you just described to right? We went through this whole long phase where technology was exciting, because IT was technology, right? And you kind of wanted the things in your life to scream technology yeah and I feel like we are headed into something very different from that.

That is going to be like technology is not supposed to be everywhere and scream its name in my face all the time. It's supposed to like blend into my life and surroundings. And I think like if that this next generation and the design is sort of the leader of that, it's going to change a lot of things in really interesting ways.

But I think you're right. I think that is at least where a lot of people are pushing us right now is out of this thing where it's like everything I have looks more more like a gaddi and my house just becomes one big gadget. So like I have more gadgets but they don't show themselves the same .

way we seeing IT too. And like how people are moving them in different spaces in their house, right? Like like the office is not in the kitchen, is not in the dating room.

Generally speaking, it's often a room. The home theater is another one. Like most people's theatres probably isn't the same room where they do others just like hanging out stuff. It's probably cool and dark. And I want to own every, like all ten thousand dollars .

with a queen of in your dorm. Also.

I will, I will when I go back to school.

No, no thing is really interesting. And i'm sure see s bunch. This is why sam baris exists as a category because people didn't want to put five speakers in their house.

Now for me, you wanted put twelve speakers. This is a very different approach. Most like, no, what about one inconsecutive black bar under the TV? That sounds good.

Leave everything else out. And that, more or less, one, the single time my David, is what we used to call, like the ambient computer. Like several years ago, this was the theme, the computers to disappear in the walls. And you're just like talk to alexa and that really didn't play out. And I think the twist here that is interesting and IT again, this is just one five hundred women projector twice hear that is interesting is that things are designed .

to be seen yeah.

they are designed to be beautiful objects. And because you can take the smart phone supply chain and say, okay, now your computer monitor also has its own Operating system in its own ARM processor. And also, by the way, it's like easier to to get a bunch of streaming services on this weird custom computer than on your desktop.

So we'll just like run IT over here or we can make a little projector or whatever we want to do using all these commodity smart from pieces. You seem more technology, more complete. Computers put into different things is like single purpose things that actually work well, and that lets you get to the design element of IT. Where's before, I think, the idea of putting a computer in anything required, like an awful lot of computer?

Yes, yes. And that made everything ugly.

And now all that stuff just tiny, tiny and small and cheap because we've had smart ones for so long. Yeah, I think that's right.

I think we're going to see a ton of that at c yes, including some of this thing already.

Also wrap up this little CS previous experiment by doing A C lighting. And then the third section will would just be a regular. None of these are never quick. I don't know why we .

pretend you ready.

Please buy someone show up. You can have IT will be .

named IT for you.

This is the one thing where I will abandon my journalistic ethics and just sell cell, cell.

the samsung frameless.

Tell me, yeah, the whatever kind of refrigerator you want me to hack, you got IT. What's a weird brand that just makes the retrofit? Das.

you want the lighting around? Sg.

snag nothing around shared by snag. You got IT. Anything just show up. His name is Andrew ellis. He's he's a interceptor like network and aggravation and whatever you talk to him, write him a check to see what everyone, right?

What's your CS like? So this one is they announced before ce, they are going to show off at, but dell has redone the whole X P S lineup. The X P S thirteen plus is gone away but is good.

It's suck.

But IT is also technically the the new X P S thirteen is using a lot of the same stuff. But then theyve, you've got rid of the fifteenth in the seventeenth. Those who both still be around, you'll be able by the old version for a while, but they are going to be doing big upgrades to IT.

And instead you're getting a fourteen and a sixteen and and the fourteen inch i'm really excited about because it's only like a pound more than the thirteen inch, which I don't Carry my computer everywhere. So that's not bad for me. IT gets you like a much larger battery.

I think he goes up to sixty nine point five watts per hour verses the previous one, which was fifty five watts per hour. And IT gets you discrete graphics, and that's just really exciting. And also, there's a little tiny cope pilot button, but they, like, had figured out the branding. This is one of .

the funniest pictures we have ever run .

with little sticker.

This sticker on the .

time they hadn't figured out like they didn't get they didn't get IT to the last minute. And so they're like, okay, sticker, we already made these laptops. Thanks, microsoft.

The sicker is little fussy. Everything went.

This picture is perfect. I love you. Thank you. I really have for taking beautiful photos.

Yeah, what is this? The menu button that they just literally put a little sticker over .

with the go copilot, which really, I know very excited about the copilot. Tn, but for me, maybe IT was because I first experience ed tip with the dell X P. S. I had big, like cortona. Ibs.

yeah, yeah. And this is the dream for microsoft, right? Like there's a button and assistant shows up. You asked some things that lies to your face and tries to bang you and move on every day. That was original pitch for clippy.

They'll try to think you.

yeah I don't want that could be going away yeah.

that's somehow worse.

Those eyes, the fact they .

you've insisting the doing they haven't said a word to me about IT is like very fun.

The silence is definite. Microsoft.

not one email, not one text now want to linked in message and some aggrieved being product manager, they're just like to try .

being rush people share did.

And what you guys are, mine is and I I literally have to load the page so that I can tell you the name, because the name just breaks my heart every time I say IT out loud. The samsung twenty twenty four, the spoke four door flex refrigerator with A I family hub plus, yes, which is the samsung st thing to ever. Samsung IT is samsung's new smart fridge.

I love, love, love that samsung is all in on smart purchase, like this company will not abandon the idea that your fridge should be the biggest and most important screen in your house. And I think that rules, and I hope that never changes. So like and and I actually think like I have two thought others.

One is that we're going to see just just infinite gadgets at C S. That are just gadget plus ChatGPT like name plus ChatGPT and they'll be like, is this anything? And i'll just be wondering through the finish being like that's nothing, that's nothing, that's nothing.

You can just put ChatGPT in IT, that's still it's still nothing. Uh, but then the other thing is going to be companies that are further ahead of the game, trying to figure out what cool stuff you can actually do with some of these AI tools and sentiment ung. He's been doing this for a while. I had some fun slash bizarre ideas about what you can do with a camera inside of your fridge.

Uh, and this one in particular, he uses a camera inside of your fridge, do not just figure out what you have, but to help you identify recipes that you can cook with what you have in the fridge, which for me is like the dream, right? So you won't open IT up and like, okay, I I have brockley and pasta and a half a thing of wasser sauce. Like what can I make for dinner? And it'll just tell you that, like, that is.

if you can't figure out what to do, rocky, a posta and what is your turning? You mix the rocky with the posta and you said the watch just side.

just your sauce.

Little you like, not today. We are sauce.

Yeah, that I mean.

do you should can I I support your dream? I can. I just point out the most ilaria limitation of the dream. As expressed in this refrigerator, the AI camera can only recognize thirty three different s. So if you are just like a little bit out of samsung strikes on of thirty three foods that knows about, it's like anand .

and you're on your own. Just one small clarification IT. Can I can identify up to thirty three, four. Thirty three is the dream.

which does that have to be like specific brands?

Uh yeah that unclear. I will say the touch Green has a uh tiktok APP and a youtube APP that's been standing in front of fridge scrolling tiktok videos actually kind of amazing like honestly, kind of i'm going to go try to have that experience. I am how have you .

never done the thing where there's something in the microwave for sixty seconds and you like i'm just going to look at four tiktok. You could do that on fridge.

the screens in the way that i'm going to choose to express that desire is not by pulling out my fifteen hundred dollars state of the art phone. It's using the computer in my fridge.

Yeah, I don't see that.

The problem is, by the way, deciding who in the family gets to determine the tiktok algorithm, even the tiktok account loaded onto the refrigerator.

I think you got to give the fridge your own algorithm.

The fridge gets its own account? yes. That's like truly one of the most dangerous and d stability pieces of technology you can introduce into any family is full size tiktok on the fridge. And you know like whose account is going to sign into this tiktok? I don't .

know a lot of try.

I are we have an L G, by the way, L G has A H smart platform. Could think, thank you. That looks exactly like smart things. I know everyone always wants to dunk me. And while away for exactly copping I S. The fact that LG and samsung have exactly copied their bad song and experiences the very funny, very funny so we now have a thank you microwave and I thank you fridge ah the microwave will send you unification when he is done, which is the least useful notification in the world because how long like getting a notification and from for something that you've set for a minute.

like not use people used to rose turkeys in IT.

Maybe you my Rowand just sprint out the front door.

Come on um um you are is over our stove. He can also told whatever voice assistant to turn on the light in the fan. And my wife was like, but the button is right. And then our refrigerator not seen notifications ah for when IT thinks are ice is too old, it's like three way ice. And i've i've never even considered this before and I don't know I have any these notifications turn on or why i've even connected .

any these devices to the ever are useless .

thrown here I see yeah I like quietly .

google trade up. I've got a notification. It's like it's been seven days. Please discard your eyes so we .

can make you fresh eyes. If you had said a year, I would have been like, i've never I still never done that.

So our old fridge didn't have an icemaker. So now we bought the most icemaker. They can make four kinds of vice my good men um and I like what a luxury and then IT turns out we don't use ice. So I have been a fridge for ice and the fridge is a good size sad to me, and that is the relationship I have.

What's you aren't learn listening to this and you know if you're supposed to replay your eyes every seven days, please email us verge cast of the version I come if you're an expert on ice replacement situations in fridge, I need to know this please.

I think L G is in the pocket of that's what .

i'm mp right now yeah and it's also someone .

has been in signing a lot of new smart light touches. I think lecrone is in the pocket of big wireless oh yeah because god blessed utrum switch but that's a lot of war nuts. You're just pack him in that box and just.

Um what's late ground? So mine is the TV stuff.

We're getting some glimmer of the TV stuff. There's two transit thing you're really interesting in tvs this year. One they're bring in A I to settings. So actually you go back years now.

AI has been at CS for years because every TV company is like, look at our AI picture processing and upscaling like they've been talking about to forever and ever, ever. And everyone s like A H ah in this year it's going to be control because now the eyes can lie you. But theyve been doing A I in upscaling for years and years and years to get, you know to upscale your horrible seven twenty p fox and a ell broadcast to fork.

They applied a lot of A I to that at the panel level, so are going to do more and more of that this year. The thing that they're all doing is they're applying to settings. So they are going to say, okay, we're gonna recognize your content in adjust to the settings of the TV so you won't to switch between game mode and cinema mode or whatever will recognize, okay, you're playing a video game or switch you to the higher ry, preserve low late and see the whole thing. Okay, you're washing a movie that's tom cruise face. We're going to put you in tom cruise mode, which is fascinating.

They should have done this.

But why does that require A I couldn't just require acknowledging that you've changed inputs.

You we can already do input level setback, but if you have if your input level settle is like N X box, knowing what kind of content is coming out of the x box actually made hard, right? Like the x box that needs to communicate with the TV, which, given the salvation he was like.

what was the named in that thing? That the box that had all the inputs, that the cover, that was the one of the things that tried to do was figure out what you're watching and actually like two in the experience based on literally the content on the screen.

Yeah, the cobo is different because he was a universal remote. So its whole pitch was like, you tell us what you want and you will know what you have and we will deliver that like we will click on the apple TV surface for you. And because I was machine learning, IT wouldn't be brittle.

Like if you want to do most, universal most, if you want to do a maco, like, okay, press power, wait for seconds, click right three times, wait like, and that is all inherently brittle and broken. The cover is like, we will look at the screen and we will make sure we're going to click on the hooo APP. We will click on the hooo APP.

I'll see what's on the screen. We'll find the thing you want. IT did not work. That company pivoted to selling video conferencing solutions for nursing homes. Is a restore.

Um but the idea that you can recognize this on the screen and take action on IT kind of an old idea uh advertising on connected tvs worked this way for a very long time. Uh, really weird stuff. But also at A C R.

Automate content recognition has been built in the most panels for a long time. So the TV manufacturer know you're watching they can sell lions again, so which isn't great. And now they're going to finally start doing a useful thing with that technology.

Well, okay, it's a movie where I put you in the best mode for this movie. Uh, roku is gonna ce new. Uh, roku pro mini L D TV.

We've got Spark picture modes, their pitches. Ninety percent of people never change the settings. The TV, this will help a lot of people there also works is going to do mini TV that make higher.

And tb, I think, is really interesting. Mini aliis be ever. It's yes, yes.

And then SONY is not good. Announced new tvs. Sone is off the TV cycle. C, S, which is fascinating.

Uh, the SONY eight ninety five quantum dot OLED, there was the flagship TV of last year, just hit an auto. So so is a way off this cycle, is doing whatever they want. But they previewed we've got a bunch of mini tech coming this year than before.

So like they're still making CS announcements, which is fascinating. And then LG announced its h next generation of oats kind of minor bombs from last year. But the big news is malays, its multiple lens array technology is going to hit the eighty three in size and the g three.

And then they ve brought smaller versions of its ones that are wireless, which means you play stuff in new box on the outside of room. We started to plan to take into the all, which I don't know, but like sure of iteration on the oil side, and then I think huge strides in the many side, which is gonna really interesting, because minorities are cheaper. They're just LCD screen with really, really advanced backlights.

But the backlights are getting simultaneously more advanced and more interesting and cheaper, right? So they're gonna crash right into, oh, so I just bought in ninety five. My thesis is the TV grow my wall for a decade.

Spending money on TV is actually pretty good investment. And I came this close to buying in x ninety five, shut out to value all chinese and scarce. I went there to calibrated Sunny tvs, like not in retail mode, but like calibrated in ninety five. Next, x ninety five eight, ninety five was ox, ninety five is the mini ad. And I was like this close.

What were they playing on? IT?

They're playing some, do you know, dark still. I literally, I feel like, like, look at this lizard. I wanted .

know a how many hours you spend standing between the two and quitting? Like how close you've got to one and then you'd walk over the other. Like did you bring did you bring a loop?

Did you bring a microscope? Like did you did you bring your trusty in icon micro lens to take pictures of the pixel? Like they just closed and left you in their overnight. They were like.

we'll see tomorrow. Let see. That was like me alone in a dark store with like various thirty thousand dollars like beat of speakers, a hugely expensive.

I was just like in heaven. And then the store there are the ones you are run this thing on youtube, the king in TV. sure.

That's really for twenty years. And so like the calibrate everything, it's like beautiful. So but I came this close by the next time.

Think of the miniature tech is so close, it's like it's right there. And I think it's C. S. We're going to see the next evolution of IT across the number of manufacturer and then something to show us some more stuff this year. And the point I was make as if you pay attention to displays like one, it's fun because it's just it's a stateless speak war, right?

Like IT sound like, well, tiktok rule and democracy know it's like, will this display look sick or not is like all you need to know but if you keep track of IT, you can kind of tell what kind of devices we're onna get a few years online yeah the display is is usually the thing that limits the foreign factor of any device you're talking about. So tvs are where you kind of get the state of the art, state of the art and that just trickle, send everything else. And the mini ality moment is like, we're right here. We're spending the extra money and OLED for a lot of people isn't going to be worth to you.

I think suck. I like to be smug about my oh, I love that. I bought.

I didn't buy the x ninety five. I bought eight ninety five because I want, want, I want to be smug about that thing and just feel a wave of smugness every time I look like.

I need to know what i'm going to be smugg about in forty five years.

Here's what i'm song about. I now have access to the world's most useless streaming service, bravia core.

You get the really .

good reads on spider man, though you get the really good reads.

it's extremes and pure stream. It's stream eighty megahits for second on gravity or but you can stream four movies and three of them are spider men.

And as soon as you turn IT on comcast calls and says, are you running a bit coin mine out of your house?

Um but one of the movies on rival that access to because they changed the library to uh was a remastered M X of the original ghost busters. And I was like, i'm in heaven like this is IT was .

kind of a bad fork of scale.

You like see the pores, but they are weird looking at the a bunch with everything .

like you on youtube right now, if you go and look up an old trailer, almost all of them have been upscaled. yeah. And you're just like, that's weird.

I said. And we watch all of ghostbusters and this kind of and IT IT looks insane in some ways like, just like to contracted. That gets the thing I always catch with these bad up skills like it's like to contrast and something that plan out where is. But I like i'm reading the titles of the name tags because they are watched one hundred times in vhs thirteen and screen and like look at look at all those .

words on the screen was beautiful.

I mean, you look no if like parts that are blurry, like because you know the old lens is weren't perfectly sharp across yeah the whole frame and they were in like this a lot of movie shot at night. So was a lot of film grain that's getting, but none of this look good. I do not think you should buy a SONY TV for this experience.

But in terms of things, I am smug about having had this experience because I want this TV very high, the list. I need a shirt, this just like a bravia core stand. And there is like, what are you watching? I'm like, nothing. Air force one, get 他的 go to .

your death place account years ago。

Yes, i'm watching four movies.

And meanwhile, I was just making plans to watch up and hymir on my ipad on the way of biggest next week.

Crisp, dolan is going to be behind you on the plane like be careful ah .

alright we have to take a break as you can. I'm very excited. Go with TV in ts. We're going to say break where do you come back with a non CS learning?

And here we have travellers in the natural habitat at enjoying guaranteed four P M, checked at find hotels, resorts, book through m max travel, and they do any see what's coming at them.

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its own chill.

This one of you is like a great business selling retro fridges in the back of .

office max and like boss, whatever mean we set snag .

like ten times already on this.

Yeah, our results are blowing up today. Someones about the goal. It's like what is dry? They're adorable. They look at the fifties only using modern, pay us the money. I'll finish the sense snake.

the modern, what snake?

By the way, if you're on dering, this is not how you generate ills. I don't know how that should be very clear, everyone, that's not my side of the business at all, but i'm very clear that this isn't how you do IT by threatening the maker of a reta refrigeration. But if you know the good people speak, if you know Allen, snag, you know, calm up. All right. I don't know if is a name is Allen.

It's probably the last day is probably not speak.

Um I don't want part non C S, David.

which got so there was this pattern that came out this week. Um we think we're about three weeks fish away from division pro launch from apple. That's the the word on the street they think is a january twenty five twenty six seems to be what that means, who knows? But IT IT appears to be imminent that this things coming.

And uh, one of the things that came out this week was that apple was granted a pattern for stuff to put on the outside of the display. So if you remember, one of the things that the vision pro will due is essentially give you google eyes on the front of your vision pro so that you can sort of look through them. And it's like and weird and I hate IT put its technologically kind of cool, but what IT turns out happened is that apple, including john y.

Eve, whose named as an eventual in this pattern, had a bunch of ideas about what we might do with an external screen on your face. And I think there awesome. Um there's there one of the ideas is just that you could have the words do not disturb written on the outside of your face. One of them could just project the weather on the outside cream.

I love the the weather one is incredible.

I could show .

all the rest .

of these are sort of like the weather one is in incredible and I .

could show your eyes in a bunch of different shapes, including uh like zoom icons in front of each of your eyes for when you're on a video call IT could show up a play button like if you're playing youtube, IT could show a Green saver like it's there so many ideas here and this all reminds me of like early apple watch when they were just like, here's a bunch of wa key features you can send your heartbeat to somebody or draw your rist to draw somebody else is rest and this feels so in line with that to me you rather or just like, what can we do with a screen in your face? And Johnny, i've is just like hearts.

I I am missing .

the the hearts beating though on the apple watch that .

was was IT IT was like, creepy.

Did you never do IT?

I mean, just feel like .

creepy to people. It's fits from. That's how I do. What the Walker talking out to is just to be creepy, never to, like, actually communicate with .

another human being.

See, you use.

it's really quite good. And actually now our house does not it's not necessary, but we still do IT. So I will walk, you talk to her and she'll just see, yell up the stairs. That's great technology, everybody.

I think the thing I like about this is one thing I will always, always been really good at is taking things that are otherwise kind of problems and making them sort of iconic like all the way back to the the White headphones on the silo ET um in the ipod commercially like I took the cable of your headphones and turn IT into a thing right and IT like I did the same thing with airports which are objectively ugly, but I made them like culturally cool.

And I think apples gonna try to do the same thing with the vision pro in some way it's going to try to make IT like, no, this is not a stupid thing you are on your face because that gives you stuff like this is a cool thing for your face, which is a hard sell to make. But I think apples gona try. But yeah, as a as j pointed out in the story that he wrote, we still have not seen, as far as I know anyway, an apple executive, tim cook or otherwise with a vision pro on their face and IT is IT is very rare that one of these things comes out and is not instantly made of me.

And so for apple to go simultaneously pursue to this idea, like how do we do more and more and more and more and more with the screen on your face? And lets may be hide the fact, that is, to screams on your face for as long as we possibly can. I just really like a few weeks away from figuring out which one of those is gona win in the real world. And I think it's fascinating.

I'm excited for tim cooks digital eyes. Tim cook, just like giving interviews.

and he gets bored and the weather pops up, is just going to be incredible. I cannot wait a .

little place sign.

You can read the posts.

look at the pictures. The actual claims of this pattern are very small, like the actual thing that is being patted wherever I trying to vice with a camera in IT, put captured images of the warehouse space, and then IT display in the housing that displays images of the wares, face the images based on the captured images, and then a sensor that detects the position of the observer. So you can point the images that the whole thing that's the whole pen oh and the usual thing that they stick this in all computer patterns now they're like a computing system that does IT and like yeah we have in the office in another computer.

there's not a small person inside doing IT for you yeah exactly um that's .

I always passing to reaction apples actually claiming in these because they'll put a lot of pictures in these and is over now you going to be the actual claims and the claims are here. I just like we put a camera on IT, it's why in the outside, but the whole claim of this pattern and then Johnson, i've got to use some pictures. I will say if you walk on in an apple lian problem, just displaying to people the weather and good california, it's a very good like that.

They don't even change. The weather is always going to be CoOperate.

Now, I think if you wear one of these, you should be obligated to be showing your tiktok feed on the outside of IT at all time.

shame. Um C S is next week.

apple said vision prows coming early twenty twenty four. A lot of rumbles out in the world. I would bet there are some sort of vision pronouncement that .

in couple love staying. C loves IT. Yeah, yeah.

I bet you right. So that's just my bed. I don't I don't have any insight until on that. I just based on history, remember one year, yes, apple is like we have an event and I was like, the iphones sound very zon. Yeah it's the same one crimes which got okay.

So IT is with like great sadness. I say that amazon is moving to advertising starting in january twenty night. That means you're going to have to watch ads if you have amazon prime and that's crazy.

You want to pay extra. But it's also like IT was always inevitable. IT was always onna happen. They were nobody was shy about putting ads on these things when they started with this, maybe netflix, but everybody else always like that. Ads is somewhere in the forecasts for us.

So now it's just like, okay in for amazon, a company who we don't actually know how many people watch their shows. We just know they have all of the subscribers because everybody has aims on prime. This makes a lot of sense because now they can make.

I think we can confidently say it's not very many based on the success of their big shows that they have.

Which ones? Yeah.

one readers, the boys.

the boys is richer. And boys, yes.

it's a show. Yeah.

everybody's dad watches richer like youtube. Gonna be watching IT soon.

You don't know IT singular, Rachel.

Yeah, you're right. It's just richer.

It's like the James Cameron locals. Very cheers.

It's come of guys. Just a lot of talk, quiet men running around small towns in america.

The only thing I know about Richard, as I saw a ticks who's the main actor and you know, I just saw a tiktok with him where he was saying that the amount of muscle has to Carry on his body to portray Richard is actually causing a physical tool on his body. He's like, imagine walking a flight of stairs, but you're holding two forty and ddos, that's my word.

That's a lot. That's too much muscle.

Yeah he was like, yeah but it's worth IT because i'm i'm richer soon as starting to equal reacher do I do? Ah IT is inevitable. All these treme service are everyone watching nefer x turn on ads and make more money. Amazon is actually a secretly huge player in the ads business yeah like a huge player.

The ads business, it's met a google and amazon and of course, you're going to do connected TV ads, but it's kind of gross like the whole point of prime is like not that right when you pay amazon the money at front to get all the good service on the back end. Yeah and like now just cable. He's a pain for cable and shipping.

I think for them, it's like, okay, you get free shipping, you get whatever other stuff comes with prime and now you also get free cable. And if you want to get rid of the the ads on your cable, you can give us even more money every month. And four people are going to do that.

Yes, no one learns to know if you're onna pay for the ad free tear of amazon prime video, I want to meet you. I feel like I could meet you yeah oh yeah. Like that's a scalable proposition as I want to meet all of you.

you can fit all of those people in like a single dave buster. Like no question.

Great, have a party sponsor, but you know who you are. right? I have two because I added one because it's so funny. But uh, my first one is alma draft house runs SONY digital cinema projectors and they had some sort of certificate time out over the break and they just stopped .

showing movies. So per and that's .

like there's sums to be the good company they're proposed. Be like the good movie theatre that like actually cares about how they screen things. So to like to drop the ball as bad as yes.

it's it's unclear what happened. We've read a bunch of forum posts from like theater employees and my projectionist. One amazing thing about the internet is coming out, I wonder, is a community I mind it's deep in the weeds of this and oh, it's the projectionist forms yeah obviously.

Um so there's people like explaining and what happened and the company but IT feels like, David, I know you adventure of stuff to and we're going to write a story on because IT is very it's perfectly version house. There's a lot of grand involved in digital projection like you send a movie to a movie theater. There's a bunch of D, R, M. Steps in being able to playback the gentle file. And somewhere between the projector and the file there was a certificate time out and no one like no one caught yeah .

that that's about as far as i've gotten down the rabbit hall. I think that's right. And SONY IT kind of increasingly has no interest in this business. And these things are notoriously, anyway, I remember we did that.

Sorry, if you want to go about the IMAX theaters that still crucially rely on a palm pilot and are now emulating a palm p pilot on an ipad. And like the the true nature of the tape and strings that hold these things together is just unbelievable, even if you're animal draft us and care deeply about how this stuff works. These folks just I don't upgrade the equipment unless they have to.

And meanwhile, the equipment on which these movies are made is increasingly high tech. In the way that they're being shipped around is increasingly digital and increasingly high tech. And to your point, these companies are taking more and more care to lock this stuff down, especially with big important movies like these.

Things are more carefully controlled than ever. They're not just shipping giant reals around the country. Nearly the way that the issue. Uh, a lot of this is happening online. It's mostly happening digitally now like IT, there are just so many more places for IT to break in these old weird systems. Then there used to be and if you're although there's just like nothing you can do, you just update the firm where I think I .

think this suggestion from a lot of those projection as though was that like animal probably did mess up here and we've been like a lot of talk about like in the theater community about almon, it's kind of decline. And so this is kind of like an indication of that decline. Theyve been rough since like to .

twenty seventeen. But if there's there's no such thing as like a full stack movie theater, right like AMC is not out here making its own projectors so that I can show you the movie Better like everybody is still reliant on this crazy chain that is not really designed to make the process seamless and good yeah it's most to .

be as complex as possible because they don't want like, a Young projection history like you. Let me just upload this. Did I torrent gonna? Have a good time. Beautiful film.

yeah. Can I tell a story from my youth? yes. And as in high school, I finally instead was the manager of the local movie theatre.

And somehow this embolden us to believe, as we were walking out of a movie, that we could pick up the real of Austin powers, too, the film reals awesome here to, and spend them to our park if they were very heavy. We got nowhere. We were just stopped by a group of theater employees going, what are you doing? And we don't know.

What was your plan like like why this all the way back for me? What was the aid outcome to this story?

We did you have fAiling stuff. I don't high school or seen was gunson. We saw the real to auto too. Right now we'll have them. I was like sixteen years old it's but it's burned into my brain how heavy they were like, you know that oh, this is a mistake .

but then you're .

too far in I go yeah.

the second you pick them up yeah it's already over even if by simply trying to pick them up you have you're real alizad to make a horrible this stake.

But in fact, the opening sequence for that movie is you couldn't play on on twitch now because they they .

all yeah because they implied .

meudon rule and that's the whole first like setup to the movie.

right? You know that's try .

for the best where we in a time in a .

place for the opening sequence of Austin aries to and I know it's switch the onest ly um it's some bro vehicle in eighty magaha for second Crystal clear peer stream see .

every tread of chest .

hair speaking of stealing things ah the key boys are back yeah and key has a new plan to stop them so if you are aware, the key boys apparently very easier to steal many, many key and handcar so acknowledge is problem wearing suit by various states who said he is negligent because they made their cars too easy to steal. Very funny outcome, the deeply funny outcome. Um he is doing IT like software updates and he's doing software updates.

They're shipping out like steering wheel locks at the club to people. It's all very funny. Now there in addition to this this specialist, they're shipping out uh, devices to protect the ignition column. Incredible, incredible line in this preserves this is a bullet under the headline in bold device reinforces ignition, an cylinder body to guard against theft methods popularized on social media. Wow.

it's very good. It's one of those things that you're write and you like, what is the world become that what are we doing here?

Very good. And then in order to make IT clear to the key of boys, they even stall this device that are giving everybody a sticker. So now your your car can have a sticker that's a stay away, he voice, we have a device that reinforces ignition, the party.

and no chance whatsoever that that will fire none. That sticker will solve all of your problems, for sure. Another bullet in the .

first second wave of local software upgrade clinics also planned in ordination with local key dealers in key cities across U. S.

Yep, software great clinics .

at the key do or um if you have a key on the go get carpet is the key boys on the loose only .

parked in the garage?

Ah there he is in my family and I have family members. I got ta get the thing in the garage.

I do you think if you were a team right now, you'd be a key boy? I feel like there's like like the same nei, that is ceiling. Austen powers to reals is definitely out here. Be an a key boy right now.

Just going to take a car.

I think IT is very good that I was not tea and social. That's what I got for you. I think I would I I would turn out different probably, Angel, that seems like the most likely outcome of teenage life plus the internet.

All right, that's IT. Where way over is always there is an extended copyright law segment for which I deposited ze nothing zero apologies for that uh and also zero pologies to the local predator factory which would sponge to the slightness round immediately. I like how they found into local for .

different yeah just around the quarter.

I'm coming over there. Um we're going to see s next week, we have a tone coverage. We have two verge test, right?

I see the two virtuous and historically are crazy virtuous of the year because we are all sleeped pride. Just tons of coverage on the site is where the year really kicks off. So i'm excited to look at some gadgets, see a bunch people, do much reporting and obviously tasch all on the request. So we will see you next week at CS. That's the request.

And that arrived for verge cast this week. A we'd love to hear from you. Give us a call at eight, six, six verge one one. The verge cast is a production .

of the verge in box media podcast network.

The show is produced by Andrew marino and liam James.

This episode was mixed and edited by ander Adams, and that's IT. I'll see you next week.

Support for this episode comes from A W S. A W S, generate A A I gives you the tools to power your business forward with the security and speed of the world's most experienced cloud. Hey, islam, from decoder with neither to, we spent a lot of time talking about some of the most important people in taking business about what they're putting resources to and why they think it's so critical for the future. That's why we're doing the special series diving into summer.

The most unique ways companies are spending money today, for instance, what does that mean to start buying and using A I at work? How much is that costing companies? What products are they buy? And most importantly, what are they doing with IT and of course, podcasts? Yes, the thing you're listening to you right now, well, it's increasingly being produced directly by companies like venture capital firms, investment funds and a new crop of creators who one day want to be investors themselves.

And what is actually going on with these acquisitions this year, especially in the A I space, why are so many big players in tech deciding not to acquire and instead license that can hire away cofounder? The answer, IT turns out, is a lot more complicated than that seems. You'll hear all that and more this month. I'm decoder with the lie presented by strike. You can listen to decoder whatever you get your podcast.