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Quibi's epic fall and the future of books
2024/8/6
The Vergecast
A
Alex Cranz
K
Kevin Nguyen
Alex Cranz: 我认为Quibi的失败是由于多种因素共同作用的结果，包括其糟糕的命名、疫情的冲击、与现有流媒体平台的竞争以及其高昂的制作成本与商业模式的失衡。其技术创新，例如Turnstyle，虽然令人印象深刻，但未能弥补其在内容和市场策略上的不足。如果Quibi在疫情之前推出，或者采用更合理的商业模式，或许能够取得更好的成绩。但总的来说，Quibi的失败为其他流媒体平台提供了宝贵的经验教训，也反映了流媒体行业竞争的激烈程度。
Kevin Nguyen: 我认为Quibi的失败主要归咎于其高估了自身的技术优势，低估了市场竞争的残酷性，以及未能适应疫情期间用户行为的变化。Quibi试图通过高成本的制作和独特的技术来与其他流媒体平台竞争，但这种策略最终证明是行不通的。Quibi的失败也反映了在流媒体行业中，内容质量和用户体验的重要性远高于技术创新。
Deep Dive
Quibi, founded by Jeffrey Katzenberg and Meg Whitman, aimed to revolutionize short-form video with high-quality content and innovative technology like "Turnstyle." Despite significant funding and big-name partnerships, the platform failed due to a combination of factors, including the COVID-19 pandemic, high subscription costs, and a lack of compelling content.
- Quibi raised $1.75 billion in funding.
- The platform launched during the COVID-19 pandemic, a time when people were largely stuck at home, despite being designed for on-the-go viewing.
- Quibi's content, despite the high production value, failed to capture a significant audience.
- The platform's "Turnstyle" technology, allowing for both horizontal and vertical viewing, was innovative but ultimately not enough to save it.
- Quibi shut down less than a year after launch, returning money to investors.
Shownotes Transcript