The USB-C Holiday Spec-tacular
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Iphone fifteen pro also has the new USB c connector.

Happy holidays, everyone, and welcome to the verge test holiday spectacular lar, the flagship podcast of the metrical serial bus connectors and holiday spare.

I love IT, the two most important things in life.

easily the two most important and put in booze in the drinks a critical part of the holiday experience that that is under reMarks upon.

I mean, that's my favorite .

yeah everyone is like you're gna drink a thing called egg dog and you know, I put some bRandy in IT will talk here is a hot coco whisky yeah holiday parties getting look at the U. S, B, C, I, F. I know this is a holiday spectacular. Are now early tradition where we dive deep on one specification that makes the entire tech industry go on. Your friend nei David pierce here.

Hello, are we all ignored people? We should talk about this. We can intro everybody. But I do want to talk about .

IT for ignored people.

I think the nog once good.

but like the real stuff, the stuff that comes out of like a jog when the girl store.

i'm just not yeah, that's fair. Like, I don't know how good account is made, but IT exists.

You have to like whip the eggs. I did IT once and I was too rich. I was like a like a, like a putting base. I just think .

filled out putting, yes, that's alex cranes that are hearing .

from right there. I'm your friend who loves putting in all its forms set and unset, apparently.

So this is the holiday spectacular and now yearly tradition, which is one of my favor, things we do here in the verge chest, a chance till let go of a new cycle in the gigantic nerds, about one interconnect or standard that we all depend on. Two years ago, with a hgb I, which was really fun.

Last year, we had blue tooth, which is blue tooth this year by what I can only describe as popular demand we're doing in USB c we're going na have a little talk about the state USB c to open things up at the floor. Andrew has forced us to play a game show the USB c Prices, right? We did IT.

I'm not going to say anything else about I don't want to tip your hand who wanted lost, but we did IT IT is actually hilarious. It's all be fun. And then lastly, we're going to talk to know a dentil who is the co founder and CEO of no mad goods accessory company. They make a lot of USB c products.

yeah, no matter makes like fancy accesses, I would say. And no, I was a good hand. He is kind of eyes open in ways I didn't cessna's expect about the weird of USB c, but is also like psych, about the future of gadgets, accessories, in a way that felt very right for the holiday spectacular.

very right for the verge chast holidays for exactly. The man loves the cable. But let me just say this to open where, like a decade in the USB c and the only way I can really describe IT is it's a mess.

That's half the story, right? It's like on the one hand, like we got IT, like we did IT. Yes, somebody you know in in the ancient history of technology was just like, what if all of our stuff plugged into the same stuff and you only needed one cable? And it's like, we did IT.

It's there. I only need one cable, but we did IT in the worst, most backwards and impossibly confusing way possible. I like that you can .

sometimes break a device, sir, catch on fire by plugging in the wrong way because .

that's cool. Yeah, that's what you want. You're like this one provides the power of a car battery to my friend. I just see what happens.

I will say, have you guys know my gadgets? Ts have been much warmer this year as a result of this. Like I I genuinely believe that that's true, that like the average temperature of my phone and laptop and tablet has gone up as a result of U S B C. And the gigantic mess of cables in my life.

I am not cracking. My radiator is high this year. Ow, maybe it's just a Better insulated home i'm living in. I like the theory that my get just verbal.

Yeah it's like, you know, it's spirit. Al, you like no matter what, I will use this amount of energy. And is the energy usage of L, D lights drops for my old legends? I'm going to pump this into my cell phone instead. It's like, it's very good. It's like a fixed some kind of spirituality, you know yeah.

like this.

It's here a point that, David, this has been a dream, right of one cable, one interconnect. And then the reality of the dream that we live in is that there actually isn't one cable. There isn't one in our connect, but they've just use the same plug and lots of different things to make IT appear as though there is one cable all life.

And that is to some extent, yes, I agree with us. There's a lot of I wouldn't t lying, but like wishful observation going on with the U. S. B. C.

Like what if you didn't think about this too hard? Like what if this was almost what you wanted? Uh, is that enough? But what's happening inside of IT is because very few things are labeled correctly. Very few devices will tell you what is going on. IT feels more confusing than ever, even though in in one important way, it's gotten much simpler.

Yeah, I think that's right. IT used to be back in the good old days that your stuff was either, you know, micro USB or mini USB. And you could sort of distinguished them, by the way, that they looked. And generally, as long as the thing fit in, the thing that was probably going to work. And he was very annoyed because all the things had different things in, in order to bring five gadgets, ia to have five things. Now IT does feel like slightly more of a mystery where it's like you you can plug in in and IT fits like, you know, I think you have a bunch of keys on a key ring and you you have the one that fits in the luck but doesn't turn yeah that's very much like the USB c experience or like IT goes in that still does not the job IT turns out like fitting in. The thing is not that's not the time.

okay. But here's my question. Has this reduced any amount of frustration? So one of my favorite laptops in the entire world is the power book before the tights anian power book for, remember this thing, this is the laptop I never had one converted at.

The most of any any laptop ever was just a beautiful thing that I couldn't afford rise in college. And i'm looking at a picture of its rear panel just because you were talking different parts. And IT was wildly more yes, than just micro and many USB back then, right? It's I bring the laptop.

IT was one of the thinness slapton PS ever made. IT was one inch thick. Or is apple said one in good marketing, but like they'd done this thing where they'd trunk the computer in a radical way for its time.

And you look at the back panel and you're like the height of this computer has been determined by the ethernet. And so here's here's it's on the back of IT. Alex, I know you love this as as I do left to right.

I'm just looking a picture. Firewall, four hundred years. The most important point, the god port, is I the .

best port?

Ethernet, yeah. Two USB s. Oh, giant outlet for its pm. Important was the peer to be a dvi connector? Yes, a huge mass like massively wide D V. I can try to monitor in s video connector, uh, and then I shit you not in R G eleven, jack for a fifty six. Yes, yes.

it'll make you like that.

This is not happening anymore, but that was the port selection on these computers. Any of many ports have come and gone since then. But if you you think about this is maybe one of the most important laptops of all time.

And i'm just showing back to IT because it's port selection, if seems insane. Now the design of IT is driven by the size of some of these ports. And very often you have the wrong cable. And having the wrong cable is a very common frustration. And it's why I am confident that everyone listened to the show is just like me has a drawer full of cables, just cables, just in case you got ta plugged one thing into another thing, you're never going to throw .

that cable away. That's how I knew I was an adult was. I had like a box of cables as, like, this is IT like, I was like, twenty two for IT straight out of college. And I like, well, i'm an adult now because I got this big box of cables just like my parents did.

So first of all, one box of cables is not enough boxes of cables to 像。 But the the big change that I made recently in my life was I threw away all the cables that were very old, and I didn't know what they went to. So for years I had a whole box just of cables, two mysterious things that I didn't know about.

And I kept them all for all this time because I had one really old western digital hard drive from when I was in college that I knew at some point I was gonna want again, but never actually took the time to do anything with. And I had a bin full of cables that might have been for the hard drive. And I kept the whole bin around, and recently I took the hard drive, the best buy, because I literally couldn't get IT to turn on again. They ve got all the stuff off of IT for me, and I threw away the whole box of mysterious cables. And IT was IT was a truly transformative day in my life.

This is, uh, important thing that you bring IT. You had a product IT may or may not have had a proprietor or cable. The Price just said that weird super speed USB three cable.

So its problem was a power cable, which was a proprietary thing.

Yes, this is the main fit, had weird proprietary power table, may be some wear pins or bail connector and that power system. There's a lot of stuffed barel connectors, but a barel connector with a apter, you don't know how much powers is coming at adapter. And if you get rid of IT, then you're screw and you got to get one of those long plastic plus packy things, all the different arrer connectors, and you like some the dips like that's bad.

USB just eliminated that problem from like the jump mini on microsoft started the process of women. That problem micros, we got pretty far along there in the U. S.

B. C, I think, is almost completely obviated this thing. USB c is the world's power connector that is unequipped a success.

Yes, I agree with that. As the like make IT turn on thing. U, S, B, C is is a huge, huge, huge win.

And we're now up to two hundred and forty what? U. S. B C. There are some really great material science that's going on underneath that galleon. Itri is the thing that replaces silicon and all these devices.

There is just a furious effort at gan charges, getting military charges, making them Carry more, more power and small faces with us heat. That is just awesome. Well, like that, just a bunch of scientists and engineers and physicists making IT happen is IT .

just my impression that anchor is way ahead on the gale trade stuff? Like is there are a reason anchor stuff seems to be so popular in that world right now?

Anchors a fascine company. There was so much people work with amazon, they realized this was an ecosystem they could sell into. They went off and started a company.

They saw lot of things. Now, the C. E. Of anchor, Stephen yg, was on decoder and twenty twenty one, and he told me that they part with the company of power innovations, which makes like the bleeding edge scale um and I try .

IT also a very amazon sounding brain truly .

now like too many real words like now just like like letters and numbers, but basically anchorites ing exclusive on bleeding edge gand chipsets. So they get up like a year six months to a year before everybody else. And you can see that's really cool, right?

Just want like a business perspective. They identify that as a competitive advantage, went spent the money ahead of IT. And now they have a six months exclusive in the same way that you know like so many by exclusives on play station games, look and curse like we have inclusive on game chip sets for minute.

That's obviously change. Other other companies and there are all the companies that are there are more aggressive. If you go on amazon, you like six hundred, what charger?

It's the size of a quarter? I know will I catch fire?

But so just up for that perspective, uv c is a huge success because of gan, because of this material science innovation, because these companies have identified a market opportunity and selling more higher power charges can do everything. That means you can get everything from intellectual tooth rush to a laptop off the same charger, with the same plug, over the sometimes the same cables. The cables are you rated, that's just an overall like barrel connection should go away, seems like a big Victory.

Be agree with that. And I think IT has made the like multiple charger thing that a true must have accessory in life like the one thing you can plugged into the wall that has the three USB slot on IT anchor cells, i'm sure infinity of them, uh, sort of lots of the company. And I started to see them everywhere.

Like, I noticed this, I was flying last week, and IT honestly seemed like one in every three people at the airport either had a battery pack or something. You can plug into the wall and get multiple U S, B ports out of. And that is just now like how everybody charges everything yeah.

And this created the market four battery packs, right? You just see, okay, the market is sort of got created here in a big way.

I just call them the flail. The flail because like you plug in of court and .

I just looks like a little flail swing around.

Yeah, so that's a good thing. Instead, that's still some problems, right? Not every product supports every charging speed. I still just worry that things are getting hot, as we've mentioned a few times. And then there's the problem.

We talked about the rush a few times now where a lot of companies are doing this in a lazier possible way. They are not adding the pennies of additional cost to their products to put on the two registers that make USB c power go. So they effectively just replaced the michaux b port with a USB c port.

And if you play an actual USB c 的 USB c charger onto IT， IT doesn't charge because the thing doesn't know how to call for power from USB c because it's not actually USB c you have to use the U S B A D U S B C cord, which is drives me insane. And I am going to propose on this, the holiday spectacular, in the holiday spirit, in the spirit of Christmas, that all of those people should go to jail. And I I can't think of a Better present for all of us gathered today around the holiday heart in jail.

But that could be my gift to amErica in the world. I think we can agree. I will have done the Christmas community, at least as much of the service is marry.

We're skipping ing bright past like coal in everybody stocking. We're going straight to gel. He jil, I like IT. In that.

I would say, represents the best case of U. S. B. C. We basically solved this power problem.

We've created a market for a new kind of product, these battery packs, these multi charges. There's a lot of innovation and engineering resources and money and invention going into a thing. And IT has tangible consumer benefits.

And then there's like four percent of IT that's bad, which is like the cheap est products. It's a lot of off brand headphones and speakers. I think i've mentioned the milk brothers. We used to stir protein that is like that's really knowing there's just a bunch of that stuff where they just like USB c will fix IT and they didn't do IT the right way. So frustrates everyone.

I we've people since we mentioned the first time we've had one, a bunch of emails from people who are like, I threw something away because I don't realized this was the problem. Oh, wow, I thought I was just broken. That's crazy to me. yeah. And i'm saying this is the best case.

So so far, the worst experience i've personally had is kind of a describing with the the a to C Y connector where you plugged IT in and nothing happens. I have not had anything problematic happen. I know there risks.

It's like you could plug something in in your phone could explode. That's a real thing that couldn't theory happen. That has not happened to me.

Have either of you had sort of actual bad U. S, B, C. Experiences so far? Minor, just all.

I plug a thing in, nothing happens. I take IT out, I plug IT in, nothing happens. And then I get angry at my Better looking .

to feel like I bust ted a hard drive. I feel like I bust ted like an off brand hard drive by plugging IT into the wrong U. S, B, C. And IT just died IT was like, no no mam that actually .

can make sense. IT like tries to come the life and then just .

ah and like actually that even when I found the right cables that never worked and I blame was IT maybe because the hard drive was crashed possibly but i'd like to blame the U.

S. B. C. I have a similar experience. IT is dummer than Alexis. I don't want, I don't want mean swords about IT.

You were drinking to magnox .

one night was IT a beer tremor.

IT was not a beer, my beer chain, or is not USB. C, I know that that needs a full on the connected to get through this forest. You a rub the engine that's OK v tech kid, zoom camera. If you have children, you know that these things are just there everywhere. Every kid ask when they're fun.

They're cute, and they're notorious for being really thinking about what USB c cables are compatible with them, even as regular USB a to microware b cable real messy, like someone work something down and everyone I know just sends applying a micros I card to use, because the cable thing is so full. These cameras, I didn't do that. Every time I will, I get one of his photos of the camera.

I remember that I should buy a microsoft ard for this camera. So I want to do trying five hundred cables and forget. So i'm trying to get photos of this thing and obviously my laptop only as USB c points on IT.

So we're going through doctors and the adapters and effectively corrupting photos on the camera until I finally gave up, came upstairs to this delightful twenty fifteen imac that I used to verge chest from and plug directly into USB, a port on the back of IT. And I got off whatever photos I could. And I was like, this is bad.

Yeah right? And that's like a dongle problem. It's it's a kind of all the message at once, but like you should be able to just plug into what is effectively and sd cardatas and get files without thinking, okay, this thing is USB a, that thing is USB c.

This thing is a really func microsoft implementation. And now if corrupted some photos and I could took on our camera, that's my far the worst USB experience I had. And somewhere in there is that I was leaving through jungle town.

Well, the promise is it's so sneaky and it's problem that IT makes everything worse, right? Like I don't have the rate cable for this is a very obvious problem, is a very annoying problem, but you at least know what the problem is, yes. And then it's like, okay, if I go get the correct cable, everything will be fine.

In this case, you're left to like trouble shoot through a bunch of steps that you have no actual visibility into because something along the way that seem like IT probably should have worked and all fit together literally and figurative didn't work. And that's the thing about usc. That is always with me.

The most crazy like the open camera came with a USB c cable and would only work with its USB c cable. And it's like my friends, that is, we're doing IT wrong here. It's like not the spirit of a universal connector at that point. Just have a preparatory baro connector. What the differences to make?

Well, I just explain something .

about my OPPO camera.

I learned something .

so we I said, IT i've said the magical inconvenient to suck about now we have, I like dung town magical .

and company is just the word dongo time yeah and the dongo show up.

And now where in dogo time you just like, say, IT three times and then you go to dongle time. So USB c firms that are not everyone came out first on the apple macbook, the tiny, little macbook, still the world's best playing computer. Remember, that computer only had a single port.

I was so tiny, and I, again, I go back to the titanian powerpoint before I was talking about that. Computer is real. Design can try for computer, that is the height of the internet.

Apple says, we don't want to do this. This is also what you might call the peak john y either we want to make a lot of this thing as possible. We're going to cut IT down to just a single point because all you need to do with this computer is charged.

Maybe want to do some data stuff. So we will use USB c. We will figure out how to change that.

They went to the USB c implementation form, the USB I F, apple dict ates, the design of U. S, B C. They've had a hand on this wheels since the very beginning started with that first math book.

Yeah, there's a lot of lightning in U. S, B, C. For that reason.

Yeah, there's there's a lot of apple ideas and know the conductor is very much their idea. IT was designed to be a partner to lightning, which is how they got. They were able to get there in the end with the, I found that you should talk about, but know this fact that comes out and everyone says a jungle town.

Like in order to use this computer, you will have to have a series of complicated jungles. And I will response with that computer in particular was, no, you won't because no one plugs anything into your P2P. We have done the research ery, done the studies, especially consumer laptops.

No one plus anything in be happy with wifi and blue youth, fine. And this computer is so underpowered that IT is true that know whatever works anything. When I, I had two of them, and I truly believe that this is the world's best travel computer.

I took this thing on planes. I've live, loved a million apple events with one of them. IT had a terrible butterfly keyboard, many, many compromises.

But I never felt like I need to plug anything into this other power cable. You move through years, and apple is many more computers now. Maybe have two U, S, B, C.

ports. And we are in jungle town. In order to have a laptop, you've got to have one of those like eight and one dangles that has a bunch of useful ports on IT. Apple eventually release their macbook rows that have lots and not supports.

There are a little cheer in the audience so like the sd card reader is back on the maco ah my macro O S is an HDMI port on IT like where many ways back where we started. But all the parts that have been smaller and i'm sitting here in twenty twenty four one are we are we in dog town anymore? Like I still Carry one around.

but I don't know why security.

but maybe sometimes I need a USB airport and that's that's .

all I can think of yeah I I Carry mine for the USB a and also like I was always in jungle town because that's dv like if you had a monitor, IT always was V G A, and then your laptop is always D V I. So you are always doing dunglass way. I didn't have to Carry as many of them like IT wasn't for little small, quick things like sd card reads and and all I need to to plug and driving so I don't know i'm still the dog or town. Okay with that.

So the thing that I wonder hearing you talk about this though is whose fault is that? Because like i'm i'm sitting here on the computer, I use every days a mac mini that I have connected to a cept monitor that I bought for super chief on aisles and could tell you nothing about except that IT exists and it's my monitor. IT uses HDMI.

So it's H D M I 和 H D M I。 And that is just the way that IT works. And I like, whose fault is IT that? I don't connect these two things to a USB table because I think there is a world in which the answer to the macbook prose problem was more USB.

C ports, not let's bring back the old ports. And I think bringing about the airports was the right call. But I can't figure out whose fault IT is that we haven't gotten to the all USB c everything accessory universe faster.

It's a lot of cost stuff, right? Like like it's more expensive to put in a lot of these ports. So you need shock to the monitor makers. They there like you know our our people want to display port because because there are some stuff that USB c can do that displayed port can't.

Vice vera, I refuse to believe that that anyone .

on earth wants display.

Oh my god, display port is a Better center than that is maybe for next year. H that's true next year acua is just display port v hmi and like we'll do IT as a court case, love IT you're .

seeing IT .

like the monitor i'm on right now. Are these two like eight hundred dollar L G monitors that i'm still very accept that I spent this much money as I did on them, but they've got USB c on the back and in IT works, but they also USB a and that's the only way you can use the backlights on them to, like, make the backlights do cool stuff. So it's like, kind of dumb.

Well, so you get U S, B, C is a connector might be good and can support all this power. USB c is a standard, is not capable of doing all the things that you want, right? And see if you were to go to an all USB c world to out this point, you would increase cost because you would be basically building in adapters somewhere along the line to move the data into different kinds of standards or different kinds of pin configurations.

And I think you do one in HDMI that is focused on being the best display connector up against its mortal rival display port, which is Better. And I think you do want to display port team that's like we're taking him down. Merry Christmas.

You're describing like bundle ling and unbundling leave. We've been through a bundling phase, which is U. S, B, C. And then everybody's going to come to the realization that, oh, it's great that all this is in one place. But what that means when entries to be everything is that I can be the best of anything. And then we're going to spend the next decade with like a new series of very specific one to one things that are Better at one thing than USB c. And then we're going to do this again in ten years to me, like won't be great if we the standard to just bought everything together and you could just plug IT in.

I don't think it's that many things though. When you think about like what the porter being used, it's it's visual ports, right, like A H T, mi and display port. And that's because they're really good at at doing visual stuff in a way that U S B C just isn't quite as good at. But if you think about most, like data transform body is moved to U S B C, or are they using thunder able, which is like U S, B C, but more expensive.

but it's the same port of U.

S B C, fenty, U S, B C. And even audio, you maybe have an an optical audio out, but typically the three point five billion atr jack is like more than enough for those people in phones. They are like, no, we don't even need that u species enough.

I was going to say, I just let you get that foreign, that sentence. No, I have.

I was going as fast as I could to get get the world that is sing but yeah.

I think you're right. It's like, right, really fast. State transfer like lives in the world of PCI thunder PCI have, uh, connection there. This important everything else is kind of a USB. And then the thing that is not is the two display connectors.

And even that is getting into a realm of silliness, right, where it's like how many A K displays can apple plug into one mac? Many is like that's how we're measuring how important this are. And maybe some things are a time like additionally, you are bent with them.

More colors are, whatever is gna be needed. There will come, and i'm sure to be great. But most everything now can run on U. S. B, C.

And what what you see is, yeah, sometimes you sit a conference room and there is just a bundle of display, adapt or sitting on the game table, but they all have USB connectors on the end. That to me just feels like A A kind of Victory. I'm not sure it's the right one bike. We defeated complexity with additional complexity, but at least all the connectors are the same.

but it's smaller complexity, I guess. Yeah, I mean, part of me feels like I think i'm torn between these two ideas that this transition is was always going to take a because IT essentially involves we replacing every gadget on earth at some point, and that's a lot of work. And you can fix your own.

Get, get. And like i've seen this, even with the iphone fifteen, right, getting the iphone fifteen fantastic love, being able to use U. S, B, C, my wife and I can now charge funds the same thing.

He has a pixel. I have an iphone. It's great. Huge Victories for everybody.

I have a new cable that I had to get from my car. My phone now doesn't plug into certain things that used to plug into. I have a bunch of accessories that are now dead, right?

That transitions are going to take a long time and I I get that. But also, we've been at this for a decade now and IT doesn't feel like we're close. yeah. And so I can't decide for running too slowly or if I am being too ambitious here.

Let's wrap this by talking about the big news of the year. USB c apple switch the iphone to USB c this is the big thing in a Normal universe. When that happened, we'd run a headline like USB c arrives or it's finally here.

The transitions are in. That is just no one's doing that because the iphone that's I mean, instead it's yet here point it's a combo. Finally, in other way, this is gonna a one time um and I feel that way to be clear, I feel that way about USB a two.

But because there isn't some giant company that is switching away from USB a marka moment, it's hard to talk about the same way. But IT is true that U. S, B, A is, I believe, in world history, the most popular powerpoint of all time.

Like IT is the most popular plug outlet in world history. It's just everywhere. IT is a standard. You can be anywhere in the world and you see a USB airport and you're like, i'm going to plug these god awful cheap light strip lites and do them and they're going to light up well.

first share enough to flip over because you plg IT IT present the second time at work.

That's kind of amazing. No other plague out what has ever. I'm going to charge my phone.

I found a USB airport. God, I hope IT isn't loaded with male. And I Carry one of the little adapter that only that cuts everything with the power.

That's incredible. But that is also you got to take all of us out. We we're renovating our house and buying plugged outlets.

And i'm buying plugged outlets. With the U. S, B, C. And we want U S, B, A in the middle because there's enough stuff that I know when I want to plug into that plug out that's nuts. And and I just installed another USB a the wall of this house is going to .

be there for twenty years.

You helping it's the same with lighting like apple, a billion plus IOS devices out there with lightning ports on apple still selling some phones with lighting imports. Apple still sell some ipads with flighting imports on them are going to keep sign for a long time. E, U, be damned.

Merry Christmas to the european commission, says tim cook. Happy holidays. A bastards and ships as billions.

Ipad like that stuff isn't going anywhere. And kind of 名字 的， the core dream of the U. S, B, C, I, maybe no connector, all i've achieve IT, right? There's always gonna standard sort of waxing and waning. And as everything is bigger than everything becomes a computer, the installed bases just a bigger and big ger.

Bigger ger people are cheap. I mean, how long has the P, S, two port persisted? I think you could probably buy something with A P, S, two port right now.

And you you should be able to do that. That's just stupid. It's like it's older than half the people that we work with.

That said, this is true. You can get all the way here. I've seen people assemble just the most bananas USB c donal chain.

Yes, you can get an A P, S to the U S, B, A, U S, B, C. Connector and use them on a lot of computers. Are people still use apple extended keyboard tools.

They are very popular. Big click y keys, apple just stop bus to USB a USB c totally works. It's kind of amazing. You know, when software background in that ability is so hard, yet with USB c in hardware, people almost take IT for granted, which is pretty incredible.

Yeah, I mean, kudos to like the people who did this for making IT a continuing center. But I think now we're a point where we've agreed that this is the standard and it's gna keep moving so fast that I wonder if we're going to end up sort of accidentally at another unrecognizable standard before too long and if maybe were even there already. Like U.

S, B, C is a collection of different things that all kind of look the same already. And the eu is out here regulating like what the port has to look like. And I think that's good. But I also wonder if instead of that thing you're describing, where we've kind of had really good connectivity over the years between the ideas of USB, if I said we're going to have a lunch, things that look the same and are very different, and that's just gonna be where at lands I have no idea.

I mean, that's what we're doing with H. D. M. I right now. And and a lot of other ports, there's like that conflict and nobody wants properly label things. And if they just properly labeled things and made the labels easy to understand, this would all be solved.

But yeah, if you are a member of the united states congress listening to this, the verge cast holiday spectacular about USB c welcome.

I think there's at least forty or fifty senators listening to this right now.

No question. At least half the senate is listening to the look. First off, you're listing this in congress.

You are the most effective politicians, countries. I want you to feel great about that. You are here on the ground with the people.

You are sharing the holiday spirit with them, and you are talking about real problems in america. Second, you have an opportunity to outdo the europeans. If you just pass some labelling standards.

Everything in tech right now, I ve been regulated by the europeans, you know. And you, you can do IT. You can take weird saint Nicholas from france and turn ament to sana clause in the greatest american Christmas spirit.

You can do IT. And you can say, look, your focus on USB c here in amErica we label our wires. You you can just take Christmas from them. And I want you to do IT because that is actually what we just put labels on the plugs that, say a health asic and charge how much data they can support, and then everyone will be happy, will lead Better lives in america.

You have to also make a aspect that people care about, like this is the learning experience over Christmas is like sit down and really learn about the charging requirements of all the individual devices. Takes some time. Instead of reading the day before Christmas, read some instruction manuals to your computers.

Yeah because like I think about what happened to TV is right, like everybody got very aware of what seven twenty p and ten A D P and four K E K war. And those things get Better because people start to care about IT and theyll buy the Better ones. And now i've become like A A zilla for telling people to buy expensive cables, which is the opposite of what I used to say I used to, to help people, just like by the amazon basics.

The cheapest thing you can find for whatever cable you need, it'll probably work. Now i'm like if you want to live the as few tables as possible lives, that you have to buy good ones and you have to buy ones that are more than most severe devices need in order for IT to work for most of vere devices. And people just don't know because they're never had to. And realistically, they shouldn't like this should be solve a problem, but we this has to be a thing people care about like i'm the problem because I didn't make sure that my monitor was the right connectivity for what I wanted. And if we don't start to demand that, IT won't get Better.

That's wild. H D. I, which Carries much more data on the regular, is too more reliable or support all the video centers. IT is kind of like just by I would ever cable.

right? But it's not truly but .

it's close enough. Like for most cases.

if you are out there by the monster cables you're getting for a right if you buy a high quality, but it's gonna be fine, yes, right in a way that if you don't buy a high quality U S B C cable, you you're not guarantee to get life out of IT through as like technology progresses.

And you'll notice the difference, like I, I work in my basement and my bedroom is two floors away upstair. All of my cables are right next to me. The thing I used to charge my phone, all the upstairs is a piece of crap USB c cable that takes one hundred thousand years to charge my phone. And I have to change IT and I have not because I keep forgetting when i'm upstairs and it's too much work to come all the way downs irs. But it's like it's a real thing and you will notice the difference between a really good cable and a really crappy cable in a way that I think with HDMI, most people are not going to notice the difference.

Yeah, most people don't even know. Like H, D, my two point o and two point one and so I got it's fine ah .

and if like let's make sixty five dollars on this cable like someone will come out and just start screaming at you.

But you know if your milk former .

is not charging exactly coffee, if his milk a is ging and that's very important.

Okay, here's my last piece on this, and then we should go to the game show. This was the year that apple did, the big transition to U. S.

B. C. The iphone has IT. now. The E.

U. Has Mandated IT. That this is all big news. I feel like that stuff in the weeds of IT is less important than how does the feel to use technology that all has the support so that we send our time on. But IT is the thing that happened.

Does that feel like I was a success as I feel like IT will be an enduring success? Or are we just waiting for U S B C? U S B C D 都 看不完 USB f 6g will change everything， like that's what i'm saying, we're six g change everything. Or do we get there with this big european regulation and the finally switch on the iphone .

actually .

to change nothing?

You think you will change something?

I don't think anything going to change fully. I think we're going to go to you this like slow role.

I'm a little more hopeful than that. I think the iphone changing is a big deal. I think you would have been a bigger deal of the iphone to switch ten years ago.

I think there's a really interesting parallel universe if instead of launching U. S, B, C on a macbook, IT had lunch on an iphone and how the technology world will look different. Now all these years after that, I think I would look very different and much Better. I've talked to a lot of people in the last, say, six months were very excited about this. And what did I mean for the kinds of accessories ies you can buy, knowing that they are gna last more, then the life of your phone and the kinds of things that you can put into cars and put in the fixtures in your house, and the with confidence that this port is going to be around in some way for the next, lets say, ten years, their stuff you can do that is cool and different and exciting for everybody. I think if we are still in this place where I can plug a thing into my devices and I have nobody, what happen in another twelve months, i'm going to be a lot less optimistic.

Join me.

Yeah either either we're going going to spend twenty twenty four like weeding out the crappy eph on amazon, starting to figure this stuff out. The next level of a lot of these gadgets will make more affordances for that self. And that would be great or we're just going to be overrun by crappy U S B A, U S. B C gadgets. And i'm gonna on alexa cide saying actually nothing has gone .

Better .

yeah yeah i'm somewhere in the middle and here's well although that I just complex ify for situation. My families a wide variation iphone in IT and some of have A U S B C iphone, some of sublime ting iphone. And the most popular person on my family on our recent family trip was my nef w who had a mag safe battery pack that worked .

with every comes that's so real yeah and .

IT IT was like, oh, there's another thing going on here that is interesting. There's another out for apple and max safe and SHE charging SHE too. And max safe are really tightly line.

It's becoming its own little standard right next to U S. B. C. I. I think that's gonna. The ecosystem is a little more interesting and a little more compatible, but we'll see like that's only I throw in the mix. I am also optimistic that at least one turn of IT is done.

And that USB c seems future proof in a way, like it's the thing I can support, everything from a laptop to whatever. To change the world's laptops to the next power standard, you need a good reason. Like this is a tiny little connector.

Can you get a hundred watt side of the two hundred forty watt out of IT? That's most laptops, but you don't need anything like that. The design constraint imposes is not in inch tall internet connector like you can get what you want out of IT.

So that's my hope, is that has done what IT needs to do for now. And the next turn looks like magnetic charging, whatever. And that is going to make this transition hopefully easier because they're something compatible with both along the way. And then if a year or two from now, most seems develop as we seen people just and .

then after that, we get to the thing, what was the thing where IT was like A A lamp that sits in the corner of your room?

Like beams power at you? Yes, there at C. S, every year. And every year they like, we could do IT and every year is like then do IT.

That's A G one year a one of those companies promise that they had a form and girl l that was wirelessly powered. And like, I don't believe you and I went and I shot a video on a flip can of them cooking a burger and IT was like, the thing was just sitting on a giant plate that was, you know, like wireless as like. This isn't really I understand there is no one here, but this is that we haven't gotten very far.

All right, speaking of the complexity of USB c, we got to take a break, come back with the u sbc Prices right? And probably a some sort of lossy from Prices, right? People, we will be right back.

Support for this show comes from the aclu. The acl u knows exactly what threats a second Donald trump term presents, and they are ready with a battle tested playback. The aclu took a legal action against the first trumpet administration four hundred and thirty four times.

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Hey, its' from decoder with new IP top. We spent a lot of time talking about some of the most important people in taking business about what they're putting resources to and why they think it's so critical for the future. That's why we're doing this special series diving in to summer, the most unique ways companies are spending money today.

For instance, what does that mean to start buying and using A I at work? How much is that costing companies? What part are they and most importantly, what are they doing with IT and of course, podcasts? Yes, the thing you're listening to right now, well, it's increasingly being produced directly by companies like venture capital firms, investment funds and a new crop of creators who they want to be investors themselves.

And what is actually going on with these acquisitions this year, especially in the A I space, why are so many big players and take deciding not to acquire and instead license tech and hire away cofounded ers? The answer, IT turns out, is a lot more complicated than that seems. You'll hear all that and more this month.

I'm decoder with the life presented by strike. You can listen to the coder whatever you get your podcast here, IT comes from the vox media podcast studios in new york, new york. It's the U. S, B, C. Prices, right? New light patel, come on down.

We're onna, get suit. Sorry, alex cms, come on down.

I can't afford to be suit right now.

And David beers, come on down.

I was thought I would do a cool dance if I was on the press. That was like I had a whole correo graph plant. There was a spin move.

And here's your host, leon James. Okay, welcome to the U. S, B, C. Prices right on verge cast producer leon James, we have a great game for you today, which will consist of four rounds, all themed ed around the latest industry standard connector for all your favorite gadgets.

Well, nei, David, alex, you should all know that each of you will be playing today for a verge cast listener that we randomly pulled out of a hat. Let's hear who realize playing for this is James Alexander. And my favorite USB. C get. Get has to be the very first one I ever got, the next to six p .

Grace phone gool ever made. Thank you our James.

I'm in IT. Yeah, great. Big James. Let's hear who dave is playing for today for a uc gadget is my ceremony grinder for coffee being I an amazon often get you thanks so much. Guys hope when the condition.

my fussy coffee people, let's go here. I mean, let's go.

David, are my swarm an enemy now and career, I don't know you, but you're did to me. We have to go back and ask a beer if this thing is actually USB a and doesn't the registers and can only .

charge an a to c table. H, yeah, we'll put that in the follow up for the next show. But for now, let's hear who alex is playing for.

When is eric? And my favorite USB c budget is my venture and four probe. It's a three channel four k wifi dish candle.

I put IT in in my car. I have a new soul. It's pretty awesome. Also, I would like .

alex to represent them. Do proud is people he's like, I ve got a fuzzy dash cam, alex.

But he also has a key that so like insurance, it's more than his car.

Okay, well, whoever wins, your listener will be sent an awesome cool verge swag basket filled with all kinds of goods. Alright.

is everybody ready? Let's go. Alright, alright.

The first round is guess the Price. Guess the Price of each gadget, get the closest guests without going over five winds. Get within five dollars.

Get a bonus five points. Let's get started with the first get. Get up for bid today. It's a tente p, and the scope of camera for your android or IOS device features a two per magpie's camera, six adjustable lds. This USB enable tool is grateful. Inspecting harder reach places like car repairs, seward may image dry event inspection and more made by pencilling.

Can I ask a follow question? Can we spelling be this? Where can I ask for, like, you know, language of origin? I just want how many make a pixel two, two magic that .

changes everything.

The p okay, whoever gets the closest to the retail Price without going over gets the most points. Alright, alex, trans.

what I want to do, two forty eight Alice cranes .

with two dollars. Forty eight senses went .

two hundred and forty eight, not two forty.

wow. Trans, with an overbid.

I believe IT at me. I look at its long.

it's one long wire. It's at least three cents per two .

hundred and forty eight dollars.

Two hundred and forty eight dollars are right, mr. peers. OK.

do we have the thing where I can, like, look back at the crowd and ask them to guess for me? I fifty nine and ninety nine, alright.

David pears, fifty nine dollars, ninety nine cents. And the thing on amazon .

says it's usually seventy four and ninety nine, but it's actually fifty nine, ninety nine. That's that's what I think.

And mr.

Patel h, this is very complicated now because I think alex y so high and I think, David way, you low one hundred seventeen dollars.

yeah.

that's a good number you like to one hundred and seventeen dollars. Actual retail Price is twenty nine .

dollars nine.

I shot a god with that and just came my mouth shut. I got a one. Sorry.

Terry. Look, my father was an emergency room doctor. Do not do that with things that cost twenty nine .

nine check for for dry land.

No, my dry events are gonna so clean even. No.

okay, that means all three of you actually bid over the retail Price. So no points are awarded for this get. But let's move on to our next U.

S, B. C. gadget. It's rechargeable heated socks by western. These stockings will keep your feet warm all day with the power of two small batteries. You talk into a pocket zone into the socks, which are rechargeable by the included USB c cable rechargeable socks by western all right contestants currently on weston's website. These socks are actually fifty percent off, but at what Price?

But what is the discount Price or what is the regular Price?

What is the discounted Price?

That's harder.

I think the tracks of the David saying is that these are never sold the real Price, correct? Like you have to psychologically maniple people to believe they are getting a deal in order to sell battery socks.

Normally these are one thousand dollars. And today there are six books.

All right, context. So you're ready, ready. okay. This time let's go with David peers to begin with.

It's one pair of socks. Yes, one pair of socks. Twenty two dollars and forty nine cents.

Alright, David pears, with twenty two dollars, forty nine cents. mr. Patel.

i've learned my lesson. Eleven dollars flat.

eleven dollars flat from mr. Patel and my crans who see.

cause it's socks, soccer, sneakily, expensive sometimes. So i'm going to go with thirty seven dollars and ninety six cents.

You think the socks costs more than the camera?

Yes.

actual retail Price is seventy nine dollars, ninety five cents. Oh my god, cranes are winner.

That's the half of race. That is the .

half of learn .

from two rounds of u Prices, right? Is people respect some parts of their body much more than other parts of their body.

And you can get the U. S, B, A version of these socks for one ninety nine. Oh my god, i'm kidding. I I totally .

made .

that up. Okay, let's get to our final gadget for guest, the Price. It's the clear one pro thermal imaging camera for android phones. This informed camera mobile accessory has an adjustable USB c connector, lets you find hit electrical problems, energy loss, water damage and other heat related issues with its thermal imaging with the help of the flair one APP by flair.

That's so john.

I are at contestants right now on amazon. You can get this gadget for what Price I I reviewed .

the the lightning version of this is like twenty nine seventeen. And I don't think it's onna.

Help me at all. A fact, the M.

F tax, I got a factor that, and the many years since I last, you inflation.

What is byng ics say this is worth now four thousand dollars.

Okay, first we have .

Alice crown. Oh, I hate IT. Two hundred and sixty eight dollars in forty two cents.

All right, two hundred and sixty eight dollars and forty two cents from alex cranes.

I feel like this a good .

number you like to tell. What is your guess? Two o seven, two o seven, eighty six, two o seven and eighty six.

We have a last minute .

correction. David, piers.

what is your guest?

One dollar.

one dollar Prices, right? Baby.

lets go. David, taking the entire middle range there.

alright. Actual retail Price is four hundred and twenty dollars. descent.

Oh my god, why didn't anyone gets for twenty? I'm sorry, but when I still win.

right super? Yes, wow.

you .

absolutely won. In fact, let's take a look at our score board as IT stands now, rounding out the back as new light patel with zero.

I'm sorry, jane. I'll send you next to five man, no matter .

have joining him is David peers with zero?

So alex cranes.

our fearless leader at tent, a commanding lead.

All for you, Terry.

it's all for you. I can't send you .

what actually not present mini us. We, i'll figure IT out.

get IT adapter to dungu IT.

All right. Contestants, the next game we have for you is called the match game. Match the gadget to its max wattage over USB c two points per correct match. Here we have a list of ten USB c gadgets and ten of max power delivery stats in, as you all may know, power delivery is a specification on U, S, B, C that tells us how much power the gadget is allowed to receive for use your expert gadgets knowledge to match each U, S, B C pd number with the appropriate attack.

Can I just say this is proof positive that USB C P S bananas? I was just going to read you the the numbers that are available, one hundred watts, forty five watts, one hundred and forty watts, three watts, eighty watts, eighteen watts, thirty watts, ninety six watts, twenty seven lots and forty five lots. Many of these numbers are virtually .

the same universal .

standards. Maybe let's tell the audience what the devices are. First, we have an in hindu switch from twenty and nineteen. We have the iphone fifteen pro, we have the six teenage macbook pro than three.

We also have the steam deck OLED model, we have the deal D C B zero nine four U S B charging kit, we have the P S five dual sense controller, we have the samsung galaxy s twenty three, the one plus eleven 5g we have a fourteen and macbook pro， the m one model, and finally the pixel 8 pro。 Everyone should have a watches we provided for them. With all this information, please match the gadget with the appropriate power wattage. You may start now again.

I'm just trying to point out it's ten different devices, many of which are exactly the same category in ten different numbers.

And I stop stalling. I am going.

So I did this one wrong.

Did you guys do the thing that I did where you get almost to the end and you realized the two highest ones you haven't done yet and all that's left ones that .

don't need that much power? Yeah, yeah. yes. see. And I was like, C, C, C, see, forty five.

I go. Ft.

no, I think I know this. You know, you know what I know .

this confidence are .

a contestants. Let's see how everybody did. We're onna. Take these one at a time, starting with an intended switch at eighteen.

Watch too. That's a big anybody get next?

You've got the iphone fifteen pro at twenty seven watts. I was close .

on that one.

Did you get thirty? I guess thirty.

I guess thirty.

You know, it's horrible. This is we keep going, the more guaranteed that i'm wrong.

Next, we have the six signage macbook pro ever model at one hundred and forty watch. Yeah.

you should have all got that. I knew that was a thirsty. B no.

I do was thirsty, but I thought something .

else was thirsty. Next, we have steam deck OLED model at forty .

five wall. Yes, yes, I means .

I know .

nothing. I was .

surprised by this .

as I put .

a little line. I M, on the C B zero nine four U S, B, charging kid at one hundred watts.

Wow, yeah.

I had IT in the macbook pro, the sixteen inch. I switched them.

I got to say I got that one wrong and everything else waterfall to wrong. This after that there was just a cast cate of inaccurate. And after I got .

that right, we will rip the bandage off gently. Y, here, the P. S five dual sense controller at three watts? yes.

Just samsung galaxy s twenty three at forty five watts? yeah. One plus eleven. Five g at eighty watts. Yeah, that's the only .

thing I know about. One plus is that it'll just sucked down power. That's what they do. Maybe I put a .

hundred because for the same reason, one pleasure get after IT like that battery on fire.

you put that shot on a hot plate. Let's go.

all right, the fourteen eight macbook pro and one model at ninety six watts. Oh, finally we have the pixel 8 pro .

at thirty watts being I get two， I told you I take her home.

Are I contestants? Let's find out how you did a reminder that each one that you got correct here counts for two points.

A reminder that this is the winning worksheet. And if I guns the device thing, correct?

All right, mr. Hotshot, tell us how many you've got.

right? That's five.

Got five correct gasses. Wow, David peers, how many correct gasses do you have .

on your worksheet? I got a wapping .

two right to correct .

from David peers. I have probably five other ones that are one wrong away. Like, should I have put one hundred when I put ninety six?

Yes, yes, I should have. Should I have put eighty when I put ninety six? Yes, I should have tough beat for David korea. I'm sorry.

Four points for me. Alright, alex cranes, how many correct guesses do you have?

I can't make fun of David because it's the exact same too. I also got too right, but I got too right in the last round. So i'm winner.

Did you both tragedy the highest and lowest first? Like I knew that P. S. Five was the low, and then I was just trying to find out where the highest wasn't.

I knew I was the macbook. I did the highest first, and then I started to scramble because I realized I done IT all wrong, but I was too late. So like P, S, P, I know that one's gonna low. And that's that's someone I got right.

I very confidently. The first line I drew was iphone 4 pro to thirty。 what? Because I was sure that was like, no question, that was correct.

Three once and then no, I will tell you what through me while i'm being angry about this is the intendo switch is famously the hardest gaseous to buy cables for. So I looked at this and I like, what's the most random number on here because I bet that's IT and I landed on twenty seven. Same for the swish.

And I was so sure that was right because I was like, no other cable to accept the one done, one that nintendo, i'll sell. You will work. So IT has to be a man of one. And I was wrong. And a few.

I just, Randy chose ninety six.

and I was brock. Do you think the switch takes in ninety six? Whats up? The switch has the processing horsepower of a phone from two .

thousand and and nine. I was like, maybe it's just kids thirsty.

Well, I will just say you guys are doing much Better than did last year on the blue parme. So let's review the points from that round. Knew I got ten points for his five correct s worse to first David personalise grants each got four points for their two correct gasses, bringing our grand totals to million at and David at four and alex at .

fourteen yeah.

I got you, Terry.

Now we go into round three. Round three is mad. libs. We have given you a sentence with a bunch terms missing, but all the terms are jumble. The sentence comes from a recent android authority article spilling out just how complicated USB c has got fill in the gaps in the sentence with the provided terms will give you three points each for correct placement, and the sentence is blank, is based on blank and aligned with the blank specification, thereby bungling in blank tunneling support for two blank or a single blank display output and blank capabilities on blank devices.

Do we have four hours to complete this?

And the terms we have for the sentence are display port two point o 4KPCI express hub funder boat for USB for fundraising and eight k alright， everyone, please use your worthy to fill out the sentence I got IT can .

ask for definitions on several of these words also, as P, C, I express a trick because no one has used that in twenty five years.

Are there more words than there are thoughts?

No.

nail IT. But way. That's how I took the outside in case wondering, I finished the world and just stood up and said, nailed IT after every section .

having deep progress already. But i'm i'm locked in. I hit the .

buzz cranbury H.

I guess i'm gonna have to be. I bought something somewhere.

I knew the people who took the outset that way, too.

All right, let's hear your sentences. Contestants, starting with alex crams.

that's rude. It's very rude. Thunder four is based on thurnall able three and aligned with the PCI express specification, thereby bundling in this where he goes really bad USB for tunneling? No, that's just wrong. Support for up to two hub or a single display port, two point o display output and four k capabilities on A K devices.

He really just ran out of words there.

That's how that feels. Okay, let's go with David pierce. next.

Thunder able for is based on USB four and aligned with a thunderous three specification, thereby bundle ling in PCI expressed tunneling support for up to two four k or a single eight k display output and hope capabilities on display port two point o devices. That makes me i'm not sure that .

IT does you guys do not spend nearly enough time on the display port wikipedia page.

Shaan holster is very upset somewhere. All right, a new life. Patel, tell us your sentence us before .

is based on PCI expressed in line with a thun erb four specification, thereby bundle ling and thunder able three tuning support from to two four k display ers or a single A K display output and display for two point capabilities on hub devices.

All right, I believe new life is going to be our winning concessions here. But let me the sentence for you. It's actually U S, B, C. Four is based on thunder able three and thunder able four specifications.

That doesn't make any sets.

All right, I refuse thereby .

bundle ling in display port two point o toning support for up to two four k or one eight k display output and PCI express capabilities over hub devices.

I just got two words in, and they are the same word. Thunder, able and peace I expressed are the same, the same thing.

yes. So I did. You put them in the ray places? Patel, harmonious.

the power of suggestion.

No, I maintain the first case of this sentence objectively makes no sense and should not be allowed, refused.

Just like to remind you, this sentence came from an android authority article spelling out just how complicated USB c has gotten.

I'd like to have a word with andy. We bring them on the show.

I like to question your authority, good sir.

All right. So let's review that round of mad libs to see how we did. Knew I patel got five correct guesses for a total of fifteen.

David peers got two correct guessers for a total of six points, don't say like that. And alex cranes only got one correct. I get one for a total of three points. Let's go back to the big board to see our totals. We've got new life patel at twenty five now taking the lead yeah David piers at ten and alexa ans at seventeen.

And IT would be more if IT wasn't for the corrupt android authority, whose administration I will bring down.

I got a crush new line in the last rounds.

My sites are higher cranes.

I think for an extra ten points. Can nei before to explain this in english?

Yes, now that I have the correct one. So the way that I was think about this just very quickly, and I know when to gloss over the details, but the way I always think about this is that thunders able and PCI express are the same thing, and PCI is what's in your computer. And thunder able is that exact same connectivity over a war that means about has not been with actually fast.

You can do expansion with IT, which is how to get PCI expansion chasses over. Thunder able, so all make sense. So all this is saying is, over time, USB for and thunder able.

As USB gets faster and faster, IT starts to inherit the capabilities of. Furthermore, because apple and antella all mixed up in the standard here, they're starting to align the things so that you can do more thunderous things on USB as IT gets faster. So here USB three is inheriting a bunch of thunderous three capabilities in aligned with thunderous, for which is itself getting faster.

And that means U. S. Before can now do thunder able three things like display, port, two point o for two, four care, one A K device and PCI expansion on hubs. I also appreciate that.

Me, I said IT in more words that so good, just .

all .

right. Let's go to that final around everyone, which is the show case. Guess the Price of the combined showcase without going over the closes.

Guess wins twenty points. Guessed within two hundred and fifty dollars. We will give you an extra of five points.

I hate this. Can we go back to mad libs?

Guess within one hundred dollars, get an extra ten points. Guess within fifty dollars and i'll get you a wapping fifty bonus pots career.

This is our moment.

Lets go. Lets see what we have in this showcase in this package experience USB c in all of its many uses with this all inclusive podcasting kit.

Oh my god.

This cutting edge package would in theory include a sixteen and twenty twenty three macbook pro with an m3 pro chip， twelve core CPU, eighteen core GPU, sixteen ordinal engine, of course, three thunder, able, four ports, one hundred forty eight U S, B C. How adapter long? With that we have the SONY W S one thousand X M five wireless headphones chargeable by USB c and then roads N T one fifth generation studio condenser microphone, which allows connection with both X O R N USB c anchors five, sixty three, ten and one U S B C docking station L G S twenty eight inch sixteen by eighteen dual up monitor with U S B C and to top IT all of a watersports oil 的 fuser rechargeable .

by USB C I。 Linda, so it's a wellness podger.

I just want to be clear, our contestants, please guess, the Price of this deeks podcasting kid. We're gonna start with our leader nei .

patel OK forty one, seventy nine.

ninety nine all right, we've got nei at four thousand one hundred seventy nine, ninety nine next on the score, but we have alex .

cranes four thousand, eight hundred and fifty six.

We don't know how much that microphone costs at all.

Alex cranes is going with four thousand eight hundred fifty six dollars. And David peers, what is your guess? One dollar .

classic .

Prices, right?

I wrote down an actual number that I will tell you when I find out whether I want or not.

Sorry, we will get there at a moment. The actual retail Price of this package is three thousand eight hundred forty seven dollars shit, and ninety six cents .

if we did IT.

But i'm closer, you went over. Doesn't matter, is I how that works .

because this is Priced right rules. If you've gone over, you lose.

which means come back of the century.

no one knows how much that microphone cos.

Can we get the individual Prices?

All right. Let's break that down in more detail. The sixteen and twenty twenty three macbook pro with m three ship was two thousand four hundred ninety nine dollars.

got exactly right.

The SONY headphones were three hundred twenty nine dollars, ninety nine cent.

I was dollars off on that.

I was so as a little high air. The road and t one condenser microphone was two hundred and forty nine dollars.

Oh, I was just a little I O.

I was a hundred x. The anchor five sixty station was one hundred twenty nine dollars and ninety nine cents.

That's a good deal. I'm way off of that one. And you you put together a nice little .

package for .

table I put in at fifty dollars.

The LG dual up monitor with USB c was five, nine, nine, nine, nine.

I put six fifty. I was prety close.

Why is my LG monitor half that size and twice that Price?

You have pixel density. The thing you don't know what to do up is that IT only has ten pixel.

And finally, the linker twenty twenty three water was portable essential oil defuses from amazon at thirty nine ninety nine.

No nail that one. Yeah, I know my amazon garbage. Your company, please hold liner and you put the year in the the product description. You're not going over fifty.

This is much more affordable than I thought.

I was hiding the headphones, the microphone in the docking station.

And that allowed David to win. I had that macbook at three grand, not twenty five hundred. And I blame apple for not making any sense with what IT tells you.

And I was, in aggregate, basically dead on with the rest of IT. So I ended up number I wrote down was forty three, ninety five, sixty one. And if you take away at five hundred box, I was like, I was right there so i'm i'm feel good about this, but also I won anyway. So learn how to play the game.

David is fired and what you've won is being alone for the holidays.

That's correct. David got twenty points from this round or other two contestants with zeros that makes David our winner today with thirty points I just behind him at twenty five. And finally, alex plans with seventeen point .

rigged by the corrupt android authority.

So sad.

Congratulations to our winner, who David was playing for career. And let's tell career what he's won in our bird swag. Give back.

We've got verge cast t shirt from the popular what's a photo series. We've got this awesome pair of verga sweatpants, a verge mug, a verge hat and of course, a verge Fanny pack. Thank you to everyone for playing, and thank you for listening. Please get your pets fade noted to help control the pet population will be right back after this greek with more of the U, S, B, C, holiday.

And here we have travellers in the natural habitat enjoying guaranteed four P M, checked at five hotels and resorts, book through a max travel and they don't even even see what's coming at them.

We're in. We're got the table.

Yeah with reza priority, notify they were loaded when hot to get reservations .

open up reservation two.

Save the best for last.

thanks to and explain them. The lost day vacation brings yet another experience that's a powerful backing of american.

This episode is brought to you by google. Geri, with the german. I APP, you can talk alive and have a real time conversation with an A I assistant.

It's great for all kinds of things, like if you want to practice for upcoming interview, ask for advice on things to do in a new city, or brainstorm creative ideas. And by the way, the script was actually read by geri. Download the gami APP for I O S and android today must be eighteen plus to use my live.

Are we're back. I'm going to tell you right now, I feel like U, S, B, C. Prices, right, is rigged, and I should have one. David is my mortal al enemy.

now. I also feel like, I feel like I just really didn't deserve to win that like I did. I did IT for korea and I did IT for everybody, but I didn't deserve that Victory. I'll taking to be very clear, but i'm just looking at the sentence that I wrote and .

I don't I I was so close, I also can say we won with a one dollars anyway whatever we were gonna beef next year and also most shortly uh, trade my classes. It's just coming for us and that's fine. Oh, alex, in the meantime has gone on vacation.

She's just on sanusi flyer on the world, given out gift solid boys and girls. It's great, is a break. But David, I have second around to talk to no a denser, who is the cofounder in CEO of no mad goods in this conversation? I really that yeah was fun.

We talked about U. S, B, C. We talked about wireless charging. We talked about just like what IT means to be an accessory company in this new world of USB c. And it's very clear that this is a thing he spends a lot of time just thinking about and having ideas about. And like he didn't tell us as much of the weird stuff that their building as I wanted him to but he said of some of the weird stuff.

what is the iphone switching? USB c created a vast new market for USB c Price, which is really interesting. I know I got all the way into what that means for how he runs and how you can build a business or understander like U. S, B, C, right? With that further to do, here's no a dense of the co founder and CEO of no manger.

Welcome, noa. Hey.

thanks for having me.

Thank you for celebrating the holidays with us by talking about USB c this .

is a USB c hold sure is going to be it's a good subject for around around the table discussion, confusing not to controversial.

right? Everyone is not opinion.

but none of the opinion's matter. Confusing, not too controversial is like the perfect tagline for USB c moment in time.

It's very good. It's something confusing. There's a lot of potential.

It's a standard size. But what's going on in that size? There's all kinds of different things going on.

Yeah so this is why we wanted to have you on here because you're somebody who is actually like making this stuff for people in the world, right? And like just sort of poking under your website that seems like you and at some point in the last year, so basically like all in on USB c like I I had a hard time finding non USB c stuff for sale from no mad, which I really in the past year thing was kind of always like we have all the cables for all the people and now you just like it's USB c time. Get out here .

yeah our customer base tends to be very earlier adopter, and we internally are as well. So like the second that something in's even announced, we see this. We saw sales shift from lightning to USB c before the iphone fifteen was shipping.

For context, historically, when we've had michaux b stuff or USB c stuff and lighting stuff, we've always been way stronger on lightning and five or seven times more. And then all the sudden, earlier this summer, we saw that our USB c we we launched a product actually charge key. We launched a USB c and lighting version.

And the USB c version was outselling the lighting version that would typically never happen. This was the iphone fifteen debut just based on the rumor and speculation. So our customers are living in the forefront.

So like as soon as the E U. Says it's USB c time, people just start going to no ma's website and buying USB c stuff. Basically.

it's wild fun. They keep us busy and that's what we like to play. You know, that's that's the fun being on that front edge when you're the beginning of a new cable era.

Obviously, usc has been around for a while, but until the iphone does doesn't seem to get the recognition that deserves. But it's it's this future proofing which is really cool because anything you buy right now, I mean, I were buying a car right now and I didn't have a USB c port. I would rethink that car purchase, right? That's a massive, but I just would not want to be stuck behind.

I mean, I honestly, personally, I wouldn't wanted to have a USB a port, but if IT did I, I would be OK with that that just like, or ripping for the three U. S, B, C. And its way Better.

The car example was really interesting, right? Experience, a lot of people, half a USB c up until knowledge maybe is that it's the new charging connector. So they would buy an android phone that would come of the cable, maybe even U S B A, U S B C cable.

And that's how they charged their phone, and that might be how they charged to everything. But then IT also has a huge data functionality that is very complicated. IT can also be a thunder able cable.

You're an accessible ker. How are you been thinking about just communicating what does what to people? Because that seems like the hardest part about USB. c.

So we have some materials on our website and some blog information and and we probably need to do even more to explain what is USB c cause to us. We get the problem of world is surrounded by this. And we've been thinking about IT for years.

And we have some everybody knows, sometimes we talk about how higher water age you are charging a faster speed, but sometimes are really helpful piece of communication is his language surrounding a minutes to charge, you know, twenty percent in twenty minutes that might be more reliable or or thirty percent in twenty minutes. So so like, what is the core thing that the person wants and how is that really helping their life? Because what all numbers mean? I mean, sometimes this numbers and specks are so high and crazy, and you can even use that.

The iphone can only charge at I think it's only rated for twenty. I think a charges close to to thirty. And often that's only for for a very short amount of time, right? You're not necessarily peak speeds at all times.

If you're over eighty percent, you're really hide up on your phone, you you're going to charge slower. So trying to break IT down, let people know that sometimes using the like analogies of black, it's like the holes in the size of your host versus these are terms that there are engineers here. Well, explain IT when we're debating internally.

But this makes me think like I hate buzz ds all the time and this makes me we like really need some good buzzwords here. It's like like tesla did a good job with super charges right where there is like people now understand that there is like a waiter charger car and then they're super charges and those are faster because super is a big fast word. And now it's like maybe we need like cables and fast cables and like mega cables. And it's like people will suddenly understand how these things work. We do in companies .

like no mad, we we try, I mean, we come up with our own little internal buzz ds, often from a marketing standpoint to be like, you know, for example, you super charging capability or something IT is kind of nice when when there's actually a standard because then it's like cool. We're we're building to that spec. We'd obviously building to a certain spec and IT can be confusing for the consumer too because there's real things that are like from USB, the USB system be standard and there's protocols on that standard and then there's marketing things that a may be actually helpful because it's like, oh, I can make sense of that super charging b IT could just be buzz ds, but from a company. But maybe that is so big that their language confuses you and sounds official and it's actually not so.

So it's a wild and that the basic chAllenge of USB c right? IT can do so many things in so many different permutations that even just talking about IT is hard, which is fascinating. Even a market, the products you ve got to invent new things, you got to tell people what they can do.

But the business is built around something that's pretty a morph, right? Like no mad makes USB c accessors. What's your relationship to the standard? Like are you thinking about the next version of how much power can come through A P.

D. cable? Are you saying, okay, here's where the base of phone on nis. We ve got a rush, some products to market. Building a company around the standard seems like you need to pay a lot of attention in the standard, but you can get too far ahead because the market hasn't gotten there yet.

Yeah, I think you just bought a great point mentioning pd. So power delivery was a great example of a kind of of a standard term or a threshold voltage at which point that is considered kind of the standard of fast charging chAllenges. USB c has been just ripped and run forward.

So I think IT was twenty watch before maybe was eighteen. And so so at this point, charging at that speed could almost be considered kind of slow. So power delivery, which was fast just a couple years ago, like in my book, i'd called that good, solid.

So you are staying on point with the standards. We absolutely have the problem of chasing the front edge so much. That's where the fun is.

That's where the the excitement is. But IT also can be like too far out there for sure. We've had that.

We actually launched our first U S, B, C product in twenty sixteen. I think I was and I think that came out in twenty fourteen. But like that product had a three thousand million. Our integrated battery IT was twelve o tense.

You plugged into the twelve of the cigarette ghor thing and IT charged itself up its battery and also had an a and to see out everyone is using a and not the sea on IT because there are just so early, and it's kind of ahead its time thousand two thousand sixteen. So we've been doing this sea for a long time. We've been waiting for this moment for a long time.

Sometimes that can be really expensive when you're trying to get on that really, really front edge and you might make a product and its super cool. And it's like to people really need IT that they are going to need to pay for, right? Because some of the stuff is not at the mass scale yet.

IT can be substantially more expensive. So IT can be finding that sweet spot of the front edge are certainly where things are moving. I came across a really great word the other day called extensively extensible.

It's the quality of something. It's basically future proofing, right? So the cool thing about USB c is it's extensible.

So they have this the standard size, it's updating and it's growing, right? 4k than eight k and then the high speed data and this and that。 So it's cool that we seem to have come to this standard size that is extensive and its growing and IT means that a different accessory maker like ourselves, we have a big pool to play in and we have a lot of we can bring forward ideas.

We can adapt, we can update. We can be thinking about power, portable power data. What if we want an issue where there's not data for security? Sometimes when you're charging in a public environment, maybe you want to ensure that data not going through.

It's exciting and interesting and IT means that there's opportunities and chAllenges for us to build for, but it's certainly got so many and we'd like that. We embrace that. Like it's annoying as a customer, as a consumer to have six different tables and always seem to have the wrong one. Those days are kind of over, at least largely improved.

I'll give you largely improved, I think over is is hopeful.

I guess you got to take to the holiday table, David. You got got like grandma. Look, it's largely improved. Do you feel the spirit of Christmas?

No, at your point, like the thing all of that relies on, and i'm curious, I feel about this is like getting the connector itself right at four at the point where IT is. So sort of future proof extensible, like you're talking about, that we won't regret that choice in a decade. A lot of things will change around IT.

And I like you know there will be backwards compatibility for whatever. But like. Do you feel like we got the connector right? Like somebody who works with that all the time is IT.

Did we do IT correctly? I feel like we did. I gotto say when we started in twenty twelve with our first product charge card, IT was a thirty pin apter for the iphone.

I think they switched in twenty twelve, twenty thirteen. And we started IT was the twenty twelve. And they ship to the lightning.

And IT was, was cool, was good. I was lightning. IT was, is great. What we've seen, there's been kind of these like looks like there's kind of ten year window.

So does this, uh, in a ten year window, I think that we're at the beginning of a relatively large window. It's hard to say. I mean, that makes sense to me that ports would also stay around for charging.

But of course, we have the whole component as well of a wireless and chin, the g two standard that's coming out. Does apple want to go porter less, do some devices, want to go quotas and and drop the portal together IT none's remaining the port, but with some option of a wireless. So from what i've seen, from what we've seen IT seems like we should probably have a good time. Your window that these are the types of windows you need for IT to be useful because otherwise you're on an airplane and then you're like, cash darted.

But are we at the end of the ten year window, right? U. S, B, C, hit in one twenty fifteen?

Yeah, there's one version of that this says were nine years into a ten year window.

Yeah, that's I ginst IT. Depends on the the of the adoption in the a big impactor is look, the united states, the iphone is a leading smart phone, is a leading smart phone globally. They just took IT on this year. I think that's big that's a big impact or there and should give us a decent window. It's say if they do change, IT will be there.

There's nobody like telling you about U S, B. D. Already is a thing that's coming next year. We just all know that yet.

I gosh, I hopefully not. You need give us a little bit to get this standard to all out.

So let me ask you about apple. Actually, i'm always curious as accessory manufacturer, for the longest time there was lightning and that was your volume. So right, you have pointed out like that's where all the volume is, that where people are buying and writing was prety fixed like they rolled out in twenty, whatever and IT never changed.

IT was the thing that was for the whole time and you will will build the business and mostly was charging like there. We're just not a lot of like cool computer things you could do with a lightning port. I had like A A sill camera attachment for I found at one point.

But like all the stuff is all that. Was that because that's how apple wanted IT? Is because you didn't have the market.

I always wonder if that's what all the people were buying, was lightning accessories. Why were the only lightning accesses like cables and battery packs? Why won't know anything else?

Yeah, he was a very controlled in somewhat conservative market. So M, F, I is made iphone. That's the the apple sort of guidelines and program that manages IT and very clear and very strict guidelines.

There are some middle room you could submit exception request to to products. We actually had a couple products have exception request that had to do largely with the housing that was holding the connector. So we can make we made like a caribiner cabled is really cool.

We we made at the ark a little charge key, short cable. So these, these are not the most of wild exceptions. There are more like in an industrial design exception, but is a very controlled environment. And then you think about female, right? So when we think of a lightning, we tend to think of the male, the connectors that you buy, any interest among cables and this and that I feel .

like we just need to explain the people and even the part that you go into, right? There's the plug and there's the socket. And so when you say female.

you mean the socket, the socket. So IT was that the very few products had the female lightning on from apple on theirs did right the iphone has you anything that takes takes a lightning or the battery pack, for example? Lightning was really, generally speaking, was really A A male program, right? IT was really just a little the connector plug that goes in, you think of USB c it's it's double universal, right? IT turns around.

It's three hundred six. You can turn on both sides lighting to that too, of course, but both fans can go both ways. It's actually one of the things that I am really excited about is, is that theyve been able to reverse charging.

And I know I get trouble. These things I say, like the iphone did, this is like that. What the android did that years ago, I know, I know it's still yeah and it's so amazing now in U.

S, B, C, because you can go both ways. So you know you're out at the bar. Phone's dead.

You buy some one a beer. You charge your phone from their phone or vice verse. So if you're responsible, your battery's dead, you need one of these on these.

If you're responsible, you need one of these on. Yes, you can charge other people. So so there's just cool stuff going on with with U.

S, B, C. And so there's things like that, that never we're really part of the lightning things that wasn't going both ways. So there's things like that, that just make IT Better and interesting and again, confusing.

Yeah right? If we put power in the mix, which way is going, what's charging, what you know you need to kind of choose on the phone? Or does IT just go out if this to the airports is just going out? You're not charging the phone from the airports.

But interesting ah well, even beyond just charging IT, seems like one of things we were amazed by with the iphone was how not locked down its U S B C set up is you can just plug most things into IT. Uh, some of them work, some of them don't. But we were sort of consistently surprised by the number of like computer accessories that suddenly worked with the iphone. And I feel like for you, you're now in this position where you can build one set of accessories ies that works with iphones s which are that sounds like the majority of customers, but also with the whole universe of android phones, and then also do this gigantic set of things that you have never been able to do before with accessories. Like as IT changed the list of things you feel like you can build, just because IT is this universe support that theoretically ally, you can plug almost anything into.

and it'll do something absolutely a from a technical standpoint and b from. And like, now we have the opportunity to do its standpoint, meaning now that everyone is together, one of my best friends is a die hard android user. And when we launched this charge, he sent me a message.

He bought five, and he said, you finally made something for android. Of course of course something of course i'm thinking like, dude, we've been making the best cables for USB c for years, but it's true we are largely iphone. So from customer basic point.

So so it's huge for us. And I just say that because we we're all about building portable power, keeping you charge on the go, keeping you protected on the go, our case. So first, but we've it's always been part of us and now though that it's obviously like this cable without question, thought that there's two models in one cells more than the other.

There's one model and IT goes to everyone. That's huge for us from from a research and development standpoint. IT means let's probably invest more into this because we don't have to build two of them or we don't have to make a judgment call.

Is there a market for this one? So it's it's incredible from that same point. We have a lot of great ideas brewing right now. We have a couple products that are in development that, that are going to be released in twenty twenty four that I think are a little bit ahead of their time, if not early. We're trying to there is a chAllenge that IT poses as well as the apple lightning ecosystem was a protected kind of ecosystem, right?

You see products at gas stations so far that we're not ify, right? But if generally customer wants to buy something, buying quality products, it's m fy. So is a controlled environment. So while there are all these knowing rules and stuff, there was a safe environment. One of the chAllenges of U S B C is there's a less of that, right?

So you go to the gas station, how do you know that that five dollar cable is good? Well, if you're buying a mf fied lightning cable, IT costs a lot of money, twenty thirty dollars. But the components are coming through that from the apple ecosystem.

So these are going to be a chAllenges that we face from a what you had mentioned earlier about the standard in marketing in these key terms and buzz ds, but these are going to be a chAllenge that we face. And so from our side that I can already see that there's going to be a little but have a some fun coming to together and hopefully some things do prevail, some some solid standards and and so forth. So we can give clarity to customers and what they're buying and in what they can expect from the products .

without that extra you know resource available for researching department. Do you see more in different kinds of USB c accesses coming out now?

Yeah, great question. I mean, having a cable on you at all times becomes more important than ever before. So so perhaps portable cables portability could be could be more important, especially as there's a universality.

It's like there's way more reasons for why you need IT before. Do you want to bring a cable with you? You might use IT for one use case and you need another cable for another use case. That's kind of annoying.

So so I think we're gonna a see more things like that, more more portable cables and perhaps just maybe some higher quality cables where you're investing in a struck you before you're so annoyed, you know you've already bought twenty cables. You have to draw in your desk filled with random cables. You know, you know the last thing you want to to spend thirty dollars on the cable and now it's like, hey, do the research.

There's a really incredible high speed data cable. I think it's the thunder, able one from from apple out there, two and forty watts and this and that just it's nice to know that that's gonna around for a while that's going to have so much university in usefulness. So IT could be worth.

We have traveller on our cables, you know, that's coming from depot like a license thing. It's like the real deal. So our cables aren't cheap, but y're really well made.

We have metal tips to them. So I could understand why someone would be annoyed few years ago. They just want to buy the cheapest cable possible, because I IT might break on M, B.

The standards of changing c. They need to have five different cables. But now, with one, you can be a little more thoughtful about IT.

Yeah, do you think I was going to ask you about the kevlar cables because you were you were early to the idea of what I would call a luter. Christy, fancy charging like the cavaliers if you started doing like in twenty nineteen. I think that which is like ancient history in the charging cable universe. But I think the idea that you should eventually Carry the one sort of the cable that charges the hardest thing you have to charge and then kind of scales down to everything else like that, seems like where we have to get in this crazy world of charging that were going to get into that you either Carry a bunch of different USB cables or you Carry like the one like to have cable.

god cable, right?

God cable.

It's Christmas. IT arrives in a virgin birth. Yeah, i'm trying to make the Christmas jokes as much as I go.

So just the universal best cable we're calling at.

the god cable IT is now officially with the god cable. Like is the god cable going to be a thing?

Oh, I guess the god cable is kind of we ultimately .

the thing that happened already.

This is great. The U S, B, C cable. And I mean, I would argue I can't I love this product. It's the best cable is the one you have on you. So I love our our charge key because the best cable is with you when you need.

But isn't that problem with U. S. B. C? Is that that's not necessarily true anymore.

So how fast is a charge you love driving? Can IT charge my macbook at one hundred watts? Are right?

This version right here will just charge up to sixty watts, but we're probably going to increase the speed. So one hundred, the macbook air tops out that I think thirty five watts. So sixty alone, you're charging really, really high speed.

I got to run these one ultras dog.

We're going. We're coming for IT.

So there's something else happened there you mentioned before, which is mag safe SHE to just to make this stuff. There's a whole bunch of really hard core engineering probably for you a bunch supplier deals, right? The the bleeding edge of USB power is all in gn and getting supply of gn chips in g two.

I'm sure that the supplier base of people actually making g two stuff is pretty limited right now. Let's start with again, that's what you need to have an order of the most powerful of USB c stuff. How is that market worker? Are you in IT? You have exclusives. You have to fight off .

other vendors, yes. Or game galan night trade is the kind of the high speed, dense or compact high speed standard. And I guess you could say what you doing these things at first earlier on, it's going to be more expensive back to your point on the supply chain and the suppliers in contract manufacturers, they're pretty on this stuff.

So we're usually one of the early companies to be excited and be pushing the boundaries of those things. And for gan, that was that was a couple of years ago where IT was more really on the forefront. It's certainly become the kind of bring me on a commodity tech, let's say, because there's still planning stuff out there that that's not in to be be less expensive.

It's going to be book here. You knew when you think about cost as well in supply chain, there's the cost of freak and airfare and shipping. So IT depends .

what's the thing you wanna build that you can now, but the next rev of gun would let you build.

Well, I would love to go even really compact so we could have the ac to see integrated, right? So A C hundred twenty four and or or up to forty four, three up other places. A C to c extremely compact, extremely compact.

So hyper compact. So it's so small if IT fits on your key chain is in its smaller than than a key fob. So it's kind of like game over with this. You can charge you a plug.

but it's so .

tiny that gate we don't want to be Carrying around a funky with us.

I love the sensor. This is completely not what I was expecting. Yeah, I was create one plug on a key chain is what .

you're after. You're like, where's my two hundred? Like crazy .

charger thing? Yeah, I was like two hundred thousand. But you can plug a tesla into A U.

S, B, C. like. And you like, here's what I want, like a world plug. But that's actually really interesting to think about that.

If that we can stretch out to we're kind of just back to having power cables, right? Only this is my power cable that has intelligence and it's itself negotiate a rate like we are just fact of power cables is that I don't I bought a power trip for seven dollars. History is a real thing that happened, and I did not think.

I mean, maybe you should not buy one that you're going to run too many epson. But like most people do not think about a power strip going to buy powerful as I have six plus in IT hopefully can fit on my wall words on IT in that time when I evaluate this power trip. And you don't think about charging speed or delivery with USB, you have to.

And yet, U. S, B, C. Is gonna come the power cable for the world? Are we going to get to place where we can just stop thinking about IT that way because you're going to integrate a regular power plug in the end and just negotiate IT intelligently like how is that gonna play out?

You you've got me thinking to previous question as well. I've just really hopeful that IT becomes as universal as IT can become. I'm just talking about all the products we have that don't use U S, B, C, but do use their own ac to dc while work thing and you're plugging in with viral connectors called the little circular plug.

And think of your your dyson vacuum cleaner, your it's certain mini household products to set up. So we still have so many products out there that are using all the weird little power systems. And then if you lose the thing you don't know, I have a charge.

I have a little air pump like mattress, air filter thing. I can't remember where I put that very op log. And I like, don't buy things if they don't have USB c, if they could have USB c i've been waiting for years to U S B C electric shaver. So there's all these household items and all these things that i'm excited for IT to come to IT. And as that happened, like back to your point on what's you're like a dream build, I guess like I don't know maybe as well, I can really boring answer.

But building the cables that can supply the voltage for these household appliances and devices that might take a higher wattage to charge because I don't want to have still, when you look at even though USB c become universal for all of our portable electronics and so forth, it's not quite universal on household appliances and all these other things that are running on dc y ways and probably should go U S, B, C. And sometimes the supply chain there can be slow to change. And surely all how the experience where you bought something you way it's still using that cable.

Yeah you know i'm using a mike, granted is an older one right now. And IT has a mini USB on IT and it's really high quality make from years ago. But even when I got IT was I got IT was weird that had had the mini on IT.

So sometimes things can take a while in the deep supply. You might go into area hide to buy a like a cap ing light and IT might stop micro. And i'm at a point where i'm not buying that like no, unless it's the only one of its kind. It's just it's got A U S B, C.

One of the things i've been wondering is as we get to that university, like the sort of addressable market of everything, USB c goes up in a really big way. Now that is kind of universal available. Everybody, like everybody is just onna have u sbc stuff.

And part of what that makes me wonder is if like you're talking about this sort of super niche accessories can start to come back, right? Like I feel like, especially in electronic space, you can spend an outrageous ism of money on like a really fancy case for your iphone. And that's about IT.

And I now wondered if, like if nei is going to be able to get his ultra fancy many thousands of dollars multi I device charger because there aren't tons of people in the world who would buy that, but there's just enough. And now they all can because it's USB c and I wonder, like, are we're gonna, all of this stuff has been out there until now has been sort of mainstream on purpose because you have to be in order to sort of be accessible to people who would buy this thing. But now I onder the market is just so much bigger if it's just onna get much weirder and niche er and fancy er and more luxurious.

And part of that is really exciting to me that we're going to get to like the speaker market, right? Or it's like you can buy the twenty dollar speakers everybody has, but you can also spend fifty grand on a pair speakers if you really want to. And there's just enough people in the world for that, that IT works. And like, I wonder if you're going to get there with some of these accessories too. I kind of hope so.

I hope so. I imagine it's coming. I was just chatting that the day with our supply chain director guy, him daring total audio file and spends a good chunk as paycheck going into these really nice speakers and .

what you done saying, people.

And I was buying a monitor british company and just really beautiful work that they do on there, on the the medals, in the housing and in industrial design, just kind, kind of in that really upper level category.

My life frights we buy a .

baby 应该 这么 浪费。 And is just funny looking at that. And he was getting oxx cited about these details.

And I could just imagine so many companies who are in the broader electronic speaker, consumer space companies that have. Been around for a while, have really high standards to build really gal cole stuff. This is an opportunity for them to go.

Oh, that thing finally settled all that bs of all the different cables in this and that. And granted, before the cables, not only were the different standards, they didn't have the capabilities the USB c has. USB c has a lot of capabilities.

So like I was saying, we just got some new monitors in the office and instead, we can now get USB c cables for them or or USB c HDMI cables because i'm sort of sick of the whole H. D. M.

I think too. So it's just really cool what what can happen. And I do to think that with more university IT opens, the opportunity for people to take IT seriously, for you to jump in and to build really cool stuff. I hope that no mad can contain to be one of those. And I expect we going to see some high and competition and to help us help keep a sharp me, I think we're going to if we don't make IT granted, we also call stuff in the works, I think going to be be seen stuff like that out there and were in that's totally a bri too.

So I love IT right now. We go, let you go. I want to say in in the sphere of the holiday, there is no Better place than this than with some light should talk about htm. I like that's a perfect ending for the verge cast holiday spectacular, just throwing and right back at the issue, I people, they were our first spectacle, by the way, deeply political .

organization.

I I T T, A holidays, lake on fire. It's politics now. amazing. Thank you so much for joining a slush saw this particular.

Thanks, guys.

You let me see, you let me see. People are your transfers.

boys and girls. That's IT for the verge hast holiday spectacular USB c edition. We hope you have a happy holiday season. Families are safe.

We hope you get a lot of charging cables in your stockings that can go at two hundred and forty watts and transfer data at forty. Gift for second, the G Z. Cable, if you will.

It's a holiday we will be. Have a happy new year. Hold your loved ones tight. Throw away their lighting cables and move to one universal standard for serial communications. That's that's the verge chast all is spectacular, safe travel and rock and roll.

Support for this episode comes from A W S. A W S, generate A A I gives you the tools to power your business forward with the security and speed of the world's most experienced cloud. Hey, islam, from decoder with neither to, we spent a lot of time talking about some of the most important people in taking business about what they're putting resources to and why they think it's so critical for the future. That's why we're doing this special series diving into some of the most unique ways companies are spending money today.

For instance, what does that mean to start buying and using A I at work? How much is that costing companies? What part are they buying? And most importantly, what are they doing with IT and of course, podcasts? Yes, the thing you're listening to you right now, well, it's increasingly being produced directly by companies like venture capital firms, investment funds and a new crop of creators who one day want to be investors themselves.

And what is actually going on with these acquisitions this year, especially in the A I space, why are so many big players and t not to acquire and instead license can hire away co founders? The answer, IT turns out, is a lot more complicated than that seems. You'll hear all that and more this month. I'm decoder with me, lip presented by strike. You can listen to the coder whether you get your podcast.