Threads' big moment, and Sony's big controller
01:24:53 Share

Support for the verge cast comes from strike. Strike is a payments in billion platform supporting millions of businesses around the world, including companies like uber, B, M W and door dash. Striping has help countless startups and establish companies like reached their groth goals, make progress on their emissions and reach more customers globally. The platform offers a sweet of specialized features and tools to fash track growth like stripe billing, which makes IT easy to handle subscription based charges, invoices and all reactions ring revenue management needs. You can learn how stripe helps companies of all sizes make progress at stripe dot com that striped out com to learn more, right, make progress.

Support for the show .

comes from service. Now the AI platform for business transformation. You've heard the big hype around A I, and the truth is A I is only as powerful as the platform is built into service. Now is the platform that puts A I to work for people across your business, removing frustration for your employees, super charging productivity for developers, providing intelligent tools for your service agents to make customers happier, all built into a single platform you can use right now. And that's why the world works with service now is a service now can flash A I for people to learn more.

Well, looking through a chest, the flagship podd cast of sub ten micron built tolerances, if you can not do a coat, can get out of this company. I explain what that means a little bit. hi. And you like my friend.

that here is here, you even wonder what your own build tolerances are. This is like you could go down that raval IT. Could you a lot read if you let IT?

Human beings notoriously have absolute shit build tolerances, poorly designed and horribly built. And honestly, we could do a whole hour on the evidence that we are alone in this world just based on how our knees work. And it's like fun. But on the flip side, we're regret making things with three type of tolerance. Or are we Richard lawyers here into a question here .

should have you. Hey, the only thing I want to talk about is how the human aco disproves any theory of intelligent design.

See, this is why I was not going in ricarda. He'd got in a cyber truck and he drew write off that Cliff. Just pat all of the next four wheel spin in E D drive triangle of the night. Yes, not that. I also believe that true.

I mean, it's it's fantasy football season, which means for the next three weeks everyone is a doctor and an injury expert. It's ah it's it's kind of be really great.

It's coming out cranes on vacation. Wish her well, but your rich is amazing. People average. So let's start. It's one of the summer weeks. Like I keep threatening the verge team with the concept of september like we have meetings and i'm like september is coming because if we just look one september begins, IT is stacked.

We assume there are will be an apple event, there's a microsoft event, there's an amazon event, there's google is going to court about bubbling on search that the code conference is at the end of the temple. IT is just relentless. The second september begins, but here in late August, there's just the looming threat of september and then kind of just a grab bag of news, right?

Well, that's to think this. This is like the biggest change I have noticed over the years i've been covering. This is like this time of your used to be dead, like dead, dead, dead. Nothing happened.

And we would sit around and be like, have you heard of gadgets from the named is living pocket about that? And now it's like, what has happened is that every company knows that basically, as soon as we get past labor day, the news is just like destroyed by the gadget on slot of the next three months. And so if you have like relatively small news that you like still want to get out in the world and tell people about IT, turns out like middle de August is when to do IT. So there's been like a flood of news is just that none of IT is above like a six out of ten like the fact that like python is coming to excel, which is like a big deal for some people, not nearly a big enough deal to have been a popular on the verge 点 com is IT has been right now。

I disagree with you. You're that you're the one who who is all in on excel world championships yeah pipes under that mix these people have like bionic capabilities now oh yes.

no, it's you're going to be able to be a cyber attack excel pretty soon.

That's just very yeah. On the calendar, IT says this is a LG brief case.

T, P, kind of exactly there. Something is a SONY and ancient ation. What I will talk about that microsoft killed the connect again, which is pretty good.

The first one con of the L. G. Success, T. V has arrived. It's delightful, is all bunches. I went about google incoporated law because quite on the Serenade, and that's so how I get my fixed. So we have a lot of something talk about, but I actually want to start with some reader feedback. So we have asked people to send us pictures of their childhood computer rooms.

And boy, have you delivered like they're so that these are the best emails we have ever received in the history of our chest has been ten years, and I have never seen the volume or quality emails like this keep sending them to us. We're going to blow them out. We've been posting some of them on social media on the site and quite person, something I I want to do a big blood feature and just talk about computer rooms because IT turns out a lot of people have very fond memories of these rooms in these setups.

And the photos are trust, incredible. The one thing i'll say, I would like to see some more diversity in the photo submissions. So if you're thinking about I just do IT because I I want to show IT in array of people and how they came up with computers and right now, probably not surprising IT looks like one class of people yes. Um so if you really listen this, you have thought about sentience because I want to show that like this was a this was a time, this was a moment like we all the same kind of place which I think is an important thing to point out. There are also answer the photos are just something I mean, like it's it's photos of running cute kids and the adults starting that what IT was like to be a kid with a computer.

Like, it's incredible what is super funny to me because like that there is a generation that talks about, like gathering around the radio on a friday night to, like, listen to the war, the world's or whatever and then the next generation, like, gathered around the TV, when the TV was a piece of furniture and they were like, what the hell do you mean you would like, lie on the floor and listen to the radio?

That's and then there is a generation of people who, like, had her, who had computers in their living room, for whom that was like a destination in a place. And now the idea of lake having to go to a computer is absurd and IT just IT just like makes me think like I keep looking around at all of the other gadgets in my house and being like, what of these is, is like another generation from now going to think is totally insane, that this is how work. Like the idea that you couldn't like fold up your television and put IT in your pocket.

I can in crazy in twenty years, I don't know. But it's like these rooms all have the same five. If you guys noticed, it's like insane.

The thing that I noticed was what something the dancy, but I actually point out that near la. Asked for pictures of computer rooms. What he actually asked for was pictures of binders, binders full of paper.

They're everywhere. They are near everyone's computer. We all had them, and now they're just can't, don't do that anymore.

My new nephew are had after college and they went to buy school supplies, which is hilarious thing. I know they dated the target run for a freshener and I was like, oh, did you buy me five star no books and they were like, water.

Those I instantly turned into into, like, so that's like these are the only new box and I mae them to them and they are like things crap but like whatever but IT is true um a lot of us for this feature, an enormous of here. Anyway, please send us more. We want to blow them out.

Just send them in. These are again the greatest emails we have ever received. And I don't know why people keep calling them the child hod battle stations.

This is a theme. There's an emergent behavior inside the email, which is incredible, but it's great. We love IT.

Please keep setting us photos of your childhood computer rooms with that weird office, max would. And there's just something great about these photos. Second update, I also asked for people to send me examples of real world five g experiences.

And the one I gave was that if you look at the Taylor swift errors tour, the network capacity and fell stadium is incredible, that everyone is in a state, hundred thousand people in some of these studios s streaming video from the earth tour. That's a meaningful five g now, is that a consistently reliable five gm like this is happening people every day? no. But IT is kind of that IT that was the promise IT was delivering that the only .

one I can think of it's also like really good wifi. I I would say it's like but even that may be giving five g too much .

if they're just done really good wife and maybe they were not. But IT is true that most stadiums, massive investments in five g from the various partners in mostly verizon, it's working. That's great.

Like we fine. I asked for other ones. We got some that were like my I have a pixel on lt.

And my friend as a pixel that has five g and where I live, he has Better service and idea all the time in the tea network is congested, only eight of five g fun. We've a bunch of those. I would just say that that is not a five g experience.

That's just your career choking you out of your network. So you have to upgrade to a more expensive plan. So that doesn't count in my opinion, that doesn't count.

That's just someone came your house and clip the ignition wires to your car. And so do I think you need a Better world? Like, send me in more of this.

I'm looking for meaningful five experiences, not just done speeds, but stuff like errors toward that could not happen on L. T. In the best scenario. The one thing more people have sent me than anything else is a video of a banana getting stitches like a robot surgery, like it's a divi robot and I note.

to be clear, that was a perfect description. Anyone who is like, oh, what does he thought? Like, no, it's just it's that yeah like the thing you're picturing at binani gi stitches.

So there is a very famous robotic surgery device called the divi robot. If you are someone has been paying attention to this stuff long time, given two videos are very familiar, but they all kind of look the same. And it's been to around a long, long time.

And so famously, there was a mean of one of these robots doing surgery on a grape. And people said they did surgery a grape. I don't, if you were, call this this. This was a real mean that occurred on the internet. So everyone is sending me a video.

It's the same that it's the same exact kind of video, but it's a banana and there is a caption on IT that says a surgeon in london did surgery on the banana located in california, five cheap. And I ve received fifty versions of this video in this caption. I'm not, i'm deep into a porting the story I will tell you that that is not true.

I will break the story wide open. This is the most investigative reporting other of my, but I know this story is not true. I'm almost there, but that's not IT. It's that did not happen over five G, I promise you.

So this is just not a five g experience.

This is somebody bootleg video added a caption and got views on on on musk twitter. And then I went viral like over and over again in that horrible cycle where people to start writing what a viral thing without ever checking to see if that was true. And now everyone believes that in the five g robot surgery banana. And i'm just here to tell you that that's not true. And i'm in a way, in my first pill of surprise, breaking the story wide open.

You can stop me. So we had a meeting earlier today and me I came on that was like a couple minutes late as nei is to all, and was like, sorry guys, i've been really busy. There's luck going on. And what he apparently meant was banana street.

We all that you might like.

you know, the code conference is coming and there's a lot of work to do in summers. S, and no, you man.

I will say I I checked one of my in boxes today. I saw I got a notification IT was in the middle of another meeting and I my immediate thought was, I bet this is the banana surgeon IT wasn't not, but that at least half of my brain is on bananas are now. But i'm telling you, that's not IT.

There has been a surgery done over five g in china that has happened. But if you send to me this banana, I just want to the ham is coming. And by this time next week, I I will have broken the story.

What open? You won't, you can stop me. This is, this is what wear for.

All right? Speaking on, I don't know why this is true. You will tell us you don't want the elon news.

And we look at our own statistics. And boy. Dua, so we're going to do in elon lightning around.

Richard is going to take IT this week. Richard, give us this week. Elon, in ninety seconds.

because elon must cancel. He has been up to things. Let's see what does he done.

He said that a twitter or x or what everyone to call IT might not let you block people anymore. What does that mean? Only elon really knows.

And Linda Aaron o, apparently to see all of twitter in because you ve got, he's not to see off twitter anymore. They said that something Better than blocking is coming. IT sounds like an enhanced to mute.

Now can they pull blocking? A lot of people have point to the astra policies from apple and google that say that you probably can't. Elan doesn't care. We'll see how that works out.

The things that happened a they wiped out all the pictures and links to people tweet before the seven, twenty fourteen, just randomly a thing that included the tweet that was the most retweet tweet ever the shelfy, uh, Allen at the twenty fourteen Oscars. It's now back. Some of those old images are back.

Some of them are not. They said they fixed IT that they will fix itself over the next couple of days. All of the things have happened. I said they can remove headlines from news articles.

Uh, the D, O, J is selling spacious for saying that they won't hire people without Green cards and not replying to the d on the D J M to not do that and even an continuing to tweet that they are doing IT. They are not supposed to be doing to the city to have that policy. Pretty hard to deny at that point.

We got more pictures of the cyber truck showing the inside of IT. Elon also emailed all the staff at tesla and said that part for the cyber truck need to be a designed and built to subtitle icon on accuracy sounds difficult, but there's gonna need to do IT. Because if they get IT wrong at all, those metal panels will look terrible.

And there was a thread about new people seeing a Carrier loaded full of cyber c going on road that look really bad. And that might be all of them soon. Also, elan said that news organza can get a share of those advertising revenue split so we could get those elon books whenever they show up. Has he done anything else in the next, in the last five minutes .

that I miss that it's IT merciful ly here. IT was great about that is that was both a lot of things and genuinely actually nothing.

These two, those things happened and .

and unhappy and unhappy.

That's that's just the yellow on this cycle. And I promise you, we have a conversation. It's like are we're going to should we just wait for this to unhappy and then we get in coming?

It's like, are you going to talk what the thing that happened? Revealed preferences this is the secret to all economic brains as they say the market will act actually. And they know that when they actually measure people's revealed preferences or are ridiculous, that's elon traffic and what end?

Elan knows that fact Better than anybody, right? Like IT. Is we weird as guilty of this?

Is anybody we continue to sit around like elon has a lot of nonsense. Most of IT is nothing. We shouldn't take IT that seriously. And then every time he says anything, it's like a crap. It's I must we should probably do something about this.

I'm saying we're in the customer service business here when we started getting the income answered. Tough, fine. What we need is another button.

A mouse is a literally labeled hate click. So I can just measure that intent specifically. Maybe we should start adding two links to every story on front age.

One is just like regular click, and the other one has got dante. And like you can finally measure what what's what. That's the cycle. And with you on, I know in my heart that most of those clicks are got .

danite clicks. We just need our website to you to turn on people's microphones so that when you click, we can hear you go, and that we registered a hate click every time.

Well, this is the my favorite feature of IOS seventeen as he always on tap monitoring in the microphone that measures about saying, and this only for the the only and we province to only use your data for good yeah, it's it's all happening locally on device. We're just we're just measuring grant spiral ick. And then I had hashed into differential privacy incentence so we can figure cover.

Elon musk, all right, that's enough, elon. There's other news in a world of social media that I think is important talking about it's it's also hard to calibrate IT, right? We're getting similar feed back here.

This this is threats and syrian threats obvious to covering for is a lot. It's funded covered the launch and birth and development of a new social platform, especially one done by meta, which hasn't done a new one. And quite one time, they're being really transparent about IT, which trains that fun to cover.

IT also seems like theyve adopted the very clever strategy of not shipping obvious features, letting people begged for them and then delivering them like IT was their idea. Like IT, I give you an a mcDonalds and you know like we don't have franchise. And then like six months later, like based on overwhelming customer demand, we've launched french rice .

no IT would be like if if every time you ask for friend tries, the cashier went, oh, what a good idea. We should have french fries and then six months later, they launch french fries that's french.

Is are very complicated. A number of thoughts about france. Ries.

we're testing french prize .

internal exactly. But it's smart because everyone is happy all the time. We are getting exactly what they want. IT is clever. So this week, slowly, really out. I think by the time you listen to this world, that everyone web threads is here and it's prety bare bones.

But IT works. It's a timing. You can post.

IT seems fine. You can post, but you can quote, post if you try to. You get a little coming soon.

Message dunk s coming soon. The feature that destroyed twitter coming soon. I don't know he doesn't do this.

but I had to change like IT wouldn't let me in with my instagram password because the way I logged instagram is by logging into facebook. And the way I logged into facebook is what I got made a account. So I went up having to change every single one of those passwords all the way of the stack, just to be able to log in the threats on the web.

IT was IT was a scene. Uh, and now I don't know what my facebook password is and I can't reset IT because because to my instagram password, which would logged me out of all my accounts, it's it's bad times. I'm officially turned the facebook, I think forever and ever. Uh, but I mean the I mean the threats on the web, but I feel like we're still in this position of like existential debate about whether threads is working.

And we went through this weird thing where threads got you know this this record setting number of users grew really fast and then went back down really fast because everybody joined IT found out that was, you know, IT, I don't know, IT hadn't like solar world hunger all once. And because that's what people do when they join these new things. And then the narrative of thread is like a cool, viBrant place change really fast.

And there was that data that's a be installed have gone down in the daily active users have gone down. And there are a lot of reasons not to necessarily trust that data exactly. But IT IT does feel like the hype cycle of threads happened in like record time. And i'm very curious how you guys think about IT right now like these threads working generally.

I think the answer no. But most of IT does not work. IT doesn't do a lot of things.

And I think a lot of the discussion about threats, especially when IT launch right after you had people seeing all these influence of accounts, all these brand posts, and I think there was a lot of discussion in handling about what does this mean, what does that matter, trying to do to the social experience because the want to only show us influencers. And I think the truth was threads really didn't work. They just couldn't show you the post that you wanted to see because IT could not work.

I can show you the post of people you follow. IT couldn't do anything, and they're very slowly as as well. I said beat by beat, adding small things that will actually make IT work.

But the people who registered account do not opening the APP because when you open the APP, you can't see anything. Have the time, have the time. The feed is blank um IT doesn't have people follow IT does not have the topics that actually interested.

So they actually do need to get some content that's going to get people coming back there. But I think that people should measured their impact and interest. In thread with the knowledge that IT basically doesn't work.

It's barely held together. The APP is simi functional and we're we're starting there. We're starting at the bottom.

Yeah I think a good example was last night during the republican primary debate, which was a shit show, just like flatly was IT should show I mean that if you are a conservative or a liberal and you watch that you came out with any any take away other than, well, that was a hitch like I don't want to do because there's based just a bunch people yelling and in all to each other, which is prime twitter material.

You, like most of IT, if you just take one suspect, take the politics on of IT. These people were trying to make tweet. That's what they are doing, like they were yelling insults at each other to get the social media clip.

They went vie all the people who tweet about like that is our politics. For Better or worse, in like threads was just not capable of generating network like IT was not happening real time. I found myself opening x to see what what's going there.

And that was really weird, because most of the journalist that I follow for that 非常 配 for x premium， whatever. And so IT was like a bunch of weird bitcoin scams instead, very confusing top to bottom. I think threads has that opportunity.

They need to build that a bunch stuff. So a really simple one is right now, when you actually make our thread on threads, the replies are downland so IT IT doesn't work as well. And like.

I like your your second thread in a line, if you replied your own IT down .

exit yeah and is something you're a long time twitter user. This has become a very acura way of expressing yourself on twitter, right? You write one tweet that you applied to tweet reply, and you get three tweet in the kind of olic out in the world doing their thing, getting boosted and promoted.

And then people can see the whole thread on instance. It's like the first one gets in the rest, or the miners will not exist. I know the threats team knows this.

They have posted about IT, and they say they want to fix IT and make replies and threats first. citizens. The platform, that's the basics beyond even where the button to switch from the four you feed to the following feed is located.

It's like disease algorithm surface all the content or just some of IT in right now. It's just some of IT the moments that threads are gonna be good for the mind that twitter was good for IT was live coverage of things. What is going on right now where that twitter was amazing at this? Eventually, ws sports, the nfl season is coming.

If threads didn't have a bunch of features for this upcoming nfl season, if they are ready for opening day, but that's a huge miss, right? So I I think they ve got they got A A rush through that. I think this is why that that that versions here somewhat unfinished, like they know a bunch of nfl b writers are gonna a place to post at kick off.

They Better have a version that were some on tops like even if it's kind of broken, they need that thing for that kind of moment. But it's definitely, I think, to rush. I just like not there, like it's so kind of dead. I think a bunch of reporters and journalists and people who are sitting at work with their laptops now that they can posted on the web, they will start and hopeful that fixes IT in some way. But as of this moment, yeah it's so it's just like waiting to be seen what happens here .

yeah I think that the thing that has changed for me is at the beginning of threads I mean, really for the last like twelve months it's kind of been like, okay, the debate is twitter slash x losing its luster, right? And there are a lot of people who like, guy at sucks. Now i'm leaving the platform is bad. It's been overrun by all of the people who say things that iron likes to me about. It's a disaster.

And then there are other people who are like, no, it's still pretty much the way that I think to me the you know twitter is still twitter argument doesn't hold at all and like the the thing the republic and innovate is a perfect example of that like that platform felt dead in a way that I don't remember the last time I felt dead. And part of IT is i'm sure they're not happening. I literally can't see IT like I don't pay enough money to be able to see that stuff happening.

And it's just there are fewer people, they're posting less. The stuff is happening in weird places, is being surfaced in less effective ways. Like that platform, I think, is pretty clearly dying. But I IT doesn't seem like IT is sort of one to one and threads the other way, right? Like you would sort of assume that as x drops, threads would go up because I think at this point, threats is like the leader in the clubhouses to be the next thing.

If there's going to be the next thing, it's not blue sky.

It's definitely not looked. Mason apparently had a good week. Like i'm still very bullish on this space as a whole. Like the open social web is going to be great. I wish IT we're more .

matured than the art by way. We are trying to get j from the sky and you can from kind of code conference and you put that vibe in the world. We have sent the emails.

If you know him, you have a line to him. Time to come on stage. I want to talk about socially with .

yeah be that I mean.

we will find a way to to code. Is the same days may I connect also happening in september? What we have some ideas and i'm bringing those those folks on tour stage and I once well them at this time but David .

said makes me think of two things. Um one thing is first i'd like having like eight different social meet apps to open and see different things. It's cool when i'm when i'm sick of tiktok, I can go to blue sky. When i'm sk of blue sky I can go to master and when i'm sk of mass I can go to threads. Then I can go back to twitter and see what's going on.

Do you love about this? But I genuinely cannot tell if you're like I surely don't know whether you that was like full sarcasm or earn est honesty.

What is happening right now is that, David, I have children, and Richard dozen know is sick, is bar hopping in both was like, we're too tired that that is one hundred percent the dynamic that just happened on this, which was like, I like waking up on a sunday and going to five different bars and just checking IT. I'm like, I can't i'm so sleepy .

who doesn't just have unlimited time to open every single apple on their phone over and over and over again is not your experience.

I look, I when I was in shock, I was an inventor, bar caller. I understand, you know, you got drama base at one. You got house at the other and you're got to just field the vibes through the night. Maybe you going to link up, mate, you know, anything can happen here on the internet and then you get older and you like, I can't we do in this any. And I think for a lot of people that is a social media experience, twenty twenty three is like, well, I just like just tell me what one's cool like which one has an in rings and my friends are going to be there like i'll be at that fresh well.

it's not reading. It's free pizz in the back like that's the thing ah but also a wait, Richard, that was taking on what .

was to thing too is that yes, he feels like twitter has been hello out. H I know like seven thousand people which is not the Normal experience uh and always use the the logical feet. So I kind of see a lot of different communities and how how people are talking. And a lot of very important voices, like you said, either don't post at all or just don't post on that platform anymore.

But there are still people who do so I think for a for a lot of people um the thing that is that theyve experienced on twitter or x or whatever you want to call IT is that IT has always been so bad that if you use IT, there's nothing that I could do that could make IT so bad that you won't use IT anymore. They they've already run off everyone who isn't genetic, that's fair. So so there is nothing they can .

do at that point, right? But in those folks are the most addicted. So getting them to come to threads and posted the same rate requires that feedback loop and threads does not have enough people yet. And that's the chicken and egg problem.

And again, I think that the moments for threats are gonna look like nfl season, when a lot of people start tweet the NBA finals award season, like all of bit live events that twitter used to capture, more presidential debates, election season. All of those moments are moments for this particular kind of social. Like these are not tiktok moments.

No one's watching the debate in my opening tiktok to get live reactions like you are a psychopath if you're doing. I tried doing last as I actually like a psychopathic. This is crazy.

It's there yet in, it's too fast. Like these are live logs, right? That's kind of what you want to this.

We make a lot of live logs. That's how how I ve always found of this. And threads isn't quite ready for that yet, especially with its bizarre insistance any algorithm feed. And then twitter isn't either.

This is the moment threats kind of has to figure out what he wants to be, right? Because like mossa, that all team have been saying all along, they don't want to be a place for politics and a place for news. And do you know how you become twitter is by being a place for politics and a place for the news? Like you can have IT both ways.

The only things that get people excited, our politics and news and like i'm defining news broadly as just like things that are happening in real time, right, like the weather is news and that includes sports like sports is news in a very real way, right? Like it's IT is a thing that is happening right now that we all are talking about, like that's what IT is. And for them to say this is a place for text, but that isn't designed to be this kind of like real time up to the moment thing.

I'm just not sure I know what that is. And so IT does feel like it's going to be interesting to see what IT looks like on a football sunday because it's a relatively sort of low stakes and unproblematic version of this problem. But this question of like how do you stay? That fast, how do you surface stuff like this in real time as somebody is eating a hundred times during, or somebody is posting a hundred times sharing a single game? What is the thread s algorithm onna make of that? And how is like the open question for me about what the next you know six months don't look like and .

I just have no idea. I'll give you one very specific example. I have tweet in my life during any number of packing er's games.

Just the words oh no, mostly in relation to my mother. Thy just in general. Ono, right, like in twitter was very good. It's somehow finding the people who understood what I was say that I was there was a football game going on. I had been tweet about IT.

Here's this like totally context three oh, in the middle of sunday and everyone kind of understood what what was going on that is kind of magic, right? That felt like a high mind moment ah here in a community you're all just started like chatting in this weird way instagram threads right and takes that oh no. And like seven hours later, delivers the next like a john scena tweet like that makes no sense what is going on there.

And that classic book, yeah. And they want to get away from context, collapse and IT actually turns out the chromosomal feed provides all the context. And so like, I think they have to make some big decisions, especially if they want.

I get where they don't want, politics and news. That one, they all personally have bad experiences with that, adam mossy ran the facebook news feed. He has a bad experience of politics, news.

I get IT second in canada, in australia, all these of the places the governments are say you might have to pay for links to new sites. Proof they are solve that problem. They're not launched in the eu, which is going to have its own weird rules.

So I get why they're like, you know what this isn't. We're not headed straight for IT. We're going to start like fashion instagram stuff, but they're gonna quickly arrive at void when it's bite in and probably trump in a debate.

If you are competitive at all with twitter, you need that experience to happen on your platform and not twitter. Otherwise, you're just not going to have the valley and are not have the interest. And you're certainly can have the impact, which is what we are talking about the show several times now. Meter runs gigantic platforms that make more money than their rivals but often have no cultural impact. And I think this platform lives and guys on its impact.

And we really like tilly threads lodge the beginning of july, right? And we really haven't had a sort of everybody on the internet moment since then, right? There's just hasn't been a thing that all of a sudden out of nowhere everyone was talking about. Has there been one I kick like .

I can't think of there was a viral enough to post that went around and was most .

in talking a viral t posts. outcome.

You need to buy body a club.

This is not investment in place.

The first time is not but because right now you're buy in low there no where us to go. Alright, there has been one. I'm saying last night the debate should have been one and IT wasn't one.

Yeah, but we're about to get eighteen months of moments where people people care about are going to hand to choose which platform they spend their day hammering away on. And like the the fight is coming in a really real way. And I wonder if threads like even infrastructural is ready for you. I think the web thing is a big deal, but there's still like you guys maintain a lot of work left to do.

right? Everyone, where to take a break? Everyone, check on your nf. Ty, well, see if for sure to stolen from you.

Richard able, by the board tips, he told me that right before .

restarted recording link, I please .

click, thank you, much will be back.

With IMAX plata, you can really be in the now access to razi priority notify yes for pm, checked with fine hotels and resorts book through mx travel.

We needed this .

and dedicated card member entrances at the left. Then s go. You can focus on the present moment that's the powerful backing of american express terms apply learn more at american express about com sex with A M X card member entrance access not limited to AMC platten card support for the show comes from clavo you're building a business clavo helps you grow IT livio S A I powered marketing platform puts all your customer data plus email s ms in analytics in one place with cb o tend fish fee on fishwife delivers real time personalized experiences that keeps their customers hooked. They've grown seventy times revenue in just four years with clivia. Now that scale, visit K L A V I Y O dot com to learn how brains like fish wife build smarter digital relationships with clivia.

Right back, like you said, a lot of little news this week. Uh, do you want to start with the play station portable? Want to start with all the streaming stuff?

Let's do the portal. This is the thing. I am most formic spy. Uh, and Richard, as the gamer of the three of us, I would say i'm curiously a you really explain what this thing is because I think it's actually harder to explain that. That seems like IT should be. But then I want you to convince me that this is actually a thing that needs to exist in the world because i'm not .

sure I will do that, but i'll start by apologizing because it's basically my fault that everything so you now exist. I explain, i'm sorry I did this to the world. I will have to repay them somehow, perhaps in tokens that you could invest in on my black chain.

But cook, every little Richard sends you.

So they have introduced the police station portal. This is something that they can't handed at IT. But I said that IT was coming earlier this year.

IT is a screen in the middle of A A dole since controller that's IT plays P S, five games over wifi from your PS five. You can't really do anything else. It's two hundred dollars.

You cannot net blue oth headphones to IT. If you want to use a, you want to use some wireless headphones with IT, you need to buy some of their new uh, audio year. They have two hundred dollar wireless earbuds.

Well, I just want to underline that means the cost as much as the playstation portal. Yes, look, your full kitted out for a portal in headphones is four hundred dollars because IT doesn't have blue truth at least .

you know three fifty if you want the the cheaper crapper headphones but it's I want to come back to play station link because I think IT is preposterous.

I just wanted underlying the reason .

why you can't just use your regular headphones or perhaps sony's other headphones that they I intend ced just released the new x in five year buds and not that long ago. They don't have the play station link audio technology that lets you get lossless audio and low latency audio, which, of course, is important for gaming. But I I think people use blue headphones with their steam deck and not they .

compare blue head funds to a switch. It's at time yeah .

but yeah SONY has said, no, you will use our headphones, the specific play station headphones, or you won't use anything at all, I guess. But the reason why this is my fault is I take a look at my desk at the table that I have sitting and there's a lot of gaming headsets on there course, wait too much money and I just bought too many of them.

How how many does one person need?

The more .

walking with the very test, everybody.

like there's always one, always a new thing else. I think the reason why I lost that match is because .

my heads at wasn't good enough.

which is is logical.

IT makes IT. If you'd been able to hear them sneaking up on you in special idea, would have gotten, I got understand.

can I I say the most old man thing, like camera had sets yeah. So I mostly only play on the games of my actual friends. And we have all discovered that is easier to make speaker phone calls on our phones than to fuck with headsets. So I just have my phone with face time audio on a conference call, just like on my on the coffee table that works so much Better than gay me, right? But that's only because you .

guys can't figure out disco. I was just going to .

think you just describe the whole origin story of discord.

which is a bunch of nerds .

on team speak and conference calls trying to make this soft.

What i'm saying, if I can avoid software my life, I do IT and that that's myself and I continue Richard with you had purchasing honesty.

Yes, I convinced, song, that this was a good idea because they saw how many heads I, and they said, we can sell heads to all this is just money that we're missing. We need to have more audio gear for gamers, the other parties they introduced to the handhold. Why is this my fall? Do you know how many switches? I purchased a lot of them, and almost untold number.

I do not play the inter switch. I do not have one. I bought them for all the people. My wife has two K. I bought her one, and I bought a switch OLED. And I thought that I would get one of them, but he turns out that he has two intendo switch.

Now that's cool.

And I think there are a lot of people like that. We're like they have multiples. They have won for this room. They have won for that room. They have want to take on the go.

And that's what chasing with this device, I think, is that you've got a police station and you want to play another room and you don't have a briefcase TV because you didn't buy the two thousand and brief case TV. yeah. So what are you going to do? Are you just going to play games on your ipad .

like a Normal IT makes sense IT for lots of like family is right? You got A P S five done stairs. You might have a kind of the big TV speakers, whatever that is.

Like you don't want another P S. Five and TV rag upstairs. Moving became second forth sucks.

Like, here's the thing, you just like to play in your bedroom. You just like give on your teenager and play in the bedroom. That seems to make a lot of sense. Does that allow you to simultaneously play on the PS five and remotely?

I don't think so. I I don't think IT works like that.

Yeah, that seems like that's the miss.

Yes, this is my thing with this death is like with the one use case, I I agree, make sense, right? Like there are times I want to play games sitting in bed or on the couch like my playstation is looked up to the same monitor that i'm on right now, I on my computer. And there are other times I want to play games elsewhere.

Moving my play station is annoying completely get that there are so many other things this thing could have done. SONY has game streaming that I could have done on the portal. SONY has some really cool old systems through which you can emulate old playstation games that I could done on the portal.

SONY could have done so many things that would have made this device cooler and Better. IT could have had streaming apps. You can watch movies in things when someone else is on your place station. There's just a million ways you could have gone and IT picked none of them, except like the minimum viable least thing this device could possibly be. And that just kind drives me .

that if they picked the things that didn't require a processor, not that kind of made IT as cheap as possible, but limiting the amount of local processing that is happening here and think all of that's going to happen in your P. S.

5。 I will say the the only case in which that argument holds is if the battery life is as good as supposedly IT might be. And I think SONY said to seen that, I think that the plan is to have the battery last as long as the dual sense controller, which is like eight or nine hours. That's pretty good if I can sit there and play games on IT for eight hours on a charge like that's legit, it's still not enough. I still I would trade two hours of that matter y life for more things to do but it's something yeah .

I would also point out right in one of the use cases here, what are you doing? You're on a trip. You're in a hotel room.

You wants to play your P S, 5 at home。 Your hotel is reasonable, good wifi, fifteen megabits. That's the sort of recommended feed being at that. What I tells nowadays, great your plane, you know you can also do is just bring a dual sense controller and open the APP on your ipad and it's maybe not as seamless, but is also just like I have friends, you just like do this .

all the time yeah IT works like IT really. It's a it's a totally valid gaming system. Like that's what I do right now in my house.

And I have always thought that like some went like when they first announce this is the project. Q as like, okay, add a, add a switching thing to my place station reg, and i'm golden. This solves all my problems. This now just is like a slightly less monkey version of the system.

Have no, they didn't build this. They build the way you, which yeah was not popular. So that's not a great site.

But I think the thing that happens from sony's perspective, visit, yeah sure, you could just hook up your dual sense to an ipad and play that way, but then you wouldn't pay only two hundred dollars, which makes IT IT less good for for them. And they don't want to do more cloud streaming anything because that would encourage due to buy a fewer P S. thought.

And they don't want to do that. It's sure you can also just do what idea, which is I bought a second power cable in the second htm. I ord and I set them up in the, that's my son room, where there's a projector, and I just moved my PS five around. And what do be the only inconvenient to that is I have, remember to turn IT off all .

the way people scare. If you do not do that.

does that all for you? Doesn't like, no.

but yeah, but I I moved my P S. Five from the basement to the outside to play, man. And on the project tor all the time. It's fine.

Yeah.

that's not. That's my series as this is I want to play x box somewhere else. Yeah.

I got IT. I know how Richard has just multiples of every council. There's an excell spread sheet at both microsoft sone interest label like lower margins.

No, you can pretty much predict what products people are going to come out by what I have six of because they are gonna release more of those very soon. I think the other thing is that this is signals that there's going to be another P S. Five pretty we saw that shelling league of the slim take, whatever IT is.

If you look at IT, you see that they release these audio you that doesn't work with the P S. Five without a USB junco, which we love the dangles they done. They are going to need to release a system with that. There's going to do something so well, maybe have more clarity early next year, mid next year when we get another PS five and see how all works together.

This means we now have to talk about place station link. This is ridiculous that IT doesn't have blue th. The ridiculous these headbands are so expensive. Don't work with the existing PS five in sony's claim is what just lower latency.

Yeah that's about .

IT something something higher audio quality to and they clam it's easier to switch between devices, which is fuddy because one of the things that sonny's headphones are notoriously not great that is switching between the Prices. Uh, so I don't know that I have a tone of faith in that, which is a thing you can do over blue th. And SONY does poorly. We are in theory there like they have a list of reasons and I don't find a single one of them compelling. And I I think placation like, as I think is just like, totally outrageous.

I mean, this is a sort of thing, mark has finally made a video about this. This is the sort of thing that if apple did IT with the iphone, like, I would lose my mind, like I accused apple of wanting to do this when they released the airports. And I have jack health iphone, right? We're going to get everyone used to wireless audio.

Then we're going to build propriete, tary wireless audio protect. And you can only use our headphones. This is true. And films like all over the place.

And I will say I not a small portion of that apple has done right .

and so is google and so is samsung. Yeah, everyone's phones now they're all taken the headphone jacks away and have blue tooth. And then they have blue tooth plus propriety tary extensions that only their head ones can news.

So the airports, obviously bunch of features only airports can access on iphone. If you have a samsung phone, there's a bunch of features that samsung buds can do. If you have a pixel, the pixel buds have customer extensions. That's all shitty over there. But the reality is like this this aren't very good like oh no facial body.

I don't necessarily hate that as a thing like say we support the standard, just it's what apple does with ei message too. If you want to send SMS, that's fine, will support IT IT works. But if you want to exist in our system, everything is Better and like to wish the world is not that way.

yes. But like that's how IT is and that's roughly fine. As long as your in a position where you can still feel sort of bracely, this is like if apple had just said no more is ever.

well, so the play station portal does have a three point five millimeter, have one check, which presumably has little agency. It's just it's we IT doesn't have the middle thing, right? Doesn't have blue truth.

So if you want to to, you could get one of those like airpower s blue truth dons that you use on an airplane seat back and plug that in the replace station portal in in perie responds to that you know, we're going to make Shawn holster, make that video one day. I can see IT come in like a train in the night. But like, it's weird that you would build wireless radios, support your proprietory thing, you would have a headphone jack, and then not the most common thing.

But IT isn't. Where is the most classic SONY thing ever making a weird propellor thing that doesn't work with, they need one else, this stuff. The problem that you point out is that he doesn't work with their own headphones like I, I have a bunch of X M headphone here. And none of them is, why? Why is that?

Like you get the feeling I ve talking. You get the feeling people walking in the SONY office. It's it's a little bit like momento, like they are just constantly introducing themselves to each other. Like oh, you work on headphones, I don't know. We did had funds here.

We really had like no one knows who the boom of speaker .

guy is yeah we we do play stations. We should maybe .

the one party speaker guys just .

in the back to change and who he's like super base no, like a mega base team is like what the fuck you know, like like that just so many of time.

true. What in the play station team seems to be especially that way. Like the play station team seems to, uh, not have to play by any of the other SONY rules and just kind of does whatever IT once at all times.

Yeah the amenta comparison I think is a little dark. It's more like dori in flying me every time. It's like I don't think everyone is SONY is heavily tattoo and try a salt and bird that would really, I think, give them a little more purpose. This is a much more hello, who who are you?

You seem nice. Yeah.

that was the field here and SONY that was a few generations go.

There's actually a lot of other gaming stuff going on. Coal com has sort of portable device we've described as battering the quest three, which are expecting seats that connects is leaked people on boxing IT. There's a new attardi six hundred, which is very good.

Sample tvs are getting clb gaming. There's just a kind of a lot going on. I think the .

com thing to me is the most exciting, which is basically like quite time is making a big bet on handheld gaming as a thing. And this is kind of what com does, right? They sort of look around and they say, okay, we really only know how to make one thing.

What other industry can we make IT for? And y've like theyve done this with cars. They ve got really into wearables.

They have got super into headphones for a while. And now the thing that they're trying to figure out is how to do, like custom chips for gaming hand health. And so they came out with three different, like tears of chips. There is the g one to g two and the g 3XG two， which basically latter all the way from, like, as much as I can tell, basically like a phone level thing to like a steam deck level thing. And I just think that's awesome.

Like there are a lots of problems with this, starting with the fact that they ve run android and aren't that many good games for enjoy the m gaming ecosystem is not that great, but game streaming is gonna solve some of that problem. And so like the idea that we might be about to get a run of different versions of these devices because they're going to get easier and cheaper to make in source parts for, I think, is super exciting. I don't know that I love the idea that they should all look like a screen in the middle with two hours of a controller on either side, but that seems to be where were aligning as a world on what these things are special.

But I don't know, Richard, are you in buying fifteen different versions of handheld gaming councils? Like i'm excited about this thing. I'm not one hundred person, why all? But I am excited about IT.

No h they predict that you will go outside, that you are used in places. And I don't touch no going to do with this.

If you use other instance switches indoors, you can use these indoors also.

but I don't play the inter switch.

Yeah, right now, let's get your wife on her.

What does he think? Okay, SHE SHE might have a few.

right? So we have long asked for emails from people who buy android phones to play games, pro gaming phones, the potential customers of the razor edge of the welcome. I'm just looking, I just searched the rochester box for android gaming, this one to spin.

This leaves us with six emails, one of which is not about keeping IT h. But i'll just read that I this one starts out with, I do not own an android gaming phone, so you can see what this call for reader feedback is is like. But they own an androgen ing handheld called the py max porter I bought specifically for one game function impact.

I could play on the go. I want to be applied with controller, which is not supported in an injury but doesn't IOS IT works OK. But you can get controller to press the virtual button so that this is like, this is why people buy android gaming devices like I want to play one game that supports controllers on one platform, not another.

In the thing. Let me, this person actually bought a razor edge. This is, there are few games of circles, and android, most are pretty good.

I use the edge to emulate games. I definitely owe in other forms, definitely emulators up to PS two, three days and switch. And then this is a very important line.

I'm one of the people who have more fun getting something to work than actually having the thing, which is, after my own heart, I am at that person. These are people. And then he finishes with the explains for the next thing about what A R G L.

Fair emulators are are not a small piece of this though I think like the the deeper I get into this world, the more I realized there is like I vast ecosystem of weird ways to play games that are at least twenty years old all over android especially. And I think that's very cool, yes. But yeah, I mean, we're do for like what happened to the android tablet, right? Like everybody beg google to care about this and push things along and make them trying things and then google will be like we think android gaming is the future and then eight years from now will be somewhere.

yeah, we had one last one. This person likes to play free to play games on their phone. He says.

I've had legitimately rewarding gaming experience. Mobile social puzzle games, like very little White mares were shadow somewhere in monument valley. And then they've finished by saying, I live in minister.

And anyone who says water is a good window flew ID is a monster, which is an important calculate. Other reader feedback. But I just want to point this out like we have been asking on the show, if you are a hard core, Andrew, a game, or let us know.

And this is a pretty good gestalt of what the responses have been like. I A big nerd, and I like to tanker, which, again, you are listened to the right podcast. We love you here.

I want to play one game and solve one problem. And android helps me solve that problem very directly. That is just a straight android stuff.

Like, IOS is not like, we want to help you solve a problem that you've made up. IOS is like, welcome to a world, right? We this should do you a lizer enders like whatever you want.

So like that makes sense. And then the third one is like, um i'm able to do things over here with emulators that wasn't able to do something. There are make sense yeah but there's not that.

I don't think there's a culture of like with gaming pcs, right? There's a gaming PC culture. The razor edge does not have that kind of culture at IT. I think the steam deck is getting there, but that feels a whole different kind of thing.

But there has to be two sides to IT because you have to have the culture and also have to have the working business model. And the problem for android gaming is that you don't really have a business model that makes someone make a great game for android. So the best game that you can play on your android gamming device is a fifteen year year old play station game yeah which is fun. Great for you if you have one. It's just not like.

didn't business in that well, there rules release that remasters the middle games and boy are they going to get that money for me again. They're super gonna get that money for me again. Let's end by switching years a little bit.

We've talked about for fall season a bunch, uh, already show it's coming couple weeks away here in the tech platforms that are investing in football are starting to to do stuff. So nfl sunday ticket also is a big youtube deal they're doing, impressing promotions for college students, which is a sunday ticket mainstay lying to the nf, fl about where you lived in cheap er sunday ticket. I think a cultural phenomenon under reported, but you can do IT and it's getting more integrated.

The google TV hn screen. And then amazon is like, know, we had to see of A W S on decoder a couple days ago and he was like we advertise in the nfl because IT shows off the capabilities and the decision makers of big companies like know who we are, which is I always wanted to you the market for A W S. Why do you need to know about IT?

How do you not know about IT? The IBM super .

bowl at IT turns out like a lot of people don't know about IT. And like next gene stats, power by A W S makes IT easier for people to go to their boss and say, we would like to work. creative.

U. S. incredible. Incredible to that. A cylinder in two thousand and three but the air rolling out an awful lot of additional next change sets on the .

affable yeah I spent uh some time earlier this week with some of the folks working on the stuff and it's super interesting to hear them talk about IT because like we're all football fans and the thing that we know as football ans is that, uh, if you in any way mess with football, people freak out you like anything where like a you if you move the camera angle. That is that when they snapped the ball, people freak out the score .

board display yeah exactly .

they if IT was if it's up here, verses down at the bottom of the screen, people have really a strong opinions like it's it's that stuff matters to people. And if there is one media property on the planet that you don't mess with in general for a lots of reasons right now, it's the I fell. But now amazon, like they did, there's an football last year when pretty well they didn't have any like huge disastrous errors.

Brand fits. Patrick were like a lot of weird shirts during the half time shows, but I goes fine. And so this year, amazon is like, okay, with some confidence and we we know we can do this.

The numbers were pretty big last year. They weren't as big as linear. TV numbers have typically bad for thursday night at football, but they were bigger than everybody expected for streaming. And so they are like, okay, what wild new stuff can we do? And if he noted some genuinely cool stuff will see if that works in actual live games.

But in the south, i've been testing like they have a thing they call the defensive alerts where um it'll actually on screen in real time flag players that seeks are likely to blitz. Uh and the idea is is IT essentially teaches the viewer how to read the field like a quarter back does. So you see a players uh body language or how they move before the snap or what they're saying to each other and they will actually register like this player is like little blitz, keep an eye them.

So it's like it's a cool way to watch, but also invites you like into the strategy of the game. And again, I suspect going to see this go really hey, wire a lot of ways yeah in the way that all of these large language model systems go haywire, which is going to be deeply hilarious. But it's a cool idea and it's like a kind of that nerd on top of just taking watching football. It's going to be you .

on the dangerous build x tracks, which we all, which we remember for the wrong reasons, which is how much people hated IT. First of all, they were right. The book is hard to see on T.

V. This is back. If I was the thing, fox should have sucked that out.

Maybe not the right application, but they were correct. They identified the problem and they dealt with IT help helping you follow the puck around doing in h games. But as you said, messing with football, people have been watching foobar.

They're all that they know how to watch foobar. They decided how they want to watch football. Again, I do not watch the lions anymore because I like to have happy sundays filled joy and mark.

But if I did, was wondering street going to bar after bar.

and my T V told me which blitzer the lions quarter bag is not seeing coming because of course isn't because he plays the line so he sucks. He's not going to remake the correct read every single time. I would, I would stop watching lions games again. So I I don't know this might not work.

So you're think his knowledge is knowledge's rage in this in this case.

But here's what else say amazon, the last season, three people. Amazon had the war games and in the history, like, yeah, some of the war games i've ever seen and like, maybe that's luck and maybe that's scheduled hunus. They were all like uniform, like the broadcasters were like, what are we doing? Like l mics is like, I like oddball opening his flask, just trying to get through IT. You can hear them like swiping and find all themselves like looking for prop bets to talk about like and so like maybe all the stuff shes makes that stuff slightly more interesting to watch if you're not bedding on the outcome of the game, which is currently why people watching the games to the yeah yeah.

I mean, the thing that was not in amazon's plans that I expected were a fancy or gambling because I mean, that's the two places everybody is is going right. Like you watch football, either because you have a fancy team or you have bet on IT. And like E, S, P, N is now into betting, which we have talked about, that is where all of this is headed and it's where all the money is. And amazon, that's a long deal. IT has like ten more years of those neffer all to do, I suspect, will get there.

But ten more years at bottom of the barrel teams kind of not.

Oh, and wait before we go, we should take a break and stop talking. It's not in 4k， and I I mentioned twice in the story that I wrote about IT that it's not in 4k， which was just little tiny odds to neil patel.

Each time they feel .

how we I anger you that it's not in forky.

So they are all doing this thing where they i'll promise that they've ve invested in 4k delivery。 So like the cameras are fork now, cameras actually hide resolution because they like being the punch in and they're like h.

which is why, like the twice game, they show that thing. We get like the tones of poker on the shot. And like this is amazing. Again, they could do that the whole care.

If so, those ones, that's a, that's something different. That shot theyve started using basically consumer level D S. Lars, this was an a whole invention like, oh my god, like nfl brocas seems are using SONY seven or two like, great.

And people got lots of money and thought I was A K and we ought be no something like that. Every youtube r has a camera there now, but they're already shooting at higher resolution because they like to be with me. And they shoot us pretty Christly. So they built these like four K H, D R workload.

And then to go out to all of their additional partners who are not fork enabled, they bring that down a tenny p and then, you know, here, fox, you then reuptake ale IT to fork IT delivered, which is insanity, right? It's like it's so frustrated and they have all landed on this line that says we're going to do HDR because that's what people can see. And I like you are nuts.

What people can see is more detail. If you're like, look at how much brighter IT is. I I believe you write people aren't every year, markets does the photo comparison. bracket. And every year, the brightest photos, when regardless of quality, like I believe you, that people can see brighten's stuff. But in the context of an nfl football game, there is actually so little dynamic variation because the whole field is a wash in lights, there are no dark parts of an nfl .

football game.

Do that on purpose ah they're trying very hard to make everything right regardless.

even in the the like promo material that amazon has for this. The thing that is the most different between S D R N H D R is the sky. And it's like, fine, like how many for the four establishing shots that they do every game of, like the city that they're in IT will look great. But I don't know what this gets .

me for football yeah it's an to me, especially amazon at end to end, right? It's their broadcast, their distribution, their APP. They they should at least be able to do IT.

And they still haven't. Fox still hasn't done IT. It's been years now since we ve been dunning on fox not doing IT.

Cbs, god blessing. They were at least there ten D P, where spotters at seven twenty and and is at seven twenty. That's horrible.

But they've all adopted this middle ground of H D H D R instead of Q H D H D R, which is crazy. It's orrible like, just stop IT you like especially calling because everywhere else in the world, like the premieres isn't just full. You just get IT and true fork across england. You know.

who has the premier league in england? Is amazon pride .

on prime IT?

Is amazon prime N.

D. C.

Helen, it's it's a mix.

But I was on streams IT, of course. right? True, kay. In japan every year, the olympics amount in N H K. In japan is like we're doing a test, a first ever test.

And last year I was like a first ever test of native over the air, A K broadcast, which just worked in. Like next year, like twenty four k native over the air broadcast and were here with ten eighty P. H.

R. This is why David didn't bring you up. And i'm onna. stop.

Now, what are they doing? These are the most lucrative sh portraits in america. Just do IT kill mohan.

If you're listening to me, man who runs youtube, i've sent him this email. Why don't youtube just paid to do this in fork A, I will pay them more money. And he was like, that's a it's a good idea. That's as far as i've got. I'm doing the words with .

good .

a were the detroit lines of resolution.

Richard, the lines are good.

Now i'm totally over that. They they haven't hurt me.

We'll talk about that.

What where a break very hard. What's take back of the.

The tag presents the ins and outs of caring for your home out in decision, over thinking, second guessing every choice you make in plans and guides that make IT easy to get home projects done out beige on page on bage in knowing what to do, when to do IT and who to hire start caring for your home with confidence. Download m tack today. This episode is brought to you by google .

geri with the german I APP. You can talk alive and have a real time conversation with an A I assistant. It's great for all kinds of things, like if you want to practice for the upcoming interview, ask for advice on things to in a new city, or brainstorm creative ideas.

And by the way, the script was actually read by geri. Download the gemini APP for I O S and android today must be eighteen plus to use gam alive. Back is this, the lightning round? Is that what this is going to be? We're already over.

Yeah, I do this very fast because because you, you specifically me, I look at me, the thing you picked for the lighting round, this was a sign to me. I, that's true. I picked up for you because you wrote about IT for the website. I feel the urge to like, set a timer that like lights your house on fire. After several minutes.

I'll just do this OK so you might remember a friend, A, I, rick, can we get a .

little laser bang? A laser AI dry is .

an existential threat to the music labels, to youtube, to everyone, because you cannot CoOperate at the voice can do that. And if you want to do lights' in publicly that state law, there's no federal. So google this week announced a deal with the universal music group, which represents trick in the weekend, saying we're going to figure out some sort of something, something or the other.

We're going to have A, A, A working group called the youtube AI music console like Franks and autres children will be in a ran tetter from one republic. He can always be drafted into making consequently music. It's going to be fine.

So they have a council like figure out my other stuff that good. And then this line, we will figure out how to expand content ID to cover generated music. Youtube content ID is not a perfect system. IT is necessary for youtube exist.

So youtube in the early days right full like south park clips are run license vicunas youtube, this is existing tile youtube for a pirated music uh or music about licenses, parents are uploading videos and their kids dancing the prince. You can see youtube section to thirty, so that label sue the parents for posting videos of their kids dancing to prince. There's a real case.

I went to the appeal courts in this country for that to be ruled famous bnana situation. So youtube over many years has built the system called content ID, which I promise you, most kids in this country think is the law. This like automated content identification system that only Operates on youtube. Like whenever you see youtube s thinking about copyright law, they are not actually thinking about copyright law. They're thinking about youtube system that is built to enable itself to exist in the face of existence.

Al correctors, which is not a crazy ascertained, I mean, for all intents of purposes, IT is the law like yeah.

it's it's the thing that is the unfortunate mechanism of the platform in the pays a lot of people their money. sure. IT is costa IT has a relationship to the law, which is really important, right?

If you are ever in the middle of a content ID dispute, if you make a piece of film critic, we are talking this last week, if you make a piece of film criticism and IT gets fat by content ID and a studio gets a hold of IT and they say, take this down. It's not very use. Youtube doesn't step in to say no.

We think IT is youtube says what you talk to each other and then after a minute of that, he says you should go to court. That's and let us know how yes, based like let us, I guess, like whatever because IT has the whole legal system to hold back on because fair use for that kind of stuff is like, well, in law, what they're gonna do with universal music. I promise you this will happen is one next year, google IO will get a video of ryan tetter being like, make me some beats.

Google part making a be in around like this is grave for creativity. That video is coming, hundred percent coming, and the next to IT content idea will be expanded so that if you are using the AI generated voice of drake in a song, universal music group can push a button and take that video down or monetized for themselves. I guarantee this is .

that second point, I think is, is the one right? Because if I what universal is going to say is like we we don't want to pick this fight, we just want to make the money off of IT, right? Like it's if universal and the other labels can play this correctly, it's all upside like they've ve just infinitely scaled the amount of drake music there can be in the world and he'll get paid for all of IT.

right? maybe? So we don't know the way you're going to be.

They've just set IT enough to suggest this is what they are going to do. They haven't done that yet. We don't other details.

But now they put out blog post. One was new mohan and I was losing ranged to see a universal. And they put out like pair blog post on the youtube blog and awesome, very problem and sells.

You could just see that this is what they're after, right? If you train a bunch of a is on drake and then I can rap like drake universals that you should pay us. And I I think a lot of people say, okay, common sense and make sense. The flip side of that is that is not anywhere in the law.

So if you get that notice from youtube, this is contrary, has flagged mattrick, we flagged laser borne take IT down or baba and are like, no, I disagree and I go to court in a show, in a court in the court medic, what the hell king about like that out doesn't exist for an youtube. Eto, make decisions and it's going to be like you, drake, universal music group and youtube and I just feel like I know who's definitely going to lose. I don't know who's gna win, but I know who loses in that situation.

I also know that notoriously overseas s right, it's too protective of copyright material on youtube. Youtube just know this. Our own audience, we got some males last week I have to talk to about IT.

They know that the youtube i'll trying to dance rounded to just do film criticism. What happens when it's just a kid try to rap like trick? No AI just an impersonal tor of straik. Do they get taken back like there's no law that distinguishes that. There's no AI system that can reliably ly at one hundred percent success rate, distinguish between a AI drake and a kid just is really good at centric who's gonna SE that I don't know the answers to this, but I do know that in order to keep youtube going in, in particular competitive with tiktok, which has huge influence of the music industry, google has to like invent some kind of additional licensing scheme for the label. S the labels are gonna get paid for this, or they are going to take their music away and google can have that right?

Yeah, it's I mean, I was trying to think about this after you wrote this story and the number of industries out there that have this kind of leverage over youtube, I think, is just one. It's just music they give. If if the movie industry decided IT hated youtube, that would be bad, but not like crush the creator economy bad. But if you suddenly lose access to music for creators to do stuff in shorts, like there go shorts, it's done.

kill the youtube .

music goes away. A huge percentage of youtube views our music dios, like there's literally the mr. Bees to set a record for the most views and twenty four hours for a non music video like that is that that is how big music videos. And I think it's pretty clear that the music industry knows, yeah IT is this powerful over you.

They definitely know. And so you going to see what youtube is forced to do. Couple of blog posting.

We're all friends. Here's the AI councillor and builds and tools together. Ryton are getting here. You know do some right. You'll still do anything for money.

Do you get ryton? I just like mad that he's rit wrote so many good songs.

So that is that how you describe them? Someone today described the new edition where accord to me is like the return of the key, a commercial music. It's just like that's where you are in music is really the hamsters yeah that's IT sounds like royalty free car commercial music like a lot of music sounds like really feel free person .

yeah and at all because ryan tedder invented IT. So you're .

he's he's an innovate. He's right up there was slash exactly that, even halen slash, right? That's the pants on of rock music anyhow.

But you can see what they are doing with the music industry, right? They're making nice. They're we're find ways to together and they are going to invent a revenue stream for them.

The flip side of that with google in particular, is google is looking at the whole web. No one has leverage over google when I comes to the web and they are saying, no, this is us now. And so if you allow google search colors to look your website, you are training board and there's and you are training the search general experience.

And there's fundamentally zero difference between i'm going to hover up all the songs in the world to make a Frank and attra AI, and i'm going to hover up all of the articles about bikes to make the search general experience answer questions about bikes. That is, it's the same thing in google, on the one hand, is saying, okay, these this partner is important so we got to build custom copyright private law on youtube for them so they can get some money and be happy. And then to the entire rest of the internet, they're saying, if you want search traffic, we're taking your ship.

And I I like you just you're watching this play out and like absolutely bananas ways and I think they're gonna come around to signing some deals. I think OpenAI is going to come around to signing some deals. Um google has some kind of deal the neuro times they want talk about the terms.

OpenAI has some kind of deal with the ap. They will always talk about the terms. But you can just see like their choices or either a decade of fair use litigation, some of these cases are already going from sale, silverman and others or we're going to pay the biggest and Richie's players to participate in our experiences.

And I compete that way. And all of that just feels like we're just kind of like getting back to a ol. We're like a well had a bunch of media partners and you would like get a well there and then they were like some forms that you could like also go to or like you could dump out to the internet through. But like really like a media partners for the thing.

IT just seems like that's where everyone is going because to solve the AI training copyright problem, you're either betting on a decade of litigation with our current court system, i'm going to make a multibillion dollar bet on how clearance thus fields s in five years worth or you can pay a bunch of money to the europe times and i'm just watching this player and it's like, oh, this is all kind of egg. Like it's important to take a step back and just feel like this is what's happening. Like hope you I was so broken and weird that on the one hand, the estate of Franks and attra gets paid whenever there's a Frank and attra personator on youtube. weird. And on the other hand, most websites have to get all their ship to google for free or basic bly commit suicide, but not getting any search traffic.

weird. And either way, anybody who doesn't have this way to pick and win that fight get host. Like if you are if you're an independent artist, google is not signing that deal you for youtube and isn't signing that deal with for H.

E. And you just have to bank on the fact that that what IT supposedly delivers you is worth IT. But anyway, you went about six times longer than you repose one.

So I can keep going. No, this is your banana surgery. I would say you can have .

as long as you want the whole hour next week is banana surgery.

Uh, I got next minds quick. And then Richard, you you can go last. Mine is just mostly uh a shout out to my father in law who I think was the last subscriber to DVD 点 com nice which is what netflix is。 DVD system um has been called for the last twenty years and I V C D V D 点 com is going out of business and P S A to anyone who has D V D 点 com。

Netflix is both sending out a bunch of random DVD is IT just seems to have like a warehouse for that is just shipping to its subscribers ah and anything you have when the system goes away, you get to keep so, uh, I told this, my father in law, over the weekend, and without one word, he ran into their computer room, which they have. Now I SAT down and manage his cute to put all his favorite movies at the top, because he is like, okay, now many get a bunch, and the system is gonna think these are the movies I want to watch. So maybe the ship and see me at the, so if you have D, V, D, that com, now is, now is your time. You're going to be a bunch of free movies.

This is D, V D comes ship. Blue rays. I I just hard to do.

I'm here free there. So much stuff that has never .

been released digitally that you can't get streaming video on demand anywhere. And this just on this and this pretty good chance to .

get IT like take your my favorite movies between now and september twenty nine th, that are probably never onna come to streaming, make IT happen.

pump up the volume is never coming. The music that are too hard yeah.

Now we've lost to his D V D Q. So Richard really have the only .

thing that anybody should be talking about, uh, samsung release or samsung has announced the Price and a released window for their fifty seven eight dual U H D gaming monitor.

I'm assuming you have like four or five of these already.

I am looking at an artist. Y G, nine month right now, forty nine, eight, one, which I feel like many people think that is too much to have. Essentially like two fourteen p display .

is people are saying giant curve .

display that takes up most of your room. I now feel like it's too little because they you can get a fifty seven that is like two four k is plays in one giant current screen. And in the us, it'll be available in october about twenty five hundred books um yeah.

I need that still in any Price, man.

The bad news, having had the gene is not great for gaming like you think that like you can play games is going to wrap around you and you will feel very basically no games support uh thirty two by nine uh aspect ratio guess a lot of time developing for the last video that no one uses and the games either stretching bad ways or they just take up the middle, the screen of this stuff like that so it's not great for gaming. But like you, I don't know, maybe run news for a website and you have a billion tabs open you you can just, you can have all the taps. You can have so many taps on the fifty seven Green.

some thinking game in the middle, slack on the left, browse are on the rate, and you just just crush the internet sand fools all day. I'd love this. Twenty five hundred hours actually is less than I thought.

This was gna cost, which is like an the same thing to say out loud. But I was pretty sure samsung was going to like, this thing is five grand. What are you going to do about IT here?

Do I want if you watch the video, they introduce this thing. The monitor is elysium, like it's a spaceship flying over a city, is in the curve monitor. And I don't know that they wash the asian because that that truly implies the number. How is deeply in acl classist?

It's not at least me, it's it's halo. And when you visit the have to bring world and hello, everything was fine, right?

So and I would just say in general, ring worlds are not great in fiction. I'm getting one of these. I got to kick out a new proxy, were moving, so got a new hat and we're going to figure out out. So i'm fully in the market for like game or lights, crazy displays. This is a good time.

I think there's going to have to be a verge cast series of nei doing his new podcasts, room .

installing glides.

if you are an interior designer or have ideas about what here I needs to put in his new studio, uh, email them to a verge cast the verge I com.

We didn't talk about the game standing. This, of course.

the thing ridiculous. I love you. I love IT. The only thing that would be Better if if the top was a true patch play with like like quarter inch plus.

This to me is like if you took the the r flash battle stations, sub red IT and like feed IT into my journey and then just said, show me a desk. This is what I would speed out. It's like it's got a bunch of money holders.

It's got two different lights. Their speakers everywhere. IT has a stream deck. IT has a thousand different places to hang things that loves a pegboard. It's got some controllers.

It's like IT is just the perfect average of every insane gamer system we've ever seen. And then I mean that as a compliment. I kind of in love with this .

thing and that's great. But like they invented a work bench and a pegboard .

yeah it's good if we started the show as show us your your vintage computer rooms and we're ending the show with like there's a motorised anding desk with .

a beg for this is the new computer room like all the old office max hutches have been replaced by yeah sit stand desks and package ards.

I been to IT. Maybe i'll get maybe this. I'm going to build my new podcast studio around this thing no, I i'll see.

I got to look at this more carefully. We had to end the show where way over this is for a show, uh, a slow this week. I don't even know how we pulled the song and there's like stuff we didn't get to.

For example, a full hour on python excell just didn't happen. One thing I want to call that this is one of the funniest thing, has happens to me today, our friend, actually, caron verge, expat. Now, bloomberg SHE is their podcast and music porter.

Bloomberg SHE read a story about White noise podcast and spotify and will share money and spot of I freaking out because they are official. Like White noise license streams make more money than the podcast. So they're like, we have a thirty eight million dollar White noise podcast problem, which is just the most capitalism thing.

This White noise, if we move in from this bucket to that bucket, thirty eight million dollars is ridiculous. Sorry friend charly hearting, who you might know is the creator of laser bang show. Uh, and because of such a on pop, he made an entire series of White noise podcasts. We will link them in the shower notes.

And now he's worth seven hundred million dollars.

my goal. And they will have like just truly ridiculous names. Um they're called sonic petron. They're all called her.

He may t write the descriptions venture the vastness ss of White noise encompassing every frequency. Like it's all great. My goal is that we make this a real thing.

We get some wellness logs to cover IT in a serious way. And if we can just get to the point where iron Rogers is listening to song petra pregame because he loves Crystal healing, i'll be very happy. Make the realized .

and games always end with either iron Rogers or mari Carry. Does the two, the two long?

Can the right I Carry long? Cons, very different. I got to open my shame for that one. This one is very direct. Just share sun spectrum as much as you can, and see if we can make IT a thing.

I mean that these descriptions are some of the funniest ChatGPT should have ever read and then it's just one it's very good while link in the shown. That is a quick question in the site. Go check IT out.

It's a very, very funny. Okay, that's IT. And in this in this week.

a bunch of good stuff actually the playstation port will be in there for alert. Um but I found a new APP for organizing other crap on line, which I am of course deely and there's new create or stuff and youtube stuff and I found this is a surprisingly good week for like rank things appearing on the internet. It's going to be .

good on I like IT. Okay that's IT this request.

And that's a rap for verge cast this week. We'd love to hear from you should doesn't email at verge cast at the verge dot com. The verge cast is a production of the verge and the box media podcast network, the shows produced by me, liam James, and our senior audio director, andy marina.

Our editorial director is brook meters. That's IT. We'll see next week.

Support for this episode de comes from A W S. A W S, generate A, A, I gives you the tools to power your business forward with the security and speed of the world's most experienced club. Support for the show comes from A N T.

What does he feel like to get the new iphone sixteen pro with A N T next up anytime? It's like when you first light up the grill and think of all the mouths watering possibilities, learn how to get the new iphone sixteen pro with apple intelligence on A N T and the latest iphone every year with A N T next up anytime N T connecting changes everything. Apple intelligence coming fall twenty twenty four with theory and device language set to U.

S. English, some features and languages will be coming over the next year. Zero dollar offer may not be available on future iphones. Next up, anytime feature maybe discontinued at any time, subject to change additional fees, terms and restrictions apply C A T doc com sash iphone for details.