Trump's victory was driven by economic concerns, particularly inflation, which resonated strongly with voters. Additionally, his message on immigration and perceived strong leadership appealed to a broad coalition, including Latino and male voters.
Trump's emphasis on reversing economic issues like inflation and high costs of living, such as the price of eggs, resonated with voters who felt the economy was failing under the incumbent administration.
Latino voters, particularly men, were drawn to Trump's hawkish stance on immigration and his focus on the economy. They also rejected the Democratic Party's more identitarian politics, aligning more with Republican cultural values.
While women voters did not overwhelmingly support Trump, the gender gap was not as significant as predicted. Trump won 55% of male voters, which helped offset the support for Harris among women.
Voters perceived the economy as better under Trump, despite factual inaccuracies. This perception, fueled by siloed information environments, led to a widespread rejection of the incumbent administration.
Trump's victory suggests the Republican Party is moving towards becoming a multiracial working-class party, distinct from its previous iterations under leaders like Mitt Romney and George W. Bush.
The Democratic Party struggled to connect with male voters and saw significant losses among Latino voters. This was partly due to their messaging not resonating on key issues like the economy and immigration.
The Democratic Party needs to reassess its approach to diverse demographics, including Hispanic voters, and develop a more cohesive message that appeals across different segments of the electorate.
In the days leading up to election night, news outlets across the country were predicting a historically close race, one that could take days to call. But as election night progressed, it became clear former President Donald Trump was on a path to victory. So much so, that before anything was official, he thanked his supporters from his campaign headquarters in West Palm Beach.And then, Wednesday morning at about 5:30, it became official when the Associated Press called Wisconsin for Trump. We're still awaiting final tallies, but it appears Trump is on track to win the popular vote for the first time. Trump's agenda for a second term will be dissected over and over in the days ahead. Today, we break down how America sent him back to office --- how Trump won in 2024.For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org). Email us at [email protected])Learn more about sponsor message choices: podcastchoices.com/adchoices)NPR Privacy Policy)