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cover of episode Swipe, Spend, Repeat: The Perks Arms Race in Your Wallet

Swipe, Spend, Repeat: The Perks Arms Race in Your Wallet

2025/7/1
logo of podcast The Journal.

The Journal.

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Brittany Smith
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Imani Moise
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Imani Moise: 信用卡公司通过提供各种特权和福利来吸引客户,但这些福利往往伴随着高额的年费。近年来,高端信用卡的年费不断上涨,例如Chase Sapphire Reserve卡的年费已经涨到了795美元。信用卡公司认为,客户愿意为这些特权买单,因为这些特权能够带来独特的体验和地位象征。然而,高额的年费也让一些客户望而却步,他们开始重新评估这些信用卡是否真的物有所值。信用卡公司正在进行一场豪赌,他们希望通过提高年费来增加客户的消费,从而获得更高的收入。但是,如果他们把年费提得太高,可能会导致客户流失。 Brittany Smith: 作为Chase Sapphire Reserve卡的会员,我对这次年费上涨感到非常震惊和沮丧。我最初申请这张卡是因为它的旅行福利,但现在795美元的年费让我觉得不再划算。除非我能充分利用所有的福利,否则这张卡对我来说就没有意义了。我正在考虑是否要继续持有这张卡,或者换一张年费更低的卡。

Deep Dive

Shownotes Transcript

JPMorgan Chase recently announced) that it was raising the annual fee on its popular Sapphire Reserve credit card by 45%. The company believes enough customers will stick around because of the status and exclusivity the card conveys. WSJ’s Imani Moise) reports on how credit card companies have increasingly attracted customers) by offering perks. Jessica Mendoza) hosts. 

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