Key Takeaways:
- Curation is as Vital as Creation – AI doesn’t replace creativity; it enhances it. Blair emphasizes that knowing how to curate and refine AI-generated content is just as important as generating it.
- Spec Ads Can Open Doors – Blair’s Adidas Floral campaign proved that self-initiated projects can be career-defining, attracting industry attention and unlocking new opportunities.
- Instinct and Storytelling Still Matter – While AI can generate stunning visuals, human intuition, taste, and storytelling structure remain irreplaceable in making content truly compelling.
- Adapting to AI is Crucial for Creatives – AI is reshaping creative industries, and those who embrace experimentation and evolve their skill sets will be best positioned for success.
- Breaking the Spine Unlocks Originality – Blair challenges traditional storytelling structures by disrupting linear narratives, starting in unexpected places, and reshaping story arcs to keep audiences engaged.
Adidas Spec Ad: BlairVermette/AdidasAd)Blair's Instagram: Blair Vermette (@_blairvermette) • )Rabbithole: RABBITHOLE | creative studio)LinkedIn: (10) Blair Vermette | LinkedIn)**00:00 Introduction to Blair and Rabbit Hole ****00:25 Blair's Journey into Generative AI ****01:53 The Impact of Generative AI on Creativity ****04:35 Creating 'My Name is Gary' ****07:51 The Cost and Constraints of Traditional Animation ****14:38 The Making of the Adidas Spec Ad ****19:02 The Viral Success and Its Aftermath ****24:08 Scaling Up to Meet Demand ****27:20 **The Dilemma of Building a Team **28:55 The Importance of Instinct and Originality ****29:48 Professionalism in Creative Work ****30:16 Leveraging AI in Storytelling ****34:50 The Value of Obsession and Specificity ****36:02 Entrepreneurial Ideas for Creative Growth ****44:02 Breaking the Story Spine ****48:18 Navigating the AI Transition ****50:58 **Final Reflections and Encouragement
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Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley
Show edited by Emma Cecilie Jensen.
